× EECAR CORPORATION

WEBSITE + GROWTH PROPOSALSANTA CRUZ, CALIFORNIA

The work isthe proof.The site should show it.

Eecar has built site work, utilities, concrete and access across the Central Coast, Bay Area and Central Valley. This is a plan to make that record legible — a service-first site, a real project index, and one clear way to request an estimate.

605 Pacific Ave · Santa Cruz (707) 690-0927 Central Coast · Bay Area · Central Valley

×

EECAR CORPORATIONEngineering & General Contracting

SCROLL OR PRESS NEXT

36.9741° N · 122.0308° W

01 / SITE AUDIT EECARBUILT.COM REVIEWED 10.30.26

The work is real.
The front door isn't.

We read eecarbuilt.com the way a developer with a drainage problem would — on a phone, at night, looking for the one contractor who can start. Six things are sending that search somewhere else. All six are on the live site today.

06findings
verified live

Live capture of eecarbuilt.com/contact-us showing the clipped, repeated Contact headline — REAL CAPTURE · CONTACT-US · 1440 PX · 10.30.26

01

The estimate page opens on a broken headline.
CRITICAL

The H1 on /contact-us renders as ContactContact… and clips off both edges. It is the page where a project should start.

SOURCE · /contact-us · H1
02

The estimate page is titled “Appointments 2.”
HIGH

Services is “General 2.” News is “Blog 3.” Those template names are what a browser tab and a search result show.

SOURCE · <title> × 3
03

The search result is just the domain.
HIGH

The homepage title is eecarbuilt.com — fifteen characters — with no meta description.

SOURCE · <title> + META
04

Nothing on the site can be tapped.
HIGH

Across home, services, contact and news: 0 tel: links and 0 mailto: links. On a phone, the number and both addresses are dead text.

SOURCE · 4 PAGES · 0 LINKS
05

The only H1 sells the smallest slice.
HIGH

The only H1 is “Our Residential Services.” The commercial and municipal depth sits in paragraphs below.

SOURCE · H1 · HOMEPAGE
06

Forty-nine photos. Most captioned with filenames.
MEDIUM

Seven images have no alt text; most of the others are filenames like IMG_4393.jpg. Six real project stories sit under “News,” not with the work.

SOURCE · 49 IMAGES · 7 EMPTY ALT

The work is not the problem. Every finding above is a structure and content problem — fixable without re-shooting a single project.

02 / THE GAP A SCENARIO NOT A STATISTIC

Six steps to a dead end.
Three to a conversation.

Friday, 6:40 PM. A property manager has a failed sewer line, a phone in one hand, and a board meeting on Monday. This is the moment the website has to work. Today it makes them work instead.

TODAYSix steps, two dead ends

WHAT THE SEARCH SHOWS eecarbuilt.com No description · no service · no city

01
Search shows only “eecarbuilt.com.”
02
Homepage opens on a photo and a slogan.
03
Scroll 18,010 px past an unlabeled gallery.
04
Land on “Our Residential Services” — not their project.
05
Reach /contact-us: the headline is broken.
06
Find the phone number as plain text.

ResultNothing tapped. Nothing sent.

PROPOSEDThree steps, one next step

WHAT THE SERVICE PAGE SHOWS Sewer line repair, Santa Cruz Scope · proof · estimate request

01
Search: “sewer line repair, Santa Cruz” → a service page that answers it.
02
Scope, real photos and the projects that prove it — on one screen.
03
Request a site visit, or tap to call, without leaving the page.

ResultA name, a scope, a callback.

18,010pixels of homepage at 1440 — roughly 20 screens

0tap-to-call or email links across four pages

06project stories already written, filed under “News”

49photos on the homepage; 7 with no alt text

03 / THE FLAGSHIP WORKING CONCEPT 4 VIEWS

A front door that works like your crew.

Four working views built on your own photography and your real service list. The tabs, the filters and the estimate form all respond.

01
Your crane mark, held as a physical sign.
The identity leads — on a deliberate enamel plaque, not a white sticker.
02
Six services, six pages.
Site development, utilities, concrete, asphalt, water and retaining walls, each with scope and proof.
03
One screen to an estimate.
Project type, city, timing and photos — with tap-to-call on mobile.
04
Every photo captioned.
Name, scope and location — not IMG_4393.jpg.

Concept only. Project names and scopes are placeholders to confirm with Eecar. No form sends or stores anything.

Eecar pipeline installation across an excavated site — Pipeline installation

MENU

Eecar commercial concrete pour with a boom pump at dusk

Ground work, without the guesswork.

SANTA CRUZ · CENTRAL COAST Site development, utilities & concrete Request an estimate Call (707) 690-0927 Central Coast · Bay Area

Mobile concept · tap-to-call

04 / THE SYSTEM SIX PILLARS ONE RECORD

Six pieces.
One record of the work.

Not a brochure. A working system that turns the projects you have already built into the reason someone calls — and keeps the record current after launch.

01

Service architecture

Six service pages built from your own list — site development, underground utilities, concrete, asphalt, fire & domestic water, retaining walls.

Outcome · the right service, without a call to ask which one.

6 PAGES

02

Project index

Every project gets a name, a scope, a location and a photo — filterable, and linked to the stories you have already written.

Outcome · a developer can see your utility work in one filter.

FILTERABLE

03

Estimate intake

Project type, city, timeline and photos in one form, routed to the right inbox — with tap-to-call beside it on mobile.

Outcome · every inquiry arrives with the details you need.

1 FORM

04

Local search

Page titles, descriptions and H1s that say what you do and where — starting with the services and cities you actually serve.

Outcome · each page earns its own service and city phrase.

PER PAGE

05

Proof library

Photo direction on site, completed-work pages, and before/after where the work allows it. Real photographs, correctly captioned.

Outcome · photos sell the work and stay correctly captioned.

REAL PHOTOS

06

Growth partner

A monthly project story, inquiry reporting and priority updates, so the site keeps pace with the work instead of going stale.

Outcome · the site grows with every project you finish.

MONTHLY

05 / THE PROOF BRANDCORE REBUILD UFGWORKS.COM

We have rebuilt this front door before.
Drag it.

United Facilities Group came to Brandcore with the same problem in a different trade: real capability, buried under a dated front door. This is the before and after. No metrics — just the work.

United Facilities Group website before the Brandcore rebuild

United Facilities Group website after the Brandcore rebuild

BEFORE AFTER

ufgworks.com · legacyDrag or use ↑ ↓ufgworks.com · rebuilt

01
Hierarchy first.
The service promise leads; navigation stops competing with the headline.
02
Services made navigable.
Capabilities become a path, not a wall of paragraphs.
03
The quote is in reach.
A visible next step on every screen, not a footer afterthought.

06 / ROADMAP 3 DAYS 7 DAYS 60 DAYS

Three days to agree.
Seven to build. Sixty to compound.

A proposed schedule that starts after scope, content and access are agreed. You review the decisions; Brandcore handles the build.

01DAYS 1–3

Strategy & structure

Agree on the services, the photos and the one person who approves.

Kickoff with Karina Carillo
Service priorities & page map
Photo selects from your own gallery
Estimate routing & contact details
One approver named
Access & asset checklist

You supplyPhoto selects · service priorities

MilestonePage map approved

Owner · Karina + Eecar

BUILD

02DAYS 4–10

Build & review

Build the approved pages, then review the whole site on desktop and phone before launch.

Six service pages
Project index with real captions
Estimate form & tap-to-call
Local search basics
Copy & photo captions
Mobile QA pass

You supplyCopy approval · inquiry inbox

MilestoneFull-site review

Owner · Brandcore

03DAYS 11–70

Launch & follow-through

Launch after approval, then keep the record current for sixty days.

Launch day & final testing
Monthly project story
Inquiry summary
Priority updates with Karina
Monthly inquiry summary
Quarterly review

You supplyProject updates · one approver

MilestoneLaunch + 60-day handoff

Owner · Brandcore + Eecar

Partner Karina Carillo Target launch 10 business days after kickoff Follow-through 60 days Subject to content & access

07 / ENGAGEMENT THREE WAYS ONE RECOMMENDED

Three ways to deploy.
One recommended.

Same craft, different depth. Every option is a fixed-fee quote after a 20-minute scope call — no invented pricing and no open-ended retainer.

01

Foundation

The front door, fixed.

FIXES The broken estimate path.

Pages4Launch10 business days

Homepage rebuild
Three core service pages
Estimate form & mobile layout
Page titles and descriptions
Photo selection
Launch support

Best when the immediate problem is one broken page.

RECOMMENDED

02

Flagship

The front door and the record.

FIXES The missing record of the work.

Pages8Launch10 business days

Everything in Foundation
All six service pages
Filterable project index
Local search structure
Photo direction on site
60-day support

Best fit for the range of work already on eecarbuilt.com.

03

Growth partner

The record, kept current.

FIXES The site going stale after launch.

Pages8+LaunchOngoing after launch

Everything in Flagship
Monthly project story
Quarterly review
New service or city pages
Inquiry reporting
Priority response

Best when new work should become content every month.

What we need from Eecar Project photos & scopesService prioritiesDomain & hosting accessOne approver Fixed-fee quote after a 20-minute scope call.

08 / LET’S TALK BRANDCORE × EECAR SANTA CRUZ

Bring the work
into the light.

Talk through the service pages, the project index and the estimate path with Karina. Bring the projects you most want seen — we will shape the site around them.

YOUR BRANDCORE CONTACT Karina Carillo Client Success & Outreach · Brandcore

“Start with the projects and services you most want people to see. We’ll shape the website around your business and review the details together before launch.”

karina@brandcore.io Direct (669) 310-0800 Office (669) 281-0188

PICK A TIME

Let’s talk.

Thursday at 1 PM or Friday at 2 PM Pacific — or choose any weekday time that fits.

Preferred date (Pacific)

Preferred time (Pacific)

Open an unsent email draft Choosing a time prepares an email to Karina. Nothing is booked until she confirms.

San Francisco Bay Area Sales Solutions

The work isthe proof.The site should show it.

The work is real.The front door isn't.

The estimate page opens on a broken headline.

The estimate page is titled “Appointments 2.”

The search result is just the domain.

Nothing on the site can be tapped.

The only H1 sells the smallest slice.

Forty-nine photos. Most captioned with filenames.

Six steps to a dead end.Three to a conversation.

A front door that works like your crew.

Six pieces.One record of the work.

Service architecture

Project index

Estimate intake

Local search

Proof library

Growth partner

We have rebuilt this front door before.Drag it.

Three days to agree.Seven to build. Sixty to compound.

Strategy & structure

Build & review

Launch & follow-through

Three ways to deploy.One recommended.

Foundation

Flagship

Growth partner

Bring the workinto the light.

Let’s talk.

The work is real.
The front door isn't.

Six steps to a dead end.
Three to a conversation.

Six pieces.
One record of the work.

We have rebuilt this front door before.
Drag it.

Three days to agree.
Seven to build. Sixty to compound.

Three ways to deploy.
One recommended.

Bring the work
into the light.