Brandcore.io Manhattan Grand Optical

Cover

01 / 09

Prepared for Manhattan Grand Optical

Your next eye exam, on Grand Street.

Your site already offers an optometrist seven days a week, one-hour glasses and 13 listed plans and unions. We would make all three easy to find and book from the first screen.

  • Optometrist seven days a week
  • Glasses made while you wait
  • 13 plans and unions listed
  • 203 Grand Street, NYC 10013

Prepared by Karina CarilloClient Success & Outreach, Brandcore.io

40.7189° N, 73.9967° WGrand and Mott Streets, Lower Manhattan

Begin the walkthrough

01 Site audit

Six of eight service tiles lead nowhere.

A source-level read of the homepage HTML and stylesheet, fetched on 31 October 2026. Every count is exact. Rendered checks are part of the walkthrough.

  1. High

    Three booking destinations

    The fixed Book Exam Now bar, the Click Here Now block and the Licensed Optometrist tile each open a different booking address.

    Source · homepage HTML, lines 64, 133, 155

  2. High

    Six of eight tiles lead nowhere

    Six tiles, including Repairs & Adjustments, Warranty and Contacts fitted, link to javascript:void(0), so tapping them goes nowhere.

    Source · homepage HTML, lines 145–183

  3. High

    The phone number can’t be tapped

    “Call Us: (212) 219-8896” is plain text. The page has zero tel: links, so a phone user has to copy the number by hand.

    Source · homepage HTML, lines 223–224

  4. Medium

    No form and no posted hours

    The contact form markup is commented out. The only hours wording is “Please call for modified hours.”

    Source · homepage HTML, lines 148, 223, 232–254

  5. Medium

    A fixed-width mobile layout

    Containers are set to 470px up to 766px wide and 310px up to 479px wide. They do not scale with the screen.

    Source · stylesheet, responsive block (766px and 479px)

  6. Low

    Upkeep and access

    All five images lack alt text. The footer reads © 2015. Seven src or href attributes point to http:// addresses.

    Source · homepage HTML, lines 42–103 and 270

02 The gap

At 11:47 PM, the booking path is three choices deep.

An illustrative moment, not visitor data. The counts on the left are from the homepage source.

Today, from the source

Booking destinations
3
Tap-to-call numbers
0
Posted opening hours
0
Tiles with a next step
2 of 8

A patient who finds the page at night still has to choose a booking link, copy a number and guess at hours.

Proposed path

  1. 1Tap Book an eye exam on the first screen.
  2. 2Pick a time that suits the evening.
  3. 3Confirm with the store by phone or email.

Targets for the concept: one booking route, one tap-to-call number in the header, hours shown on the first screen once the store confirms them, and no dead tiles.

03 The flagship

The new front door, as a working concept.

Illustrative concept. Slots, plan results and hours are sample states. Nothing here books, sends or changes your site.

Interior of Manhattan Grand Optical: eyewear displays, a vision chart and a sales counter

Lower Manhattan · 203 Grand Street

Eye exams and glasses, on Grand Street.

An optometrist seven days a week, as the current site states.

Call (212) 219-8896

Comprehensive eye exam

Includes glaucoma and cataract screening, as the current site describes.

Glasses while you wait

The current site lists one-hour glasses, made while you wait.

Contacts fitted

Soft, toric, RGP and color lenses, as listed on the site.

Type a plan name to check the list published on the current site.

  • EyeMed Vision Care
  • Aetna Vision
  • NVA National Vision Administrators
  • SBS-NYS Court Clerks Association
  • UFT vouchers
  • Comprehensive Professional Services
  • Local 1-2
  • Local 237
  • Local 371
  • CWA Local 1180
  • Local 1199
  • NYSNA New York State Nurses Association
  • CSA

04 The system

What we build, in your order.

Six services. Each one names the audit findings it changes, so you can see what it fixes.

  1. 01

    Website

    One first screen with services, hours, booking and the phone number, built mobile first.

    Changes: findings 2, 4, 5

  2. 02

    Booking path

    One booking route, with a clear Book an eye exam button and tap-to-call beside it.

    Changes: findings 1, 3

  3. 03

    Local search

    Accurate listings for 203 Grand Street, with subway directions and hours, checked with you before any change.

    Changes: finding 4

  4. 04

    Content library

    Pages for each service and each accepted plan, with plain answers written with your team.

    Changes: findings 2, 4

  5. 05

    Reviews

    A simple way to ask satisfied patients for a review after a visit, with their consent.

    New process, not a fix

  6. 06

    Growth partner

    A monthly review of bookings, calls and the pages behind them, with one priority each month.

    Changes: finding 6, upkeep

05 The proof

The proof is already on your site.

Credentials and plans below are as published. We will confirm each one with you before anything goes live.

Licensed team, as listed

  • Dr. Lillian Chin, O.D.Optometrist, licensed since 2001
  • Leonard AltabetOptician, licensed since 1977
  • Salvatore RiggioOptician, licensed since 1981
  • Paul ChinOptician, licensed since 1999
  • Albert Velez Jr.Optician, licensed since 2006

Plans and unions, as listed

  • EyeMed Vision Care
  • Aetna Vision
  • NVA National Vision Administrators
  • SBS-NYS Court Clerks Association
  • UFT vouchers
  • Comprehensive Professional Services
  • Local 1-2
  • Local 237
  • Local 371
  • CWA Local 1180
  • Local 1199
  • NYSNA New York State Nurses Association
  • CSA

Booking path, today and concept

Today

  • 3 booking destinations
  • Phone number not tappable
  • 6 of 8 tiles lead nowhere

Concept

  • 1 booking route
  • Tap to call on every screen
  • Every tile leads somewhere
A customer trying on glasses in front of a mirror
From your homepage video: a fitting at the mirror.
Eyeglass frames laid out on display
From your homepage video: frames on display.

06 The roadmap

Three days, seven days, sixty days.

Launch day is day 60, if the store’s answers arrive on time. Every phase lists what we deliver and what we need from you.

  1. Day 3

    Confirm the facts

    We check hours, the plan list, the credentials and photo permission with you.

    Brandcore
    Fact sheet and a single list of questions
    Store supplies
    Opening hours, booking owner and login, approved credentials and plans, photo permission
    Deliverable
    A signed-off fact sheet

  2. Day 7

    Prototype the front door

    A working homepage and booking prototype, checked on real phones before anything is published.

    Brandcore
    Prototype, mobile and desktop
    Store supplies
    Approval of the copy and the first-screen order
    Deliverable
    A private review link

  3. Day 60

    Launch and measure

    Publish the site, set up call and booking tracking, and review results at day 30 and day 60.

    Brandcore
    Publishing, tracking and two reviews
    Store supplies
    Booking system access and a 30-minute review slot
    Deliverable
    The live site and the first review

07 Engagement

Three ways to start.

We recommend Growth. It addresses the findings on the audit page and leaves room to extend the site later.

  1. Launch

    For a focused first fix

    • Homepage and first screen
    • One booking path with tap-to-call
    • Services page and mobile layout

  2. Recommended

    Growth

    For a store that wants the site to do more of the work

    • Everything in Launch
    • Service pages and accepted plan pages
    • Listing review and a review-request process

  3. Partner

    For an ongoing program

    • Everything in Growth
    • A monthly review of bookings and calls
    • One priority plan each month

Fixed-fee quote after a 20-minute scope call. No prices appear in this preview.

08 Let’s talk

Let’s talk about the first screen.

Happy to walk through this preview on a 20-minute call. Pick a time below, or call Karina directly.

The next exam on Grand Street should be the easiest thing to book.

Karina Carillo, Client Success & Outreach at Brandcore

Karina Carillo

Client Success & Outreach

I’ll walk you through the audit, the concept and the roadmap, and answer anything about the store’s facts.

Pick a 20-minute call

Days (Pacific time)

Start time

Choose a day and a time.

Prepare email draft

Opens an unsent draft in your email app. Nothing is sent or booked until you send it.