01DAYS 1–3
Plan with Luis
Confirm the menu groups, phone path, location details and the scope you want to start with.
- Review goals with Luis Guzman
- Approve menu content and photos
- Agree scope, timing and quote
BRANDCORE.IO×KAILEY’S RESTAURANT
WEBSITE + GROWTH PROPOSAL · LOS ANGELES
Six menu groups. One clear path.
Pupusas, caldos, carne asada, breakfast — the food already does the hard part. The website should make the next step obvious.
- (323) 343-9320
- 3600 N Broadway
- kaileysrestaurant.com
Prepared for Kailey’s Restaurantby Luis Guzman · Brandcore
CONCEPT ARTIFACT
THE REAL KAILEY’S WORDMARK · TALAVERA PLATE
MOVE TO ORBIT
PRIVATE PROPOSAL · 2026
SCROLL OR USE NEXT
3600 N BROADWAY · LOS ANGELES, CA 90031
The menu is ready.
The website isn’t.
We reviewed the live site the way a hungry diner would: on a phone, at night, deciding where to eat. Six things quietly send them to the next tab.
06findings
observed
observed
12
Looks tappable. The red call bar is plain text.
No address. No hours. No directions.
-
01
SOURCE · 0 href="tel:"
0 clickable phone links.
CRITICALThe number appears twice, but never as a
tel:link. On a phone, the red “Call to Order!” bar looks like a button and does nothing. -
02
SOURCE · HOMEPAGE TEXT
0 address. 0 hours. 0 directions.
CRITICAL“3600,” “Broadway,” “90031,” “hours,” “map” and “directions” appear zero times on the homepage. A diner has to leave to find you.
-
03
SOURCE · MEASURED 1440×900
7,524 pixels of menu. No index.
HIGHAt 1440×900 the homepage is 7,524px tall: six H1 menu blocks stacked in one scroll, with no jump links and no separate menu pages.
-
04
SOURCE · <img> AUDIT
72 images. 0 with alt text.
HIGHThe 36 image files appear twice in the markup: 72
<img>tags, every alt empty. Screen readers get silence where the dishes are. -
05
SOURCE · ANCHOR AUDIT
3 social links. 0 paths in.
HIGHInstagram, TikTok and Yelp are the only anchors. No internal navigation, no order path, no next step on the page.
-
06
SOURCE · <title> / JSON-LD
Browser tab: “Home -”.
MEDIUMNo restaurant name, no city, no cuisine. No Restaurant schema. The first impression is a blank tab.
7,524pixels of one-page menu
72images, 0 with alt text
0ways to call, map or order
The food is public. The next step isn’t.
11:47 PM.
One thumb, one decision.
A diner searches for pupusas near Broadway. Your food is exactly what they want. The path asks them to work for it.
SEARCH · “PUPUSAS NEAR ME”
Illustrative search moment. The missing details are observed on the live site.
Kailey’s RestaurantSalvadoran · Mexican · Los AngelesNo address · No hours · No menu link
TODAY · SIX STEPS
01
Search “pupusas near me.”Land on a 7,524px menu.
02
Scroll six stacked menus.No menu index or category jump.
03
Find a dish and a price.Menus repeat on the page.
04
Copy the phone number.It is not a tel: link.
05
Guess the hours.None are published.
06
Search again for directions.The address is not on the page.
VS
PROPOSED · THREE STEPS
01
Open the menu.Six groups, one tap each.
02
Pick the craving.Dish, price and photo together.
03
Call or get directions.Both actions are always present.
THE RESULTOne clear path from craving to call.
7,524pixels of one-page menu
0tel, map or directions links
6menu groups to organize
3social links, no path in
A menu you can
almost taste.
This is a working concept, not a screenshot. Switch menu groups, add dishes to a call list, and open the mobile view.
INTERACTIVE CONCEPT · CLICK THE TABS01
Menu groups, not a wall.
Six menu groups become one-tap chips. No 7,524px scroll.
02
A call list, not a fake checkout.
Tap dishes, read the list to Kailey’s. Nothing is ordered or sent.
03
Address, hours, directions.
Call for today’s hours. One tap to a map. No guessing.
MENU ARCHITECTURECALL-FIRSTLOCAL SEARCHREAL PHOTOSMOBILE
kaileysrestaurant.com
SALVADORAN & MEXICAN · LOS ANGELES
COME
HUNGRY.
HUNGRY.
Pupusas, caldos, tacos and breakfast, straight from the North Broadway kitchen.
Browse the menuCall to order
3600 N BROADWAY · LOS ANGELES, CA 90031DIRECTIONS
DESAYUNOS
DESAYUNOS · CALL TO CONFIRM
Breakfast, the
Kailey’s way.
Call to order · (323) 343-9320
Menu items and prices transcribed from the live site · 10.31.26
Kailey’s way.
Huevos con Chorizo AsadoEggs & grilled sausage$14.99
Huevos con Carne AsadaEggs & grilled meat$15.99
Huevos RancherosEggs with mixed veggies$12.99
FIND US
3600 N Broadway
Los Angeles, CA 90031
Los Angeles, CA 90031
North Broadway, Los Angeles. Call for today’s hours.
TODAY’S HOURSCall to confirmThe current site publishes no hours. We would verify them with you before launch.
Illustrative map · directions open a real Google Maps search
Call to order
LIVE CONCEPT
A menu built for one thumb.
Open the readable detail view to switch menu groups, build a call list, and check the address.
MENU
LOS ANGELESPupusas, plates
& breakfast.Call to order3600 N Broadway
& breakfast.Call to order3600 N Broadway
Interactive concept. Menu prices and dish names transcribed from the live site on 10.31.26. Illustrative UI; no online order is placed, and hours remain unverified.
The system behind
the front door.
Six pieces, built in the order that gets a diner from “what is this?” to “I’ll call.” No new POS, no online payments, no guessed hours.
- 01STRUCTURE
Menu architecture
Six groups with clear anchors and dish detail. The 7,524-pixel scroll becomes three taps.
- 02CONVERSION
Call-first ordering
Every phone number becomes a real
tel:link, and a call list lets guests read an order aloud. - 03DISCOVERY
Local search
Restaurant schema, city-and-cuisine titles, a claimed Google profile, one name, address and phone.
- 04TRUST
Location & hours
Address, map and verified hours in the header and footer, with one-tap directions.
- 05CONTENT
Real food photography
Your own dish photos, re-cropped and color-corrected. No stock food, no generated plates.
- 06GROWTH
Monthly partner
Menu updates, seasonal features, review replies and a monthly look at what guests use.
THE FOOD ALREADY
DOES THE WORK.
DOES THE WORK.
We’ve built
this before.
United Facilities Group is a separate Brandcore client. Same discipline: a clear hierarchy, real proof and one obvious next step.
01
Before: dense copy, buried services and no immediate action.
02
After: a commanding hierarchy and a visible contact path.
03
No metrics claimed. Judge the visible design, not a borrowed statistic.
LIVE DRAG COMPARISONDRAG THE DIVIDER
BEFOREAFTER
Real before-and-after pages supplied by Brandcore. No fabricated screenshot and no invented performance claim.
Let’s put the menu
in the spotlight.
I prepared this concept for Kailey’s. If it’s useful, I’ll walk you through what I’d change first — no obligation.
YOUR BRANDCORE CONTACT
Luis Guzman
Client Success · Brandcore
San Francisco Bay Area Sales Solutions
PICK A TIME
Open an unsent email draft
All times are Pacific. Choosing a time prepares an email to Luis; nothing is booked until confirmed.
Let’s talk.
Thursday at 1 PM or Friday at 2 PM Pacific — or choose a weekday time that fits your schedule.
Kailey’s Restaurant(323) 343-93203600 N Broadway, Los Angeles, CA 90031