× The Market Place THE MARKET PLACEABERDEEN, WASHINGTON
The Standard
01/ 09
Prepared by Karina Carillo · Brandcore
PRIVATE PROPOSAL · 2026 · SAN FRANCISCO BAY AREA SALES SOLUTIONS
The Market Place
OPEN BULK
Brandcore.io × The Market Place THE MARKET PLACE
WEBSITE + GROWTH PROPOSAL ABERDEEN, WASHINGTON

Forty yearsof good food.

Four decades of trust, 300+ bulk herbs and spices, 50+ loose-leaf teas — and a website that still reads like a brochure. This is the front door the next forty years deserve.

Site audit · Working concept · 10-day launch
THE STORE 101 N. Broadway Aberdeen, WA 98520 MON–FRI 9–7 · SAT 9–5 · SUN 11–5
Brandcore.io ×
THE MARKET PLACEGRAYS HARBOR'S NATURAL FOOD STORE
SCROLL TO ADVANCE
46.9754° N · 123.8157° W
02 / SITE AUDIT

The shelves are full.The website is empty.

Nine public pages checked on 31 October 2026. The store's story is all there. The front door is not.

  1. HIGH01

    No search snippet.

    0 of 9 pages carry a meta description. Google is writing the first impression for you.

    SOURCE · <head> on 9 pages
  2. HIGH02

    No homepage headline.

    The homepage renders 0 <h1> elements. 9 of 11 images have no alt text.

    SOURCE · rendered DOM
  3. HIGH03

    No tap-to-call.

    0 of 9 pages carry a tel: link. Phone, address, and hours live on Contact — not the page most people land on. No map.

    SOURCE · /contact-us/
  4. MED04

    Specials without dates.

    4 images, 228 words, no dated offers or prices. The two dated posts we can read are March 2023 and July 2025.

    SOURCE · /rewards-members-monthly-specials/
  5. MED05

    The move page is still live.

    “Visit Our Store” links to /new-location-coming-soon/. About and Contact list different holiday closures.

    SOURCE · nav + /about-us/
  6. MED06

    Nothing to browse.

    0 department links and 0 search fields. Three teaser cards and a blog feed are the whole path in.

    SOURCE · homepage
themarketplaceinc.comLIVE
The Market Place homepage as it appears at 1440 pixels on 31 October 2026
Current homepage · 1440 px · captured 31 Oct 2026
The Market Place homepage on a 390 pixel phone
Current phone view · 390 px

THE SHORT VERSION The store is forty years in. The website is a blog with the phone number on another page.

0 meta descriptions 0 tap-to-call links 9 images without alt text
9 pages checked · 0 meta descriptions · 0 tap-to-call linksSCREENSHOTS FROM THE LIVE SITE
03 / THE GAP

11:47 PMin Aberdeen.

A neighbor is on her phone. She knows the store; she doesn't know if you're open, whether you carry her herbs, or why she should walk in tomorrow instead of ordering tonight.

WHAT SHE TYPES
bulk herbs aberdeen wa
health food store near me gluten free groceries grays harbor bulk spices aberdeen

Illustrative phrasing a neighbor might type. Not keyword-volume data.

WHAT SHE CAN'T SEE
Are you open?Only on the Contact pageAnswered above the fold
Do you carry her herbs?Buried in an About paragraphBulk bar, 300+ herbs, one tap
How do I get there?No map on the siteDirections and parking, one tap
CURRENT6 steps
  1. 01Search result
  2. 02Homepage blog cards
  3. 03About Us
  4. 04Scroll for hours
  5. 05Contact Us
  6. 06Copy the phone number
She waits until tomorrow.
PROPOSED3 steps
  1. 01Search result
  2. 02Store page: open now, directions, rewards
  3. 03Call or walk in
She knows before she leaves the house.

She doesn't need a new store.She needs a faster answer.

THE FIRST SCREEN

Open now. The herbs are here. Right in downtown Aberdeen. That is the whole job.

WHAT IT COSTS

Every extra step is a customer who waits until tomorrow. None of this needs a bigger store — only a clearer front door.

No traffic or revenue estimate is claimed.THE SIX-STEP PATH IS THE ACTUAL PATH ON THE LIVE SITE
04 / THE FLAGSHIP

A front doorthat works.

A working concept, built with the store's real photos, real hours, and real departments. Click the tabs. Change the filter. Open the detail view.

CONCEPT · THE MARKET PLACE Illustrative dates, offers, and UI states. Store facts are published details.
themarketplaceinc.com CONCEPT
The Market PlaceTHE MARKET PLACE
(360) 538-1521
Inside The Market Place at the checkout counter
GRAYS HARBOR'S NATURAL FOOD STORE Good food.
Right downtown. Open today until 7:00 PM
101 N. BroadwayAberdeen, WA 98520
Mon–Fri 9–7Sat 9–5 · Sun 11–5
(360) 538-1521Call the store
This week at the MarketPublished hours · real departments
300+ bulk herbs & spicesAsk staff what's on the wall today.Find the bulk section
50+ loose-leaf teasTeas the store lists on its own site.Browse the loose-leaf teas
Local Grays Harbor giftsHandcrafted and locally made in Grays Harbor.See the local gifts
COME IN101 N. Broadway · Aberdeen
PUBLISHED HOURSMon–Fri 9–7 · Sat 9–5 · Sun 11–5
Directions
FIND YOUR AISLESix departments. One downtown store.
Example shelf list · confirm in store
DEPARTMENTOrganic produce

Fresh organic produce, stocked daily, as the store's own site describes it.

In store today
MARKET REWARDSThis month's member board.
Example offers · no prices quoted
MEMBER
Bulk herbs & spicesPlaceholder for the store's own bulk offer.
In store
WEEKLY
Organic produce featurePlaceholder for a produce feature the store picks.
In store
MEMBER
Vitamins & supplementsMarket Rewards deals on vitamins, as the store describes them.
In store
STOCK-UP
Gluten-free pantry listPlaceholder for a list the store writes.
In store
NEW
Local gift shelfHandcrafted gifts made in Grays Harbor.
In store
Offers are set by the store, not this proposal.Sign up for the email list
COME IN Corner of N. Broadway & Market St.

101 N. Broadway, Aberdeen, WA 98520. On the corner of N. Broadway and Market Street, in the middle of downtown. The move notice promises far better parking.

PUBLISHED HOURS
Monday9:00 – 7:00
Tuesday9:00 – 7:00
Wednesday9:00 – 7:00
Thursday9:00 – 7:00
Friday9:00 – 7:00
Saturday9:00 – 5:00
Sunday11:00 – 5:00
Closed Independence Day, Thanksgiving, Christmas and New Year's Day, per the contact page. The about page lists more closures.
The Market Place · 101 N. Broadway · Aberdeen, WAMon–Fri 9–7 · Sat 9–5 · Sun 11–5
The Market PlaceTHE MARKET PLACE
Produce and bulk foods inside The Market Place
OPEN TODAYGood food,
downtown.
Open today until 7:00 PM
THIS WEEKMarket RewardsMarket Rewards deals on organic specialty foods and vitamins.See the board
101 N. Broadway(360) 538-1521
HomeAislesRewardsVisit
PHONE CONCEPT
Illustrative concept · no prices or current inventory claimedPHOTOGRAPHY FROM THEMARKETPLACEINC.COM · PUBLISHED HOURS
05 / THE SYSTEM

Six things a grocer'swebsite has to do.

Not a brochure with a logo. A working front door for a store with 300+ bulk herbs, 50+ teas, and six named towns to serve.

01

Open the door

Hours, address, and a tap-to-call line above the fold. Directions in one tap.

A neighbor decides in three seconds. Hours are the first question. A neighbor knows you're open before she leaves the house.
02

Fill the aisles

Produce, bulk, vitamins, gluten-free, body care, local gifts — each with its own path.

Breadth is the reason to drive past the chain grocery. The breadth is visible, not buried in a paragraph.
03

Make rewards visible

A dated member board the store can update in minutes, not a scanned flyer.

Specials are the reason to come back this month, not next year. Monthly specials become a reason to return.
04

Win the local search

Google Business Profile, map, and real pages for Aberdeen, Hoquiam, Cosmopolis, Montesano, Westport, Ocean Shores.

Most first visits start with a local search, not a bookmark. One search finds the store, not a directory.
05

Keep the list warm

The Mailchimp signup is already on the site. Give it a reason to grow: rewards, arrivals, seasonal notes.

The list is the only audience the store owns outright. An owned audience, not rented reach.
06

Stay current

Monthly rewards updates, seasonal photos, and a short report. No stale “coming soon” pages.

A site that isn't maintained is a closed sign in the window. The site ages like the store: cared for.
THE TEN-SECOND TEST
Are you open?Hours above the fold.
Do you have it?A department path, not a paragraph.
How do I get there?One tap to directions.
Six pillars, one owner: Brandcore.NO INVENTED REVIEWS, RANKINGS, OR GUARANTEES
The Market Place storefront as published on the store's About page
06 / THE PROOF

The proofis the shelf.

You don't need a new story. You need the one you already have, told in the first ten seconds.

“Grays Harbor's most trusted resource for healthy and nutritional living for over 40 years.”
THE MARKET PLACE · ABOUT PAGE
WHAT THE RECORD SHOWSPUBLISHED BY THE STORE
40+years serving Grays Harbor
2ndgeneration, Harbor family owned
300+bulk herbs and spices
50+loose-leaf teas
6towns named as served, plus all of Grays Harbor
The bulk herb and spice wall inside The Market Place
Bulk herbs and spices, photographed in-store
WHAT WE DON'T CLAIM

No review count, award, revenue, or performance figure. The proof here is the store's own record — and the working concept two pages back.

SOURCE · themarketplaceinc.com/about-us · /rewards-members-monthly-specialsSTOREFRONT AS PUBLISHED ON THE ABOUT PAGE
07 / THE ROADMAP

Ten days to launch.Sixty to settle in.

A launch plan with named owners and a real approval gate. Target launch: day 10, subject to access and approvals.

DAYS 1–3Foundation
  • Content inventory and photo selects
  • Hours and holiday truth, approved once
  • Domain and hosting access
  • Redirect map for old URLs
SHIP Approved sitemap, redirect map, and access checklist. BRANDCORE + STORE APPROVER
DAYS 4–7Build
  • Eight pages, mobile-first
  • Bulk-bar finder and department paths
  • Rewards board + email capture
  • Local schema and map
SHIP Staging site with real hours and real photos. BRANDCORE
DAYS 8–10Launch
  • QA at 390 / 768 / 1366 / 1920
  • Redirects live, analytics on
  • Google profile updated
  • Staff walkthrough
SHIP Live site, working redirects, clean analytics. BRANDCORE + STORE TARGET LAUNCH · DAY 10
DAYS 11–60Settle in
  • Weekly rewards updates
  • Six town pages
  • Photo refresh
  • Monthly one-page report
SHIP A site the store can run without a developer. BRANDCORE
ON10DAY
Hours and directions answered on the first screen Rewards board live and editable by the store Old URLs redirected, analytics on

One approval gate.
No open-ended discovery.

WHAT WE NEED FROM YOU Hours + holiday closures 6–10 photos Rewards offers Domain / DNS access One approver
No launch date is guaranteed until access and approvals are confirmed.OWNERS NAMED · ONE APPROVAL GATE
08 / THE ENGAGEMENT

Three waysto deploy.

Same standard, three depths. No prices on this page — scope first, then a fixed-fee quote.

01 / REFRESH

A clean five-page front door.

Keep the current build. Sharpen what a neighbor sees first.

  • Home · Visit · About · Rewards · Contact
  • Hours, phone, map above the fold
  • Mobile-first layouts
  • Redirects and analytics
Best when the current build is worth keeping.
RECOMMENDED 02 / REBUILD

The full market experience.

The concept on page four, built for real.

  • Eight pages + department paths
  • Bulk-bar finder
  • Rewards board + email capture
  • Local search for six towns
  • Handover at day 60, per the roadmap
Best when the website should earn its keep.
03 / PARTNER

A front door that stays current.

Rebuild, plus the person who keeps it alive.

  • Everything in Rebuild
  • Monthly rewards updates
  • Quarterly photo / content refresh
  • One seasonal campaign
  • One-page monthly report
Best when no one onsite owns the website.
HOW TO CHOOSE

Start with Refresh for the smallest coherent upgrade. Choose Rebuild if the website should do the selling. Add Partner when no one onsite can keep it current.

THE RECOMMENDATION

Rebuild. It is the smallest engagement that fixes the front door and gives the store a reason to keep it current.

THE TERMS

Fixed-fee quote after a 20-minute scope call. Ownership, renewal and access terms are written into that quote. No performance promises are made here.

No dollar figures are quoted on this page.SCOPE CALL, THEN FIXED-FEE QUOTE
09 / THE CLOSE

Keep what works.Fix what doesn't.

Karina Carillo, Client Success and Outreach at Brandcore
Karina Carillo Client Success & Outreach (669) 310-0800 karina@brandcore.io Brandcore · San Francisco Bay Area Sales Solutions

On our call, your team said the store already has web development. Good — keep it if the site is earning its keep. If it isn't, give me 20 minutes. I'll walk you through the audit, the concept, and a 10-day path. Then you decide.

WHAT HAPPENS NEXT
01A 20-minute call to walk through this deck.
02We walk the audit and the concept.
03If it fits, a fixed-fee quote in writing.
20-MINUTE SITE REVIEWPick a Pacific time window.
DAY
TIME · PT
UNSENT DRAFT PREVIEW

Karina — I'd like a 20-minute site review for The Market Place. Does Tuesday at 11:00 AM Pacific work?

Prepare email draft

Nothing is sent or booked from this page. The draft opens in your own mail app; you choose whether to send.

WHAT WE'LL COVER
10 minThe audit and the concept
5 minWhat you'd keep, what you'd change
5 minThe next step, in writing

Prefer the phone? (669) 310-0800

THE LAST WORD

You have the store. You have the trust.You just need the front door.

SCOPE AND PRICE IN WRITING