Partner Web & Growth Proposal

Prepared for The Palms Pet Resort & Spa · Helotes, TX

Staffed 24/7/365.Now let the website prove it.

Your homepage already leads with round-the-clock staffing. The rest of the path makes a visitor work for the answer. This proposal shows where, and what we would build.

Certified, experienced team
8 HVAC units with outside-air recirculation
Directed by Dr. James R. Peterson
Upcoming classes

Prepared by Amy Alfaro, Lead Sales & Strategy, Brandcore.io

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Upscale boarding for cats & dogs

Helotes, TX · Staffed 24/7/365

Move your pointer over the tag

01 / Site audit

The strong parts are on the homepage. The path to a booking is not.

Five findings from the public pages of thepalmspetresort.com, read on 31 October 2026. Each tag names where it lives. No private systems were used.

High

The fax link dials 555-555-5555.

The footer shows “Fax: (210) 695-1578”, but the link behind it is a placeholder number. The same link appears on all nine pages we reviewed.

Source · footer “Fax” link
Medium

The “Forms” menu item goes nowhere.

The menu link points to “#”. The reservation form is at /reservation-request, which the menu lists separately as “Reservation”.

Source · site navigation
Medium

Two listed class dates have already passed.

The Upcoming Classes page lists October 15, 2026 and August 6, 2026. The page address is also misspelled: /upcoming-clasees.

Source · /upcoming-clasees
Medium

Photo descriptions don’t match the photos.

The kitten photo’s alt text says “Two cats are sitting on a cat tree”, and the grooming photo’s says “a house with palm trees”. The building photo and eight credential logos have no alt text.

Source · homepage image markup
Low

The homepage has two H1 headings with the same words.

Both read “Upscale Pet Care Staffed 24/7/365”, so the page gives search engines and screen readers a duplicated main heading.

Source · homepage heading markup

02 / The gap

11:47 PM · Illustrative scenario, not a recorded visit

A worried owner needs a room for tomorrow. Six steps today.

Tomorrow is a travel day. The owner searches for boarding and lands on your site. This is the path the public pages give them, and the path we would build instead.

Today, on the site

1
Land on the homepage. The main heading appears twice in the page source.
2
Choose “Forms” from the menu. It links to “#” and goes nowhere, so the visitor opens “Reservation” instead.
3
Fill in one long reservation form. The page says the reservation is “not confirmed until you hear from us”.
4
Send vaccination records by fax, mail, email or a hard copy. The fax link dials 555-555-5555.
5
Wait for a reply. The reservation page shows no live availability.
6
Check classes. Two listed dates, October 15 and August 6, have already passed.

Proposed concept

1
Land on a homepage that answers the question on the first screen: boarding, daycare, grooming, training, and the next class date.
2
Pick dates and accommodation in one place. Staff still confirm every reservation before it is final.
3
Send vaccination records to one correct fax and one email address, shown once, on the same page.

2 H1 headings on the homepage

9 pages with the placeholder fax link

1 menu link that points to “#”

2 listed class dates already passed

03 / The flagship

The new front door, built from your own photos.

A working concept. Every photo and line comes from thepalmspetresort.com. Class dates come from your Upcoming Classes page. Seat bars are illustrative, and nothing here connects to a booking system.

A white dog with a pink bow lies on artificial turf in a sunny play yard.

Helotes, TX · Dogs & cats

Upscale pet care, staffed 24/7/365.

Boarding, daycare, grooming and training under one roof.

Next listed class

Shaping your Puppy

Nov 7 · puppies 12 weeks to 6 months

Dates on your site

Nov 2 · Scent Work
Nov 7 · Shaping your Puppy
Dec 1 · Shaping your Puppy

Staffed 24/7/365

A staff member kneels among a group of dogs in a play yard.

Next listed classShaping your Puppy, Nov 7

Call The Palms

The call button dials the resort’s own line.

Readable detail for tablet and phone

Home

Upscale pet care, staffed 24/7/365. Boarding, daycare, grooming and training under one roof. A button sends visitors to dates and reservations.

Services

Dog boarding in luxury suites and cabanas. Cat boarding in Kitty Condos. Doggie PlayCare with certified staff. Grooming, training and the boutique.

Classes

Nov 2: Intro to Scent Work and Birch Scent Work
Nov 7: Shaping your Puppy (puppies 12 weeks to 6 months)
Dec 1: Shaping your Puppy

Reserve

Owner, pet, dates, accommodation (Cabana, Luxury Suite or Kitty Condo), veterinarian and vaccination records. Reservations stay unconfirmed until staff confirm.

04 / The system

What Brandcore would build. The path, not only the page.

Six pillars, each one tied to a finding on slide 2. Nothing here promises a rank, a review count or a number of bookings.

A front door that answers

One homepage that names boarding, daycare, grooming and training on the first screen, with the next class date visible.

A reservation path that works

One form with the fields you already ask for, a dead menu link replaced, and one correct fax and email for vaccination records.

Local search that agrees with the site

Google Business Profile hours, address and phone matched to the website, so a search result and a visit say the same thing.

A class calendar that stays current

Upcoming classes updated every month, with past dates removed before a visitor sees them.

Review requests run by your team

A simple request step after a visit, handled by your front desk. We do not write, buy or post reviews for you.

A monthly review partner

One monthly read of what visitors ask, what the site shows, and what changed, with the next steps written down.

05 / The proof

The proof is already on your site. We only show what it says.

Credential logos on the homepage

Eight credential logos appear in the homepage Credentials section. The site does not say which staff member holds which credential, so confirm that before using them in marketing.

What your site already states

Staffed 24/7/365.Source · homepage heading
Certified, experienced and compassionate team.Source · homepage
Eight HVAC units, with frequent outside air recirculation.Source · Services page
Directed by Dr. James R. Peterson, owner of The Palms and Hill Country Animal Hospital.Source · Services page
Spacious luxury suites and cabanas; Kitty Condos for cats.Source · Services page

06 / The roadmap

3 days · 7 days · 60 days. Fix what a visitor hits first.

Days 1 to 3

Repair the path

Replace the placeholder fax link with your confirmed number
Point “Forms” to the reservation form
Remove the duplicate H1, correct the two wrong photo descriptions, and add alt text to the building photo and credential logos
Remove the two passed class dates

Owner: Brandcore
The Palms supplies: Confirmed fax number and an email for vaccination records

Days 4 to 7

Launch the front door

New homepage, services, classes and reservation pages on your photos
Mobile review on a real phone before launch
Launch on the day you sign off the copy

Owner: Brandcore, with owner review
The Palms supplies: Approved copy, photo permissions, the current class calendar

Days 8 to 60

Keep it current

Monthly class calendar update
Google Business Profile check against the website
A review-request step run by your front desk
One monthly review of visitor questions

Owner: Your front desk with Brandcore
The Palms supplies: Monthly class dates and staff changes

07 / The engagement

Three ways to work with us. One is the right size now.

A

Repair

Fix the five findings on the current site, and nothing else.

Fax and email link corrected
Dead menu link and passed class dates removed
Duplicate H1 and photo descriptions corrected

Best if the path is the only thing you want fixed now.

Recommended

B

Rebuild the front door

Everything in A, plus new homepage, services, classes and reservation pages built on your photos and wording.

Mobile first, with a readable detail view
Monthly class updates for the first 60 days
Reservation request with vaccination instructions

Best if you want visitors to find an answer on the first screen.

C

Run it

Everything in B, plus ongoing upkeep after launch.

Monthly class and content updates
Google Business Profile upkeep
Review-request process and a quarterly review

Best if you want one partner keeping the site current.

Pricing: fixed-fee quote after a 20-minute scope call. No prices appear in this proposal.

08 / Let’s talk

Let’s talk about the path. Your care is already the story.

Your team already does the hard part. The website should say so on the first screen. Pick a time below to prepare a note for a 20-minute scope call. Nothing is booked until you send it.

Pick a time, Pacific

Weekdays only, starting tomorrow

Nothing is booked. Choosing a time prepares an unsent email draft.

Prepare unsent email draft