River Valley Dental RIVER VALLEY
DENTAL
COVER / THE FIRST IMPRESSION
01/10

PRIVATE WEBSITE PROPOSAL · LANCASTER, OHIO

The smile
is the brand.

River Valley Dental's care is personal, current, and rooted in Lancaster. Its website is a fixed-width mirror from 2015 — the first impression a new patient gets at 9:41 PM.

DOCTORJames Frilling, DDS
PRACTICEGeneral & cosmetic dentistry
IN PRACTICE14 treatments · Mon–Thu
OR PRESS →

01 / THE AUDIT

A 2015 mirror,
still taking appointments.

The live domain is not a 2026 website wearing an old theme. It is the 2015 HTTrack mirror itself — the copier's timestamp is still in the HTML. Six findings, all observable in the current page.

  1. 01
    HIGHSOURCE · HTML COMMENT

    The live page is a 2015 mirror.

    The served HTML still carries Mirrored … 28 Sep 2015 15:32:10 GMT. A decade of maintenance is missing from the file itself.

  2. 02
    HIGHMEASURED · 390 × 844

    1,050px wide on a 390px phone.

    No viewport meta. The 1,044px table forces a 1,050px document; 15px body copy renders at roughly 5.6px on screen.

  3. 03
    HIGHCOUNT · 0 tel: LINKS

    Zero tap-to-call links.

    The phone number is visible, but 0 tel: links exist in the home HTML. A patient on a phone must select and dial it by hand.

  4. 04
    HIGHSOURCE · APPOINTMENT

    The request form opens on 09/28/2015.

    The preferred-date field defaults to the mirror's capture date, and the form posts to http:// while the page is served over HTTPS.

  5. 05
    MEDMEASURED · HOME

    No H1 on the home page.

    0 <h1> and 0 <h2> elements. The welcome, sections, and doctor name are styled divs, so the page gives search engines and screen readers no outline.

  6. 06
    MEDNETWORK · 1 FAILED

    One dead request on load.

    ssl.google-analytics.com/ga.js fails with ERR_NAME_NOT_RESOLVED. The page still calls the retired Universal Analytics script.

lancasterdentist.net
The live River Valley Dental home page at a 1440 by 900 viewport, showing a fixed-width 2015 design. 2015 MIRROR 1,044px TABLE
LIVE, NOT A RECREATION Captured 30 Oct 2026 · 1440 × 900 viewport · full page.

EVIDENCE · Served HTML at lancasterdentist.net (30 Oct 2026) · 390 × 844 Chromium measurement · live appointment page source · one failed network request. No rendered usability claim is made beyond these observations.

02 / THE GAP

9:41 PM.
The search already happened.

A parent searches for a Lancaster dentist after the kids are asleep. The result is a 99-character title and a five-word description. The click lands on a page that needs a pinch, a scroll, and a call during office hours.

dentist lancaster oh
www.lancasterdentist.net

River Valley Dental, James Frilling DDS - General and Cosmetic Dentistry

River Valley Dental Home Page

ACTUAL TITLE · 99 CHARACTERS / ACTUAL DESCRIPTION · 5 WORDS
ILLUSTRATIVE SEARCH VIEW
CURRENT PATH6 STEPS
  1. 01Find the search result
  2. 02Land on a 1,050px page
  3. 03Pinch and zoom
  4. 04Find the phone in the footer
  5. 05Write the number down
  6. 06Call Mon–Thu, 8:30–5
PROPOSED PATH3 STEPS
  1. 01Search result names city + service
  2. 02Read a mobile-first page
  3. 03Request a time or tap to call
The live River Valley Dental home page at a 390 by 844 phone viewport, rendered as a 1,050 pixel wide desktop page.
ACTUAL 390 × 844 RENDER

The page is 1,050px wide. On this phone, 15px CSS body copy resolves to roughly 5.6px on screen.

NO VIEWPORT META

03 / THE PRACTICE

The proof is
already in the room.

The website undersells a practice that already has what patients look for: a named doctor, a long-tenured hygiene team, real patient words, and photographs of the actual office.

Dr. James Frilling, DDS
THE DOCTOR

James Frilling, DDS

Ohio State dentistry · U.S. Navy dental officer · in Lancaster since 1992.

I always love going to the dentist.

Brooke J · published patient review on the current site

Debbie Burke, RDH
Debbie Burke, RDHWith the team since 2007
Nicole Pugh, RDH
Nicole Pugh, RDHOSU dental hygiene, 2008
Four photographs of the River Valley Dental office from the current site.
THE OFFICE TOURFour real rooms, published as one 229px image.
14treatments listed on the site
4days open, Mon–Thu, 8:30–5
1address in Lancaster: 1579 Tiki Lane

The raw material is credible. The presentation is not yet doing it justice.

SOURCE · Current site team, gallery and appointment pages. Portrait and office photography are used unchanged; no appearance or facility has been generated or altered.

04 / THE FRONT DOOR

The front door,
finally current.

A working concept, not a screenshot: three tabs, a fourteen-treatment library, a real-hours calendar, and a separate phone layout. Dates and slots are illustrative; the build connects to the practice's actual schedule.

rivervalleydental.comCONCEPT
River Valley Dental
(740) 653-8706Mon–Thu · 8:30–5
LANCASTER, OHIO · FAMILY & COSMETIC DENTISTRY

Dentistry that feels like Lancaster.

Dr. Frilling has practiced in Lancaster since 1992. Same gentle team. A clearer way in.

Call (740) 653-8706
A family smiling together, from the practice's current website. ILLUSTRATIVE CONCEPT · SOURCE PHOTO
14treatments, explained in plain language
MON–THU8:30–5 · real office hours
1 TAPto call from any phone
A published smile gallery image from the practice's site.
Published smile gallery
THE TREATMENT LIBRARY

Fourteen ways we care for a smile.

01

Hygiene

Routine cleanings and preventive care.

GENERAL
02

Digital X-rays

Lower-dose imaging for a clearer diagnosis.

GENERAL
03

X-rays

Diagnostic images when they are needed.

GENERAL
04

Fillings

Tooth-colored restorations, no metal mouth.

GENERAL
05

Extraction

Removal when a tooth cannot be saved.

GENERAL
06

Bridges

Close a gap with a fixed restoration.

RESTORATIVE
07

Crowns

Protect and rebuild a compromised tooth.

RESTORATIVE
08

Dentures

Full-arch tooth replacement.

RESTORATIVE
09

Implants

Restorations anchored in the jaw.

RESTORATIVE
10

Inlays

Custom lab restorations for damaged teeth.

RESTORATIVE
11

Partial Dentures

Replace several missing teeth.

RESTORATIVE
12

Root Canal

Treat infection and keep the tooth.

RESTORATIVE
13

Perio

Gum health and periodontal care.

RESTORATIVE
14

Whitening

Brighten a healthy smile.

COSMETIC

The current site lists these 14 treatments; this concept gives each one a readable home. Clinical suitability is always determined by the dentist.

REQUEST A VISIT

Pick a time that fits the day.

Mon–Thu · 8:30 AM–5:00 PM · 1579 Tiki Lane, Lancaster, OH 43130

ILLUSTRATIVE AVAILABILITY
November 2026
MONTUEWEDTHUFRISATSUN

open selected closed

YOUR SELECTIONTue, Nov 36 openings
SELECTED TIME9:40 AM40 minutes · Dr. Frilling

Demo only. Nothing is sent or booked from this concept.

River Valley Dental · 1579 Tiki Lane, Lancaster, OH 43130(740) 653-8706 · office@lancasterdentist.netConcept · illustrative dates

CONCEPT, BUILT IN HTML Photography and practice facts from the current site. Dates, slots and concept copy are illustrative.

READABLE CONCEPT DETAILShown at tablet and phone widths
LANCASTER, OHIO

Dentistry that feels like Lancaster.

Dr. Frilling has practiced in Lancaster since 1992. Request a visit, or call the office during real hours.

A family smiling together, from the practice's current website.
NEXT AVAILABLE · ILLUSTRATIVEMon, Nov 2 · 9:40 AM
14 treatmentsMon–Thu · 8:30–5(740) 653-8706

Fourteen treatments, in plain language.

All 14

Request a visit.

ILLUSTRATIVE AVAILABILITY

Demo only. Nothing is sent or booked from this concept.

CONCEPT NOTE · Illustrative availability is modeled on the practice's published Mon–Thu 8:30–5 hours. The production build connects to the practice's own scheduling inbox or booking system; no appointment is made here.

05 / THE DIFFERENCE

From a form
to a next step.

Drag the handle. On the left is the live appointment page; on the right is the concept's appointment state. The change is not cosmetic — it is the difference between a form that opens on 2015 and a request that starts with a real next opening.

The live River Valley Dental appointment page with a 2015 default date.
The concept appointment screen with a calendar and time selection.
↔
LIVE · 2015 CONCEPT · 2026

BEFORE / AFTER Both captured at the same viewport. The concept state is illustrative.

01

A date that means something

09/28/2015 → the next open weekday, inside the practice's real hours.

02

Secure by default

http:// form action → an HTTPS request flow with a clear privacy note.

03

A time, not a guess

Select: Morning / Afternoon → 9:40 AM, 11:00 AM, 1:20 PM, and a confirmed selection.

04

A phone that works like a phone

0 tel: links → tap-to-call in the header, the appointment block, and the footer.

Fewer steps between a patient and a chair.

SOURCE · Live appointment page at lancasterdentist.net/appointment.html (30 Oct 2026). The after state is a concept capture, not a live booking flow.

06 / THE SYSTEM

What we actually
build.

Six connected pieces, scoped to a dental practice rather than a generic small business. The outcomes are build targets, not ranking or revenue guarantees.

01

Website

A mobile-first practice site with the doctor, team, treatments, hours, insurance, and directions in one clear path.

1,050px → fluid
02

Appointment architecture

A request flow built around Mon–Thu hours, with tap-to-call and a calendar that shows the next real opening.

0 tel: → 1 tap
03

Local search

Lancaster-intent pages, a clean heading outline, LocalBusiness schema, and a title and description that name the city and the service.

5-word meta → specific
04

Content library

All 14 treatments explained in plain language, with the team and office tour carrying the trust the practice already has.

14 treatments, one library
05

Reputation

Published patient words and the practice's own smile gallery, presented with permission and without invented ratings.

real words, in view
06

Growth partner

A monthly rhythm: one new page, one content improvement, one review request, one measured review.

maintained, not launched

SCOPE NOTE · The build uses the practice's verified details and supplied photography. No review count, ranking, certification, or patient outcome is invented.

07 / THE ROADMAP

Three days to direction.
Sixty to momentum.

A launch plan with named owners and a clear handoff. Target launch is day 21, after content sign-off; the dates move only if approvals move.

DAY 301

Direction locked

A short, decisive start.

  • Brandcore: audit recap, sitemap, page architecture, design direction.
  • River Valley: confirm hours, insurance list, photo permissions, and one approver.
OUTPUT · approved sitemap + visual direction
DAY 702

The build

The working site takes shape.

  • Brandcore: responsive pages, 14-treatment library, request flow, local schema, seven-viewport QA.
  • River Valley: one consolidated content review; no drip-feed edits.
OUTPUT · clickable build on a private preview
DAY 6003

Momentum

Launched, then kept current.

  • Brandcore: launch, analytics, first month of content and review requests.
  • River Valley: approve the monthly queue and keep the schedule current.
OUTPUT · a maintained asset, not a one-off
TARGET LAUNCHDay 21after content sign-off
WHAT WE NEEDHours · insurance list · form destination · photo permissions · one approver
WHAT WE DON'T DONo fake reviews, no invented claims, no booking without a human confirmation.

PLAN NOTE · Day counts are working targets, not a guarantee. Launch requires the practice's content and approval.

Karina, Brandcore.io
YOUR BRANDCORE CONTACT

Karina

Brandcore.io · Sales Solutions

karina@brandcore.io

San Francisco Bay Area Sales Solutions

09 / LET'S TALK

Let's make the first impression
match the care.

I called on 29 October; the office let me know the person in charge was busy. This is the version I'd walk Dr. Frilling through when the timing is better — 20 minutes, no pressure.

A 20-MINUTE WALKTHROUGH

Pick a Pacific weekday slot.

PT · 20 MIN
CHOOSE A DAY
CHOOSE A TIME
Select a day and time

Nothing is booked. The button prepares an unsent email draft for you to review.

Or reply to the message that brought you here.
BRANDCORE.IO × RIVER VALLEY DENTAL PRIVATE PROPOSAL · PREPARED 30 OCT 2026 NOT FOR PUBLIC DISTRIBUTION