Cover

01 · Jose's Mexican Food · Redlands, CA

Five locations.
One front door worth ordering from.

A working concept for josesmexicanfood.com: one ordering path, one catering request and the hidden links removed. Built from the site as it stands today.

  • 5 locations
  • Order online and catering
  • Rewards Club

Prepared for Jose's Mexican Food by Brandcore · Amy Alfaro and Luis Guzman

02 · Site audit · josesmexicanfood.com

Ordering takes three taps, and at four locations the last one leaves the site.

Critical

16 hidden links to gambling and trading pages

Four blocks of links sit 11,059 px off-screen in the homepage markup. Labels include aviator.com.ci and fortune-gems.ph. The 15 distinct /docs/ targets all returned 404 when checked on 31 Oct 2026.

SOURCE · homepage HTML, inline CSS

High

ORDER ONLINE lands on a picker

The top navigation's ORDER ONLINE and ORDER CATERING both go to /locations/. A guest chooses a location first, then presses Order Now.

SOURCE · site navigation, /locations/

High

Two ordering destinations

Four locations send Order Now to an external ordering site. Yucaipa's Order Now uses a page on josesmexicanfood.com instead.

SOURCE · /locations/ links

Medium

Check the Menu goes to locations

Both Check the Menu buttons on the homepage link to /locations/, not to the site's /menu/ page in the navigation.

SOURCE · homepage links

Medium

Two catering routes

ORDER CATERING goes to the location picker. From there, catering links split: three locations go to on-site catering pages, two to the external ordering site. /catering/ has its own Catering Request Form.

SOURCE · /catering/, /locations/

Not assessed in this pass: mobile rendering and page speed. Findings above are from the page HTML and the navigation, collected 31 Oct 2026.

03 · The gap

It is 11:47 PM. A Redlands customer wants tacos. Count the taps.

Illustrative scenario: a guest opens josesmexicanfood.com on a phone and wants to order.

Today, observed

  1. Homepage ORDER ONLINE
  2. /locations/ choose a location
  3. Order Now leaves to an external ordering site at four of five locations

Three taps. At four locations, the last one is off-site.

Concept, illustrative

  1. Homepage Order for Redlands, remembered from last visit
  2. Redlands the existing ordering page for that location

One tap to the right location's order page.

16

hidden links to gambling and trading pages on the homepage

SOURCE · homepage HTML

5

locations, each with its own phone and hours

SOURCE · /locations/

3

taps to an order page today; the last one leaves the site at four locations

SOURCE · navigation, /locations/

2

separate catering routes

SOURCE · /catering/, /locations/

Phone path, from our call to the Redlands line: five menu options before a team member, and the order-online option sends a text link. When we asked for someone to speak with about website and Google listing work, we were pointed to the corporate office.

04 · Flagship concept

The front door, rebuilt around ordering.

Every tab works. Pick a location, read its hours, prepare a catering summary. Nothing here places an order or sends a request.

  • Home: one hero and one order button per location.
  • Order: the location chooser, with the category names the site already uses.
  • Catering: one request form in place of two routes.
  • Locations: all five, with published hours and phones.

Concept state, illustrative. Photos are josesmexicanfood.com images, not re-edited. Hours and phones are as published on /locations/ on 31 Oct 2026.

josesmexicanfood.com · concept

Burrito with cheese, salad and salsa, from the site's homepage slider

Order from the location nearest you

Tacos, breakfast and catering, one tap away.

Hours, published for this location

Rice, chicken and fajita platter, from the site's homepage slider

Redlands

Order for Redlands

Published hours: daily 9:00am–9:00pm

Call (909) 335-0340

Phone view, readable

  • Photo, then one button: Order for Redlands.
  • Published hours for the chosen location.
  • One phone number, tap to call.
  • Catering request, one form.

05 · The system

Six services, one order path.

01

Website

A homepage built around ordering, with each location page carrying its own hours and phone.

For Jose's: remove the hidden links; one order path per location.

02

Ordering and catering paths

Each order and catering button goes to one named destination, chosen per location.

For Jose's: ORDER ONLINE and ORDER CATERING stop at the picker.

03

Local search

Google Business Profile upkeep for each location: hours, phone, categories and photos.

For Jose's: five listings checked against the published hours and phones.

04

Content library

Dishes, catering and location photos kept current, each used once per page.

For Jose's: the site's own photos, placed without repeats.

05

Reviews

A review-request step per location after catering and pickup orders.

For Jose's: one link per location, wording approved by you.

06

Growth partner

A monthly review of the site and listings, with the next three changes named.

For Jose's: no ranking or revenue promises, only checked changes.

Service descriptions only. No results are claimed for Jose's in this deck.

06 · Proof you can check today

Check every path against Jose's own pages before we promise a change.

Platter of fajitas and tacos, from the site's homepage slider

Concept, illustrative

  1. Homepage: Order for Redlands
  2. Redlands ordering page on the existing platform

One tap to the right page.

Today, observed

  1. Homepage: ORDER ONLINE
  2. /locations/: choose a location
  3. Order Now: leaves the site at four locations

Three taps; at four locations the last one is off-site.

No case metrics are shown. Every label on the Today side comes from josesmexicanfood.com, collected 31 Oct 2026. The concept side is an illustration, not a live page.

07 · Roadmap

3 days. 7 days. 60 days. Launch day is day 7, after your sign-off.

Day 3

Clean-up audit

Deliverables

  • Remove the 16 hidden links, and the 15 404 targets behind them, from the homepage markup.
  • Written link map of ORDER ONLINE, ORDER CATERING and Check the Menu.
  • Five location records checked against the Locations page.

Owner: Amy Alfaro, strategy

Jose's supplies: website admin access or a named web contact; the ordering platform owner's name; approval to change the homepage.

Day 7 · Launch day

Rebuilt front door

Deliverables

  • Ordering-first homepage and five location pages in staging.
  • One order path per location and one catering request route.
  • Staging link for review; publishing only after your approval.

Owner: Luis Guzman, client success, with the Brandcore web lead

Jose's supplies: approval of the staging link; hours and phones confirmed per location; use of the site's own photos.

Day 60

Listings and reviews

Deliverables

  • Google Business Profile check for all five locations: hours, phone, category, photos.
  • Review-request step after catering and pickup orders.
  • First monthly review of the site and listings.

Owner: Luis Guzman for listings; Amy Alfaro for the monthly review

Jose's supplies: Google Business Profile access per location or manager invites; approval of review wording; a monthly call slot.

08 · Engagement

Three ways to start. We recommend the rebuild.

Level 1

Clean-up

Fix what the site already has.

  • Hidden links removed.
  • ORDER ONLINE, ORDER CATERING and Check the Menu routed correctly on the existing pages.
  • Written audit with the link map.

Fixed-fee quote after a 20-minute scope call.

Level 2 · Recommended

Rebuild

One ordering path, built around the site.

  • Everything in Clean-up.
  • New ordering-first homepage.
  • Five location pages with hours and phones.
  • One catering request page; staging review, then launch on your sign-off.

Fixed-fee quote after a 20-minute scope call.

Level 3

Partner

The rebuild, then listings and reviews.

  • Everything in Rebuild.
  • Google Business Profile upkeep for five locations.
  • Review-request step and a monthly review with the next three changes.

Fixed-fee quote after a 20-minute scope call.

No prices are shown in this deck. Scope and fixed fee are set after the 20-minute scope call.

09 · Let's talk

Let's talk. Your guests should be one tap from a plate.

Nothing is booked until you open the draft and send it yourself.

Office (669) 281-0188

Brandcore

Brandcore.io · San Francisco Bay Area Sales Solutions