A PRIVATE CONCEPT FOR KHABOODLES · MONROEVILLE, PA

Calm, private
grooming.
A website that
finally says so.

A working front-door concept built around how Khaboodles actually works: one pet at a time, no kennels, no barking room, no rush.

PREPARED BY AMY ALFARO
BRANDCORE.IO

THE REAL MARK · DIMENSIONAL STUDY

EST. 2022GROOMING SINCE 2023CATS & DOGSDOODLESPRIVATE & SEMI-PRIVATE

02 / SITE AUDIT · CAPTURED 31 OCT 2026

The shop is careful.
The site is not.

Ten public pages, read at source and on a real phone. The care is obvious in the shop; the website loses it at the front door.

CRITICAL01

The phone number cannot be tapped.

0 tel: links across 10 pages. The contact-page number opens a 2023 Google search; the footer number opens a mailto.

The live Khaboodles contact page, showing the address, the (412) 816-5976 number and Khaboodles@gmail.com. — LIVE · /CONTACT-US

SOURCE · 10-PAGE HREF AUDIT

CRITICAL02

Three email addresses. None agree.

Footer shows Khaboodlespetsupplies@gmail.com but links to customerservice@khaboodles.com. Contact shows Khaboodles@gmail.com; its email icon links to a third-party symbol-copy page.

The live Khaboodles footer, showing the displayed Gmail address, the phone number, the My ID Tag block and the 2022 copyright. — LIVE · FOOTER

SOURCE · FOOTER + /CONTACT-US

HIGH03

The first heading is “New Owner.”

A site-wide eyebrow sits above every page’s real headline. On the home page it is the hero — not grooming, not Monroeville, not a booking.

THE CURRENT HERO “New Owner” 10 / 10 pages

SOURCE · HOME + ALL CAPTURED PAGES

HIGH04

The phone gets a 980px desktop canvas.

On a 390px screen the page still lays out 980px wide. 18px body copy lands at roughly 7px effective. The nav is a row of tiny targets.

The live Khaboodles home page rendered on a 390px phone, shown as the browser actually scales the 980px desktop layout. — LIVE · 390PX RENDER

SOURCE · 390PX LIVE RENDER

MEDIUM05

“Our Prices” lists zero prices.

The page explains breed, weight, hair and condition — but the only numbers live one page away on Book Online: $30–$75 starting prices, plus $10–$25 add-ons.

The live Our Prices section: a list of breed, weight, hair length and condition, with no dollar amounts. — LIVE · /GENERAL-CLEAN-1

SOURCE · /GENERAL-CLEAN-1 + /BOOK-ONLINE

MEDIUM06

One portfolio photo. A 2022 footer.

The single image on the Khaboodles portfolio page: a person holding a grey French bulldog. — LIVE · /PORTFOLIO · 1 IMAGE

SOURCE · /PORTFOLIO · FOOTER · SOCIAL LINKS

No invented analytics. Every count and label above is from the public site as captured. Closed or unavailable sources remain gaps.

03 / THE GAP · AN ILLUSTRATIVE SATURDAY

The 8:40 AM doodle.
Four pages to a maybe.

A doodle owner in Monroeville searches for a groomer. She finds a real shop with a real point of difference. Then the website makes her work.

CURRENT PATH6 STEPS

01Home
“New Owner”
02Pet Grooming
text wall
03Our Prices
0 numbers
04Book Online
service list
05Pick a service
then a time?
06Call or email
no tappable phone

CONCEPT PATH3 STEPS

01Groom + price
the real menu
02Next available
clear, labelled
03Request a time
nothing sent

10 nav items 0 tappable phone links 0 hours 1 portfolio photo

04 / THE FLAGSHIP · WORKING CONCEPT

The front door, rebuilt.
Three taps to a request.

A real HTML concept, not a screenshot. Prices from your published menu, the calm promise from your own words, and a booking request that never pretends to be confirmed.

khaboodles.com CONCEPT ILLUSTRATIVE

(412) 816-5976

MONROEVILLE, PA · PRIVATE & SEMI-PRIVATE

Calm grooming.
One pet at a time.

Private and semi-private grooming for cats and dogs. No kennels, no barking room, no rush — the way the shop already works.

From $30 · 1 hr 30

Cats & dogs
Doodles
Special-care sessions
10th groom free

NEXT AVAILABLE ILLUSTRATIVE

Example times only. Your calendar decides.

The grooming menu

01Private & semi-privateOne pet at a time; no other pets in the room.

02No kennelsDrop-off and pick-up times that are actually kept.

03Cats, doodles, special careBy conversation, with a real assessment first.

Concept site · illustrative times · prices as published on khaboodles.com, 31 Oct 2026. No booking is created here.

THE MENU

Know the service. Know the starting price.

Every appointment starts with a physical assessment; the final quote can change with coat condition.

Bath & Blow Out Bath only

A clean bath and a full blow-out. The reset between full grooms.

1 hr 30from $30

Standard Grooming

Bath, blow dry, comb out, feet, face and sanitary trim, nail trim, ear cleaning.

1 hr 30from $40

Premium Grooming Full custom cut

Luxury bath, blow dry, comb out, full custom haircut, nail trim and ear cleaning.

2 hrfrom $50

Doodles & Mixes High-maintenance coat

Premium groom, nail trim and ear cleaning, with the extra time a doodle coat needs.

2 hr 30from $70

A small white dog with temporary teal and purple color on its ears, feet and tail.

Pet Coloring Consultation required

Non-toxic, temporary color that typically lasts four to six weeks.

3 hrconsult

Cat Grooming

Shampoo, blow out and trim. Cats are welcome; not every salon will say that.

2 hrfrom $75

A hand holding a dog's paw beside nail clippers.

Additional Services Must call to schedule

Nail trim, ear cleaning, dremel, teeth, flea soak, anal express, de-shed and de-mat.

15 minfrom $10

Add-ons, published

Nail trim $10
Ear cleaning $10
Dremel $15
Anal express $15
Teeth brush $10
Flea & tick soak $15
Medicated ear $10
Nail painting $25
De-shed $20 / 30 min
De-mat $20 / 30 min

A $20 hold fee holds the appointment and is applied to the final invoice. Cancellations and no-shows are assessed to the card on file — exactly as your site explains.

Concept only. Illustrative times; prices as published 31 Oct 2026. Nothing is booked or sent.

05 / THE SYSTEM · WHAT BRANDCORE BUILDS

Not a redesign.
A booking business.

Six connected pieces, sized for a small shop. Each one removes a reason to leave the page.

01

One front door

A site with one job above the fold: show the calm, private service and make the next step obvious.

OUTCOME:A clear next step on every page.

02

Booking architecture

Service, then duration, then starting price, then a time request. The $20 hold fee explained before the click.

OUTCOME:Fewer “how much / when?” calls.

03

Local search

Monroeville, Royal Oaks and Pittsburgh-intent pages, with the address, phone and hours consistent everywhere.

OUTCOME:Found by the neighbour, not just the plaza.

04

Portfolio & content

A gallery that grows with every groom, with the real cats, doodles and color work already in the shop.

OUTCOME:Proof that replaces a thousand words.

05

Reviews & retention

The loyalty promise made visible: one stamp per session, the 10th luxury groom free, a reason to return.

OUTCOME:A repeatable reason to come back.

06

Growth partner

Seasonal service pages, rebooking prompts and a monthly report — a rhythm, not a launch-and-leave.

OUTCOME:A front door that keeps working.

Scope, not a promise of results. No prices, traffic or review counts are invented on this page.

06 / THE PROOF · LIVE VS CONCEPT

See the difference.
We won’t invent the proof.

Drag the divider. Left is the live Book Online page on 31 Oct 2026. Right is the same decision, rebuilt. One is a service list; the other is a booking request.

The live Khaboodles Book Online page: service rows with Book Now buttons, durations and starting prices.

LIVE · 31 OCT 2026

2022Opened in Monroeville

2023Grooming added

10thLuxury groom free, loyalty card

1Pet at a time. No kennels.

No traffic, revenue, review or booking numbers are claimed. The only numbers are published prices and dates from the site.

07 / THE ROADMAP · FROM APPROVAL

Three days to a front door.
Sixty to a habit.

A launch that fits a working shop. The clock starts at approval, not at a sales call.

03 DAYS01

Foundation

The truth layer: what you do, what it costs, when you’re open, and how a request reaches you.

Service menu, prices and hold-fee copy
Hours, address, phone and email — one source
Six to eight real photos chosen
Booking inbox and notification route

OWNER · BRANDCORE + SHOP

07 DAYS02

Launch

The front door, built mobile-first and tested on the devices your clients actually use.

Home, services, booking, visit and portfolio
Local pages for Monroeville and Royal Oaks
Real-device QA and redirect map
Launch day and a two-week watch

OWNER · BRANDCORE · SHOP APPROVES

60 DAYS03

Growth

A rhythm that keeps the front door current instead of letting it become 2022 again.

Portfolio cadence after real grooms
Review requests after pickup
Loyalty and seasonal service pages
Monthly one-page report

OWNER · BRANDCORE + SHOP

WHAT WE NEED FROM YOU Opening hours6–8 real photosBooking inboxOne approverAccess + launch date

Timeline begins at approval. Dates are relative; no launch date is promised here.

08 / THE ENGAGEMENT

Three ways to deploy.
One recommended.

Scope is fixed before work starts. No invented retainers, no surprise line items.

01THE FRONT DOOR

One page, done properly.

For a shop that needs the essentials fixed now.

One-page site
Services + starting prices
Booking request form
Address, hours, phone, map
Mobile-first build

Best for: stopping the leaks at the front door.

RECOMMENDED

02THE FULL SALON

The whole front door.

For a shop ready to book, rank locally and show the work.

Five-page site + local pages
Service / price architecture
Booking request flow
Portfolio + loyalty + reviews
Launch QA and redirects

Best for: turning the existing reputation into bookings.

03GROWTH PARTNER

Keep it current.

For the shop that wants a monthly rhythm after launch.

Everything in Full Salon
Monthly content + portfolio
Seasonal service pages
Review + loyalty prompts
Monthly one-page report

Best for: compounding local attention, month after month.

NO DOLLAR FIGURES ON THIS PAGE

Fixed-fee quote after a 20-minute scope call. We scope the work, then put one number in writing.

09 / LET’S TALK

Built for the person
who runs the website.

PREPARED FOR KHABOODLES

Amy Alfaro

Lead Sales & Strategy · Brandcore.io

If someone else looks after your website, this is for them to review: no meeting required, no pressure. If it’s useful, I’ll walk through the concept, the scope and the launch plan.

amy@brandcore.io (669) 310-0200 direct (669) 281-0188 office

Brandcore.io · San Francisco Bay Area Sales Solutions

A 20-MINUTE WALKTHROUGH

Pick a window.

Next three Pacific weekdays. The button prepares an email draft — nothing is sent or booked.

1 · DAY

2 · TIME

YOUR NAME OPTIONAL Prepare email draft

Choose a day and a time first. No calendar invite is created.

Or just email Amy directly

Keep the craft. Fix the front door.

Private proposal · not a live client site · no client contact is initiated by this deck · Brandcore location is San Francisco Bay Area Sales Solutions.