01HIGH
Three brands, one screen
Teal page. Sage-green header JPG. A cream badge on a white square. The header mark is a 966×408 JPG shown at 178×75; the hero badge is 640×640 shown at 649px.
SOURCE · / (HERO + HEADER) · 10/30/26
A WEBSITE & GROWTH PROPOSAL · ST. AUGUSTINE, FLORIDA
Fifteen years
of second helpings.
The food, the room, the crew — and 2,534 people who took the time to say so. The website should work as hard as the kitchen.
- 4.7Google rating
- 2,534Google reviews
- 15thyear on US 1
PREPARED BY HECTOR GONZALEZ · BRANDCORE.IO · OCTOBER 30, 2026
NEXT · THE SITE AUDIT
01 / SITE AUDIT · CAPTURED 10.30.26
The kitchen is ready.
The front door isn't.
Six things a hungry guest meets before the food. All observed on nedssouthsidekitchen.com on October 30, 2026 — screenshots and source HTML are in the job record.
02HIGH
A 6,048-pixel homepage
At 1440×900 the page runs 6,048px. The first food photo starts at 908px — eight pixels below the fold. Six image slots render as transparent placeholders.
SOURCE · / AT 1440×900 · 10/30/26
03MED
30 destinations. No map.
Five top-level labels open 30 destinations. The Mon–Sat menu is a flat 15-link dropdown with no categories, prices, or food. “More” hides 12 more pages.
SOURCE · NAV · 10/30/26
04HIGH
Sunday starts at 9 or 10
About, Contact, and FAQ say Sunday 9:00–2:00. The Sunday Brunch page says 10:00–2:00. Same site, same day, two answers.
SOURCE · /, /contact-us, /faq, /sunday-brunch
05MED
A 2023 offer, still live
The gift certificate page still advertises “DECEMBER 1ST–DECEMBER 31, 2023.” The heading above it reads “GIFT CERTICFICATES.”
SOURCE · /gift-certificates · 10/30/26
06MED
Brunch is a photograph
The Sunday brunch menu is two photographed pages. At 1440 the item text is too small to read, and the cookie panel covers the right page.
SOURCE · /sunday-brunch · 10/30/26
Not a taste problem. A front-door problem.
PHOTO · NED'S PUBLIC SITE · THE SIGN ON US 1
02 / THE 7:42 PM TEST
Friday, 7:42 PM.
Dinner is still four pages away.
A guest on US 1 S has already decided. The only question is whether the website helps or gets in the way. Here is the path we measured — and the one we would build.
THE CURRENT PATH 6 STEPS
- 01
Google shows a 98-character description that ends in a comma.
- 02
The homepage opens with a 649px badge on a white square.
- 03
Hours live on the contact page — and disagree with the brunch page.
- 04
The menu is split across 15 pages behind one dropdown.
- 05
Brunch is a photo of a printed menu.
- 06
Ordering sends them to tonicpos.com.
THE PATH WE BUILD 3 STEPS
- 01
Hours, address, and two actions above the fold.
- 02
One visual menu: prices, categories, search, a pickup list.
- 03
Order, call ahead, or plan catering without leaving the page.
Same kitchen. Same Tonic ordering. Same phone-first call-ahead policy. Less scavenger hunt.
We counted six steps. Every one is a table that might not wait.
04 / WHAT WE BUILD
Six pieces.
One front door.
Not a redesign for its own sake. A system that makes the food, the room, and the reviews do their job online.
Site & story
One palette, one clean badge, real photography, and the hours people actually need.
ONE LOOK. ONE PALETTE. ONE MARK.
Menu architecture
One filterable menu with prices, descriptions, gluten-free notes, and photos — not 15 text pages.
A GUEST CAN DECIDE IN ONE SCREEN.
Order & pickup
Tonic stays. We make it one obvious tap, with a call-ahead path for 5+ and drive-thru directions.
ORDER, CALL, OR DRIVE THROUGH.
Catering & events
Half pans, full pans, the banquet room, and a phone-first inquiry path that shows the $11-per-person starting point.
CATERING GETS A FRONT DOOR OF ITS OWN.
Local search
St. Augustine, US 1, drive-thru, prime rib, brunch. Google Business Profile, hours, photos, and review flow.
FOUND ON THE ROAD YOU'RE ALREADY ON.
Content & reviews
Monthly specials, a photo library, review requests, and an email list that isn't an afterthought.
SPECIALS THAT DON'T GO STALE.
No new reservations system. No invented bookings. The phone-first call-ahead policy stays.
05 / THE RECEIPT
Don't take our word for it.
Take theirs.
Ned's already has proof. We're not going to invent a case study when the real one is on the table.
4.7Google ratingshown on /reviews
2,534Google reviewssame widget, 10/30/26
15thyear on US 1About copy
$11catering, per person“and up,” About copy
The before is the live mobile homepage at 390×844. The after is the same business, the same menu, and the same kitchen — with the front door rebuilt.
No invented reviews. No borrowed case study. No metric we can't point to.
LIVE · 10/30/26
CONCEPT · ILLUSTRATIVE
DRAG TO COMPARE
The rating, review count, years, and catering starting point are all from Ned's own public pages. The concept is illustrative.
07 / WAYS TO WORK
Pick the door.
We'll bring the keys.
Three scopes. One recommended. Every one ends with a site Ned's can run without calling us for a menu change.
Fixed-fee quote after a 20-minute scope call. We scope the work, not the hours.
01 / THE ESSENTIAL
The Front Door
For a fast, credible reset.
- One-page site: story, hours, menu highlights
- Ordering links, map, click-to-call
- Clean mobile build and Google profile basics
A front door that looks like the room.
02 / THE FULL BUILD
The Full Kitchen
For the version guests will forward.
- The full concept: multi-page site and filterable menu
- Brunch, catering, photo direction
- Google Business Profile and review flow
- 60-day support after launch
Everything on the table, working together.
03 / THE PARTNER
The Standing Table
For staying current without another project.
- Everything in Full Kitchen
- Monthly specials and content updates
- Review and local search care
- Quarterly photo refresh
A site that keeps up with the kitchen.
No reservations system. No invented bookings. The phone-first call-ahead policy stays.
08 / LET'S TALK
The kitchen is already
worth the drive.
Let's make the website worth the click.
YOUR CONTACT
Hector Gonzalez
Technical Sales & Automation
I build the site, the menu system, and the local search that puts it in front of the right people. If the plan fits, we'll scope it. If it doesn't, I'll tell you.
Brandcore.io · San Francisco Bay Area Sales Solutions · Office (669) 281-0188
No hard sell. A 20-minute scope call, a fixed-fee quote, and a plan Ned's can hold us to.
PICK A 20-MINUTE SCOPE CALL
Pacific time. Weekdays.
Choose a slot to prepare an unsent email. Nothing is booked until Ned's confirms.
PREPARED EMAIL · UNSENT
To: hector@brandcore.io
Subject: Ned's Southside Kitchen — 20-minute scope call
Pick a slot to prepare the draft.
The draft opens in your mail app. No message is sent from this page.
SOURCES · nedssouthsidekitchen.com, captured 10/30/26 · Google review count as shown on /reviews · no customer contact, message, or booking has been made.