Brandcore Ferris Orthodontic Group Ferris Orthodontic Group

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01 / 09

Ferris Orthodontic Group · Goleta, CA

Goleta
is open.

Now make the next step obvious.

Your Goleta page says the office is open. It does not yet give a parent one clear way to act on that: two phone numbers in the header, a nine-field enquiry form, and PDF registration forms.

  • Braces
  • Invisalign®
  • Clear and ceramic braces
  • Retainers
  • Sleep appliances
  • Two offices

Prepared for Ferris Orthodontic Group by Karina Carillo, Client Success & Outreach, Brandcore.

6900 Hollister Ave., Suite 103 · Goleta, CA 93117 · 805-964-4786

The Ferris mark as an object. Move the pointer to orbit it. The archwire is the seam that breaks.

Next

02 / The audit · what a parent meets first

Six things a parent meets before they call.

We read the public pages in the order a new parent would meet them. Each quote comes from the page. The severity rating is our judgement, not a score.

01High

Two office numbers in one header.

The header lists the Santa Barbara line, 805-687-7417, before Goleta's 805-964-4786. Goleta's own address block calls 805-964-4786.

SOURCE · site header and Goleta location page

02High

Booking is a nine-field enquiry form.

Name, email and phone are marked required. The form also asks for address, preferred days, convenient times, two dropdowns and comments, plus two yes/no questions. The page has no scheduling widget.

SOURCE · /complimentary-consultation/

03High

A main-menu page returns an error.

Invisalign® Teen is in the main menu. On our check on 31 October 2026, its address returned HTTP 500 and a WordPress error page.

SOURCE · main menu · /invisalign/invisalign-teen/

04Medium

No photograph of the Goleta office.

Both Goleta-named images the page references show an artificial-turf putting green, and the page's share preview is one of them. We found no photograph of the building or its rooms there.

SOURCE · Goleta location page, uploads and og:image

05Medium

The homepage description names one city.

The title says Santa Barbara & Goleta. The meta description calls the practice “Santa Barbara's premier provider of braces and Invisalign” and does not mention Goleta.

SOURCE · homepage title and meta description

06Low

Registration is a PDF or a form, twice over.

Child and adult registration each appear with a downloadable PDF and an online form. A parent chooses between two routes to the same job.

SOURCE · New Patients menu

03 / The gap · what it costs a parent

Four taps and nine fields to ask for a visit.

Today · the observed path

  1. Open the homepage.
  2. Open “Our Practice”.
  3. Open “Locations”, then choose Goleta.
  4. Choose a number. The header lists Santa Barbara first.
  5. Tap “Schedule a consultation”.
  6. Fill in nine fields, then submit.

Proposed · concept

  1. Goleta on the first screen, with its own number and hours.
  2. Call, or choose preferred days and times in one step. The request is prepared, and nothing is booked automatically.
  3. Directions and a first-visit explainer sit beside the request.
A patient and a clinician in a treatment room on the Ferris First Visit page
Photograph from your First Visit page. The first-visit explainer would start here.
  • 4taps from the homepage to the form
  • 9fields on the enquiry form
  • 2phone numbers in the header
  • 1error page in the main menu
  • 0office photographs on the Goleta page

04 / The flagship · concept, not live

Goleta, on the first screen.

A working concept for the Goleta front door, built on your public photographs and facts. The tabs work. Times are illustrative, and nothing here books an appointment.

ferrisorthogroup.com / goleta · concept
Reception area of the Ferris Orthodontic Group Santa Barbara office
Reception photo from your Santa Barbara location page. Goleta photographs replace it once supplied.

Braces and Invisalign for all ages, in Goleta.

Call Goleta 805-964-4786
Mon–Thu 8:30 a.m.–5:30 p.m. Fri 9:00 a.m.–2:00 p.m.

Illustrative consult times · not live availability

  • Tue 9:00 a.m.
  • Wed 1:30 p.m.
  • Thu 10:00 a.m.

Concept. Times, seats and hours shown are illustrative. Nothing on this page books an appointment or sends a request.

SOURCE · ferrisorthogroup.com pages, observed 31 Oct 2026

Readable detail · the same concept in text

Home

Braces and Invisalign for all ages, in Goleta. Call 805-964-4786, or request a time. Hours: Mon–Thu 8:30 a.m.–5:30 p.m., Fri 9:00 a.m.–2:00 p.m.

Goleta

6900 Hollister Ave., Suite 103, Goleta, CA 93117. Photographs of the office will be added once supplied.

Request a time

Choose a day, then a time, then a visit type. The request is prepared for your team. Nothing is booked automatically.

05 / The system · what Brandcore builds

Six pieces, each tied to a finding.

01

Website

A front door per office. Goleta on the first screen, with its own number, hours and photographs.

Fixes 04 · 05

02

Enrollment path

One request route per office, with the right number on every page and no dead-end forms.

Fixes 01 · 02

03

Local search

Goleta and Santa Barbara pages built from their own facts, hours, directions and first-visit detail.

Fixes 05

04

Content library

First-visit and registration explainers that replace PDF-first routes with one clear path.

Fixes 06

05

Reviews

A review-request routine for your team, using reviews your patients already leave. We assume no counts or ratings.

Routine, not a finding

06

Growth partner

A monthly page check: broken links, phone routing, requests received and the questions parents actually ask.

Fixes 03

06 / The proof · before and after, from your pages

What we can show, and what we will not claim.

No Brandcore results are shown for this practice. The drag below compares the text your pages show today with the concept. It is text, not a screenshot.

As published · observed 31 Oct 2026

  • Header: 805-687-7417 Santa Barbara · 805-964-4786 Goleta
  • Goleta page: “Our New Goleta Location is Now Open”
  • Button: “Schedule a consultation”
  • Form: nine fields, two of them dropdowns; days and times typed as free text

Concept · illustrative

  • Goleta · 6900 Hollister Ave., Suite 103 · Call 805-964-4786
  • Hours: Mon–Thu 8:30 a.m.–5:30 p.m. · Fri 9:00 a.m.–2:00 p.m.
  • Request a time: choose a day, then a time. Nothing is booked automatically.
  • Where to start: a first-visit explainer, one tap away.

Proof standard

We publish a result only after we have measured it on your site. In the first seven days we agree what to measure: calls from the Goleta page, requests started and finished, and broken-link checks.

SOURCE · observed text from the public pages; concept text is illustrative

07 / The roadmap · 3 days · 7 days · 60 days

Stop the leaks first.

Day 3

Stop the leaks

  • Repair or redirect the Invisalign® Teen address.
  • Show Goleta's number on Goleta pages.
  • List both offices' hours in the header.
  • Check every menu link.

Owner: Brandcore builds · Ferris approves

Day 7

Goleta front door

  • Goleta page built on your facts and photographs.
  • Request path tested end to end.
  • First-visit explainer drafted for your review.

Launch day: the first business day after you approve the Day 7 page.

Day 60

Measure and extend

  • Review against the baseline agreed in week one.
  • Santa Barbara page brought to the same standard.
  • Registration routed to one form.

Owner: Brandcore reports · Ferris decides

What we need from Ferris

  • Six to ten photographs of the Goleta office, with releases for anyone shown.
  • Which number each page should show, and the booking routing.
  • One approver for copy, and a named web contact with admin access.

08 / Engagement · three ways to start

Three levels. One we recommend.

Fix the path

Repair the menu and the broken address, show each office's number and hours, and route registration to one form.

Included

  • Link audit across the menu
  • Header and footer changes on existing pages

Not included

  • New pages, photography, search work

Fixed-fee quote after a 20-minute scope call.

Recommended

Goleta front door

Everything in Fix the path, plus the Goleta page rebuilt on your facts and photographs, with a request path and a first-visit explainer.

Included

  • Goleta page, concept built to launch
  • Request a time, with preferred days and times
  • First-visit explainer
  • Santa Barbara page to the same standard

Not included

  • Booking-system integration, unless scoped

Fixed-fee quote after a 20-minute scope call.

Growth partner

Everything in Goleta front door, with a monthly page and phone-routing check and a quarterly review with Ferris.

Included

  • Monthly check: links, numbers, requests
  • Content updates
  • Quarterly review

Not included

  • Paid advertising

Fixed-fee quote after a 20-minute scope call.

No prices are shown on this page. The quote follows a 20-minute scope call.

Karina Carillo, Client Success & Outreach, Brandcore

Karina Carillo

Client Success & Outreach · Brandcore

09 / Let's talk

Let's talk. Twenty minutes is enough to start.

I will walk you through the six findings on your Goleta page and what the first seven days would look like. No decisions are needed on the call.

Pick a weekday and time, Pacific.

Choose a weekday. Weekend dates are not offered.

Prepare email draft

Nothing is sent from this page. The draft opens in your mail app for you to review.

Brandcore · San Francisco Bay Area Sales Solutions

Source notes: ferrisorthogroup.com pages observed 31 Oct 2026. Hours and addresses as published.