Prepared for Henco - Professional Animal Products

Feed and supply, since 1974.

Henco has been providing animal feed and supplies from Sun Valley, California. Its customers include kennels, grooming shops, retail pet shops, vet clinics, breeders, rescue groups, animal shelters and individual pet owners.

  • Since 1974
  • 11025 Fleetwood Street, Sun Valley, CA 91352
  • Feed and supplies
  • Kennels to pet owners

Prepared by Amy Alfaro, Lead Sales & Strategy, Brandcore

Press Next, or hold on the sack to watch it open

02 / Site audit

Six things your site says before anyone calls.

Read on 31 October 2026 from the five public pages: Home, About Us, Contact Us, Products and Driving Directions. Every item is a quoted or counted fact from those pages.

HighHome

Two closing times on the homepage.

The sidebar says “Mon-Sat: 9:00am-6:00pm”. The main column says “Mon-Sat: 9:00am-5:00pm”. Contact Us says 9:00am to 5:00pm.

SOURCE · home.html, contactus.html

HighAll pages

No email address and no enquiry form.

Zero email addresses appear across the five pages. The only form is the driving-directions lookup.

SOURCE · all five pages

HighPhone

The phone number is text, not a tap.

818-767-5273 appears as plain text on the pages. None of the five pages has a tap-to-call link.

SOURCE · home.html, contactus.html

MediumMobile

No mobile viewport setting.

None of the five pages declares a viewport. Phones usually show these pages at desktop width and scale them down.

SOURCE · head of all five pages

HighSecurity

The HTTPS address fails.

In our check on 31 October 2026, https://www.hencopet.com/ returned an expired-certificate error. The site answered only on plain http.

SOURCE · connection check, 31 Oct 2026

MediumPhotos

No photos of the store, shelves, staff or animals.

The homepage shows seven images: the wordmark, four manufacturer logos and two Yelp badges. Products is a text list of about two dozen category headings.

SOURCE · home.html, products.html

03 / The gap

A customer checking at night gets two answers.

Illustrative moment at 11:47pm, not a recorded visit. The numbers are counted from the published pages.

2closing times on the homepage
0email addresses on five pages
0tap-to-call links
8holiday closures in one text block

Today: four steps

  1. Open the homepage.
  2. Read the hours. One answer says 6:00pm.
  3. Open Contact Us. It says 5:00pm.
  4. Copy 818-767-5273 and dial it by hand.

Concept: two steps

  1. Open the front door: hours, holidays and brands on one screen.
  2. Tap to call, or send an enquiry.

04 / The front door (concept)

One page you can trust.

A working concept built from Henco’s own listed facts. Tabs, the product filter and the holiday calendar all respond. Illustrative only: nothing here is connected to a live store system.

  • Home: the call button, the hours, and the brands already carried.
  • Products: pick an animal and see its categories and listed brands.
  • Hours: a December calendar with the published closures.

Readable detail (phone and tablet)

Home: Call 818-767-5273. Mon-Sat 9:00am-5:00pm, closed Sundays (confirm). Brands featured on the published Home page: Merrick, Natural Balance, Taste of the Wild, Earthborn Holistic, Sportmix, Pro Pac, Evanger’s.

Products: Dog, cat, horse, small animal, fish, reptile, bird, poultry and pigeon, with the categories listed on the published page.

Hours: 8 published closures, including Christmas Eve and New Years Eve early closes.

hencopet.com (concept)
Henco - Professional Animal Products Call 818-767-5273

Feed and supplies for Sun Valley, since 1974.

For kennels, grooming shops, retail pet shops, vet clinics, breeders, rescue groups, shelters and pet owners.

Call the store

The enquiry form is not connected. Henco’s enquiry address is not on the published site and is still to be supplied.

Brands featured on the published Home page

Merrick and Natural Balance logos
Taste of the Wild logo
Earthborn Holistic, Sportmix and Pro Pac logos
Evanger's logo
Mon-Sat 9:00am-5:00pmClosed SundaysHolidays on the Hours tab
Henco - Professional Animal Products
Call 818-767-5273

Mon-Sat 9:00am-5:00pm. Closed Sundays. Confirm before launch.

Shop by animal

DogCatHorseSmall animalFishBird

Holidays: 8 published closures on the Hours tab.

05 / What Brandcore builds

One set of facts, everywhere a customer looks.

Six services, each tied to something on the published site above.

01

Front door

A phone-first site with a tap-to-call number and an enquiry form that goes to a Henco inbox.

Outcome: the number is one tap from the first screen.

02

Hours and holidays

One hours source for the site, the listings and the holiday closures, including the early closes.

Outcome: two closing times become one.

03

Local search

Name, phone and hours written the same way on the site and on every listing Henco controls.

Outcome: one set of listing facts.

04

Product library

Category pages for the eight ways customers shop: dog, cat, horse, small animal, fish, reptile, bird, poultry.

Outcome: the 24 listed categories become findable.

05

Reviews

A simple request to customers after a visit, and replies to Yelp posts, which the site already links to.

Outcome: Yelp becomes a working channel.

06

Growth partner

A monthly check of the site, the listings and the holiday calendar, with one written priority list.

Outcome: one named partner, one list each month.

06 / Before and after

The same closing time, read two ways.

Drag the handle. The left side quotes the published text. The right side is the concept. No prior Brandcore client result is cited in this deck.

Concept

Mon-Sat 9:00am-5:00pm.

Closed Sundays. Holiday closures listed once, with their dates.

Tap to call, and one enquiry form to a Henco inbox (address to be supplied).

As published today

“Mon-Sat: 9:00am-6:00pm” (Home sidebar)
“Mon-Sat: 9:00am-5:00pm” (Home main column)
“Mon-Sat 9:00am to 5:00pm” (Contact Us)

Quoted from home.html and contactus.html, read 31 Oct 2026.

07 / 3 · 7 · 60 day roadmap

Fix the facts first, then launch.

Owners are proposed Brandcore roles, confirmed at the scope call. Launch day is the first business day after Henco approves the final page.

Day 3

Fix the facts.

  • One hours block, agreed in writing.
  • Holiday closures confirmed, with early closes.
  • Tap-to-call number on every page.

Owner: Amy Alfaro, Lead Sales & Strategy

Day 7

Build the front door.

  • Phone-first pages with a viewport set on every page.
  • Product categories for the eight shopping paths.
  • Enquiry form wired to a Henco inbox.

Owner: Hector Gonzalez, Technical Sales & Automation

Day 60

Launch and listen.

  • Launch on Henco’s approval, then align the listings.
  • First monthly review of the site and holiday calendar.
  • Review-request routine for customers.

Owner: Luis Guzman, Client Success

What Henco supplies

Confirmed hours and holiday list. An enquiry email address. Real photographs of the store, shelves and staff, if Henco agrees. Confirmation of the brands carried.

08 / Three ways to deploy

Start with the facts, then the front door.

Each level builds on the one before. Pricing is a fixed-fee quote after a 20-minute scope call. No prices are shown here.

Facts first

Hours and contact

  • One hours block and the holiday list, agreed in writing.
  • Tap-to-call number on every page.
  • Enquiry address added to the existing pages.
  • Listings aligned with the site.

Recommended

Front door

  • Everything in Facts first.
  • A rebuilt phone-first site: Home, Products and Hours, as shown in the concept.
  • Product categories for the eight shopping paths.
  • Store photographs supplied by Henco.

Growth partner

Ongoing

  • Everything in Front door.
  • Monthly check of the site, the listings and the holiday calendar.
  • Seasonal holiday updates.
  • A written priority list each month.
Amy Alfaro, Lead Sales & Strategy, Brandcore

09 / Let’s talk

Amy Alfaro

Lead Sales & Strategy, Brandcore

Henco’s closing time should say one thing, on every page. Let’s walk through the five pages together in a 20-minute call.

Prepare a walkthrough request

Prepare email draft

One set of hours, everywhere.

BrandcoreBrandcore.io · San Francisco Bay Area Sales Solutions