- 01Land on a grid of 39 projects.All types, equal weight, one long page.
- 02Scan titles for a match.No scope, year or city on the card.
- 03Open a project to find the facts.Place and scope live one click deeper.
- 04Leave the project for the studio story.About and Team are separate pages.
- 05Navigate to Contact.The fourth primary nav item.
- 06Fill a form or copy a plain-text email.No tap-to-call, no tap-to-email.
The work is built.
The front door isn’t.
Martonffy’s portfolio is full-service and technically deep. The public site doesn’t yet carry that weight — or make the first conversation easy.
- San Francisco, CA
- Est. 2012
- BIM since 2016
- (415) 218-9212
Prepared by Amy Alfaro · Brandcore
01 / 09
The portfolio is the proof. The website is the gap.
A full-service San Francisco practice with residential, hospitality and workplace work — presented as a flat grid with no studio thesis and no tap-to-call. Six findings, all from the public site.
-
01
HIGH · SEARCHSOURCE · <title>
The homepage title is
MAS— three letters.No studio name, city, or service in the browser tab or the search result. The full name is only in the logo art.
-
02
HIGH · SEARCHSOURCE · META DESCRIPTION
The homepage meta description is empty.
It resolves to 0 characters. Search engines have no studio summary to show beneath the title.
-
03
MEDIUM · STRUCTURESOURCE · RENDERED DOM
39 project titles are the page’s h1s.
The homepage has 39
h1elements and 0h2elements. There is no single heading that says what the studio is. -
04
HIGH · TRUSTSOURCE · /contact-1
The contact page is titled
Contact (Copy).Its meta description is still the Squarespace placeholder: “Use this space to add a brief description of your project.”
-
05
HIGH · CONVERSIONSOURCE · 4 CORE PAGES
Zero
tel:ormailto:links.The phone and email appear as plain text on the contact page. On a phone, neither is tap-to-call or tap-to-email.
-
06
MEDIUM · STORYSOURCE · HOME VS PROJECT PAGE
The facts are on the project page, not the index.
Golden Gate Remodel carries San Francisco, 3,200 sq ft and 2022. The homepage card shows only the title.
39 project h1s
0 tel / mailto links
A client at 11:47 PM. Six steps to a phone number.
A homeowner sees a project, wants to know if you build something similar, and tries to start a conversation. Today, the site makes them work for it.
- 01See relevant work.Filter by residential, hospitality or workplace.
- 02Read place, scope, year and process.The facts sit beside the image, not behind it.
- 03Send a short brief or pick a call time.One action, with an unsent email draft.
Three fewer decisions between a project and a conversation. The work stays; the path gets shorter.
PROPOSED · THREE STEPSA front door that works like the studio does.
Work, studio and contact become one continuous experience. Filter the portfolio, open a project, read the facts, and prepare an inquiry without leaving the page.
Architecture Studio
GOLDEN GATE REMODEL · SAN FRANCISCO
Golden Gate Remodel
3,200 sq ft · Completed 2022
A full gut remodel of a top-floor condo in the Western Addition. MAS used BIM to develop clear construction documents; the contractor delivered on schedule and on budget.
Full-service architecture.
Documented in BIM.
MAS is a San Francisco practice founded in 2012. The team works across residential, hospitality, workplace and housing — from feasibility and concept design through permits and construction administration.
Since 2016, every project has been delivered in BIM. The studio is a certified Micro-LBE/MBE.
- Founded
- 2012
- Studio
- San Francisco
- Team
- 4 people · 7 languages
- Delivery
- BIM since 2016
- Certification
- Micro-LBE / MBE
- Services
- Concept to construction
Pick a 20-minute slot.
Tuesday · 10:00 AM PT selected. Availability is illustrative; nothing is booked.

3,200 sq ft · 2022
Start a projectSix systems. One studio front door.
Not a redesign for its own sake. A system that helps the right client see the work, understand the studio, and start a conversation.
Portfolio website
Project pages that carry the photograph, place, scope and story — with a studio navigation.
- Project templates
- Project index & filters
- Project facts + photography
Inquiry architecture
A short brief, tap-to-call and email, and a prepared draft. One place to start.
- Short project brief
- Tap-to-call & tap-to-email
- Prepared draft, never auto-sent
Local search
Studio address, service area and project terms, structured for local search.
- Studio profile
- Service area & map
- Project terms
Project library
A reusable bank of project stories, photography and facts.
- Reusable project stories
- Photography index
- Fact sheets
Reviews & proof
Real client feedback and outcomes, sourced and dated. No invented ratings.
- Sourced feedback
- Dated outcomes
- No invented ratings
Growth partner
A named contact, a monthly inquiry review, and agreed improvements.
- Named contact
- Monthly inquiry review
- Agreed improvements
We’ve done this before. Here’s the before and after.
United Facilities Group (ufgworks.com) came to Brandcore with a dense service site. We reorganized the service architecture, clarified the navigation, and made contact options visible.
Three days to align. Seven to build. Sixty to grow.
A proposed rollout with clear review points. The studio stays focused on design; Amy coordinates the website work and the content review.
Align & map
Choose the projects that sell the practice. Agree the page map, the inquiry fields, and the facts each project needs.
- 1-on-1 kickoff with Amy
- Project shortlist & page map
- Project facts & photography list
- Inquiry fields & routing
- Content checklist & owners
Build & review
Design and build the portfolio, project pages, inquiry flow and mobile experience. The studio reviews every project fact before launch.
- Design system & page templates
- Project pages & inquiry flow
- Design review & revisions
- QA, content sign-off, launch
Launch & care
Launch, watch how inquiries arrive, and make the agreed improvements. Keep the project library current as new work completes.
- Launch & 60-day care
- Monthly inquiry review
- Monthly content updates
- Quarterly site review
- Project library updates
Three ways to deploy. One recommended path.
Start with the front door, or keep the studio’s site moving with a longer partnership. Scope is specific; the fee is confirmed after a short call.
A credible front door.
For a studio that needs the work to speak clearly.
- Portfolio website
- 3–5 project pages
- Inquiry flow & contact links
- Project photography direction
- Contact page & map
- Mobile build & launch
A front door that generates conversations.
For a studio ready to turn attention into inquiries.
- Everything in Portfolio
- Local search & studio profile
- Project content library
- Project launch template
- Monthly inquiry review
- Review capture & 60-day care
An ongoing growth partner.
For a studio with a steady pipeline of new work.
- Everything in Studio Growth
- Monthly project launches
- Quarterly content plan
- Priority project updates
- Annual strategy review
Let’s bring the work into the light.
Amy coordinates the portfolio priorities, the design review and the launch — one point of contact from the first call to the live site.

A good first step: choose the projects that best show how the studio thinks, then build the shortest path from that work to a conversation.
- Choose the projects that carry the practice.
- Map the inquiry path and who answers it.
- Agree scope, timing and the fixed fee.
San Francisco Bay Area Sales Solutions
Let’s talk.
Pick a weekday time that fits your studio. This prepares an email to Amy; nothing is booked until she confirms.
Choosing a weekday fills the date field. Availability is illustrative; nothing is booked.
All times are Pacific. Nothing is booked until confirmed. No form is submitted.