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Website and growth proposal · Pasadena, CA

Still ground fresh, since 1920.

Mijares has served Pasadena for 106 years, by its own homepage count. This proposal shows how the website can make that history easy to visit, to order from and to book.

  • Since 1920
  • Volcanic stone molino
  • Tortillas hechas a mano
  • Three patios
  • Happy hour Tue to Thu, 3 to 6 PM
145 Palmetto Dr., Pasadena, CA 91105 Prepared by Luis Guzman, Brandcore
Use the arrow keys, the wheel or the buttons below.
Black-and-white portrait of Jesucita Mijares, the restaurant's founder, seated with her hand raised to her chin.
Jesucita Mijares in her home on Palmetto Dr. Photo and caption as published on mijaresrestaurant.com.

02 · The audit

The story is strong. The path to a table, a menu or an order is slow.

Exact counts from the public homepage markup as collected on 31 October 2026. Scripts were not run, so nothing that depends on them is counted.

  1. HIGH01

    36 of 49 images have no alt text.

    Screen-reader users and search engines get no description for most of the homepage photographs. The count covers every image element in the static markup.

    SOURCE · homepage HTML, img elements

  2. HIGH02

    The online order button leaves the site over an insecure link.

    The “click to place your orders” Grubhub button points to a third-party menu listing on an http:// address, not to a page on your own domain.

    SOURCE · a href "GRUBHUB", http://menus.fyi/2473482

  3. MEDIUM03

    Menus and the event calendar are PDF downloads.

    Three PDF files are linked from the homepage, including the 2026 event calendar. PDFs do not update with weekend specials and are hard to read on a phone.

    SOURCE · 3 links to PDF files under the site's _files folder

  4. MEDIUM04

    No meta description and no page-level main heading.

    The static head has no meta description, and the markup has no h1 element. Headings are h2 only, so the page has no single main title for search engines or assistive tools.

    SOURCE · document head; heading elements

  5. MEDIUM05

    Catering is on the phone menu, not on the page.

    Our October 29 call reached a phone menu that sends catering and banquet bookings to option 3. The homepage text never uses the word “catering”.

    SOURCE · phone menu (partial transcript); homepage text, 0 matches

  6. MEDIUM06

    No email address is published on the homepage.

    The only direct contact on the page is one phone link, plus the Toast booking widget. A private-events or catering enquiry has no published address to write to.

    SOURCE · 1 tel link, 0 mailto links

03 · The gap

A late-night search, one question: can we eat there tonight?

Margaritas on a tiled bar top in warm light.
11:47 PM

Illustrative moment, not a recorded visitor. A diner on a phone wants the hours, the menu and a way to book.

3PDF menu and calendar links
1third-party order link, on http://
36of 49 images without alt text
0published email addresses

SOURCE · homepage markup, collected 31 October 2026

Today

  1. 01Open the homepage. Hours and the phone number are visible.
  2. 02Open the menu. It is a PDF download.
  3. 03Tap “place your orders”. It leaves the site for a third-party listing on http://.
  4. 04Reserve through the Toast widget, a separate booking page.

Proposed concept

  1. 01Open the front door. Today's hours and “open now” sit on the first screen.
  2. 02Read the menu as web pages, with prices you confirm.
  3. 03Order or reserve from your own domain, on the provider you choose.
Tuesday to Thursday
11 AM to 9 PM
Friday and Saturday
11 AM to 10 PM
Sunday
10 AM to 8 PM
Monday
Closed

Hours as published on the homepage. Parking is free on site and on nearby streets.

04 · The new front door

A working concept, on desktop and on the phone.

Dish names, prices and times are illustrative until we confirm them with you. Nothing on this concept is booked, ordered or sent.

mijaresrestaurant.com
Plated dinner with rice, black beans and a salad garnish.

Authentic Mexican cooking in Pasadena since 1920.

Three generations of the Mijares family, three patios and handmade tortillas at Sunday brunch.

Checking hours
Tue to Thu11 AM to 9 PM
Fri and Sat11 AM to 10 PM
Sunday10 AM to 8 PM
MondayClosed
Happy hourTue to Thu, 3 to 6 PM
Sunday brunchEvery Sunday, handmade tortillas
Weekend specialsSelect weekends
Margarita with a salted rim being poured from a bottle.
Authentic Mexican cooking since 1920 Reserve a table

Hours

Tue to Thu11 AM to 9 PM
Fri and Sat11 AM to 10 PM
Sunday10 AM to 8 PM
MondayClosed

Same content as the desktop concept. Nothing is booked from this screen.

Phone view, same content and hours

Home

Authentic Mexican cooking in Pasadena since 1920. Three generations of the Mijares family, three patios and handmade tortillas on Sundays.

  • Tue to Thu 11 AM to 9 PM · Fri and Sat 11 AM to 10 PM
  • Sunday 10 AM to 8 PM · Monday closed
  • Happy hour Tue to Thu, 3 to 6 PM

Menu

Illustrative items: skillet platter, cucumber and avocado plate, steak with chimichurri, enchilada plate, salmon with avocado. Names and prices to be confirmed from your current menu.

Reserve and visit

Pick a day and time from the published hours. The concept does not book anything. 145 Palmetto Dr., Pasadena, CA 91105. Free on-site parking.

05 · What Brandcore builds

Six pieces, one front door.

Each pillar answers something the audit found. We start with the basics and grow from the menu, the events and the booking path.

Tostadas with pink pickled onion and a shredded topping.

Your kitchen already does the work. The site should show it.

01

Website front door

Home, menu, events and visit, with one clear next step on every page.

Answers findings 02 and 04

02

Ordering and booking path

Order and reserve from your own domain, on the provider you already use.

Answers findings 02 and 06

03

Local search

Google Business Profile and Yelp checked against the same hours, address and phone.

Answers findings 04 and 06

04

Content library

Menus, events and weekend specials as pages that update in minutes, not PDFs.

Answers finding 03

05

Reviews and guest list

Reviews asked for after visits, and a sign-up path for the Fiesta Club already in the site menu.

Builds on the site's Fiesta Club page

06

Growth partner

One Brandcore contact and a monthly note on what diners actually did.

Scope set on the 20-minute call

06 · Proof

Your own history is the proof we start from.

No Brandcore client case study appears in this proposal. Case studies are added only from verified client records. This comparison uses only Mijares photographs.

“Mi casa es su casa.” The website should say it on every page.

Mijares' own motto, as published on the homepage.

Black-and-white photograph of the original Mijares restaurant entrance.
Patio with red tablecloths and umbrellas under string lights.
Original entrance, circa 1960s Back patio, 2026

Left: “The Original Mijares Entrance, Circa 1960's” (site caption). Right: “NEW BACK PATIO 2026” (site photo title). Drag the divider.

07 · Roadmap

Three days, seven days, sixty days.

Nothing changes on your live site until you approve it.

Day 3

Fix the basics first

  • Alt text for the 36 images that lack it
  • A meta description and one main page heading
  • A secure ordering link you choose
  • Findings sent back to you with exact counts

Brandcore builds. Mijares confirms the hours and menu text.

Day 7

A staging front door for review

  • Home, menu, reserve and visit pages on a private staging link
  • Menus as web pages, with your current items
  • A phone check on your own device before anything goes live

Brandcore builds. Mijares reviews on a phone and approves.

Day 60

Live, checked and measured

  • Launch on your domain after approval, not before
  • Google Business Profile and Yelp checked against the same details
  • A 60-day review of order and booking clicks from your own analytics

Brandcore launches and reports. Mijares signs off the launch date.

What we need from Mijares

  • Your current menus, as text or files
  • Hours, holiday changes and event dates
  • The ordering and booking accounts you already use
  • Confirmed permission for each photo in this deck
  • The names of the people who approve website changes
  • A 20-minute scope call
Grilled steak with asparagus and roasted potatoes on a platter.

08 · Engagement

Three ways to start. We recommend the second.

Level one

Basics

  • Alt text on every photo
  • Meta description and one page heading
  • A secure ordering link
  • Written findings with exact counts
  • Your PDF menus stay available while the new pages are built
Recommended for Mijares Level two

Front door

  • Everything in Basics
  • Home, menu, reserve and visit pages
  • Menus as web pages, with your current items
  • Events and weekend specials page
  • Booking on the provider you already use
  • Google Business Profile and Yelp check
Level three

Partner

  • Everything in Front door
  • Monthly content for specials, happy hour and events
  • A monthly plain-language review of diner actions
  • One named Brandcore contact

Each level is a fixed-fee quote after a 20-minute scope call. This deck shows no prices, statistics or guarantees.

Portrait of Luis Guzman, Client Success at Brandcore.
Luis Guzman Client Success, Brandcore

09 · Let's talk

Let's talk.

Mi casa es su casa. Your website should say it on every page.

Pick a walkthrough time (Pacific)

Prepare an unsent email draft

Choose a day and a time. Nothing is booked until we confirm.

Brandcore · San Francisco Bay Area Sales Solutions