Partner Web & Growth Proposal

Simi Lube & Oil Oil changes & preventive maintenance Simi Valley, CA · similube.com

A website proposal for your neighborhood shop

Neighborhood care. A clearer welcome online.

Family owned and operated since 1987. Let’s bring your oil changes, service information and 5th Street location into one clear mobile experience, with a direct path to call your team.

(805) 526-8966
1940 5th Street
Family owned since 1987
Simi Valley, CA

Prepared by Karina Carillo · Brandcore 01 / 07

01 · Forensic Audit & Foundation

What we found before we propose anything

Your real-world service outshines the website that sells it.

A forensic pass on similube.com surfaced three verifiable friction points — every one is fixable in the rebuild. Your credentials below are exactly what makes this an easy win.

CRITICAL 1

Tap-to-call is disabled

The site ships <meta name="format-detection" content="telephone=no"> and zero tel: links. The one call instruction — “FOR IMMEDIATE RESPONSE PLEASE CALL US AT (805) 526 - 8966” — is plain text, so phone browsers can’t dial it.

SOURCE · similube.com HTML head + body markup

HIGH 2

Conflicting ZIP codes

The page title reads “Simi Valley, CA 93063” while the same page’s JSON-LD structured data declares postalCode 93065 with 1940 5th Street. Search engines index both versions of your address.

SOURCE · similube.com <title> vs. schema.org JSON-LD

MEDIUM 3

Hours & phone invisible to machines

The LocalBusiness schema carries name, url, image and address — but no telephone property and no openingHoursSpecification. Your real hours exist only as styled text Google can’t reliably parse.

SOURCE · similube.com LocalBusiness JSON-LD

02 · The Customer Journey

Saturday morning in Simi Valley

One driver. Two paths to your bay.

7:41 AM. A neighbor wakes up on a lube-and-oil morning. Watch what it takes today on similube.com — and what it could take on the rebuild.

Simi Valley · Saturday 7:41 AM Alarm goes off. The car’s due.

Driver at Tapo Canyon & Alamo 3.4 miles from 1940 5th Street

TODAY · similube.com 6 high-friction steps

1
Search for a lube shopTypes a generic query on a phone
2
Waits for a heavy pageBuilder platforms load slow
3
Can’t tap the phone numberformat-detection blocks dialing
4
Scrolls for the hoursHours buried in styled text
5
Checks the ZIP code twice93063 in the title, 93065 on the map
6
Calls from a note appCopies the number by hand to dial

High friction≈ 9 min to a call

WITH BRANDCORE 3 direct taps

1
Finds you by nameSimi Lube & Oil in local search
2
Taps once to callTap-to-call in the first screen
3
Taps directions1940 5th Street · Open till 5 PM

Low friction≈ 40 sec to a call

03 · Your New Front Door

Your proposed homepage

Familiar identity. A working front door.

Your real sign leads the design. Try the live preview below: it checks your actual Pacific-time hours, answers real service questions and recommends the right oil change — no guessing, no phone tag.

01

Live open / closed chip

The widget reads the shop clock (Mon–Fri 8:30–5:30 · Sat 8–5) and tells customers your status before they call.

02

Service recommender

Drivers answer three quick questions and get an oil-type recommendation matched to their vehicle and mileage.

03

Everything in one tap

Phone, directions, hours and service details live together — the front door finally does its job.

similube.com Checking hours…

Oil Service FinderThree questions. One clear recommendation.

1 · Your vehicle

2 · Current mileage 80,000 mi

3 · Driving style

Recommended

Full synthetic oil change

Best protection for a sedan at 80,000 miles with city driving. Ask the shop about synthetic blend options for older engines.

Ask about this service

Oil & filter changesSynthetic blend and full synthetic, matched to your engine

Coolant flushesKeeps the cooling system clean through Valley summers

Transmission serviceFluid service to protect gears and shifts

Preventive maintenanceChecks that catch wear before it becomes a repair

Family owned since 1987

A neighborhood shop, not a franchise counter. You talk to the people doing the work, and the recommendation is the one your vehicle actually needs.

Mon8:30 AM – 5:30 PM

Tue8:30 AM – 5:30 PM

Wed8:30 AM – 5:30 PM

Thu8:30 AM – 5:30 PM

Fri8:30 AM – 5:30 PM

Sat8:00 AM – 5:00 PM

SunClosed

1940 5th StreetSimi Valley, CA 93065 · (805) 526-8966

Live Pacific-time status · Real shop hoursSimi Lube & Oil × Brandcore

Interactive preview · Custom-crafted for Simi Lube & Oil · Simi Valley, CA · (805) 526-8966

04 · Craft in Practice

Brandcore work · United Facilities Group

Drag the handle. See the difference.

These United Facilities Group screens show Brandcore’s approach to hierarchy and service presentation. For Simi Lube & Oil, the same care starts with your own sign, services and shop details.

United Facilities Group website before the Brandcore rebuild — **ufgworks.com**A busy introduction becomes a focused headline with one clear contact path. Drag to compare.

United Facilities Group website after the Brandcore rebuild — **ufgworks.com**A busy introduction becomes a focused headline with one clear contact path. Drag to compare.

05 · Your Launch Roadmap

3 days · 7 days · 60 days

3 days to plan. 7 days to build. 60 days to refine.

A proposed schedule after kickoff and access to approved content. We’ll agree the scope and timing with your team before work begins.

01 Days 1–3 · 3 days

Plan with Karina

Agree the service priorities and make sure the phone, hours and address are right before design starts.

Kickoff with Karina Carillo
Confirm services, hours and content
Agree the build and launch plan

02 Days 4–10 · 7 days

Build & review

Create the mobile experience around your real branding, then review every page with your team.

Clear oil-change and service pages
Tap-to-call and directions links
Review and approve before launch

03 Days 11–70 · 60 days

Refine the experience

Use the first 60 days after launch to improve useful content and keep the shop information current.

Review inquiry and call activity
Refresh service information as needed
Ongoing updates with Karina

06 · Let’s Talk

Your Brandcore contact

Let’s walk through your new online welcome.

We can review the homepage together and decide which updates would help your customers most.

Your dedicated account manager

Karina Carillo

Client Success & Outreach · Brandcore

I’d be glad to walk you through the proposal and hear what matters most to your shop. Choose a time for a 15-minute conversation.

karina@brandcore.io Direct (669) 310-0800 Office (669) 281-0188

San Francisco Bay Area Sales Solutions

Pick a time

Let’s talk.

Thursday at 1 PM or Friday at 2 PM Pacific, or pick any weekday time that fits your schedule.

Preferred date (Pacific)

Preferred time (Pacific)

Email Karina to pick a time

Contact Karina Carillo: karina@brandcore.io | Direct: (669) 310-0800 | Office: (669) 281-0188

All times are Pacific. Choosing a time prepares an email to Karina; nothing is booked until confirmed.