× GRAND DENTISTRY

WEBSITE + GROWTH PROPOSAL ESCONDIDO, CALIFORNIA

The care is exceptional.

The first impression is still 2018.

Grand Dentistry has spent more than two decades building a health-centered practice in Escondido. Online, a new patient still meets a phone number, a 2018 PDF, and a headline that does not appear until they scroll.

01 AUTHENTIC MARK, REBUILT IN DEPTH 02 LIVE HTML CONCEPT 03 NEW-PATIENT SYSTEM

×

GRAND DENTISTRY457 E GRAND AVE #4 · ESCONDIDO, CA 92025

SCROLL TO ADVANCE

33.1240° N · 117.0764° W

01 / SITE AUDIT GRANDDENTISTRY.COM REVIEWED 10.30.26

Since 1999, the care
has moved forward.
The website hasn’t.

We reviewed the site the way a new patient does — on a phone, after hours, deciding whether to call. Six things are quietly costing Grand Dentistry the first visit.

06source-backed
findings

01

The first screen has no headline.
CRITICAL

The H1 sits inside a Divi animation wrapper at opacity:0. It appears only after a scroll event. Captured at 1440 and 390 after nine seconds: a room, a phone number, a call button.

SOURCE · LIVE LOAD / H1 WRAPPER
02

Booking is a phone call.
CRITICAL

Five tel: links on the homepage. The only form asks for Name, Phone, Email, and Comment. There is no date, time, service, or provider to choose.

SOURCE · 5 × href="tel:" / FORM
03

New patients must print a 2018 PDF.
CRITICAL

“New Patient Form” opens /uploads/2018/12/new_patient_form.pdf. Download, print, fill, return. The practice’s first impression is paperwork.

SOURCE · HEADER LINK / UPLOAD PATH
04

The logo is a 188 × 73 JPEG.
HIGH

The authentic orchid, monogram, and “beautiful smiles” are a 4.4KB raster on a white box — displayed at 188px, and roughly 115px on a phone.

SOURCE · LOGO-6.JPG / 188 × 73
05

The footer still says 2018.
HIGH

“© 2018 Internet Marketing and SEO by Next! Ad Agency.” Eight years on, the agency credit is the last word a patient reads before leaving.

SOURCE · FOOTER
06

A survey interrupts the visit.
MEDIUM

“How did you find us today?” floats over the page during a scroll. It asks a new patient for data before the practice has earned the appointment.

SOURCE · LIVE CAPTURE / SCROLL

02 / THE GAP THE 11:47 PM NEW-PATIENT SEARCH

At 11:47 PM,
the phone doesn’t ring.
The website should.

They have your name, your phone number, and five tabs open. The site gets one shot to answer three questions: Can you help me? When can I come in? How do I start?

✕ TODAY · SIX STEPS TO A DEAD END

01

Search “dentist Escondido.”A polished practice, a 2018 footer, a familiar promise.

02

Land on the homepage.The first screen is a photo and a call button. No headline until scroll.

03

Look for a next step.Five phone links. One generic contact form. No date or service.

04

Call the office.Closed. The voicemail is another step, not an answer.

05

Find the new-patient form.A 2018 PDF. Download, print, fill, return.

06

Leave it for tomorrow.Tomorrow becomes next week. Next week becomes another practice.

VS

✓ THE FLAGSHIP · THREE STEPS

01

Find the exact answer.General, cosmetic, implants, sedation, sleep apnea, Invisalign — each with its own page.

02

See the next available window.Service, provider, day, and time in one readable flow.

03

Request the visit.A clear request reaches the front desk. After hours, the practice still moves.

THE RESULTOne clear path from search to a requested visit.

5tel: links on the homepage

0online appointment slots

12018 PDF for new patients

8years since the copyright changed

03 / THE FLAGSHIP CONCEPT 01 GRANDDENTISTRY.COM

A front door that feels
like the practice.

Not a template with a new coat of paint. A warm, mobile-first site built around the two things a new patient needs: the right answer and a way to request the visit.

INTERACTIVE CONCEPT — CLICK THE TABS

01

Answer first, above the fold.

A clear headline, the real team, and a “Request a visit” action — no scroll required.

02

One page per service.

General, cosmetic, veneers, implants, sedation, sleep apnea, Invisalign, crowns in a day.

03

A request, not a dead end.

Service, day, and time reach the front desk with context. Nothing is booked automatically.

NEW-PATIENT PATHREAL PHOTOGRAPHYLOCAL SEARCHMOBILE FIRST

Concept only. Illustrative dates and availability; no live booking, payment, or patient data is collected here.

granddentistry.com

GRAND DENTISTRYESCONDIDO, CALIFORNIA

ServicesOur teamNew patientsContact

REQUEST A VISIT

A DENTAL HOME IN ESCONDIDO · SINCE 1999 Health-centered care.
Beautifully done.

General, cosmetic, and specialty dentistry for patients of every age — from two to 102.

REQUEST A VISIT MEET THE TEAM

THE PEOPLEThe people attached to the smiles.

NEXT AVAILABLEILLUSTRATIVE

04NOV
2026

New patient exam60 min · Dr. Bonar2 windows

REQUEST THIS WINDOW →

START HERETHE FIRST VISIT, SIMPLIFIEDALL SERVICES

01Choose your reason for visitingExam, hygiene, cosmetic, implant, sedationSTART

02Pick a window that worksWeekday mornings and afternoonsSEE TIMES

03Request the visitThe front desk confirms by phone or emailREQUEST

GENERALCOSMETICIMPLANTSSEDATIONINVISALIGN(760) 747-7878

WHY GRAND

Health-centered

Minimally invasive, value-based care — not a treatment menu.

Every age

Patients from two to 102, in one Escondido dental home.

One practice

General, cosmetic, implants, sedation, sleep apnea, Invisalign.

“I cannot say enough about their professional, wonderfully caring, and patient centric team.”

BEN R. · PUBLISHED ON GRANDDENTISTRY.COM

GRAND DENTISTRY457 E GRAND AVE #4 · ESCONDIDO, CA 92025

HOURSMON 8–5:30 · TUE 7–5:30 · WED 7:30–5:30 · THU 8–6 · FRI 7–3

(760) 747-7878info@granddentistry.com

GRAND DENTISTRYESCONDIDO, CALIFORNIA

ServicesOur teamNew patientsContact

REQUEST A VISIT

SERVICES · ESCONDIDO, CA One practice. Every reason to smile.

Each service gets its own page, its own answer, and a clear next step. No dropdown maze.

SELECTED SERVICE General dentistry

A health-centered first visit: review your goals, examine, and build a plan you understand. The front desk confirms the appointment after your request.

REQUEST THIS SERVICE

GENERALCOSMETICIMPLANTSSEDATIONINVISALIGN(760) 747-7878

GRAND DENTISTRYESCONDIDO, CALIFORNIA

ServicesOur teamNew patientsContact

CALL (760) 747-7878

REQUEST A VISIT Three steps. No paperwork. Illustrative availability · the front desk confirms every request

1ReasonGeneral dentistry

2WindowChoose a day

3DetailsName & contact

WHAT BRINGS YOU IN?

PICK AN ILLUSTRATIVE WINDOW

WHO SHOULD WE EXPECT?

Name Phone Email

ILLUSTRATIVE UINO LIVE BOOKINGFRONT DESK CONFIRMS(760) 747-7878

GRAND☰

A DENTAL HOME · ESCONDIDO Health-centered
care.

REQUEST A VISIT3 STEPS

1Choose your reason

2Pick a window

3Send the request

START A REQUEST →

(760) 747-7878 · 457 E GRAND AVE #4

LIVE CONCEPT DESKTOP + MOBILE CLICK THE TABS

CONCEPT · NOT LIVE

04 / THE SYSTEM BRANDCORE.IO ONE PARTNER

Not a website.
A new-patient system.

Your website is the front door. Brandcore builds the whole room behind it: the service answers, the appointment path, the local search presence, the proof, and the monthly rhythm that keeps it current.

01

Flagship Website

A fast, editorial practice site with real photography, a clear first step, and room for the practice to grow.

CREDIBILITY IN THREE SECONDS

02

Appointment Architecture

Service → reason → window → request. After-hours capture that reaches the front desk with context.

FEWER “ARE YOU OPEN?” CALLS

03

Escondido Search

Google Business Profile, service pages, and local intent built around Escondido and the surrounding communities.

FOUND BY THE RIGHT SEARCH

04

Content Library

Service pages, doctor bios, new-patient answers, and the practice’s own photographs — organized once, used everywhere.

ANSWERS WITHOUT A PHONE CALL

05

Reputation

The proof Grand Dentistry already earns, placed where a new patient decides — with a simple, respectful review request flow.

PROOF AT THE DECISION POINT

06

Growth Partner

A named Brandcore contact, monthly improvements, and a report that says what changed and what it means.

A SYSTEM THAT STAYS CURRENT

The website is not the deliverable. The next patient is.

05 / THE PROOF BEFORE / CONCEPT NO INVENTED METRICS

Same practice.
Different first impression.

This is not a redesign for its own sake. It is the same Grand Dentistry — the same team, the same care, the same Escondido home — with a first step that works after hours.

Grand Dentistry website concept on a phone

LIVE · 10.30.26 CONCEPT · NOT LIVE

DRAG TO COMPARE · USE ARROW KEYS

01

The headline is there on arrival.

No invisible animation layer; the first screen says what the practice is and what to do next.

02

The real team leads.

The people who make the practice “grand” are visible before the first appointment.

03

One clear next step.

A request flow that works after hours, with service and time context for the front desk.

04

Services get answers.

General, cosmetic, implants, sedation, sleep apnea, Invisalign — each with its own page.

“I cannot say enough about their professional, wonderfully caring, and patient centric team.”
Ben R. · patient testimonial published on granddentistry.com

06 / THE ROADMAP DAYS · OWNERS · WHAT WE NEED FROM YOU

Three days to a plan.
Seven to a front door.
Sixty to a system.

A proposed sequence, not a promise. Dates begin after scope approval and depend on one thing: access to the practice’s real answers and one decision-maker.

01DAYS 1–3

Foundation

The practice, written down.

01Confirm services, providers, hours, insurance, and booking policy.
02Collect the real photography, logo files, and doctor bios.
03Approve the sitemap, page list, and first-step language.
04Set up staging and the request-routing rules.

GATESigned sitemap, content list, and routing rules.

OWNERBrandcore + office manager

02DAYS 4–10

Build

A working front door.

01Design and build Home, Services, Team, New Patients, Contact.
02Wire the appointment request to the front desk.
03Mobile, tablet, and accessibility QA.
04Analytics, call tracking, and a launch checklist.

GATEOne desktop + mobile review; written sign-off.

OWNERBrandcore+ one practice review

03DAYS 11–60

Launch & grow

A system that stays current.

01DNS cutover, redirects, and a monitored launch.
02Google Business Profile and local search foundation.
03Review request flow and content calendar.
04Monthly report and a quarterly working session.

GATELaunch checklist + 60-day review.

OWNERBrandcore + front desk

WHAT WE NEED FROM GRAND DENTISTRY

Logo filesDoctor bios & credentialsService listInsurance & payment policies20 minutes for approvalBooking routing rules

07 / THE ENGAGEMENT THREE WAYS TO DEPLOY NO INVENTED PRICING

Three ways to
build the front door.

Start where the practice is. Every engagement begins with the same fixed-fee quote after a 20-minute scope call — so the number matches the work, not a package name.

01THE ESSENTIALS

Front Door

A credible, mobile-first website with a clear way to request a visit.

TYPICAL BUILD · 2–3 WEEKS

5–7 page custom site
Sitemap & wireframes
Service pages & team page
New-patient information
Appointment request form
Analytics & launch QA
Redirects & launch checklist

BEST FOR

A practice that needs a credible first impression now.

RECOMMENDED

02THE FLAGSHIP

The Flagship

The full new-patient front door, plus local search and proof.

TYPICAL BUILD · 3–4 WEEKS

Everything in Front Door
Photography direction
Content library & service copy
Google Business Profile foundation
Review request flow
Analytics & call tracking
60-day refinement

BEST FOR

A practice ready to make the website its best front desk.

03THE PARTNERSHIP

Growth Partner

A maintained growth system with a named partner and a monthly rhythm.

ONGOING · MONTHLY RHYTHM

Everything in The Flagship
Monthly content & service updates
Local search management
Monthly reporting
Quarterly content plan
Named monthly contact
Quarterly strategy session

BEST FOR

A practice that wants the system to keep improving after launch.

THE COMMERCIAL PART

Fixed-fee quote after a 20-minute scope call. Written scope, milestone dates, and inclusions before work begins. No invented dollar figures; no long-term lock-in.

08 / LET’S TALK PREPARED FOR GRAND DENTISTRY PRIVATE

Let’s make the first visit
start before the phone rings.

Thank you for the conversation — and for the invitation to send this over. If the direction feels right, choose a time and I’ll walk you through the concept, the scope, and the fixed-fee quote.

YOUR BRANDCORE CONTACT Karina Carillo Client Engagement · Brandcore.io karina@brandcore.io San Francisco Bay Area Sales Solutions

“Grand Dentistry has built something rare in Escondido: a practice that treats the person, not just the teeth. This proposal is about making the website feel that way too. If it resonates, I’ll make the next step easy.”

0120 minutes

A working conversation about the practice, the patients, and the front desk.

02Written scope

The pages, the request flow, the owners, and the dates — confirmed in writing.

03Fixed-fee quote

One number for the agreed work. No package math, no surprise line items.

A 20-MINUTE WORKING CONVERSATION

Choose a window.
I’ll confirm it.

All times Pacific. This prepares an unsent email draft; nothing is booked until Karina confirms.

DATE TIME

TOPIC (OPTIONAL) OPEN AN UNSENT EMAIL DRAFT

No appointment is booked until confirmed. No patient information is collected here.

BRANDCORE.IO×GRAND DENTISTRY

San Francisco Bay Area Sales Solutions

The care is exceptional.

Since 1999, the carehas moved forward.The website hasn’t.

The first screen has no headline.

Booking is a phone call.

New patients must print a 2018 PDF.

The logo is a 188 × 73 JPEG.

The footer still says 2018.

A survey interrupts the visit.

At 11:47 PM,the phone doesn’t ring.The website should.

A front door that feelslike the practice.

Not a website.A new-patient system.

Flagship Website

Appointment Architecture

Escondido Search

Content Library

Reputation

Growth Partner

Same practice.Different first impression.

Three days to a plan.Seven to a front door.Sixty to a system.

Foundation

Build

Launch & grow

Three ways tobuild the front door.

Front Door

The Flagship

Growth Partner

Let’s make the first visitstart before the phone rings.

Choose a window.I’ll confirm it.

Since 1999, the care
has moved forward.
The website hasn’t.

At 11:47 PM,
the phone doesn’t ring.
The website should.

A front door that feels
like the practice.

Not a website.
A new-patient system.

Same practice.
Different first impression.

Three days to a plan.
Seven to a front door.
Sixty to a system.

Three ways to
build the front door.

Let’s make the first visit
start before the phone rings.

Choose a window.
I’ll confirm it.