Antique & Family Heirloom Restoration
In-shop hand stripping, furniture and veneer repair, custom stain colour matching, and hand-rubbed finishes.
Website & Growth Proposal
Menacho Refinishing
Furniture Repair & Antique Restoration Specialists
2284 Old Middlefield Way #15 · Mountain View
Four decades of old-world woodcraft. Presented with the care your heirlooms deserve.
Since 1985, Greg Morrison and Menacho Refinishing have restored the Peninsula’s antique furniture, family heirlooms and hand-caned chairs at 2284 Old Middlefield Way. This proposal pairs that in-shop craft with a modern showcase where clients send piece photos and dimensions for an estimate.
- (650) 967-5761
- 2284 Old Middlefield Way #15 · Mountain View
- Greg Morrison · Since 1985
- Hand-Rubbed Finishes · Chair Caning & Rush
Prepared by Amy Alfaro · Brandcore for Greg Morrison & Menacho Refinishing
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Since 1985 · Old Middlefield Way
Move your pointer — the plaque catches the light
Hand-rubbed walnut presentation · Mountain View
Old Middlefield Way · Greg Morrison · Since 1985
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Hand-rubbed finishes, cane & rush mastery, and four decades of Peninsula trust.
After seven years training with Menacho’s previous owners, Greg Morrison took over the Mountain View shop in 1985. The shop restores antiques, caned chairs and teak furniture in-house.
Hand & Machine Chair Caning
Cane and rush seating, dining sets, living and bedroom suites, outdoor teak, and classic car and boat woodwork.
Peninsula Trade & Decorator Partner
Working with decorators, upholstery shops and glass specialists for Santa Clara and San Mateo County clients.
Forensic site audit · Menacho Refinishing
CRITICAL
HIGH
MEDIUM
No photo-upload in the first screen
The current hero asks visitors to “Read More” rather than capturing the piece photos and dimensions Greg needs for an accurate restoration estimate.
SOURCE · Archived homepage capture, Oct 2026Contact details hidden in a thin top strip
The phone and email exist, but sit in small type in a dark strip above the logo — easily missed on a phone when a family is trying to reach the shop.
SOURCE · Archived homepage capture, Oct 2026Specialty never named on the first screen
Caning appears in the chair photo but is never stated; the first headings below the hero are generic “Welcome,” “About Us” and “Services.”
SOURCE · Archived homepage capture, Oct 2026
Mountain View Restoration Shop
Greg since 1985 · (650) 967-5761
Menacho Refinishing
Furniture Repair & Antique Restoration Specialists · Greg Morrison
- Shop Location
- 2284 Old Middlefield Way #15
Mountain View, CA 94043 - Direct & Email
- (650) 967-5761 · By appt
menacho.refinishing@gmail.com - Signature Craft
- Hand stripping & rubbed finishes
Hand & machine caning & rush - Service Area
- Santa Clara & San Mateo
San Francisco Bay Area
How Peninsula clients find & book your shop
From treasured family piece to a scheduled shop restoration.
When a cherished heirloom needs repair, refinishing or re-caning, clients want to see your craftsmanship and send photos of the piece in seconds.
It’s 4:15 PM on a Friday. A Palo Alto family just discovered water rings on their grandmother’s dining table. They want to send photos before the weekend — and they are comparing two local shops on their phones.
Today
6 high-friction steps
- Search “furniture refinishing Mountain View”
- Land on the homepage — see “Read More”
- Scroll to find contact details in a thin top strip
- Hunt for a way to send photos — none on the first screen
- Call and leave a voicemail after hours
- Wait until Monday for a call back
With Brandcore
3 direct taps
- Tap “Upload piece photos” on the first screen
- Snap the table, add dimensions and the water-ring note
- Send — Greg receives the request with everything needed
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Discover
Before & after
Heirloom & Restoration Showcase
Let families and decorators see high-resolution before-and-after restorations of desks, sofas, dining tables and outdoor teak on any phone.
02
Estimate
Upholstery & repair
Photo & Dimension Estimate
A mobile form to photograph the piece, add dimensions and describe the repair or finish wanted — arriving in one clear request.
03
Schedule
2284 Old Middlefield Way #15Mountain View · By appointment
By-Appointment Shop & Trade Routing
Make a shop drop-off or a decorator, upholstery and glass project easy with one-tap calling to (650) 967-5761.
Your public homepage · archived capture
The work is heirloom-grade. The front door is not yet.
This review uses the archived homepage capture in our source pack. We did not change or test the live site, and we make no ranking, speed or traffic claims.
Before · raw piece
After · Menacho restoration
The hero asks for “Read More,” not an estimate.
The hero is a five-slide carousel, and its one button is “Read More.” There is no estimate or photo-upload action on the first screen.
Contact sits in a thin strip above the logo.
The phone and email are present, but in small type in a dark strip at the very top, apart from the logo and the navigation.
The specialty is not named on the first screen.
Caning shows in the chair photo but is never named; the first headings below the hero are the generic “Welcome,” “About Us” and “Services.”
What we keep
The authentic wordmark, the real restoration photography, the Mountain View address and (650) 967-5761.
Direct partner access · Prepared by Amy Alfaro · Brandcore
San Francisco Bay Area Sales Solutions
Let’s give four decades of Mountain View woodcraft a timeless digital home.
This concept was prepared for Greg Morrison and Menacho Refinishing. Amy stays personally involved from the first conversation through launch, so the shop never has to chase a vendor.
Amy Alfaro
Lead Sales & Strategy · Brandcore
Greg, your antique restoration, hand-rubbed finishes and chair caning deserve a clear online showcase. I’d like to help families share photos and dimensions, then arrange a shop visit with you.
San Francisco Bay Area Sales Solutions
Pick a time
Let’s talk.
Thursday at 1 PM or Friday at 2 PM Pacific, or pick any weekday time that fits your schedule.
Contact Amy Alfaro: amy@brandcore.io | Direct: (669) 310-0200 | Office: (669) 281-0188
All times are Pacific. Choosing a time prepares an email to Amy; nothing is booked until confirmed.