× CUSTOM ALIGNMENTMOUNTAIN VIEW, CA
The Standard
01/ 09
Prepared by Hector Gonzalez · Brandcore
PRIVATE PROPOSAL · 2026
Brandcore.io × CUSTOM ALIGNMENT
WEBSITE + GROWTH PROPOSALMOUNTAIN VIEW, CA

The work is exact. The website should be.

Custom Alignment's reputation is built on four-wheel precision, suspension craft and brake work done right. This is the front door that finally shows it — and turns a search into a call.

TARGET 01 · FOUR-WHEEL ALIGNMENT
Custom Alignment
MOUNTAIN VIEW · CALIFORNIA
(650) 961-5311
01 / SITE AUDIT CUSTOMALIGNMENT.COM REVIEWED 10.30.26

A precision shop with
a 2016 front door.

We reviewed the site the way a driver with a vibration would — on a phone, after hours, deciding who to trust. Six things are working against the craft.

06findings
on the live site
  1. 01
    HIGH

    The page is 780px wide. A phone is 390.

    Fixed 780px table, no viewport meta. A 390px phone still gets a 780px document.

    SOURCE · HOMEPAGE HTML · MEASURED 10.30.26
  2. 02
    HIGH

    The certificate has expired. The site runs on HTTP.

    The HTTPS certificate fails verification. The public site is served over plain HTTP.

    SOURCE · TLS HANDSHAKE · HOMEPAGE
  3. 03
    HIGH

    The homepage still promotes a 2016 coupon.

    "Save $25 On Labor" links to a PDF created April 3, 2016 — expired June 30, 2016.

    SOURCE · /images/index/coupon CA-06302016.pdf
  4. 04
    HIGH

    The only conversion path is a phone call.

    Contact says it is "unable to respond to e-mail." No form and no email link.

    SOURCE · /contact_us.htm
  5. 05
    MED

    Seventeen services. One undifferentiated list.

    All 17 services are identical bullets — no descriptions, no links, no next step.

    SOURCE · /services.htm · 17 BULLETS
  6. 06
    MED

    Seven pages share one title and no description.

    One title on all 7 pages. Only meta is Content-Type. Facebook link missing on Home and About.

    SOURCE · ALL 7 PAGES · HEAD + FOOTER
SOURCE NOTE · HOURS ARE OMITTED FROM THIS PROPOSAL BECAUSE THE SITE AND TIRE RACK LISTING DISAGREE02 / 09
02 / THE GAP THE AFTER-HOURS SEARCH MOUNTAIN VIEW
11:47 PM · SHOP CLOSED

The shop is closed.
The website should still answer.

A driver with a vibration at 65 mph is not looking for a 2016 coupon. They want to know you handle their car, what happens next, and how to reach you in the morning.

THE CURRENT PATH6 STEPS
  1. Search"alignment Mountain View"
  2. Land780px page, no mobile view
  3. Scan7 navigation items
  4. Open Services17 bullets, no descriptions
  5. Read Contact"unable to respond to e-mail"
  6. Waitcall back during business hours
What it costs: a driver with a vibration leaves to find a shop that answers.
No form · no email · no after-hours answer
THE PROPOSED PATH3 STEPS
  1. Land on the symptomalignment, vibration, brakes or tires
  2. Understand the workwhat it involves, what to tell the shop
  3. Acttap to call or get directions
What it earns: a qualified call, a prepared driver, and a shop that already looks like the specialist.
Clear service · clear next step · one tap
17services on one page
0service descriptions
0contact forms
1phone number on contact
The fix is not a chatbot. It is clarity: the right service, the right next step, the right phone number — at any hour.
COUNTS OBSERVED ON THE PUBLIC SITE · /services.htm · /contact_us.htm · 10.30.2603 / 09
03 / THE FLAGSHIP INTERACTIVE WEBSITE CONCEPT ILLUSTRATIVE

A front door that
measures up.

A working concept, not a screenshot. Four services, a symptom finder and a one-tap call — built to work as well on a phone as it does on this screen.

customalignment.com CONCEPT
Custom Alignment
(650) 961-5311
MOUNTAIN VIEW, CALIFORNIA Alignment is
a measurement.

Four-wheel alignment, suspension, tires and brakes for the way you actually drive.

Call the shop Directions
The real Custom Alignment shopfront in Mountain View with performance cars parked outside THE SHOP · 2599 WYANDOTTE REAL SHOP PHOTO · CUSTOMALIGNMENT.COM
WHAT IS THE CAR DOING?

Start here: choose the symptom and the concept points to the service — and the next step.

01 Four-wheel alignment 02 Suspension 03 Tires & balancing 04 Brakes
FOUR CORE SERVICES What we do,
in plain language.

Every service on the current site has a home. These four lead; the rest sit underneath, findable.

  • Bump steer analysis
  • C.V. joint service
  • Front-end rebuilding
  • Power steering flush

Four-wheel alignment: performance four-wheel alignment, tire wear analysis and a clear explanation of what changed and why.

EQUIPMENT ON SITERoad-force balancing. Lathe-true brakes.

Hunter GSP9700 road-force balancer · Hunter Auto34 tire changer · Ammco disc and drum lathes.

NEXT STEPTell us what the car is doing.

Call (650) 961-5311 — we'll confirm the right service before you drive over.

COME IN 2599 Wyandotte St, Unit A.
Mountain View, CA 94043.

Call for today's hours and availability. We'll confirm the right service before you drive over.

(650) 961-5311 Get directions
BEFORE YOU CALL
  • Year, make and model
  • What the car is doing — and when
  • Wheel lock key, if equipped
WORKING CONCEPT · TABS, SYMPTOM FINDER AND CALL LINKS ARE LIVE
Custom AlignmentMENU
MOUNTAIN VIEW · CA Alignment is a measurement.

Call the shop for today's availability.

(650) 961-5311
AlignmentSuspensionTiresBrakes
CONCEPT DETAILLIVE
Alignment is a measurement.

Four-wheel alignment, suspension, tires and brakes for the way you actually drive.

WHAT IS THE CAR DOING?

Start here: choose a symptom.

Call (650) 961-5311
WHAT THIS PROVES

Four services, one symptom finder, one phone number. No booking required to understand the shop.

REAL: services, address, phone. ILLUSTRATIVE: interface and states.

Four servicesAlignment, suspension, tires and brakes — mapped to what the driver feels.
One tap to call(650) 961-5311 stays visible on every view.
A real place2599 Wyandotte St, Unit A, Mountain View, CA 94043.
CONCEPT · ILLUSTRATIVE UI · REAL SERVICES, ADDRESS AND PHONE · NO BOOKING IS CREATED04 / 09
04 / THE SYSTEM WHAT BRANDCORE BUILDS ONE PARTNER

Six systems.
One front door that earns the call.

Not a template with a logo dropped in. Each piece is built around how a Mountain View driver chooses a specialist — and how your team answers the phone.

01

Foundation

Fast, mobile-first, HTTPS and accessible. The page opens before the driver gives up — on the phone they are actually holding.

  • Responsive build
  • HTTPS, redirects, speed
  • Accessible controls
A secure, fast first impression.
02

Service architecture

Four core services, seventeen service lines, organized by what the driver feels and what you actually do.

  • Four core service pages
  • 17 service lines mapped
  • Internal next-step links
Every service has a page and a next step.
03

Local search

Google Business Profile, address, directions, service areas and schema — consistent everywhere a local driver looks.

  • Google Business Profile
  • Service + location schema
  • Directions and map links
Found for the services you sell.
04

Proof & content

Your real shop, your real equipment, the work you want more of. Photography direction included; stock cars stay out.

  • Shop + equipment stories
  • Service FAQs
  • Photo direction
Evidence, not decoration.
05

Reviews & reputation

A simple post-service request and a response habit. No invented reviews, no gated ratings, no claims we cannot source.

  • Post-service request flow
  • Response templates
  • Review display
A reputation that compounds.
06

Growth partner

Call tracking, monthly reporting and a named partner who knows the shop — so decisions come from data, not hunches.

  • Call tracking
  • Monthly report
  • Named partner access
A partner, not a help desk.
WHAT WE DO NOT DO

No fake reviews. No invented certifications. No stock car photos passed off as your work. No promises about rankings we cannot control.

SERVICES MAPPED FROM /services.htm · EQUIPMENT STORIES FROM /equipment.htm05 / 09
05 / THE PROOF BRANDCORE CASE STUDY UNITED FACILITIES GROUP

We've done this before.
Here's the work.

United Facilities Group came with the same problem: a real business, a dated front door. Brandcore rebuilt the site around the services they sell and the action they want. Drag the handle.

United Facilities Group website after the Brandcore rebuildAFTER
United Facilities Group website before the Brandcore rebuildBEFORE
Services above the foldThe visitor sees what the company does before scrolling.
One clear quote pathRequest a quote sits in the header, not three clicks deep.
A coherent brand frameLogo, type and hero read as one system instead of a template.

WHAT THIS MEANS FOR CUSTOM ALIGNMENTThe same discipline: your four services, your real shop, one obvious call.

CASE STUDY · UFGWORKS.COM · SCREENSHOTS FROM THE DELIVERED REBUILD · NO PERFORMANCE METRICS CLAIMED06 / 09
06 / THE ROADMAP PROPOSED SCHEDULE STARTS AFTER KICKOFF

Three days to align.
Seven to build. Sixty to grow.

Your team stays on cars; Brandcore handles the build. These are proposed phases, confirmed in writing before work starts.

01DAYS 1–3

Align

Confirm services, priorities, hours and access. Map the four service pages and the call path before a pixel is drawn.

  • Service map & content outline
  • Access + photography checklist
  • Call-path agreement
  • Hours and service confirmation
OWNER · BRANDCORE + CUSTOM ALIGNMENT
02DAYS 4–10

Build

Design, copy, build, mobile QA, redirects, analytics, HTTPS and launch. Your team reviews the shop story; we handle the rest.

  • Working site + mobile QA
  • Call and directions paths
  • Launch & redirect pass
  • Accessibility + speed pass
OWNER · BRANDCORE · CLIENT REVIEW
03DAYS 11–70

Grow

Google Business Profile, service content, a review habit and monthly reporting — measured against calls and directions, not vanity.

  • Local presence updates
  • Content & review cadence
  • Monthly partner report
  • Quarterly roadmap review
OWNER · BRANDCORE + CUSTOM ALIGNMENT
WHAT WE NEED FROM YOU
  • Confirm the service list and priorities
  • Confirm hours — the site and Tire Rack disagree
  • Photo permissions for the shop and work
  • Domain and hosting access
  • Call routing and the best number
LAUNCH DAY CHECKLIST
HTTPS + redirectsEvery old URL accounted for.
Call paths testedEvery tel: link on a real phone.
Mobile QA390, 768 and desktop widths.
Analytics liveCalls, directions and page paths.
Target launch 10 days after kickoffLocal growth 60 daysOne named partner through launch
THE MEASUREMore qualified calls. Fewer wrong-fit visits.
PROPOSED PLAN · HOURS CONFLICT RECORDED · NO GUARANTEED RANKINGS OR RESULTS07 / 09
07 / THE ENGAGEMENT THREE WAYS TO DEPLOY NO INVENTED PRICING

Three ways to deploy.
One recommendation.

Scope is specific, pricing is not invented. We confirm the work on a 20-minute call, then send a fixed-fee quote in writing.

01 / FRONT DOORREPLACE THE SITE FIRST

The Front Door

A website rebuild that makes the shop look as precise as it is.

  • 5–7 page website
  • Four service pages + sub-services
  • Mobile-first build & HTTPS
  • Copywriting for four services
  • Photo direction
  • Call and directions paths
  • Launch QA + redirects
TIMELINE~10 days to launch
FEESFixed-fee quote

The shop finally looks like the specialist it is — on a phone, at night, in one tap.

BEST FOR · A dated site costing you calls
02 / LOCAL STANDARDRECOMMENDED

The Local Standard

The front door, plus the local presence that sends drivers to it.

  • Everything in The Front Door
  • Google Business Profile foundation
  • Local search setup & schema
  • Service-area content
  • Photography direction
  • Review request flow
  • 60-day support
TIMELINE60-day local support
FEESFixed fee + support

Drivers find the shop for the services it sells — and the phone rings with better questions.

BEST FOR · A specialist shop that wants the phone to ring
03 / GROWTH PARTNERKEEP IMPROVING

The Growth Partner

A named partner for the shop's presence after launch.

  • Everything in The Local Standard
  • Monthly content & updates
  • Call reporting
  • Quarterly roadmap
  • Landing page tests
  • Priority partner access
TIMELINEMonthly cadence
FEESMonthly partnership

The presence keeps improving after launch, with a partner who knows the shop.

BEST FOR · A shop ready to compound the work

No dollar figures here. After the scope call, you get one fixed-fee quote in writing. No invented guarantees, no ranking promises, no stock photography passed off as your work.

ENGAGEMENT OPTIONS · SCOPE CONFIRMED BEFORE WORK · QUOTE AFTER A 20-MINUTE CALL08 / 09
08 / LET'S TALK HECTOR GONZALEZ BRANDCORE

Let's make the next search
find the real thing.

Twenty minutes. We'll walk through the audit, the concept and the three services that matter most. A friendly, zero-obligation look — if it's not a fit, you'll know that too.

Hector Gonzalez, Technical Sales and Automation at Brandcore
YOUR BRANDCORE CONTACT Hector Gonzalez Technical Sales & Automation

Precision is a habit. Let's make it visible.

hector@brandcore.io Direct (669) 310-0900 Office (669) 281-0188
San Francisco Bay Area Sales Solutions
0120-minute walkthrough
02Scope + fixed-fee quote
03Kickoff
WALKTHROUGHPACIFIC TIME

Pick a time.

Thursday at 1 PM or Friday at 2 PM, or choose any weekday time that fits.

Choose a weekday between 9 AM and 5 PM Pacific.

Open an unsent email draft

This prepares an email to Hector. Nothing is booked until you confirm with him. No form is submitted and no calendar is changed.

Brandcore.io×Custom Alignment
Private proposal · 2026

Precision is a habit.
Let's make it visible.