Brandcore King's Fitness
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Proposal for King’s Fitness · Newport, Perry County, PA

The floor is ready.
Now the front door.

King’s has helped Perry County reach its fitness goals since 2002. The website still sends a visitor to the phone to confirm class times.

  • Since 2002
  • Perry County, PA
  • 24/7 access for Basic and Platinum
  • 20-year anniversary, January 2022

Prepared for King’s Fitness by Karina Carillo, Brandcore

60 N Third Street · Newport, PA 17074

01 / Site audit

Six findings. Each one is on a page.

Captured from kingsfitnessforlife.com on October 31, 2026: 12 public pages, GET requests only. Severity is our judgment. The sources are the pages.

01HighPrice

Platinum is priced two ways.

The tanning page says $40 a month for Platinum with unlimited tanning. The membership page lists Platinum at $22.50 bi-weekly, with prices effective June 15, 2026.

SOURCE · /tanning · /membership

02HighSchedule

One class is visible in the page text.

Group Fitness lists Circuits & Intervals, Tuesdays and Thursdays, 6:30 to 7:30 p.m. It then asks visitors to call the gym to verify, or check Facebook.

SOURCE · /groupFitness

03MediumJoin path

Joining leaves the site.

The home page links to the Glofox booking portal three times, including the membership buttons. Those buttons are the main path to a plan.

SOURCE · home HTML · 3 links to app.glofox.com

04MediumPersonal training

The offer stops at “contact us.”

Personal Training describes consults and strength and longevity coaching. It gives no price range and no booking step, only a phone number and an email address.

SOURCE · /personalTraining

05LowCopy

Offer copy ships with errors.

“Unlimted” and “UNLIMTED TANNING” appear in offer blocks. “Ammenity” is on the home page and “bettter” on the membership page.

SOURCE · /tanning · home · /membership

06MediumSearch and images

Every page has the same title.

All 12 captured pages share the title “King’s Fitness.” The home page meta description is empty, and 20 gallery photos carry alt text of “...”.

SOURCE · page title · meta description · img alt

Site badge: 20 year anniversary
Site badge. The About page says the club marked its 20th anniversary in January 2022.

What already works

Keep the phone link and the email link on every page, the contact form, the 2002 story on the About page, and 24/7 access for members.

Gym wall with the words: I want to feel good, I want to be confident, I want to be an example

02 / The gap

11:47 p.m. A member wants one answer.

Illustrative visitor, not a recorded customer: “Is there a class on Tuesday, and does Platinum include tanning?”

Today, from the captured pages

  1. Home
  2. Group Fitness
  3. “Call the gym to verify” or check Facebook

The Tuesday class time is on the page. The answer to whether it is running needs a call.

Concept, illustrative

  1. Home shows “This week”
  2. Filter the schedule, open a class
  3. Join, or call from the same screen

The timetable itself is the club’s to confirm. The concept only puts it where the visitor looks.

1recurring class in the captured Group Fitness text
2Platinum prices on two pages, $40 a month and $22.50 bi-weekly
3links from the home page to the Glofox portal
Sunclosed in the staffed-hours list; Saturday staffed 9 a.m. to 1 p.m.

03 / The new front door

A concept built from their photos and their facts.

Illustrative: only the Tuesday and Thursday class comes from the live page. Other sessions and seat counts are placeholders until the club confirms its timetable.

kingsfitnessforlife.com · concept
Call (717) 567-2123
Weight room with a power rack and the King's Fitness wall logo

Newport, PA · Since 2002

Strength, cardio and classes, in one visit.

Next class · from the live page

Circuits & Intervals

Tuesday and Thursday, 6:30 to 7:30 p.m.

Cardio room treadmills
Cardio
Rack of weight plates in the weight room
Weight room
Group fitness class working with balance balls
Group fitness
Tanning bed lit in blue
Tanning
Rows of weight benches in the weight room

Newport, PA

Your week, at a glance.

Tue and Thu · Circuits & Intervals · 6:30 p.m.

Call (717) 567-2123

04 / What we build

Six services. Each one closes a finding.

01 · Website

A front door with the week on it.

One home page, one schedule, one join path, and the phone number on every screen.

Closes 02, 03

02 · Enrollment

One price per plan, shown once.

The price sheet reconciled across pages, with the portal handoff explained before the visitor leaves the site.

Closes 01, 03

03 · Local search

Newport and Perry County, found.

Page titles and descriptions written per page, and a Google Business Profile checked against the same hours and phone number.

Closes 06

04 · Content library

Their photos, described.

The club’s own gym photos with real descriptions, grouped by program and refreshed when the floor changes. No stock.

Closes 05, 06

05 · Reviews

The praise they already have.

The visitor quote on the membership page and the Google reviews badge, moved into one review block with a request path.

Closes 03

06 · Growth partner

A monthly pass over the schedule.

Schedule, prices and offers checked each month, with a quarterly audit of the pages and a call with the owner.

Closes 02, 05

05 / Proof

Same visit. Two versions.

Drag the handle, or focus it and use the arrow keys. Every “today” line comes from the captured pages. Nothing here is a measured result.

Today

  • Tuesday class: call the gym to verify
  • Platinum: $40 a month on tanning, $22.50 bi-weekly on membership
  • Join: a third-party portal from three home page links
  • Personal training: “contact us for details”
  • Offer copy: “Unlimted” and “UNLIMTED TANNING”

Concept

  • Tuesday and Thursday class on the week view, with the source line
  • Platinum: one price, one source, reconciled before launch
  • Join: plan comparison on the site, with the portal handoff named
  • Personal training: a consult request the club answers itself
  • Offer copy: proofread against the club’s current sheet

06 / 3, 7 and 60 days

Three phases. Nothing goes live without sign-off.

Day 3

Confirm the facts.

Owners Karina Carillo, Brandcore · Dennis King, King’s Fitness

  • A reconciled price sheet, covering the $40 and $22.50 Platinum listings and the 1-month rows.
  • The full class timetable, not just the Tuesday and Thursday class.
  • Approval to use the club’s own photos on the new pages.

We need from you Timetable, plan sheet, and photo approval.

Day 7

Build the four pages.

Owner (proposed) Hector Gonzalez, Brandcore

  • Home, Schedule, Membership and Personal Training on a private preview link.
  • Page titles, descriptions and alt text written for each page.
  • The phone number and email on every screen, and the portal handoff named.

We need from you A yes or changes to the preview.

Day 60

Measure and tune.

Owner Karina Carillo, Brandcore

  • Monthly schedule and price check, and a call with the owner at day 30 and day 60.
  • Local search and review requests reviewed on the same cadence.
  • Only measures the club can export are reported: portal sign-ups and logged calls.

Launch day Set with the club on day 7. No public launch before sign-off.

Cardio room with ellipticals and treadmills

07 / Three ways to work together

Start with the price and the schedule.

Fixed-fee quote after a 20-minute scope call. No dollar figures appear on this slide.

Level 1

Fix the basics.

  • Platinum price reconciled across every page.
  • Membership and personal training copy corrected.
  • Page titles, descriptions and alt text on the existing site.
  • Phone and email on every page.

Level 2 · Recommended

Front door rebuild.

  • Everything in Level 1.
  • The four-page concept built on the club’s current domain.
  • Schedule with filters, a plan comparison and a consult request.
  • A review block and a photo library grouped by program.

Level 3

Keep it current.

  • Everything in Level 2.
  • Monthly schedule and price check, and review requests.
  • Local search tuning and a quarterly audit.
  • A standing call with the owner.
Weight room with rows of strength equipment
Karina Carillo, Client Success & Outreach, Brandcore

Karina Carillo

Client Success & Outreach · Brandcore

08 / Let’s talk

Bring the Tuesday schedule. We’ll bring the first page.

Send the current price sheet and the full class timetable. We’ll walk through the concept on a 20-minute call and say plainly what to fix first.

Pick a time for a 20-minute call

Day
Time (Pacific), with Eastern in brackets

Opens a draft in your email app. Nothing is sent or booked from this page.

Brandcore Brandcore.io · San Francisco Bay Area Sales Solutions