× STURGIS LUMBER
00 / COVER
01 / 09

STURGIS LUMBER · VERO BEACH, FLORIDA · SINCE 1955

Since 1955.
Still holding.

Four generations of lumber, hardware and propane on US-1. The same family has served Indian River County since 1955. The website should carry it.

LUMBER·HARDWARE·PROPANE·PLUMBING·PILINGS
SCROLL OR PRESS →
4645 US HWY #1 VERO BEACH, FL 32967 (772) 562-4172

01 / THE AUDIT

The yard is stronger
than the website.

Sturgis has what most yards can't buy: seven decades in Vero Beach, a real storefront, four generations of family, and shelves stocked for what this county builds with. The site undersells every part of it. Six findings, all observed on the live site.

  1. 01
    FIRST SCREEN

    No next step.

    The first screen is a logo, five nav items and two category tiles. No hours, no phone, no action.

    SOURCE · live home, 1440×900
  2. 02
    MOBILE

    980px wide on a 390px phone.

    The layout does not adapt. The mark, the nav and the cards run off the right edge of the screen.

    SOURCE · live render, 390×844
  3. 03
    CALL

    The tap dials the wrong line.

    Both contact links point to tel:1-772-5624171. The page displays 4172 and 4173. Home, Lumber and Hardware have zero tel links.

    SOURCE · href on /contact · 0 tel: on /, /lumber, /hardware
  4. 04
    HOURS

    Hours live one page deep.

    Hardware 7–5 and lumber 7–4:30 appear only on Contact. The home page never says when the yard is open.

    SOURCE · /contact
  5. 05
    SERVICES

    Propane, pilings and plumbing are buried.

    The yard sign advertises pilings; the voicemail leads with propane. On the site, propane and plumbing sit in one line at the bottom of Hardware — and none of the three appears on Home.

    SOURCE · /hardware footer · storefront sign
  6. 06
    CONTACT

    No form. No email. No quote path.

    Zero forms and zero mailto links across five public pages. A commercial buyer has no way to start except a phone call.

    SOURCE · /, /about, /lumber, /hardware, /contact

02 / THE 6:40 AM TEST

At 6:40 AM,
the truck is already running.

A contractor does not read a brochure in the truck. He needs three things: are you open, do you have it, and how fast can he reach a person. Today the site makes all three a hunt.

TODAY5 steps
  1. 1
    Search “lumber Vero Beach”
  2. 2
    Land on a page with no hours
  3. 3
    Find CONTACT in the nav
  4. 4
    Scroll to the hours
  5. 5
    Tap a phone link that dials 4171
2 pages1 wrong number0 ways to start a list
PROPOSED2 steps
  1. 1
    Land on a page that says OPEN TODAY, 7–5
  2. 2
    Tap CALL THE YARD or start a yard list

One page. One number. One list.

OPEN TODAY · 7–5 (772) 562-4172
1 page0 wrong numbersa list before the call
980pxpage width on a 390px phone
0tel links on Home
2steps to find hours
4171the number the contact link dials

SOURCE · live site, 30 Oct 2026 · measured at 390×844 and 1440×900 · hours from /contact

03 / THE FLAGSHIP

The front door, rebuilt.

Same business, same photographs, same facts. A concept built around the three questions a contractor asks before he leaves the truck.

sturgislumber.com CONCEPT
(772) 562-4172
Sunlit stacks of lumber in the Sturgis yard
OPEN TODAY · 7–5

The yard behind
the project.

Lumber, hardware, propane and the parts you forgot — on US-1 since 1955.

CALL THE YARD
HOURS

Mon–Fri Hardware 7–5
Lumber yard 7–4:30

Sat & Sun closed
FOR THE TRADE

Building for a living? Start a yard list before you drive. We will have it ready to pull.

LUMBER YARD

What we stock.

Categories from the live Sturgis Lumber page. Availability varies by load — call the yard to confirm.

Hardwood

  • Maple
  • Red & white oak
  • Mahogany & sapele
  • Black walnut
  • Cedar & cypress
  • Teak — call for availability

Manufactured wood

  • Hardwood plywood
  • Marine plywood
  • CDX
  • MDF & luan
  • RB&B

Moulding

  • Base & crown
  • Chair rail
  • Casing S4S
  • Large profile selection

Decking & treated

  • Composite decking
  • Pressure-treated decking
  • Pressure-treated lumber up to 0.60 CCA

Illustrative concept. No live inventory or price is shown. Confirm stock with the yard.

HARDWARE STORE

More than just lumber.

Stainless, tools, construction supplies and paint — the counter that saves the second trip.

Stainless & fasteners

  • Bolts, lags & threaded rod
  • Siding & decking screws
  • Common & construction board

Tools

  • Power & hand tools
  • Saw blades
  • Socket sets
  • Coil & stick guns

Paint & supplies

  • Brushes, rollers & pans
  • Sanding tools
  • Wood stains
  • Spray paint

Jobsite

  • Masonry tools
  • Caulks & silicone
  • Cement mix
  • Silt fence & hats & boots

Illustrative concept. Categories observed on sturgislumber.com/hardware. No stock count is claimed.

PROPANE & YARD

Refills, pilings, landscape.

The services on the sign by the road — finally on the site.

The Sturgis Lumber storefront and yard sign on US-1 in Vero Beach4645 US HWY #1 · VERO BEACH
↻

Propane tank refills

Bring your tank to the yard counter. Call ahead for larger tanks and job-site supply.

▮

Pilings & marine lumber

Dock and seawall material for the Indian River. Confirm lengths and treatment with the yard.

✚

Plumbing, electrical & landscape

Parts, fittings, landscape supplies and the small things that stop a job.

YARD HOURS

Mon–Fri Hardware 7–5 · Lumber 7–4:30

CALL (772) 562-4172

Illustrative concept. Services observed on the storefront sign, voicemail and /hardware. No price or availability is claimed.

4645 US HWY #1 · VERO BEACH, FL 32967 MON–FRI · HARDWARE 7–5 · LUMBER 7–4:30 (772) 562-4172
☰
OPEN TODAY · 7–5

The yard behind the project.

CALL THE YARD
Mon–FriHardware 7–5Lumber 7–4:30
LUMBERHARDWAREPROPANE
390px VIEW
CONCEPT · Illustrative availability and interface states. Hours from sturgislumber.com/contact. Nothing is ordered, booked or sent.

04 / THE SYSTEM

Six pieces.
One yard.

Not a redesign and a handshake. The front door, the counter and the follow-through — built around what Sturgis already does well.

01

Yard-first website

Hours, phone, directions and the services you actually sell, above the fold on a phone.

THE 6:40 AM ANSWER
02

Local search

Google Business Profile, map presence and Vero Beach / Indian River pages built from real categories.

FOUND BY THE NEXT PROJECT
03

Contractor desk

Account inquiry, will-call list and quote requests routed to the yard — not a dead form.

A PATH FOR THE TRADE
04

Content library

Species, moulding, hardware and propane guides drawn from what you stock.

ANSWERS BEFORE THE CALL
05

Reviews & reputation

Claim the Google profile, invite reviews at the counter, and put the 1955 story where it counts.

TRUST MADE VISIBLE
06

Growth partner

One accountable partner for monthly changes, seasonal campaigns and the quarterly review.

A SITE THAT KEEPS UP

No ranking, traffic or revenue guarantee is implied. Scope and sequence are agreed in writing.

05 / THE PROOF

Same facts.
A front door that opens.

This is not a case study with invented numbers. It is the same business at the same 390px viewport, rebuilt with the material already on the site.

The live Sturgis Lumber site at 390 pixels, clipped because the page stays 980 pixels wide. BEFORE · LIVE
☰
OPEN TODAY · 7–5

The yard behind the project.

Lumber, hardware, propane and the parts you forgot.

CALL THE YARD
Mon–FriHardware 7–5Lumber 7–4:30
LUMBERHARDWAREPROPANE
FOR THE TRADEStart a yard list before you drive.
AFTER · CONCEPT

SAME 390px VIEWPORT · LIVE SITE / CONCEPT

MOBILE WIDTH 980px → 390px

The page fits the phone it is read on.

CALL 4171 → 4172

The tap dials the number printed on the page.

HOURS 1 page deep → above the fold

Open today, before the first click.

SERVICES 1 buried line → its own page

Propane, pilings and plumbing get a front door.

Before: live sturgislumber.com at 390×844, 30 Oct 2026. After: this deck's concept at 390px. Illustrative states. No performance, traffic or revenue claim.

06 / THE ROADMAP

Three days.
Seven days. Sixty.

A sequence with names on it. Target launch is day 14, subject to content sign-off — not a vague “ongoing optimization.”

01DAYS 1–3

Align

Confirm the hours, the phone lines, the services and who answers a contractor inquiry. Pull the real photographs and logo files. Agree the five pages and the one action on every page.

OWNER
Sturgis + Brandcore
OUT
Signed scope + content sheet
02DAYS 4–7

Build

Design and build Home, Lumber, Hardware, Propane & Yard, and Contact. Mobile-first at 390px. Working call links, hours, directions and the yard list.

OWNER
Brandcore
OUT
Staging link for review
03DAYS 8–60

Launch & compound

QA on real phones, redirect map, Google Business Profile alignment, analytics, launch by day 14. Then local search, review flow, content library and the first quarterly review.

OWNER
Brandcore + Sturgis
OUT
Live site + 60-day scorecard
WHAT WE NEED FROM YOU
  • Verified hours and the role of the second phone line
  • The full service list — propane, pilings, plumbing, landscape
  • 10–15 photographs of the yard, counter and team
  • Logo files and Google Business Profile access

If the photographs do not exist, we shoot the yard. No stock stand-ins for the premises or the people.

07 / THE ENGAGEMENT

Three ways
to deploy.

One recommended path, two honest alternatives. Scope is specific; the quote follows a real conversation.

01

The Front Door

A five-page site that answers the 6:40 AM question.

INCLUDES
  • Home, Lumber, Hardware, Propane & Yard, Contact
  • Mobile-first build at 390px
  • Hours, tap-to-call, directions
  • Local SEO foundation
  • Launch and handover

Best when the priority is a working front door.

RECOMMENDED
02

The Yard System

The front door plus the counter.

INCLUDES
  • Everything in The Front Door
  • Contractor account inquiry
  • Will-call yard list
  • Propane and yard-services module
  • Content library + review flow
  • 60 days of local search

Best when the site should carry the trade, not just the brochure.

03

The Growth Partner

A partner for the next four seasons.

INCLUDES
  • Everything in The Yard System
  • Monthly content and site changes
  • Seasonal deck and propane campaigns
  • Local search management
  • Quarterly roadmap and review

Best when the yard wants compounding attention.

No invented prices. Fixed-fee quote after a 20-minute scope call. Pages, timeline and inclusions confirmed in writing before work starts.

08 / LET'S TALK

Four generations in.
The next one starts here.

Luis Guzman, Client Success at Brandcore.io

Luis Guzman

Client Success · Brandcore.io

You have four generations of family business and a yard that stocks what this county builds with. I'd like to make the front door match. Twenty minutes, no obligation — we'll look at the site together and tell you what we'd do first.

EMAILluis@brandcore.io DIRECT(669) 310-0700 OFFICE(669) 281-0188

Brandcore.io · San Francisco Bay Area Sales Solutions

20-MINUTE SCOPE CALL

Pick a time.

Times shown in Pacific. Nothing is booked until we confirm by email.

This prepares an unsent draft in your email app. Nothing is sent or booked until you send it.

Keep the yard. Fix the front door. No obligation. No retainer before scope. Just a working front door for the next generation.

Sturgis Lumber · 4645 US HWY #1, Vero Beach, FL 32967 · (772) 562-4172

Concept proposal · hours and services from the public site, 30 Oct 2026 · no affiliation with the current site builder is implied.