Partner Web & Growth Proposal

La Hermandad Hank Lacayo Youth & Family Center · Immigration & Education 534 S. A Street · Oxnard, CA 93030 · lahermandadfamilyservices.org

Prepared for Oxnard & Ventura County · Website & Growth Proposal

Oxnard’s trusted family center. Welcoming every neighbor online.

From 534 S. A Street in Downtown Oxnard, La Hermandad Hank Lacayo helps immigrant families with immigration assistance, bilingual classes and a weekly community food program.

(805) 483-4620
534 S. A St · Oxnard, CA
USCIS, ESL & Food Share
Mon–Fri 9am–6pm · Español

Bilingual · Mobile-first · Built for Oxnard

534 S. A STREET · OXNARD, CALIFORNIA

THE NEW FRONT DOOR 534 S. A St · Oxnard

Proposed bilingual welcome USCIS · Citizenship · ESL · Food Share

Prepared by Amy Alfaro · Brandcore 01 / 08

02 / 08 · The Foundation

Rooted in Oxnard since 2005

Immigration support, adult education, and weekly community care.

A grassroots effort in 2005, a 501(c)(3) since 2007. Your website should make that community purpose clear — and welcome families in English and Spanish.

01

USCIS Immigration & Family Petitions

Bilingual help with I-130 family petitions, adjustment of status, citizenship, DACA renewals, VAWA, U-visas and consular processing.

02

Citizenship, ESL, Literacy & Computer Classes

Citizenship exam preparation, ESL, Spanish/English literacy and hands-on computer classes for adults and youth.

03

Weekly Friday Food Share

The published program pairs Food Share Inc. and USDA distribution at Oxnard PAL, 350 S. K St. Families can call to confirm.

03 / 08 · The Audit

Site audit · homepage source

What the homepage actually says.

Six findings counted from the saved HTML of lahermandadfamilyservices.org, fetched 10.31.26. Every number below is a count, not an opinion.

63of 63High

Every script and style loads over plain HTTP

All 36 site scripts and all 27 stylesheets are http:// URLs. A secure-connection check on 10.31.26 returned an untrusted certificate.

Source · script[src] · link[rel=stylesheet]

0tel: linksHigh

Tap-to-call is not built in

The number appears 4 times in the page source, never as a tel: link. The page also has 0 mailto: links and 0 forms.

Source · href="tel:" · <form>

0language controlsHigh

Spanish is one line of text

“Se Habla Español” is the only Spanish. The page declares lang="en-US" and has no hreflang tag or language switch.

Source · <html lang> · footer text

30of 37 imagesMedium

Photos with empty alt text

30 of 37 images carry an empty alt attribute, so screen-reader users get no description where an image carries meaning.

Source · img[alt=""]

0h1 or h2Medium

No page-level heading

The homepage has 0 h1 and 0 h2 elements. Its only headings are 10 smaller h3–h6 tags, so there is no page outline.

Source · h1, h2, h3–h6

152character titleMedium

A doubled title and no description

The title repeats a 76-character phrase twice, run together (“…ServicesLa Hermandad…”). There is no meta description tag.

Source · <title> · meta[name=description]

04 / 08 · The Family & Community Journey

Bilingual community access

From first mobile search to life-changing family support.

When a working parent or senior searches on a phone, the first screen must earn trust. Our audit found the public homepage served over plain HTTP, with no tap-to-call link and no language switch to start from.

01 Discovery · Oxnard Search

http://lahermandadfamilyservices.orgNot secure

Current La Hermandad public homepage, captured for review

Current public site · Reviewed 10.31.26

Make Trust the First Impression

This is the page a family meets first. The new site opens secure, with the address, hours and phone number on the first screen.

What we buildHTTPS, mobile navigation & one-tap calling

02 Enrollment · Legal & Classes

Original La Hermandad consultation photograph

Se habla español · Plain-language help

Bilingual USCIS & Class Registration

Give families clear, welcoming Spanish and English pages for I-130 petitions, DACA renewals, VAWA, Citizenship prep, ESL, and computer classes.

What we buildShort bilingual consultation & class request form

03 Outreach · Food Share & Support

Food distribution photograph from La Hermandad’s official website

Food Share · Published schedule · Call to confirm

Mobilize Friday Food Share & Donors

Give families the published Food Share location and a way to confirm distribution times. Offer supporters clear volunteer and donor contact paths.

What we buildFood Share schedule, community events & a way to give

05 / 08 · Your New Front Door

Designed for Oxnard & Ventura County families

A clearer welcome in English and Spanish.

A live HTML/CSS concept built around your published services. Families can switch language, see class times, find Food Share, and call in one tap.

01

1-Tap Spanish / English Experience

A clear language choice leads to reviewed content, with readable navigation for every generation.

02

Guided USCIS & Immigration Help

Plain-language service pages explain the help your team offers, with a short consultation request reviewed by your staff.

03

Class, Food Share & Event Updates

A simple place to publish class updates, Food Share directions and events. Families can call to confirm.

A La Hermandad counselor greeting a visitor at the front desk in Oxnard — Real La Hermandad office · Oxnard

Working concept · Switch tabs, language and viewport · Content and schedule subject to your review

06 / 08 · Craft in Practice

A recent Brandcore rebuild

We’ve done this before. Here’s the proof.

For United Facilities Group (ufgworks.com), Brandcore turned a dated, hard-to-navigate site into a clear, modern flagship. We bring that same care to La Hermandad Hank Lacayo.

United Facilities Group website before the Brandcore rebuild — BeforeDated layout, core services buried in dense text

United Facilities Group website after the Brandcore rebuild — AfterCommanding brand hierarchy, instant mobile action paths

07 / 08 · Your Launch Roadmap

3 days · 7 days · 60 days

3-Day Strategy. 7-Day Custom Build. 60-Day Community Growth.

A proposed rollout led by Amy Alfaro. Timing starts after scope, content and access are approved, so your team can plan around its work with families.

01 Days 1–3 · 3 days

Dedicated Account Manager & Strategy

A 1-on-1 kickoff with Amy Alfaro to align on La Hermandad Hank Lacayo’s immigration services, class schedules, and Friday Food Share priorities.

1-on-1 strategy session with Amy Alfaro
Oxnard & Ventura County search alignment
Bilingual English & Spanish site plan

02 Days 4–10 · 7 days

Custom Website Build & Launch

Our team builds and launches your new bilingual website on secure hosting, with guided USCIS & class pages and a simple mobile request form.

Bilingual USCIS, ESL & Food Share pages
1-tap phone & directions to 534 S. A Street
Careful launch, reviewed by your team first

03 Days 11–70 · 60 days

Full Web Presence & Local Growth

We continually strengthen La Hermandad Hank Lacayo’s visibility across Oxnard and Ventura County to help families, volunteers and donors find the right information.

Google Business Profile & Oxnard map sync
Seasonal updates for classes & community events
Ongoing support & direct access to Amy Alfaro

08 / 08 · Let’s Talk

Direct partner access · Prepared by Amy Alfaro · Brandcore

Let’s make South A Street shine on every screen in Oxnard.

This custom bilingual concept was built specifically for La Hermandad Hank Lacayo Youth & Family Center. I’ll stay personally involved from strategy kickoff through launch.

Your Brandcore contact

Amy Alfaro

Lead Sales & Strategy · Brandcore

I’d welcome a 15-minute walkthrough with your team to review the bilingual website concept and choose the services, classes and community updates to prioritize.

amy@brandcore.io Direct (669) 310-0200 Office (669) 281-0188

San Francisco Bay Area Sales Solutions

Pick a time

Let’s talk.

Proposed times: Thursday at 1 PM or Friday at 2 PM Pacific — or choose any weekday slot that fits your schedule.

Preferred date (Pacific)

Preferred time (Pacific)

Email Amy to request this time

Contact Amy Alfaro: amy@brandcore.io | Direct: (669) 310-0200 | Office: (669) 281-0188

All times are Pacific. Choosing a time prepares an email to Amy; nothing is booked until confirmed.