01 / THE FRONT DOOR MALVERN · PENNSYLVANIA

The care is visible.
The booking isn't.

A family salon in Malvern since 2015. Five groomers, Thera-Clean® baths, and a website that still asks you to call between 7:30 and 4.

EST. 2015 Family owned 5 Groomers THERA-CLEAN® Microbubble baths 101 W. KING ST Malvern, PA

PREPARED FOR MALVERN GROOMS AMY ALFARO · BRANDCORE.IO

02 / SITE AUDIT PUBLIC PAGES · 30 OCT 2026

Seven pages.
No way to ask for a time.

The site tells you the salon is warm, personal and experienced. It does not let a client pick a service, see a range and ask for a slot — the three things a grooming customer wants at 11:47 PM.

01

BOOKING

The contact form asks for a pet name, not a time.

Name, email, pet name, phone, message. No service, date or time. No calendar anywhere on the site; the only direct action is a phone call.

SOURCE · /contact form · 7 menu items · 0 time fields

02

TRUST

Two sets of hours. Two email identities.

Visible page: Mon–Fri 7:30–4:00 and malverngrooms@gmail.com. Schema: Mon–Fri 8:00–4:30, plus Saturday 8:00–3:00, and trish@malverngrooms.com.

SOURCE · footer + JSON-LD Organization / LocalBusiness

03

SEARCH

The search snippet is blank.

Both audited pages ship <meta name="description" content="">. The tab still uses Squarespace's default favicon, not the paw mark.

SOURCE · <head> on / and /contact

04

CONTENT

Thera-Clean is eleven all-caps blocks before the only “Book now.”

Eleven all-caps benefit blocks. The only “Book now” sits at the foot of the page and goes to the general contact page — not a booking flow.

SOURCE · /thera-clean · 11 benefit blocks

05

PATH

Seven menu items. No “new client,” no “book.”

Home, Thera-Clean, Meet Your Team, Pricing Info, FAQs, Gallery, Contact. None say “book” or “new client.” Pricing lives at /pricinginfo-2; FAQs at /faqs-3.

SOURCE · site navigation · 30 Oct 2026

ALSO OBSERVED H1 is “Welcome to Malvern Grooms.” Both content photos on the home page render with empty alt text. No meta description on either audited page.

03 / THE ASSET FIVE GROOMERS · ONE FAMILY

The website is the smallest part
of the business.

A family business since 2015, five groomers, a certified cat groomer, twenty-plus years of hands-on experience and a Thera-Clean® table. That is the story a new client should meet in the first ten seconds.

Trish Toronyi Fuydal holding a freshly groomed dog at Malvern Grooms — **Trish Toronyi Fuydal**Owner · Certified Groomer

Wendy Vazquez grooming a golden dog at the salon — **Wendy Vazquez**Certified Groomer · 20+ years

Lauren Frisch holding a dog wrapped in a towel — **Lauren Frisch**Groomer

Erika Gawrys holding a black and tan puppy — **Erika Gawrys**Groomer · Certified Cat Groomer

Jenny Haebel holding her longhaired dachshund — **Jenny Haebel**Groomer

“I believe an essential part of providing a good grooming service is getting to know my clients and their pets.” TRISH FUYDAL · OWNER

2015Family business founded

5Groomers on the team page

20+Years, Wendy's experience

1Certified cat groomer

THERA-CLEAN®Microbubble skin therapy, on site

04 / THE GAP ILLUSTRATIVE MOMENT · NOT A CUSTOMER RECORD

11:47▮▮▮

SEARCH

dog groomer near me

malverngrooms.com Malvern Grooms, Dog Grooming, Malvern PA

Welcome to Malvern Grooms

Contact

No times. No service picker. No request.

The site is open all night. The booking isn't.

At 11:47 PM,
the phone is the only door.

The salon closes at 4. A client decides at 11:47. The website can explain the salon beautifully, but it cannot take the decision and hold a place for tomorrow.

TONIGHT · AS IT WORKS NOW

1 Search “dog groomer near me”
2 Open the site
3 Read seven menu items
4 Find the phone number
5 See “Mon–Fri, 7:30–4:00”
6 Remember to call at 7:30

WITH A FRONT DOOR

1 Pick size, coat and service
2 See the published range
3 Ask for a time — tonight

The salon still confirms every appointment. The request just doesn't have to wait for opening time.

05 / THE FRONT DOOR, BUILT WORKING CONCEPT · NOT A LIVE BOOKING SYSTEM

One page that answers
the whole question.

What you do, who does it, what it costs, and how to ask for a time. The tabs, the quote builder and the time request all work.

malverngrooms.comCONCEPT

(484) 320-8548

MALVERN · PENNSYLVANIA

A gentler groom,
in the heart of Malvern.

Full-service grooming for all breeds. Family owned since 2015. All breeds welcome.

Full groom from $85

NEXT AVAILABLE · ILLUSTRATIVE

THU9:00THU1:30FRI10:15

FAMILY OWNED SINCE 2015

FULL GROOM$85–$110+Bath, haircut, nails, ears

BATH & DRY$60–$90Nails included · coat dependent

THERA-CLEAN®Quoted at the salonMicrobubble skin therapy add-on

PUBLISHED RANGES · NOT A GUARANTEED QUOTE

Find your groom.

Dog size

Coat

Service

ESTIMATED RANGE$85Full groom · Small · Smooth coat

Ranges come from the salon's published pricing page. Final price is confirmed after a coat check.

WHAT'S INCLUDED

Full groom: bath, full haircut, nail trim, ear cleaning. Bath: bath, dry, nails. Thera-Clean is added to a groom or bath.

THERA-CLEAN®

Microbubble skin therapy for dry, itchy or sensitive skin. Add it to a groom or ask about the 3-2-1 protocol.

PUBLISHED PRICES

Small $85 · Medium $95 · Large $105 · XL $110+ · Doodles $90+ · Standard poodles $140+.

“I strive every day to provide the highest quality grooming services to our clients.”

TRISH FUYDAL · OWNER & CERTIFIED GROOMER

A dog receiving a Thera-Clean microbubble bath

THERA-CLEAN® · MICROBUBBLE SKIN THERAPY

Clean skin,
not just a clean coat.

Billions of tiny bubbles lift debris from pores and hair follicles. It is water and a plant-and-mineral enzyme — no detergents, no added fragrance.

3Baths in week one
2Baths in week two
1Bath in week three

The salon's published protocol for skin cases. Evaluate with the groomer after the third week.

The original Malvern Grooms salon room with mint walls and paw-print mural

COME AND VISIT

101 W. King St.
Malvern, PA 19355.

Monday–Friday: 7:30 am – 4:00 pm
Phone: (484) 320-8548
Parking: Street parking on W. King St.

Hours as published on the current site. The concept would show one confirmed set of hours, including any Saturday opening.

Get directions

MENU

MALVERN · PA

A gentler
groom.

Family owned since 2015.

NEXT AVAILABLE · ILLUSTRATIVEThu 9:00Request a time

Request a visit

WORKING CONCEPT. Prices are the salon's published ranges. Dates and times are illustrative. No booking, payment or message is sent from this page; the build connects to the salon's chosen request process. Drag, click and tab through it.

06 / THE SYSTEM WHAT BRANDCORE ACTUALLY BUILDS

Not a new coat of paint.
A front door that works.

Six pieces, one system. Each one exists to move a real client from “I need a groomer” to “I have a time” without a phone call at 7:30 AM.

01

The front door

A fast, photo-led site that answers what, where, how much and when in one scroll — on the phone where most of these searches happen.

SITE + MOBILE

02

Booking request

Size, coat, service and preferred time in one short flow. It sends a request to the salon; it never invents availability or confirms a slot.

REQUEST FLOW

03

Local search

One set of hours and contacts in the page and the structured data. City and service pages that can actually be found.

SCHEMA + PAGES

04

The Thera-Clean funnel

A scannable explainer, the 3-2-1 protocol, the right photography and one clear next step — instead of eleven all-caps blocks.

CONTENT SYSTEM

05

Proof library

Real grooms, real team, real reviews. A simple monthly rhythm for photos and stories, with client approval each time.

CONTENT + REVIEWS

06

Growth partner

Monthly search checks, booking-path QA, fresh photos and one plain-English report. No dashboard theatre.

ONGOING

07 / THE PROOF THE PROTOTYPE IS THE EVIDENCE

Before is a form.
After is a request.

This is not an invented case study. It is the live contact page and the working concept on the previous slide, captured side by side. Drag the seam.

TODAY · /contact form The current Malvern Grooms contact form: first name, last name, email, pet name, phone and message

CONCEPT · /services detail Detail of the concept services page: dog size, coat and service selectors with a published price range and a request button

Detail of the concept services page: dog size, coat and service selectors with a published price range and a request button

TODAY · /contact form CONCEPT · /services detail

One path to a time Published ranges, not guesses Thera-Clean gets its own door Readable on a phone

08 / THE ROADMAP 3 DAYS · 7 DAYS · 60 DAYS

A week to launch.
Sixty days to make it earn.

No mystery phase. Each block has an owner, an output and a decision. Launch happens after your content sign-off, not before.

DAYS 1–3COLLECT & DECIDE

Get the real material.

60-minute photo + content session in the salon
Confirm services, published ranges and one set of hours
Choose where booking requests land
Agree what the site will never claim

OUTPUTOne-page brief, photo shot list, signed scope

OWNER Malvern Grooms + Brandcore

DAYS 4–7BUILD & LAUNCH

Open the front door.

Site, quote builder and request flow
Thera-Clean page and team page
One set of hours, emails and schema
Mobile, keyboard and no-JavaScript pass

OUTPUTStaging link, request flow, launch checklist

OWNER Brandcore

DAYS 8–60MAKE IT EARN

Keep it current.

Google Business Profile alignment
Monthly photo + groom story
Review capture with client approval
Booking-path QA and one plain report

OUTPUTContent calendar, QA log, monthly one-pager

OWNER Brandcore + Malvern Grooms

WHAT YOU SUPPLYThree things, one time

01 / PHOTOSOne hour in the salon

02 / FACTSConfirmed prices + hours

03 / INBOXWhere requests land

LAUNCH DAY

After day-7 sign-off. You supply the photos, confirmed prices, hours and the request inbox. We supply the build, the QA and the launch checklist.

NO RANKING OR REVENUE PROMISE

WHAT SUCCESS LOOKS LIKE

A request arrives while the salon is closed. One set of hours on the page, the map and the schema. A new client picks a service before calling.

09 / THE ENGAGEMENT THREE WAYS TO DEPLOY · ONE FIXED-FEE QUOTE

Start with the door.
Stay for the growth.

No invented dollar figures. Scope is agreed in one 20-minute call, then quoted as a fixed fee. Cancel after the build; the domain, content and code stay yours.

01

The Front Door

Replace the current site with one that can take a request.

For the salon that needs the foundation right before adding more marketing.

Custom site, up to 6 pages
Service quote builder
Booking request flow
Local schema + one set of hours
30-day post-launch QA

BUILD7 days

TERMNo lock-in

BEST FORA clean reset

RECOMMENDED 02

The Full Groom

The front door plus the content and search work that make it found.

For the salon ready to make Thera-Clean a visible reason to choose them.

Everything in The Front Door
Thera-Clean content funnel
Team + proof library
Google Business Profile alignment
60-day growth partner

BUILD7 days + 60

TERMNo lock-in

BEST FORMaking it earn

03

The Standing Appointment

Keep a site that is already live fresh, measured and current.

For the salon that wants the site to stay accurate without managing it.

Monthly photo + story
Search and booking QA
One seasonal campaign
Quarterly content review
One plain-English report

BUILDMonthly

TERMCancel anytime

BEST FORAfter launch

You own the domain, content and code. No long-term lock-in. One scope call. One fixed quote.

NEXT STEP20-minute walkthrough → fixed-fee quote → seven-day build

10 / LET'S TALK MALVERN GROOMS × BRANDCORE.IO

Amy Alfaro, Growth Partner at Brandcore.io

Amy AlfaroGrowth Partner · Brandcore.io

Prepared for Malvern Grooms after the 29 October call. No appointment, booking or customer agreement is implied.

Let's make the next
appointment easy.

Twenty minutes. I'll walk you through the audit, the working concept and the seven-day launch — then you decide if it's worth building.

amy@brandcore.io (669) 310-0200

PICK A TIMEUNSENT DRAFT

PREFERRED DATE (PACIFIC) PREFERRED TIME (PACIFIC)

OPEN AN UNSENT EMAIL DRAFT

All times Pacific. This prepares an email to Amy. Nothing is booked until confirmed.

San Francisco Bay Area Sales Solutions