× Odie’s Grooming ODIE’S GROOMINGRANCHO BERNARDO · 92127
THE FRONT DOOR
01/09

PRIVATE PROPOSAL31 OCT 2026

Great grooming.
Confusing front door.

Cage-free grooming in Rancho Bernardo: three named groomers, a bather, ten grooming services and thirteen finished grooms on file — most of it buried in a homepage carousel with no gallery page.

15817 Bernardo Center Dr, Suite 107 (858) 798 4044 Tue–Sun 8:00 AM – 4:30 PM
Move the pointer to turn the tag · C for the profile card

01SITE AUDIT · CAPTURED 31 OCT 2026

Six things the site says.
They do not agree.

Everything below is on odiesgrooming.com today — captured from the live pages and read in the page source. No inference, no “outdated” hand-waving.

HIGH01

Every booking button leaves the site.

Four booking controls on the homepage — all four open booking.moego.pet in a new tab. No price, deposit or next open day appears before the jump.

SOURCE · href × 4 · /

HIGH02

Two addresses, two closing times.

The live header says 15817 and 4:30 PM. The same page source also carries 15807 and 6:00 PM in a block the browser keeps hidden. Anyone reading the page source, or a crawler, finds two addresses and two closing times.

SOURCE · DOM · hidden block (zero size), / and /contact-us

MED03

Price is answered in one paragraph.

“What are your prices and services?” is the third FAQ; the answer is $50–$200, in prose. The Services page lists ten items and no price.

SOURCE · /faq, /services

MED04

Two team cards are placeholders.

Seven cards sit under “Meet Our Team”. Two are named Staff 1 and Staff — logo avatar, no bio — leaving two large empty columns.

SOURCE · /about-us · rendered below

MED05

The header eats the first screen on a phone.

At 390 pixels the three social buttons stack vertically, so the masthead takes a large share of the first phone screen before the hero starts.

SOURCE · 390 × 844 render, below

LOW06

Three words are spelled wrong in the menu.

The nav reads FAQ´s — an acute accent, not an apostrophe — on all five pages. The service cards read Desheding and Hollistic Pet Food.

SOURCE · nav × 5 pages, service accordion

The Odie’s Grooming mobile header at 390 pixels: three social icons stacked vertically above the logo and a book appointment button.
390 × 844 · live header. Social buttons and the booking button fill about a third of the first screen. Finding 05.
Two team cards on the About page named Staff 1 and Staff, both using the Odie’s logo as their avatar and carrying no biography.
“Staff 1” and “Staff”. Both live on /about-us with the logo as an avatar. Finding 04.

What we are not saying

We are not judging the grooming itself, and we are not claiming lost revenue: no analytics were supplied. These are six things a customer meets before they ever meet a groomer.

No call transcript, analytics or customer record was used in this audit. Public site only.

02THE GAP · THE FRONT DOOR

11:47 PM.
The dog is matted.

This is the moment the site has to work. It is an illustrative path built from the site’s own flow — not a recorded customer, call or quote.

The Odie’s Grooming storefront in Rancho Bernardo, photographed at the shop. THE FRONT DOOR · 15817 BERNARDO CENTER DR

TONIGHT · SIX STEPS

  1. 1

    Searches “dog grooming Rancho Bernardo”.

  2. 2

    Sees “Book your dog’s spa day now!” on the hero button.

  3. 3

    Taps Book — and leaves the site for booking.moego.pet.

  4. 4

    Has left the salon’s site. This audit did not review the booking portal.

  5. 5

    Finds the “$25 deposit” answer only on the separate FAQ page.

  6. 6

    Calls after hours. The voicemail says 8:00–4:30 and closed Mondays. The page header says 4:30; a hidden block says 6:00.

THE SAME NIGHT · FOUR STEPS

  1. 1

    Lands and sees the real work first.

  2. 2

    Sees ten grooming services, the $50–$200 range and the next open day.

  3. 3

    Picks a time on a calendar that knows Monday is closed.

  4. 4

    Hands off to MoeGo with the deposit already explained.

The gap is not taste.

It is three facts the site already owns — services, hours, the $25 deposit — arriving in the wrong order.

SOURCE · / and /faq, captured 31 Oct 2026 · the salon’s voicemail greeting, from the recorded call transcript · MoeGo booking target on all four CTAs.

03THE FLAGSHIP · WORKING CONCEPT

One front door.
Three taps to a slot.

A working concept, not a picture: tabs, a real service menu, a calendar that closes on Mondays, and a phone. Dates and availability are illustrative; the services, hours and price range are theirs.

odiesgrooming.com CONCEPT
Odie’s Grooming
CAGE-FREE · RANCHO BERNARDO · 92127

Cage-free grooming for dogs and cats.

One groomer, one pet, no cages. Three named groomers and a bather on Bernardo Center Drive.

Tue–Sun 8:00–4:30 Suite 107 Cage-free
A groomer at Odie’s Grooming trimming a dog on the grooming table.
THIS WEEK AT THE SALONILLUSTRATIVE AVAILABILITY
RECENT GROOMS13 grooms on the salon’s own site
A white pug wearing a teal flower collar after grooming. A tan dog in a beach scene after grooming. A white and brown husky after grooming.

Ten services. The price range before the jump.

Odie’s dog bath service

Bath

Wash with pet shampoo and conditioner.

$50–$200 · BY BREED & WEIGHT
Odie’s full service haircut

Full service haircut

Brush, bath, nails, ears and glands, then the cut.

$50–$200 · BY BREED & WEIGHT
Odie’s dematting service

Dematting

Knots and tangles removed without harming skin.

$50–$200 · BY BREED & WEIGHT
Odie’s deshedding service

Deshedding

Removes excess hair from the undercoat.

$50–$200 · BY BREED & WEIGHT
Odie’s nail trimming service

Nail trim

Cut, filed and checked for comfort.

$50–$200 · BY BREED & WEIGHT
Odie’s teeth brushing service

Teeth brushing

Teeth brushing to help prevent dental disease.

$50–$200 · BY BREED & WEIGHT
Odie’s cat bath service tile showing a cat being bathed

Cat bath

Bath, dry, 15 minutes of brushing, ears and nails.

$50–$200 · BY BREED & WEIGHT
Odie’s cat full service haircut tile

Cat full service

The bath service plus a full haircut.

$50–$200 · BY BREED & WEIGHT
ALSO ON THE MENU Ear cleaningGland expressionHolistic pet foodToys & accessories

Price range, deposit and policies as published in their FAQ. No price is invented; every figure is theirs.

NOVEMBER 2026ILLUSTRATIVE · MONDAYS CLOSED
TUESDAY 3 NOV8:00 AM – 4:30 PM
SERVICEBath
DEPOSIT$25 · credited to the groom
PRICE$50–$200, quoted by breed and weight

Concept only. In production this hands off to booking.moego.pet, the portal they already use.

BEFORE YOU BOOK $25 deposit · credited to the groom 48 h cancel notice · deposit transfers or refunds 30 min after the ready text before late pickup
Cage-free grooming for dogs & cats.

Tue–Sun · 8:00–4:30

NEXT OPEN DAY Tue 3 Nov · 9:30 AM Bath · $50–$200 range
BOOK A SLOT
A Pomeranian in an orange bow tie on the grooming table.A cream doodle in yellow sunglasses and a sunflower bandana beside a beach ball.A brown standard poodle in a blue beach-ball bandana on the grooming table.
390 PX

CONCEPT · Dates, seats and availability are illustrative. Services, hours, deposit and price range are the salon’s own published facts.

04THE SYSTEM · WHAT BRANDCORE BUILDS

Six systems.
One shop, told properly.

Each one is a direct answer to a finding on slide 01. Nothing here needs a new photographer, a new booking platform or a new brand.

01

A booking-first front page

Services, the $50–$200 range and the next open day above the fold. MoeGo becomes the third tap, not the first.

FIXES · Finding 01

02

One address, one hours block

15817 and 4:30 PM, published once and reused everywhere — header, footer, contact, schema markup and Google. One source of truth.

FIXES · Finding 02

03

The gallery you already own

Thirteen real grooms get a page, filters and captions. The strongest three ride the homepage; the rest stop hiding in a carousel.

FIXES · The buried portfolio

04

Local search for 92127

Rancho Bernardo and Bernardo Center Drive pages, service-intent titles, and hours on the Google profile that match the site to the minute.

FIXES · Finding 02 and 06

05

Policies before the counter

The $25 deposit, the 48-hour rule, late pickup and the flea policy — in plain sight before booking, not in a FAQ paragraph.

FIXES · Finding 03

06

A partner, not a handoff

Monthly photo drops, seasonal offers and review requests, with one direct line to Brandcore. Nothing goes stale after launch.

ONGOING · Month 2 onward

05THE PROOF · THEIR OWN PHOTOGRAPHS

The work is already
in the building.

13 finished grooms in the site’s own homepage carousel, and no gallery page to send anyone to.

Every photograph on this slide is the salon’s own, published on odiesgrooming.com. No stock, no generated animals, no composites. Click any frame for the full caption.

  • Build a gallery page with a service filter and real captions
  • Pin the three strongest grooms to the homepage
  • Feed the same set to Google and Instagram posts

06THE ROADMAP · PROPOSED, TO BE AGREED

A proposed path.
Dates agreed with you.

Three proposed phases with a named owner each. Timing is set in the scope call and depends on approvals and access; no launch date or result is guaranteed.

PROPOSED · DAYS 1–3

The truth pass

  • One address and one hours block, sitewide and in schema.
  • “FAQ´s”, “Desheding”, “Hollistic” corrected in nav and cards.
  • Placeholder team cards removed or replaced with real bios.
  • Gallery page built from the thirteen photographs already on file.
OWNER Brandcore build · salon approval on bios
PROPOSED · DAYS 4–7

The booking path

  • Service pages with the published range and “quoted by breed and weight”.
  • Deposit, cancellation, late-pickup and flea policy above the fold.
  • Next-open-day module, if MoeGo availability can be linked.
  • Phone pass at 360 and 390 — one-line header, one CTA.
OWNER Brandcore build · MoeGo handoff tested by the salon
PROPOSED · DAYS 8–60

The local engine

  • Google Business Profile hours and services aligned to the site.
  • Rancho Bernardo and service-intent pages published.
  • Review request flow after pickup, with a direct link.
  • Monthly photo drop and one seasonal offer per quarter.
OWNER Brandcore · salon supplies photos and offers
WHAT WE NEED FROM THE SALON Confirmation of the 4:30 PM close Approved bios for the two open cards Google Business Profile access Ten new photos a month — optional

07THE ENGAGEMENT · THREE WAYS

Start at the front door.
Or take the block.

Scope is fixed before work starts. Fees are quoted after a 20-minute scope call — no package price is invented here, and no retainer is assumed.

LEVEL 01

The Front Door

Fix what a customer meets first.

  • Truth pass: address, hours, typos, team cards
  • Gallery page from existing photography
  • Services with the published price range
  • Deposit and policy block above the fold
  • Phone header and CTA rebuilt

FIXED FEE · QUOTED AFTER SCOPE CALL

RECOMMENDED
LEVEL 02

Front Door + Local

Everything above, plus being found.

  • All of Level 01
  • Rancho Bernardo and 92127 service pages
  • Google Business Profile alignment
  • Schema markup for a local salon
  • Review request flow after pickup

FIXED FEE · QUOTED AFTER SCOPE CALL

LEVEL 03

Growth Partner

For the shop that keeps growing.

  • All of Level 02
  • Monthly photo drop and captioning
  • Seasonal offers and landing pages
  • Monthly one-page report — what changed
  • One direct line to Brandcore

MONTHLY · QUOTED AFTER SCOPE CALL

No Brandcore fees, guarantees or performance estimates appear in this deck. Annual and seasonal pricing is set on the call, in writing.

08LET’S TALK · 20 MINUTES

One shop.
One address.
One front door.

Bring your questions on the $25 deposit and the two empty team cards. We will walk through the concept on this page and the scope to agree for the front door.

Amy Alfaro, Lead Sales & Strategy at Brandcore.io.
YOUR DIRECT PARTNER Amy Alfaro Lead Sales & Strategy · Brandcore.io

“This walkthrough shows what we found on odiesgrooming.com, from your public pages only. Call or email me whenever the shop has a quiet moment.”

amy@brandcore.io (669) 310-0200 Office (669) 281-0188

Prepared for Odie’s Grooming, 15817 Bernardo Center Drive, Suite 107, San Diego, CA 92127 · Prices shown are the salon’s own published figures; Brandcore makes no pricing, guarantee or performance claims here.