× HASHIMOTO NURSERYSAWTELLE JAPANTOWN
A Living Landmark
01/ 09
Prepared by Karina Carillo · Brandcore
PRIVATE PROPOSAL · 2026
Brandcore.io × HASHIMOTO NURSERY
WEBSITE + GROWTH PROPOSALSAWTELLE JAPANTOWN · WEST LOS ANGELES

A living landmark.

Three generations of plants, pottery and hard-won advice on Sawtelle Boulevard. This is a proposal for the website that finally carries all of it — before someone gets in the car.

Audit · rebuild · 10-day launch
Brandcore.io ×
HASHIMOTO NURSERYFAMILY OWNED · THREE GENERATIONS
CLICK NEXT OR PRESS
1935 SAWTELLE BLVD · LOS ANGELES
01 / SITE AUDIT HASHIMOTONURSERY.COM REVIEWED 10.31.26

The garden is extraordinary.
The front door is locked.

We read the site as a customer would: on a phone, with a plant in mind and an afternoon to spend.

06findings
on the live site
Live hashimotonursery.com homepage at 390 pixels: a tall MENU band above the emblem and carousel 1 2
LIVE CAPTURE · 390 PX · TOP OF PAGE
135 px of “MENU.” The brand, the promise and the hours all start below it.
  1. 01

    Every email link is broken.

    CRITICAL

    The mailto: on every page we captured puts both addresses, the words “(sales)” and “(administrative)”, and a <br> into one recipient. A mail client is handed an invalid address.

    SOURCE · mailto: ON ALL 5 PAGES CAPTURED
  2. 02

    There is no tap-to-call.

    CRITICAL

    Zero tel: links across the five pages we captured. The number is plain text on a phone that is already in the customer’s hand.

    SOURCE · 0 href="tel:" ON 5 PAGES
  3. 03

    Hours live one click away.

    HIGH

    The homepage shows the address and phone, but the hours are never in view. “Tuesday – Closed” is displayed only on the Contact page — the single fact that decides a trip.

    SOURCE · /contact · STORE HOURS
  4. 04

    No plant or pottery pages.

    HIGH

    Six pages: Home, History, News, Gift Cards, Merchandise, Contact. The plant and pottery selection is one paragraph, and Merchandise is a link to Etsy.

    SOURCE · NAV · /merchandise
  5. 05

    One paragraph, repeated everywhere.

    MEDIUM

    The same About block runs on every page. The homepage carries 0 <h2> and 0 <h3>, so nothing is structured for scanning or for search.

    SOURCE · HOME · HEADINGS
  6. 06

    The first screen is a logo and a carousel.

    MEDIUM

    At 1440×900 the explanation starts below the fold. The page title is just “Hashimoto Nursery” — no city — over a 15-word keyword list.

    SOURCE · <title> · <meta>
Evidence captured from the live hashimotonursery.com, desktop 1440×900 and mobile 390×844, October 31, 2026. Five of six pages captured; Gift Cards was not. 02 / 09
02 / THE GAP ILLUSTRATIVE MOMENT · SATURDAY 9:20 AM · WEST LOS ANGELES

Saturday morning.
The truck is already loaded.

A customer has a bare pot, a tired bed and two hours. They search, they land here — and the site never tells them whether you are open, how to call, or what is in the yard.

hashimotonursery.com LIVE SITE
Live hashimotonursery.com homepage at 1440×900: navigation on the left, emblem and photo carousel filling the first screen 1 2 3
FIRST SCREEN · 1440×900 1 No hours 2 No call link 3 No plant or pottery path
TODAYTHE FLAGSHIP
Searches, then lands.A two-word title and a keyword-list snippet. No city, no hours.
Found with the hours attached.“Hashimoto Nursery · Sawtelle, Los Angeles,” with today’s hours.
Sees a logo and a carousel.The first screen explains nothing; the story starts below the fold.
Sees open hours and a phone.Address, hours and call action above the fold, in one glance.
Hunts for hours.Not on the homepage. “Tuesday closed” is one click away, on the Contact page.
Gets the week, plainly.Six days open, Tuesday closed, plus directions and the address.
Tries to email or call.One broken mailto; a phone number that does not dial on a phone.
Calls or asks in one tap.A real tel: link and one working inquiry that reaches the right inbox.
THE RESULTOne clear path from search to gate.
0tap-to-call links
1click to hours
6pages, one paragraph
2022copyright, 2026 news
The search moment is illustrative. Every number above is observable on the live site today; hours quoted from the Contact page.03 / 09
03 / THE FLAGSHIP CONCEPT 01 HASHIMOTONURSERY.COM

The whole nursery.
Before the drive.

A working concept built from your real emblem, your own photography and your published hours. Not a template with a plant photo dropped in.

INTERACTIVE CONCEPT — CLICK THE TABS
01
Hours, answered first.

Open status, the week and “Tuesday closed” sit beside the address.

02
Plants and pottery, browsable.

Real categories with your photography and a working filter. Your team confirms what is in the yard.

03
One tap to call or drive.

A real tel: link, directions, and one inquiry that reaches the right inbox.

PUBLISHED HOURS
Mon, Wed–Sun8:00 – 4:30
TuesdayClosed
From hashimotonursery.com/contact · holiday closures posted on News.
PLANT & POTTERY ARCHITECTUREVISIT PLANNERTAP-TO-CALLWORKING INQUIRYLOCAL SEO
hashimotonursery.com
HASHIMOTO NURSERYSAWTELLE JAPANTOWN · LOS ANGELES
HomePlants & PotteryVisitOur Story
HOURS 8:00–4:30
Cherry blossoms in bloom at Hashimoto Nursery
1935 SAWTELLE BLVD · WEST LOS ANGELES EVERYTHING FOR
THE GARDEN.
IN ONE YARD.

Houseplants, succulents, seasonal color — and the pottery to put them in.

BROWSE PLANTS & POTTERY PLAN A VISIT
THIS WEEK6 DAYS
M T W T F S S
Open 8:00–4:30Tuesday closed
1935 Sawtelle BlvdLos Angeles, CA 90025
IN THE YARDUPDATED BY YOUR TEAMBROWSE ALL
Deep burgundy coleus foliage at the nurseryHouseplantsFoliage for shade
Purple and red primrose flowersGarden colorSeasonal bloom
A red flowering spike in the nurserySeasonal spikesPots and borders
OPEN 8:00–4:30TUESDAY CLOSEDFAMILY OWNED(310) 473-6232
HASHIMOTO NURSERYSAWTELLE JAPANTOWN · LOS ANGELES
HomePlants & PotteryVisitOur Story
CALL (310) 473-6232
PLANTS & POTTERY · SAWTELLE Find the plant. Then the pot.

Filter by what you are shopping for. Availability is confirmed by the nursery.

A fern unfurling at the nurseryHouseplantsFerns and shade lovers
A rosette succulent in close-upSucculentsRosettes and small pots
Trays of succulents on a benchSucculent traysReady for a bowl or border
A pink rose in bloomGarden colorRoses and bloomers
Orange marigolds in flowerSeasonal annualsColor for the front bed
A glazed ceramic figure among juniperPottery & ornamentContainers, figures, benches

Illustrative categories for this concept. Your team controls what is listed; the build connects to your own update workflow.

HOUSEPLANTSSUCCULENTSTREES & SHRUBSPOTTERY(310) 473-6232
HASHIMOTO NURSERYSAWTELLE JAPANTOWN · LOS ANGELES
HomePlants & PotteryVisitOur Story
CALL (310) 473-6232
PLAN YOUR VISITTHIS WEEK AT THE NURSERYSIX DAYS OPEN · TUESDAY CLOSED
HOURSDIRECTIONSCONTACT
Tuesday is a maintenance day.Six days open, 8:00–4:30. Holiday closures are posted on your News page.
1935 SAWTELLE BLVDLOS ANGELES, CA 90025TUESDAY CLOSED(310) 473-6232
HASHIMOTO
Pink flowers at the nursery
SAWTELLE · LOS ANGELES PLANTS, POTS
AND ADVICE.
STORE HOURS8:00–4:30
MTWTFSS
CALL THE NURSERY (310) 473-6232
Tuesday closed · holiday hours on News
1935 Sawtelle Blvd · Los Angeles
READABLE DETAIL · VISITHours, without the hunt.
Monday, Wednesday–Sunday8:00 AM – 4:30 PM
TuesdayClosed
1935 Sawtelle Blvd, Los Angeles, CA 90025(310) 473-6232

Concept UI. The build connects the call button, directions and inquiry to your real line and inbox; hours stay editable by your team.

Concept for hashimotonursery.com. Real nursery photography from your site; hours from your Contact page.04 / 09
04 / THE SYSTEM BRANDCORE.IO ONE PARTNER

Not a website.
The whole garden.

Brandcore builds the front door and the system behind it: the plant-and-pottery architecture, the local search presence, the proof, and the monthly rhythm that keeps hours and closures current.

01

Flagship Website

A fast custom nursery site built around plants, pottery and the visit — not a template with a logo swapped in.

Homepage · plant & pottery · visit · contact TRUST IN THREE SECONDS
02

Plant & Pottery Architecture

Category pages, seasonal notes and an availability workflow your team actually controls.

Category templates · seasonal notes · your workflow BROWSABLE, NOT BURIED
03

Westside Search

Google Business Profile, Sawtelle and West LA local pages, hours and holiday-closure structure.

Google profile · local pages · hours schema FOUND BY THE RIGHT SEARCH
04

Visit & Contact

Tap-to-call, directions, a working inquiry, and one place to post holiday closures.

tel: links · directions · inquiry · closures FEWER DEAD ENDS
05

Reviews & Proof

A simple path to honest reviews, and real customer words where they exist — never invented ones.

Review requests · proof wall · real words TRUST THAT COMPOUNDS
06

Growth Partner

Monthly edits, new arrivals, seasonal changes and one direct line to Karina. Nothing goes stale.

Monthly updates · seasonal edits · direct line A SITE THAT STAYS CURRENT
BUILT ON brandcore.io Strategy · Design · Build · Local growth · One accountable partner NO TEMPLATES. NO HANDOFFS. 05 / 09
05 / THE PROOF CASE STUDY UFGWORKS.COM

We have done this before.
Here is the proof.

United Facilities Group came with dense service copy and a buried quote path. We rebuilt the front door around hierarchy and one visible next step. Drag the handle.

UNITED FACILITIES GROUP
Dense service copy a clear, commanding hierarchy
Buried contact path a visible “Request a quote” action
Desktop-era layout mobile-first from the first pixel

The same standard of clarity and speed comes to Hashimoto Nursery.

REAL BRANDCORE REBUILDNO INVENTED METRICS
ufgworks.comBEFORE / AFTER
United Facilities Group website before the rebuild
United Facilities Group website after the rebuild
BEFORE AFTER
BEFORE Dated layout, buried action AFTER Clear hierarchy, visible quote path
Case study: United Facilities Group · ufgworks.com · a Brandcore rebuild. Design comparison, not a Hashimoto result.06 / 09
06 / THE ROADMAP DAY 0 TO DAY 70

Three days of strategy.
Seven days of build.
One open gate.

You stay in the yard. We handle the site, the copy, the hours, the QA and the launch — with two approvals from you, not twenty.

01DAYS 1–3

Align

A 90-minute kickoff with Karina. We leave with the page map, the content plan and the launch date.

  • USPlant, pottery and visit architecture
  • USCopy outline and photo selection
  • YOUHours, closures and contact routing
  • YOUOne approval on direction
OUTPUT · APPROVED BLUEPRINT
02DAYS 4–10

Build

Design, build, copy and QA. Call, directions and inquiry are wired in. The site goes live on Day 10.

  • USCustom design + responsive build
  • USPlant & pottery pages, local SEO foundation
  • USTap-to-call, directions, working inquiry
  • YOUFinal review + launch approval
OUTPUT · LIVE FLAGSHIP
03DAYS 11–70

Grow

The site starts working. We keep hours and closures current, build local visibility and make reviews easy.

  • USGoogle Business Profile + local pages
  • USReview path + inquiry tracking
  • USMonthly seasonal and closure updates
  • YOU15-minute monthly check-in
OUTPUT · COMPOUNDING PRESENCE
TARGET LAUNCHDAY 10
YOUR TIME REQUIRED2 APPROVALS
YOUR PARTNERKARINA CARILLO
No handoffs. No account maze.
Proposed timeline, subject to content readiness and approvals.07 / 09
07 / THE ENGAGEMENT THREE WAYS TO DEPLOY

Pick the level.
We build the rest.

Every engagement starts with the same foundation: a custom flagship, plant-and-pottery architecture and a working contact path. Choose how far you want to take the growth.

LEVEL 01A

The Front Gate

For replacing the current site with a front door that matches the nursery.

  • Custom 7-page nursery website
  • Plant & pottery architecture
  • Hours, closures and visit planner
  • Tap-to-call and working inquiry
  • Mobile-first build + SEO foundation
  • Launch in 10 business days
ONE-TIME BUILDFIXED-FEE QUOTE
THE FULL NURSERY
LEVEL 02B

The Full Garden

For owning the Westside search — and keeping the site current without lifting a finger.

  • Everything in The Front Gate
  • Google Business Profile management
  • Sawtelle · West LA · Santa Monica pages
  • A simple path to honest reviews
  • Monthly arrivals, hours and closure updates
  • Monthly performance report
  • Direct line to Karina
BUILD + MONTHLY PARTNERFIXED-FEE QUOTE
LEVEL 03C

The Growing Season

For nurseries ready to grow beyond word of mouth and fill the yard every weekend.

  • Everything in The Full Garden
  • Seasonal landing pages
  • Email + follow-up automation
  • Quarterly campaign planning
  • Photo + video content days
  • Quarterly strategy review
FULL GROWTH PARTNERFIXED-FEE QUOTE
You own the domain, content and code. No long-term lock-in. One scope call. One fixed quote. No surprises.
Investment is scoped after a 20-minute walkthrough. All work quoted as a fixed fee.08 / 09
The Hashimoto Nursery sign above rows of glazed pottery at 1935 Sawtelle Boulevard
08 / LET’S TALK SAWTELLE JAPANTOWN LOS ANGELES

Let’s give the next generation
a place to start.

Twenty minutes. We will walk through what we found, the concept and the launch plan — then you decide if it is worth building.

Karina Carillo
YOUR DIRECT PARTNER Karina Carillo Client Success & Outreach · Brandcore
karina@brandcore.io Direct (669) 310-0800 Office (669) 281-0188
Karina starts with how your customers find you now — then shapes the site around how they actually shop for plants.
1935 Sawtelle Blvd · Los Angeles, CA 90025 Mon, Wed–Sun 8:00–4:30 · Tuesday closed
PICK A TIMEOPEN

Let’s talk.

Thursday at 1 PM or Friday at 2 PM Pacific — or pick any weekday that fits.

OPEN AN UNSENT EMAIL DRAFT

All times Pacific. Choosing a time prepares an email to Karina. Nothing is booked until she confirms.

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