×Partner Web & Growth Proposal
Modoc Insurance Services medallion ModocInsuranceServices Independent agency · Alturas, California
Prepared for Bill Madison & the Modoc Insurance team

Sixty-five years of trusted coverage. Now, a website that shows it.

Families, ranchers and employers across six Western states already trust your Main Street office. Let’s give modocinsurance.com the same clarity and authority, with quote requests that work around the clock.

65+Years of independent, personal service
6Western states: CA · NV · OR · WA · MT · CO
7Lines: auto, home, farm, business, work comp, life & health
Modoc Insurance Services office and illuminated sign at 326 North Main Street, Alturas 326 North Main Street, Alturas
65+ years independent Lic. #0759332 · Alturas HQ
01 / 07
Modoc Insurance ServicesIndependent agency · Alturas, California
02The foundation
What already sets Modoc apart

Regional strength that deserves a modern stage.

Your reputation was built face to face on Main Street. These credentials should lead the website — and the forensic audit shows where the current site leaves them buried.

Source: modocinsurance.com
01

Six states, one trusted office

Policies written across California, Nevada, Oregon, Washington, Montana and Colorado, all from Alturas. License #0759332.

02

Coverage for families, ranches and businesses

Auto, home, farm, commercial business, work comp, life and health, matched to each client by an independent agency.

03

Local brokers, named on your site

Owner Bill Madison with agent/brokers Kelly Stevenson and Lana Atkins: independent guidance from a local team.

02 / 07
Modoc Insurance ServicesIndependent agency · Alturas, California
03The after-hours moment
Thursday · 7:42 PM · Alturas, California

When the office closes, the search doesn’t.

A ranch family outside Alturas needs to add a new hay barn before the lender’s Friday deadline. The Main Street office is closed for the evening. Their first stop is a phone in the hay field — and the current site gives them a phone number and three email links.

Source: modocinsurance.com contact and quote links
Two ways the same request moves

Six friction steps or three direct taps.

Today 6 high-friction steps Search to unanswered call
  1. 7:42 PM
    Search begins

    “farm insurance Alturas” on a phone in the hay field.

  2. 7:44 PM
    Homepage, no quote form

    The site offers a phone number and broker email links, not a quote path.

  3. 7:46 PM
    Call the Main Street office

    The office is closed for the evening; the call goes to voicemail.

  4. 7:48 PM
    Copy a broker email

    Bill, Kelly and Lana’s addresses are listed openly. No routing, no triage.

  5. 7:51 PM
    Write the details

    Coverage, barn and lender deadline — all typed into a personal email.

  6. Next morning
    Wait and call again

    The lender’s deadline is Friday; the request waits for business hours.

With Brandcore 3 direct taps Search to routed request
  1. Tap 1 · 7:42 PM
    Choose state and coverage

    California + Farm & Ranch. The selector asks for the hay barn and lender details up front.

  2. Tap 2 · 7:43 PM
    Route to the right broker

    The request goes to the right named broker with the details already organized.

  3. Tap 3 · 7:44 PM
    Get a clear next step

    A same-day acknowledgment (proposed) and a callback window, before the Friday deadline.

Both paths replay in sequence Illustrative scenario · the proposed path is a concept, not a live request.
03 / 07
Modoc Insurance ServicesIndependent agency · Alturas, California
04The website upgrade
Built around six-state coverage

Turn local searches into quote requests.

A homepage that leads with what makes Modoc different: six states, every line of coverage and real local brokers, with a quote selector in the very first screen.

01
Six-state quote selector

Let clients choose their state and coverage, then send the details your team needs to follow up.

02
One tap to call or visit

Your (530) 233-3432 line, Main Street address and directions at the top of every page, sized for phones.

03
Your brokers, front and center

Bill, Kelly and Lana introduced by name, with each request routed to the right person.

Modoc quote desk Interactive concept · Alturas, CA
Open now — PT
Proposed hours
Find your starting point

Choose a line and a state. The recommendation updates as you move.

Coverage line
State
Operation size 120 acres in the operation
Recommended starting point California · Farm & Ranch
Farm & Ranch package
  • Dwelling, barns and outbuildings
  • Hay, equipment and livestock
  • General liability plus umbrella review

A local broker reviews the operation, not a generic online quote.

Live Pacific time — PT Proposed hours Mon–Fri 9–5 PT · Concept only
04 / 07
Modoc Insurance ServicesIndependent agency · Alturas, California
05Craft in practice
Recent Brandcore work · United Facilities Group

Design that respects the real business.

Same company, same services. We rebuilt everything around them: a clear story, a confident brand and a quote request one click away.

Drag the divider to compare · Before ↔ After
ufgworks.com Drag the divider
United Facilities Group website before the Brandcore rebuild United Facilities Group website after the Brandcore rebuild
Before After
Before Crowded layout, services buried in text After Clear services, confident brand, one-click quote
05 / 07
Modoc Insurance ServicesIndependent agency · Alturas, California
06Your launch roadmap
3-Day Strategy · 7-Day Custom Build · 60-Day Market Growth

A clear plan for launch and growth.

Proposed timing: three days for strategy, seven for the build, then sixty for local growth. We’ll confirm scope, approvals and access together before kickoff.

Phase 01Days 1–3

Dedicated Account Manager & Strategy

  • 1-on-1 kickoff with your dedicated Brandcore partner
  • Custom design and growth plan tailored to your best clients
  • Complete website, mobile & Google growth roadmap
3 days
Phase 03Days 11–70

Full Web Presence & Local Growth

  • Google Business Profile optimization, fresh photos & local search authority
  • Simple follow-up that invites clients to share honest reviews
  • Ongoing updates & direct phone/email access to your partner
60 days
06 / 07
Modoc Insurance ServicesIndependent agency · Alturas, California
07Let’s talk
Your direct point of contact

Let’s make Modoc Insurance as strong online.

We’d be glad to carry 65 years of independent, personal service onto the web. Prepared for Bill Madison, Kelly Stevenson, Lana Atkins and the Modoc Insurance team.

Karina Carillo, Brandcore
Your Brandcore partner
Karina Carillo
Client Success & Outreach · Brandcore

“When I called your Alturas office, your team kindly took my number for a callback. Modoc has earned its name one client at a time, and I’d love to help your website show that same care to everyone who finds you online.”

Brandcore.io · San Francisco Bay Area Sales Solutions
Start with a 20-minute conversation

Let’s talk.

Thursday at 1 PM or Friday at 2 PM Pacific, or choose a date and time that fits your week.

Email Karina to confirm a time
All times are Pacific. Your request opens as an email draft for you to send; we’ll confirm a time by reply.
07 / 07