×Partner Web & Growth Proposal

L & T Towing
& Truck Service Northern California · Since 1987

Website & local growth plan

One call
handles it all. Let’s make it ring more.

Family-owned since 1987, L & T keeps Northern California moving around the clock. Let’s make reaching dispatch just as dependable online.

24/7 dispatch · 530-934-7300
Williams · Willows · Corning · Red Bluff
Light · Medium · Heavy duty

Brandcore contact: Karina Carillo

Est. 1987 · 24/7 Heavy Recovery

01 / 07

L & T Towing& Truck Service · Northern California

02 / 07 Forensic site audit

Family-owned since 1987

From one truck in 1987 to two generations strong.

Founded by Windford “Uncle Wimp” Lamb and his nephew Michael Thornton out of the family’s Willows Auto Wrecking, L & T is now led by Mike’s son Zack, serving drivers, insurance partners and the California Highway Patrol 24/7.

1975The family opens Willows Auto Wrecking
1987L & T Towing starts with a single truck
1990Wins the AAA Auto Club contract
2013Zack Thornton leads the second generation

Light, medium & heavy duty
Off-road recovery
RV & specialty
Loadshifts & transfers
Lockouts & refueling
Mobile truck & trailer repair

Forensic audit · lttowing.com

Friction we verified on your live web presence, ranked by impact on dispatch calls.

Critical Broken dispatch call link

The mobile call button is coded as 0-530-934-7300, so a stressed driver’s tap dials the wrong number — or nothing at all.

Source · lttowing.com mobile header, checked Oct 29, 2026

High Number formatted as a URL

The contact page links your phone number as a web address instead of a tel: link, breaking one-tap calling at the moment of need.

Source · lttowing.com/contact, checked Oct 29, 2026

Medium Good pages, hard to find

Your service and location pages exist, but navigation doesn’t surface them — searchers can’t tell which yard or truck class they need.

Source · lttowing.com/services, checked Oct 29, 2026

L & T Towing& Truck Service · Northern California

03 / 07 The customer’s clock

2:14 AM · Interstate 5 near Willows

A loaded reefer trailer. Every second counts.

Watch how a driver finds dispatch tonight versus how it works after the Brandcore build. Press replay to run both paths side by side.

2:14:07 AM

Tonight · without the fix Today (6 high-friction steps)

1Searches “heavy tow I-5”
2Finds a listing, not your site
3Opens lttowing.com, hunts for a number
4Taps the button — wrong number dials
5Calls directory for a second number
6Finally reaches dispatch

After the Brandcore build With Brandcore (3 direct taps)

1Searches “heavy tow I-5”
2Your site loads first — one-tap call bar
3Talks to your dispatcher

L & T Towing& Truck Service · Northern California

04 / 07 Your new website

Designed for L & T

A homepage that works as hard as your drivers.

Built from your real fleet, your family story and the one thing every visitor needs: a fast way to reach dispatch. Try the interactive tool — it runs live on the page.

01
24/7 call bar on every screen
A sticky one-tap 530-934-7300 button and a quick tow request, sized for a stressed driver on the shoulder.
02
Every service, every yard
Clear pages for light to heavy-duty towing, off-road recovery and truck service, plus one for each location.
03
Your real fleet, front and center
Genuine L & T photography, your story since 1987 and the partners who rely on you.

What needs a tow?

Nearest L & T yard

Distance off highway

8 miles

How urgent?

Recommended match

Light-duty wheel-lift tow

A light-duty unit from your closest yard, dispatched 24/7 for cars and light trucks.

Light unitRecommended equipment

530-934-7300Dispatch line

24/7Availability

L & T Towing& Truck Service · Northern California

05 / 07 Before & after

Brandcore client · United Facilities Group

Drag to see the rebuild. Same playbook comes to L & T.

United Facilities Group keeps commercial buildings running. We rebuilt their site around clear services and one obvious next step — drag the handle to compare.

United Facilities Group website before the Brandcore rebuild

United Facilities Group website after the Brandcore rebuild

Before After

Previous websiteDense homepage, competing messages and a buried contact action

After · Brandcore buildClear services, confident brand, quote request one click away

L & T Towing& Truck Service · Northern California

06 / 07 Your launch roadmap

Proposed launch plan

3-Day Strategy. 7-Day Custom Build.
60-Day Market Growth.

One dedicated Brandcore partner owns every step, so your dispatchers keep rolling while your new site and local presence come together.

01Days 1–3 · 3 days

Dedicated Account Manager & Strategy

A 1-on-1 kickoff with your dedicated Brandcore partner to map the calls, services and towns that matter most.

Custom design & conversion plan for your best customers
Website, mobile & Google growth roadmap for all four yards
Your photos, story and service list gathered once

02Days 4–10 · 7 days

Custom Website Build & Launch

A custom-crafted site built around your real fleet and services, with a launch plan coordinated around dispatch.

Effortless 1-tap calling and tow requests on every page
Pages for every service and every location
Lightning-fast mobile experience

03Days 11–70 · 60 days

Full Web Presence & Local Growth

Google Business Profile optimization, fresh photos and local search authority across your whole service area.

Customer review invitations and thoughtful replies
Ongoing updates as your fleet and services grow
Direct phone & email access to your personal partner

10 daystarget from kickoff to launch

60 daysof hands-on local growth

1 partnerwho knows L & T by name

L & T Towing& Truck Service · Northern California

07 / 07 Let’s talk

Talk with Brandcore

Let’s build on what already works.

For nearly four decades, L & T has been the call people make on their worst day. Let’s give your website that same reputation.

Karina Carillo

Client Success & Outreach · Brandcore

Walk through the proposed homepage with Karina, discuss your priorities and decide whether the next step fits L & T.

karina@brandcore.io Direct (669) 310-0800 Office (669) 281-0188

Brandcore.io · San Francisco Bay Area Sales Solutions

115-minute walkthroughYour new homepage on screen
2A plan for all four yardsServices, towns and priorities
3Plan the launchConfirm scope and timing

Pick a time

Let’s talk.

Choose a weekday time that suits you. This opens an email draft to Karina; nothing is booked until she confirms.

Preferred date (Pacific)

Preferred time (Pacific)

Open an unsent email draft

Contact Karina Carillo: karina@brandcore.io | Direct: (669) 310-0800 | Office: (669) 281-0188

All times Pacific. Prefer to call? Office (669) 281-0188.

One callhandles it all. Let’s make it ring more.

From one truck in 1987 to two generations strong.

A loaded reefer trailer. Every second counts.

A homepage that works as hard as your drivers.

Drag to see the rebuild. Same playbook comes to L & T.

3-Day Strategy. 7-Day Custom Build.60-Day Market Growth.

Dedicated Account Manager & Strategy

Custom Website Build & Launch

Full Web Presence & Local Growth

Let’s build on what already works.

Let’s talk.

One call
handles it all. Let’s make it ring more.

3-Day Strategy. 7-Day Custom Build.
60-Day Market Growth.