Brandcore.io The Ruffled Cup

Private proposal · The Ruffled Cup

01/10

Private proposalAmarillo, Texas

The case is full.The door is hidden.

Twenty-five flavours on the board, seventeen of them every day. Online, the only page that takes an order sits inside the More menu — and eight of ten cakes land on a store home page instead of the cake.

  • 15+years
  • 20–25daily flavours
  • 500+creations
  • 2counters
Prepared by Hector Gonzalez · Brandcore.io

Those four numbers are The Ruffled Cup's own, published on theruffledcup.com.

Begin

02 / Site audit Captured 30 Oct 2026

Six things your website does to a hungry customer.

Captured at 1440px from the live site this morning. Every count is exact; nothing here is inferred.

  1. 01Critical

    “Order Online” links to the page you are on.

    Both hero buttons — Order Online and Explore our Sweets — resolve to /. The first thing a customer taps does nothing.

    Source · href="/" ×2

  2. 02High

    The only page that takes an order is in the More menu.

    The top bar reads Home · Thanksgiving Pre-Order · Cupcakes · Cafe · More. Shop our Cakes and Catering live inside the dropdown.

    Source · nav › More

  3. 03Critical

    Seventeen daily flavours. Zero flavour names.

    /cupcakes promises 17 daily plus 4–6 specials, then renders 507 characters of text and 40 empty list items.

    Source · /cupcakes

  4. 04High

    Eight of ten cakes go to the store home.

    Only Classic Birthday and The Marilyn deep-link to an item. The price prints as “40/75” and breaks across two lines.

    Source · /shop-our-cakes

  5. 05High

    A GoDaddy placeholder is live on the cake page.

    “Add a footnote if this applies to your business” sits directly under your cakes, above the copyright.

    Source · /shop-our-cakes

  6. 06Medium

    Lubbock’s tap-to-call dials the street number.

    tel:510982 sits under “5109 82nd and Slide”. Site-wide there are zero structured-data blocks for a bakery with two counters.

    Source · href="tel:510982"

theruffledcup.com/cupcakes
Screenshot of the live cupcakes page: the promise of 17 daily flavours with no flavours listed below it.
The promise, and no flavours under it.
theruffledcup.com/shop-our-cakes
Close crop of the live cake card showing the price 45/80 broken across two lines.
One price, two lines, no currency label.

No screenshot was edited. Cookie banners were dismissed before capture.

03 / The gap

Friday, 4:58 PM.They are already deciding.

Someone wants a cake for tomorrow. The case is full, the board says the soup is on, and the kitchen knows both. The website asks them to phone in, download a PDF, or find the cake themselves.

Today6 steps

  1. Search “cupcakes Amarillo”
  2. Your homepage
  3. The More menu
  4. Shop our Cakes
  5. The Square store home
  6. Find the cake again

Proposed3 steps

  1. Search “cakes Amarillo”
  2. The cake, with price and pickup
  3. Choose a day

Every extra step is a place to lose the order. The case does not have that problem.

A couple sharing a plate of The Ruffled Cup cupcakes in a home kitchen.
Your own photograph. The moment the website is supposed to sell.
  • Hours“Open today 09:00–06:30” is the whole answer. No week, no holiday note.
  • Café menu“Download the menu Here!” — a PDF on a phone in a parking lot.
  • ThanksgivingAnother PDF, one tap from the top bar.

“Do you have a chocolate cake for tomorrow?”

Your website could answer that with a price and a pickup day. Today the answer lives in a phone call, a PDF, or a store home page.

04 / The flagship

The front door, rebuilt.Three taps to a cake.

A working concept, not a picture. Switch the tabs, pick a cake, choose a size. Prices are reproduced from your site exactly as published.

theruffledcup.com Concept
The Ruffled Cup
A three-tier stand of cupcakes in front of the illuminated YUM wall at The Ruffled Cup.

Amarillo · 15+ years

Made for the moments worth celebrating.

Open today 9:00 AM – 6:30 PM · 3440 Bell St #130

17daily flavours in the case
10cakes, made to order
2counters: Amarillo & Lubbock
  • 1tap from the navigation to an order screen
  • 10cakes with a readable price and a real deep link
  • 2counters, one order path, no second website

Illustrative concept. Pickup dates, lead times and availability are placeholders; the live build reads all three from your Square catalogue.

05 / The system

What Brandcore actually builds.

Six pillars, one system, scoped to what a two-counter bakery can actually maintain. You keep Square — we make it reachable.

  1. 01

    Order path

    One tap from any page to a real product, not a store home page.

    • Deep links
    • Saved cart
    • Pickup date
  2. 02

    Menu architecture

    Seventeen daily flavours, published, searchable and priced.

    • Daily case
    • Seasonal pages
    • Allergens
  3. 03

    Local search

    One entity per counter, with hours and menus a search engine can read.

    • Structured data
    • Google profile
    • Location pages
  4. 04

    Content library

    Your bakes, on your tables, photographed once a month.

    • Photo day
    • Social reuse
    • Seasonal sets
  5. 05

    Reviews

    A quiet ask after pickup, and a reply to every review.

    • QR card
    • Reply rhythm
    • On-site proof
  6. 06

    Growth partner

    Monthly changes, not a rebuild every three years.

    • One change a month
    • Plain report
    • No lock-in

Every pillar is scoped before it is sold. Nothing here is a promise of a ranking, a review count or a revenue figure.

06 / Proof

Same cakes.A door that opens.

Drag the handle. Left is your live page, captured this morning. Right is the concept in this deck, running — not a mockup image.

The live Shop our Cakes page: three cake cards with the price broken across two lines.
The concept order screen: a cake selected, a published price pair, a size choice and a pickup day.
Live today Concept

Drag, or use the arrow keys on the handle.

What this is not

A claim of delivered results. Nothing on this page is deployed, and no lift, ranking or revenue figure is quoted.

What this is

The exact defects this build removes: eight dead-end cake links, zero named flavours, one live template sentence, two hero buttons that do nothing.

07 / Roadmap

Sixty days, then it is yours.

Three phases, named owners, one launch day. If a date moves you will hear it from us before the invoice, not after.

Day 1–3

Foundation

Scope call, Square catalogue audit, photo shot list, access confirmed.

ShipsCatalogue map, shot list, access checklist.

Brandcore
Hector + build lead
The Ruffled Cup
Square access, domain access, 20 minutes

Day 4–7

The door

Home, cakes, cupcakes, two location pages, order path, structured data, redirects.

ShipsThe new site, live, every cake deep-linked.

Brandcore
Build + copy
The Ruffled Cup
Price sign-off within 48 hours

Day 8–60

The habit

Monthly photo set, seasonal pre-order pages, review flow, plain monthly report.

ShipsFresh photography, a seasonal page, one page of numbers.

Brandcore
Content + growth
The Ruffled Cup
One photo day a month

Launch day

The day every cake on the new site resolves to the right Square item. We publish; you bake.

  • Square catalogue access
  • Domain registrar access
  • One 90-minute photo session
  • Sign-off on published prices

08 / Engagement

Three ways to deploy.

Fixed scope, fixed fee, quoted after a 20-minute scope call. No dollar figure is invented on this page.

The door

When the counter is full and the site is the only gap.

  • Home, cakes, cupcakes
  • Two location pages
  • Order path into Square
  • Launch redirects

Fixed-fee quote after a 20-minute scope call.

Recommended

The counter

When the site and the case should tell the same story.

  • Everything in The Door
  • Menu architecture and publishing
  • Local search for both counters
  • Review flow and photo library

Fixed-fee quote after a 20-minute scope call.

The partner

When you want one team for the next two years.

  • Everything in The Counter
  • Monthly content and seasonal pages
  • Standing growth review
  • No lock-in after month three

Fixed-fee quote after a 20-minute scope call.

Every engagement starts with the same 20-minute call. If we are not the right fit, we will say so on it.

  • AlwaysOne named owner
  • AlwaysA fixed fee before work starts
  • AlwaysA staging link you can click
  • AlwaysNo lock-in past month three

09 / Two counters

Two counters.One brand.

Amarillo runs on this website. Lubbock runs on a separate Square site, linked from your footer with the words “Visit their site here”. A customer cannot tell the difference — until they try to order.

Amarillo

3440 Bell St #130

Amarillo, TX 79109

806-318-3961

Lubbock

5109 82nd and Slide

Lubbock, TX 79424

806-687-4083

  • One domain, one brand, two locations.
  • A location switch that keeps the cart.
  • Per-counter hours and structured data.
  • One review flow for both counters.
A two-tier cake decorated with hand-piped floral icing, made by The Ruffled Cup.
Your own work. One kitchen standard, two front doors.

What a Lubbock customer does today

  1. Search
  2. theruffledcup.com
  3. Footer link
  4. trclubbock.square.site

Addresses and phones as published on theruffledcup.com on 30 Oct 2026.

10 / Let’s talk

Hector Gonzalez, Technical Sales and Automation at Brandcore.io.
Hector Gonzalez Technical Sales & Automation
Direct(669) 310-0900 Emailhector@brandcore.io Office(669) 281-0188

Brandcore.io · San Francisco Bay Area Sales Solutions

Bring the cake.We will bring the door.

Pick a 20-minute scope call

What we cover

  • Your Square catalogue, as it stands
  • The two counters and who answers
  • Photos, timing, and the launch day

Nothing is sent from this page and nothing is booked until you and Hector confirm. The button prepares an unsent draft in your own email client.

The website should be as generous as the case.