Brandcore.io SoundQuest

PRIVATE PROPOSAL · EL PASO, TX

01/10

EL PASO, TX · EST. 1983

The Borderland's
listening room.

SoundQuest has designed, sold and installed home and car audio on Castellano Drive since 1983. The room is extraordinary. The website is where the story stops.

SHOWROOM
106 W Castellano Dr
HOURS
Mon–Sat · 10–6
PHONE
(915) 779-5421

PREPARED FOR SOUNDQUEST BY HECTOR GONZALEZ · BRANDCORE.IO

MOVE TO ORBIT · SCROLL OR PRESS →

01 / SITE AUDIT · 30 OCT 2026

A world-class room.
A brochure for a website.

Six things a first-time visitor meets before they ever hear a speaker. All observed on the live site.

  1. 01

    The first impression is a pop-up.

    A Paradigm promotion modal opens over the hero on load. On a 390px phone it covers almost the entire screen.

    SOURCE · HOMEPAGE, #modal_10 AUTO-OPENS

  2. 02

    There is no way to book a listen.

    Every path ends at a phone number or a five-field form with a security check. No calendar, no request, no confirmation.

    SOURCE · /CONTACT-US

  3. 03

    Markdown is printing on the page.

    13 literal ** markers render as asterisks in the homepage body copy, mid-sentence.

    SOURCE · HOMEPAGE BODY

  4. 04

    The newest post is from 2022.

    The last blog entry is 26 October 2022. Four years of showroom work has gone unposted.

    SOURCE · /BLOG

  5. 05

    Zoom is capped.

    The viewport sets maximum-scale=1.0, blocking pinch-zoom on phones.

    SOURCE · HOMEPAGE <HEAD>

  6. 06

    The proof is buried.

    The gallery is two uncaptioned labels, CAR AUDIO and PATIO/POOL. Dozens of real installs never reach the homepage.

    SOURCE · /GALLERY

02 / THE GAP

11:47 PM.
The showroom is closed.

Someone in El Paso decides tonight to build a theater. They search, they land, and the site asks them to call during business hours.

THE CURRENT PATH 6 STEPS

  1. Search “home theater El Paso”
  2. Land on an auto-rotating slider
  3. Dismiss a promotion modal
  4. Find Home Audio in a nine-item menu
  5. Read three paragraphs, no room, no dates
  6. Fill a form. Wait for 10:00 AM.

THE PROPOSED PATH 3 STEPS

  1. Search “home theater El Paso”
  2. See the room, the brands and the next opening
  3. Book a 30-minute listen

The room does the selling. The website just has to open the door.

OBSERVED HOURS · MON–SAT 10:00–6:00, SUN CLOSED SOURCE · /CONTACT-US MAP PANEL

A finished SoundQuest home theater with leather recliners, lit columns and a large screen
23:47 THE ROOM THEY ARE TRYING TO FIND · SOUNDQUEST INSTALL

03 / THE ASSET

They already built
the proof.

The showroom is the best salesperson in El Paso. Online, it is almost invisible.

The SoundQuest storefront on West Castellano Drive: white dimensional letters on a cedar facade
01 / THE BUILDING106 W Castellano Dr. The sign is real, dimensional and made of cedar.
A showroom wall of Focal speakers and electronics at SoundQuest
02 / THE WALL26 brands under one roof — McIntosh, Bowers & Wilkins, Focal, Klipsch, Paradigm, JL Audio.
A completed home theater with reclining seats, acoustic treatment and a projection screen
03 / THE ROOMA finished theater. This is the moment a customer is actually buying.

ON THE ABOUT PAGE, BURIED

  • Home Theater Magazine Distinguished Dealer
  • Academy for the Advancement of High End Audio Excellence Award
  • Remote Technologies Highest Standards of Knowledge
  • JL Audio & Focal 1st & 2nd, SPL Competition

AS LISTED BY SOUNDQUEST · /ABOUT-US

04 / THE NEW FRONT DOOR

A showroom
that never closes.

A working concept: the rooms, the brands and a real listening appointment — in one place. Click the tabs. Pick a day.

soundquestinc.comCONCEPT
A red-lit SoundQuest home theater with a projected film

EL PASO · SINCE 1983

Hear it
before you buy it.

One showroom, 26 brands, and a 30-minute appointment in the room, with your music.

NEXT LISTENING SLOTS

McINTOSH

BOWERS & WILKINS

KLIPSCH

FOCAL

PARADIGM

JL AUDIO

CONCEPT · BUILT IN HTML/CSS BY BRANDCORE · DATES AND TIMES ARE ILLUSTRATIVE; NO BOOKING IS SENT PHOTOGRAPHY · SOUNDQUEST

05 / THE SYSTEM

Six pieces.
One front door.

What Brandcore actually builds and maintains. No mystery retainers, no invented prices.

01

The room, online

A front door built around the showroom, the brands and the work — not a slider and a paragraph.

Home · Home theater · Car audio · Outdoor

02

Listening appointments

A real calendar with 30-minute slots, room selection and a prepared request that reaches the shop.

Bookings that do not depend on 10:00 AM

03

The catalog

The 26 lines they actually carry, grouped by room and by system. No invented inventory and no invented prices.

A reason to walk into the showroom

04

Local search

El Paso and Borderland service pages, hours, map and Google Business Profile kept in sync with the shop.

Found when someone searches at 11:47 PM

05

The proof library

Captioned installs from the photographs already on the site, plus the finished work on their YouTube channel.

A gallery that sells the room

06

One truthful measure

One clean analytics stack replacing two UA properties, two GA4 tags and legacy ga.js.

Calls, direction taps and requests in one place

06 / THE PROOF

Eighteen reviews.
Zero pressure.

The reviews are already extraordinary. They live four clicks deep, under a nav item called Testimonials.

  • “They both take their time to showcase their equipment and explain all the intricacies that can affect one's listening experience.”

    ROBERTO ORTEGA PUBLISHED TESTIMONIAL

  • “Nowhere in El Paso will you find such variety sound-wise. The sound system installation for my car went flawless and fast.”

    JESUS A CABADA PUBLISHED TESTIMONIAL

  • “Never pressures you to buy something, nor upsell you something you don't need.”

    ROBERTO RODRIGUEZ PUBLISHED TESTIMONIAL

VERBATIM EXCERPTS FROM 18 TESTIMONIALS AT SOUNDQUESTINC.COM/TESTIMONIALS

The current SoundQuest contact page: a long form beside a map, with no appointment booking
The SoundQuest concept booking screen: a November calendar beside room and time selectors
TODAY · CONTACT FORM CONCEPT · BOOK A LISTEN

SAME TASK, TWO PATHS DRAG THE HANDLE · BOTH IMAGES ARE REAL SCREENS

07 / THE ROADMAP

Three days to align.
Sixty to compound.

A launch in week two, then a showroom that gets easier to find and easier to trust. Owners named at every phase.

  1. DAYS 0–3

    Align

    Kickoff with the owner. Confirm the room story, hours, brands, booking rules and the photo permissions.

    DELIVERABLE · PHOTO + BRAND INVENTORY

    OWNERSoundQuest + Brandcore

  2. DAYS 4–10

    Build

    Home, theater, car audio, outdoor, brands, gallery, contact and booking. Real copy, real photography, one analytics stack.

    DELIVERABLE · STAGING SITE

    OWNERBrandcore

  3. LAUNCH · DAY 10

    Open the door

    Publish. Test every path on a phone. Connect the calendar. Hand over the keys and the documentation.

    DELIVERABLE · LIVE SITE + HANDOVER

    OWNERBoth

  4. DAYS 11–60

    Compound

    12 captioned installs, 4 posts from topics they already own, Google Business Profile alignment, a monthly measurement review.

    DELIVERABLE · MONTHLY REVIEW

    OWNERBrandcore

WHAT WE NEED FROM SOUNDQUEST Logo vector · model and brand list · 10–20 install photos with permission · booking rules and holiday hours.

LAUNCH TARGET End of week two, subject to the assets above.

09 / LET'S TALK

The room already
sounds incredible.

Let's make the website say so.

Hector Gonzalez, Technical Sales and Automation at Brandcore.io

Hector Gonzalez

Technical Sales & Automation · Brandcore.io

hector@brandcore.io

(669) 310-0900 direct

(669) 281-0188 office

BRANDCORE.IO · SAN FRANCISCO BAY AREA SALES SOLUTIONS

PICK A 20-MINUTE CALL

Times Pacific · this prepares a draft. Nothing is booked until you confirm by email.

  • 01 The room you want to build
  • 02 The sound you are chasing
  • 03 Scope and one fixed fee

Brandcore.io × SoundQuest · Private proposal · 30 October 2026