Prepared for Midtown Physical Therapy By Empire PT · NYC 10036

Your recovery
starts at the front door.

Empire Physical Medicine & Pain Management sees patients at Midtown and Downtown offices in Manhattan. This proposal is about the website that takes a patient from a search to a visit.

  • Physical therapy
  • Spinal decompression
  • Sports medicine
  • Orthopedic medicine
  • Acupuncture
  • Physiatry & pain management

Prepared by Karina Carillo, Client Success & Outreach, Brandcore.io

01 / Site audit · eight public pages

The site asks patients to work before they call.

Six findings from the eight public pages we could collect from manhattanpainrelief.com, the domain behind the clinic’s site. Every count below covers those eight pages. The crawl stops at eight, so the full site may differ.

Woman seated at a desk with a hand on her neck, the photo the nerve-blocks page carries under the name doctor for muscle pain
SOURCE · /our-services/nerve-blocks-injections/ A generic desk photograph, captured under the file name doctor-for-muscle-pain. It is not the Midtown or Downtown office.
  1. High

    The same closing block repeats on six pages

    Acupuncture, both epidural pages, modalities, nerve blocks and orthopedic medicine all include the same three closing headings. The next-step text on each of those pages is the same.

    SOURCE · headings, 6 of 8 pages
  2. High

    Superlatives carry the headline

    The title reads “Best Physical Therapist NYC 10036 & Sports Medicine”, the homepage heading reads “Manhattan’s #1 Physiotherapy Clinic”, and the navigation asks visitors to “Find the best back pain doctor in NYC!”. The page does not back any of them with evidence.

    SOURCE · title, homepage headings, navigation
  3. High

    No booking step in any captured heading or link

    The captured pages show a phone number and office-hour labels. No appointment request, booking step or “book now” label appears in the headings or navigation we collected.

    SOURCE · headings and navigation, 8 pages
  4. Medium

    The photography does not show the offices

    None of the 30 content photos is labelled as the Midtown or Downtown office. The photos are generic service and stock-style images rather than pictures of the clinic.

    SOURCE · image names and alt text, 30 photos
  5. Medium

    Eight of 30 content photos have no alt text

    Several page-level photos carry empty alternative text, so a screen reader gets no description of them.

    SOURCE · image alt attributes
  6. Medium

    An unfinished tracking tag is in the markup

    The Facebook pixel URL still contains the placeholder {your-pixel-id-goes-here} in 8 places in the crawl. Measurement from that tag is not reliable until it is configured.

    SOURCE · page markup, tracking tags

Photos: unchanged public-site images. Logo: the clinic’s own file. No generated people or facilities.

02 / What it costs

11:47 PM. A patient searches for a clinic near Midtown.

As captured, the route from search to a phone number takes six steps. A clear pathway needs three. The times below are an illustration, and the six steps follow the structure we captured, not a measured funnel.

Today, as captured

6 steps

  1. 1Search for a pain clinic near Midtown (illustrative search)
  2. 2Land on a homepage that carries a “#1” claim in its headings
  3. 3Scan the services list: eight headings, no pathway by problem
  4. 4Open the service page for the problem
  5. 5Read the same closing block used on six pages
  6. 6Find a phone number and office-hour labels. No booking step.

With a pathway

3 steps

  1. 1Choose the problem: back, neck, shoulder, sciatica or injections
  2. 2See the next openings at the office nearest the patient (illustrative)
  3. 3Request a time. The clinic confirms it, and the page says what happens next.

Illustrative: the 11:47 PM visitor and the openings shown are examples. No appointment availability is claimed.

03 / The new front door

The concept, working in the browser.

Use the tabs. Home sorts patients by problem, Services shows the treatment pathways, and Visit sets up a request. Everything here is a concept built from the clinic’s own services and photos. Openings and hours are illustrative.

concept · midtown-physical-therapy Concept
Patient receiving hands-on physical therapy

Midtown · Downtown

Physical therapy and spine care, with a clear next step.

Call (646) 665-7109

Start with the problem

Choose a problem to pre-fill the request on the Visit tab.

Midtown · Downtown

Physical therapy and spine care

Request an appointment Call (646) 665-7109

Detail view (tablet and phone)

  • Home: one hero, a call button and the request button above the fold; five problem entries below.
  • Services: three service cards with photos, three text-only service lines, six modalities.
  • Visit: both offices, the phone number from the site, and a request form with a Problem field, an office choice and illustrative openings.

Concept, not the live site. Openings and hours are illustrative. Bracketed fields are for the clinic to confirm.

04 / What Brandcore builds

Six services, one patient path.

Each service below answers a gap we found on the public site. We describe the work. We do not claim results we have not measured for this clinic.

Website

A site that shows both offices, the problem pathways and the next step on one screen.

The clinic gets: pathway pages for neck, back, shoulder and injection care.

Enrollment architecture

A request path that tells the patient what happens after they submit.

The clinic gets: a request form per pathway, confirmation copy and routing to the right office.

Local search

Pages and listings that match the way people search for Midtown and Downtown care.

The clinic gets: location pages and a business profile set up with the clinic.

Content library

Plain answers to the questions patients ask before booking, including cost questions the clinic chooses to answer.

The clinic gets: condition and treatment guides written with the clinicians.

Reviews

A review request process that uses real patients and never invents a rating.

The clinic gets: consent-based requests and a display policy the clinic signs off.

Growth partner

A monthly review, with the clinic, of what is working on the site.

The clinic gets: monthly notes on calls, requests and search visibility.

05 / Proof

We show the method before a result.

Drag the handle to compare the current path with the concept path. Both sides come from this deck, not from a measured result.

A named Brandcore case study appears here only after the client gives written clearance and the evidence is ready. None is shown in this proposal.

Current path, as captured

  • Homepage heading: “Manhattan’s #1 Physiotherapy Clinic”
  • Services list: eight headings, no pathway by problem
  • Closing block on six of eight pages
  • No booking step in captured headings or links

Concept path

  • Pathways by problem: neck, back, shoulder, sciatica, tailbone
  • Both offices, phone number from the site, hours to confirm
  • A request form that says what happens next
  • Claims limited to what the clinic can prove

06 / Roadmap

Three days, seven days, sixty days.

Day 3

Confirm the facts

Confirm the legal and trading name, the two office addresses and hours, the booking destination and photo permissions.

Owner: clinic manager with Brandcore Client Success

Deliverable: one signed fact sheet

Day 7

Sign off the concept

Finish the Home, Services and Visit pathways, have the clinic review every clinical sentence, and agree where requests are routed.

Owner: Brandcore design with the clinic lead

Deliverable: approved page map and copy

Day 60

Launch and first review

Go live with the approved pathways, publish location pages for Midtown and Downtown, and start a monthly review of calls and requests.

Owner: Brandcore growth partner

Deliverable: live pathways and the first monthly note

Launch day: set with the clinic after sign-off. There is no fixed date in this proposal.

What the clinic supplies: office addresses and hours, clinician credentials for bio pages, photo releases, the booking destination and a named contact.

07 / Three ways to deploy

Start with the pathways. Grow from there.

Launch

  • Home, Services and Visit pages
  • Request flow with routing to the right office
  • Copy review with the clinic
  • Mobile and accessibility pass

Good fit when: the site is the main gap and the clinic wants one clean pathway first.

Recommended

Growth

  • Everything in Launch
  • Location pages for Midtown and Downtown
  • Condition and treatment content library
  • Review request process, consent-based
  • Monthly partner review

Good fit when: the clinic wants the website to keep bringing requests after launch.

Partner

  • Everything in Growth
  • Quarterly content plan with the clinicians
  • Clinician profile refresh
  • Quarterly review of search visibility

Good fit when: the clinic wants an ongoing content and reporting partner.

Fixed-fee quote after a 20-minute scope call. No prices are shown in this proposal.

Portrait of Karina Carillo

08 / Let’s talk

Karina Carillo

Client Success & Outreach, Brandcore.io

Bring the three pathways. We will map the first three days together, and the clinic will confirm every fact before anything goes live.

Pick a time to talk

Pacific time, weekdays. Choosing a time prepares an unsent email draft to Karina. Nothing is booked until she confirms.

Prepare email draft

Opens a draft in your mail app. It is not sent by this page.

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