× HEAVENLY PET RESORTWEST COVINA · TEMPLE CITY · UPLAND
The Standard
01/ 09
Prepared by Amy Alfaro · Brandcore
PRIVATE PROPOSAL · OCTOBER 2026
Brandcore.io × HEAVENLY PET RESORT
WEBSITE + GROWTH PROPOSALSAN GABRIEL VALLEY, CA

The best in the valley. Still booked by phone.

A private website and booking concept for a resort that already has the hard part right — Readers’ Choice badges from 2018 to 2024, three locations, and staff on the premises.

07 award badges, 2018–2024 03 resorts 25 lb + cage-free
SAN GABRIEL VALLEY · 3 RESORTS
HEAVENLY PET RESORTBOARDING · DAYCARE · GROOMING · TRAINING
SCROLL TO ADVANCE
34.1052° N · 118.0682° W
01 / SITE AUDIT HEAVENLYPETRESORT.COM 12 PUBLIC PAGES READ 10.31.26

The care is real.
The website is 2016.

We read the live site the way a new pet parent would — on a phone, at night, with a trip already booked. Six things slow that decision down.

06findings
on the public site
Live Heavenly Pet Resort homepage at phone width, showing the oversized headline over the hero photo
LIVE · 390 PX No booking action above the fold.
Live West Covina Reviews page with a title and an empty content area
LIVE · /WEST-COVINA-REVIEWS Heading and footer only. No review text captured.
  1. 01

    “Book online” starts with a visit.

    HIGH

    New customers must come in, reserve in person, and tour first. The online form opens only after a verified appointment. Reservations are by phone.

    SOURCE · /MENU, /TEMPLE-CITY, /UPLAND
  2. 02

    Three review pages. No reviews in the capture.

    HIGH

    West Covina, Temple City, and Upland each have a reviews URL. Each captured page shows a heading and footer. Embedded widgets did not render, so no review text appears.

    SOURCE · 3 REVIEW URLS · NO TEXT CAPTURED
  3. 03

    The best proof is buried — and the count disagrees.

    MEDIUM

    The homepage text says “5 years in a row”. Its award gallery shows seven badges, 2018–2024. Pick one number and show the badges. The footer still says © 2016.

    SOURCE · HOMEPAGE TEXT + AWARD GALLERY + FOOTER
  4. 04

    The navigation still belongs to a restaurant.

    MEDIUM

    About links to /#restaurant-section. FAQ links to /drinks. West Covina links to /menu. Three template leftovers in the main menu.

    SOURCE · PRIMARY NAV
  5. 05

    Three resorts. Three separate price lists.

    HIGH

    Rates and policies live on three separate pages. Check-out is 11:00 AM at every resort. The late-pickup daycare fee is $25 per pet at West Covina, and $22 per dog ($16 per cat) at Temple City and Upland.

    SOURCE · /RATES-1, /RATES-1-1, /RATES-U
  6. 06

    The care differs by resort. The homepage doesn’t say so.

    MEDIUM

    The FAQ says West Covina guests go out once a day. Temple City and Upland say at least three times a day, depending on occupancy. A parent comparing resorts can’t see that on the homepage.

    SOURCE · /DRINKS FAQ
THE PATTERN

None of this is about taste. Every finding adds a step between a pet parent and a booking — and a 2016 site is doing the talking for an award gallery that runs from 2018 to 2024.

06 / 06
PUBLIC PAGES ONLY · NO CMS OR ANALYTICS ACCESS 02 / 09
02 / THE GAP OFFICE HOURS MON–FRI 8:30–5:30 · SAT 9–4 · SUN CLOSED
11:47PM

The office is closed.
The decision isn’t.

Reservations go by phone or in person, during business hours. A parent planning a trip at midnight has nowhere to put the request, so they keep searching.

heavenlypetresort.com/menu
Live page section headed Booking a Reservation Online that requires new customers to visit in person
LIVE CAPTURE · /MENU “BOOKING A RESERVATION ONLINE”
CLOSED
11:47 PM
ILLUSTRATIVE PATH6 STEPS TO A CLOSED PHONE
  1. 01Search “pet boarding near me”
  2. 02Land on a 2016 homepage
  3. 03Open Locations
  4. 04Choose West Covina
  5. 05Scroll to “Booking”
  6. 06Call tomorrow
Ends at a phone call, not a request.The next result is one tap away.
THE CONCEPT3 STEPS TO A REQUEST TONIGHT
  1. 01Land on one clear front door
  2. 02Pick a resort, see rates and hours
  3. 03Request a tour or a stay
Answer tonight. Confirm tomorrow.Your team still makes the call — with a warmer lead.
THE SHIFT
6 to 3steps to a request
0online requests before a visit or call
3resorts behind one front door

Every step you remove is a call your team doesn’t have to chase.

NO INVENTED AVAILABILITY · CONCEPT FLOW 03 / 09
03 / THE FLAGSHIP INTERACTIVE CONCEPT NOT A SCREENSHOT

One front door.
Three resorts.

Switch tabs. Choose a resort. Pick a tour time. The concept keeps the published rates and hours, and makes the next step obvious.

WORKING CONCEPT
heavenlypetresort.com CONCEPT
Heavenly Pet Resort
The Upland resort entrance and fountain
WEST COVINA · TEMPLE CITY · UPLAND

Their home
away from home.

Spacious suites, outdoor play, and three resorts to choose from.

7 award badges, 2018–2024Cage-free under 25 lbStaff on premises
Suite doors along the Upland resort corridorUPLAND · SUITE CORRIDOR
STAY

Suites that feel like a room, not a cage.

Indoor/outdoor suites, raised beds, central heat and air, and a private patio. Published West Covina rates shown; per-resort rates vary.

  • Community boarding under 25 lb$44/ night
  • Regular suite 4 × 20 ft$44/ night
  • French door suite 5 × 20 ft$52/ day
  • VIP French door suite$75/ day
  • Cat boarding regular / luxury$34–46/ night
Every stay includes
Raised bedCentral airPrivate patioDaily outings

Outings: West Covina once a day. Temple City and Upland at least three times a day, depending on occupancy.

Check-out 11:00 AM4-month minimumVaccinations required
Two dogs playing with a rope toy on the West Covina turf yardWEST COVINA · PLAY YARD
DAYCARE & PLAY

A tired dog is a happy dog.

Daycare is $35 a day. Add a private play session, a Yappy Hour, or a pool visit where available. Temple City does not have a pool.

  • Daycare · $35 / day
  • Extra play time · published add-on
  • Yappy Hour · friendly, altered dogs
  • Pool access · where available (not Temple City)
  • Late pickup after 11:00 AM · daycare fee
Outings: once a day at West Covina; at least three times a day at Temple City and Upland, depending on occupancy.
A freshly groomed terrier sitting on the resort turfA RESORT GUEST · GROOMED
GROOMING & TRAINING

Go home cleaner. Come back calmer.

Grooming, baths, pedicures, facials, teeth brushing, and training are available at the resorts. Request services at drop-off so the day is planned around your pet.

  • Bath & full groom
  • Pedicure · facial · teeth brushing
  • Flea and tick treatment
  • Obedience training
Grooming on the day of departure waives the late-pickup daycare fee, per the published policy.
LOCATIONS

Three resorts. One standard.

Open Monday–Saturday, closed Sundays and major holidays. Tours 12–3 (Upland Mon–Fri).

A staff member and a dog in the West Covina play yard
West Covina1733 W. San Bernardino Rd
West Covina, CA 91790Mon–Fri 8:30–5:30 · Sat 9–4Cage-free · suites · grooming(626) 814-4445Directions
The Temple City play yard with dogs
Temple City5011 Encinita Avenue
Temple City, CA 91780Mon–Fri 8:30–5:30 · Sat 9–4French door suites · no pool(626) 285-4441Directions
The Upland splash pool with dogs playing
Upland913 North Benson Avenue
Upland, CA 91786Mon–Fri 8:30–5:30 · Sat 9–4Pool access · grooming(909) 931-7577Directions
ALL THREE · CLOSED SUNDAYS · TOURS 12–3

Rates and amenities vary by resort. The stay table shows West Covina’s published rates; each resort’s rate page is the source of truth.

PLAN A VISIT
TEMPLE CITY · TOUR Thursday, Nov 5 12:30 PM · 20 minutes
MTWTFSS
ResortTemple City
Tour12:30 PM
Phone(626) 285-4441
Concept only. Nothing booked.
CONCEPT UI · RATES AND HOURS FROM PUBLISHED PUBLIC PAGES · AVAILABILITY ILLUSTRATIVE
04 / THE SYSTEM WHAT BRANDCORE BUILDS ONE CONNECTED FRONT DOOR

Not a brochure.
A booking engine with a heartbeat.

Six pieces, one system. Each one removes a reason to call the next resort — without changing the care that already works.

01

Flagship website

One brand, three resorts, one content system. Each location keeps its own rates, hours, and personality.

One front door
02

Booking architecture

A tour request, a stay request, and a deposit handoff that matches how your team already works.

Fewer phone tag
03

Local search

Three Google Business Profiles, city-level pages, directions, and hours that agree with each other.

Found in three cities
04

Content library

Real facility photography, suite tours, service pages, and seasonal notes your team can update.

Always current
05

Reviews engine

Collect real reviews after checkout and show them where they matter. No invented testimonials.

Proof on every page
06

Growth partner

A monthly report, a campaign calendar, and conversion fixes based on what real visitors do.

Accountable monthly
NO INVENTED METRICS · NO FAKE REVIEWS · NO AUTOMATED SENDING 05 / 09
05 / THE PROOF PUBLIC AWARD GALLERY 2018–2024

Seven badges on the shelf.
The homepage still says five.

The website buries it. The valley already voted. This is the proof a new front door should lead with — not a 2016 footer.

2024 San Gabriel Valley Readers' Choice award for Best Pet Boarding
2024
2023 San Gabriel Valley Readers' Choice award for Pet Boarding
2023
2021 San Gabriel Valley Readers' Choice award for Pet Boarding & Grooming
2021
2020 San Gabriel Valley Readers' Choice award for Pet Boarding & Grooming
2020
2018, 2019 and 2022
also in the gallery
07
Readers’ Choice badges in the gallery2018–2024 · the homepage text says “5 years in a row”
03
Resorts, one standardWest Covina · Temple City · Upland
25 lb
Cage-free boarding, no extra chargeFor dogs under 25 pounds, as published on the homepage
ON-SITE
A staff member lives on the premisesFor emergencies, per the FAQ: “Our facilities are NEVER left alone.”
SOURCE · HOMEPAGE AWARD GALLERY + /DRINKS FAQ · CAPTURED 10.31.26 06 / 09
06 / THE ROADMAP 3 DAYS 7 DAYS 60 DAYS

Three days to a plan.
Sixty to a machine.

No six-month discovery theatre. The first phase is small on purpose: confirm the facts, then build the front door around them.

03DAYS

Audit + architecture

Confirm services, rates, and booking rules for all three resorts. Agree the page map and the one action every page asks for.

  • Owner · Brandcore + client
  • Output · sitemap, content plan, booking flow
  • Client supplies · rate sheet, access, one approver
07DAYS

Build + migrate

Flagship site, three location pages, rates, reviews, and the tour request. Redirect the old URLs. Keep the phones working.

  • Owner · Brandcore
  • Output · staging site, mobile QA, redirect map
  • Client supplies · photos, final copy approval
60DAYS

Launch + grow

Launch, measure, and fix. Update the three local profiles, start collecting reviews, and review the first month together.

  • Owner · Brandcore + client
  • Output · analytics, GBP updates, review flow
  • Cadence · one monthly working session
DAY 3Plan approved
DAY 7Staging live
DAY 10Launch
DAY 60First report
What we need from you
  • Rate sheet per resort
  • Photo library + logo
  • CMS and DNS access
  • One approver
What you get
  • One live front door
  • Tour + stay requests
  • Reviews engine
  • Monthly report
What we won’t do
  • Invent a claim
  • Fabricate a review
  • Auto-send to a guest
  • Hide the phone number
Launch day, in one lineOne URL. Three resorts. A booking request that works at midnight.
NO “COMING SOON” PAGE
PHASES ARE SEQUENTIAL · SCOPE CONFIRMED BEFORE BUILD 07 / 09
07 / THE ENGAGEMENT THREE WAYS TO DEPLOY SCOPE FIRST

Three ways to deploy.

Every option starts with the same 20-minute scope call. No prices on this page — the scope decides the number.

01

Front Door

For the resort that needs the site to catch up to the reputation.
  • Flagship site + 3 location pages
  • Rates, hours, directions, contact
  • Tour request handoff
  • Mobile-first build
  • Launch redirects
A credible front door
RECOMMENDED 02

Full Resort

For the business ready to turn three locations into one bookable brand.
  • Everything in Front Door
  • Tour + stay request flow
  • Reviews engine
  • Local search across 3 cities
  • Content library + monthly report
A booking machine
03

Growth Partner

For the operator who wants a partner, not a handoff.
  • Everything in Full Resort
  • Monthly campaign calendar
  • Conversion experiments
  • Seasonal offers and landing pages
  • Quarterly strategy session
A compounding asset
THE SCOPE CALL
20 minutesWalk the six findings
Fixed feeOne page, one number
Start dateAgreed before we build

No prices on this page. The scope decides the number.

FIXED-FEE QUOTE AFTER A 20-MINUTE SCOPE CALL · NO INVENTED PRICING 08 / 09
08 / LET’S TALK AMY ALFARO BRANDCORE.IO
Amy Alfaro, Lead Sales and Strategy at Brandcore
PREPARED BY

Amy Alfaro

Lead Sales & Strategy · Brandcore.io

This is a private concept, not a proposal you asked for. If it’s useful, I’ll walk you through it. If the timing isn’t right, keep it as a reference — no follow-up required.

(669) 310-0200 amy@brandcore.io
San Francisco Bay Area Sales Solutions
IF IT’S USEFUL
  1. 0120-minute scope call
  2. 02Fixed-fee scope
  3. 03Build starts
A 20-MINUTE SCOPE CALL

Pick a time. I’ll bring the plan.

Open email draft

Opens a draft in your email app. Nothing is sent or booked until you choose to send it.

Prepared for Heavenly Pet ResortDate October 31, 2026
What we’ll coverThe six findings · the flagship concept · the 3 / 7 / 60 plan.

This deck is a private concept. It does not imply an agreement, a booking, or a client relationship.

THE LAST LINE

They already earned the trust. Let’s make it easy to find.