Consigned Interiors · Palm Coast, Florida

Every treasureneeds a window.

Since 2007, this store has filled a Palm Coast showroom with other people’s treasures. Online, it is an 800-pixel table, one carousel and a phone number.

Nine slides · about six minutes

Prepared for Consigned Interiors by Hector Gonzalez, Brandcore.io

01 / Site audit

The store is 2026.
The site is 2007.

Six things the live page does today, read from its own HTML and stylesheets (checked 30–31 October 2026). Each one can be confirmed in view-source.

consignedinteriors.comLIVE · 1180px

Live homepage at 1180px, and the same page on a 390px phone — laid out at 980px because there is no viewport tag.

The same page on a phone, laid out at 980 pixels and zoomed out so the text is small.

01
No phone layout.
Zero viewport tags and one 800px fixed table. On a 390px phone the browser renders a 980px page and zooms out.
SOURCE · index.html
02
A stylesheet for a table that isn’t there.
tablesheet.css (1,831 bytes) only styles .features-table — a class no element on the page uses — and its comment wrapper closes early. The real look comes from <font size>, bgcolor and one inline table.
SOURCE · tablesheet.css
03
The description tag is broken.
content"Furniture and Home Accessories" — the equals sign is missing, so search results get no description at all.
SOURCE · <head>
04
No catalogue.
18 <img> tags, 0 <h1>, 0 forms, 0 item URLs. A Google 3D tour and one carousel show the room, and the page itself warns “these items may have already sold.” Ten more thumbnails load only as CSS background-image rules.
SOURCE · index.html + my-slider.css
05
Consigning is a 2019 PDF.
The one consignment path on the page is a download of the December 2019 agreement. There is no intake form, photo upload or pickup scheduling; the page also lists a phone number and an email address.
SOURCE · Consignment_Agreement_DEC2019.pdf
06
Store details a search engine can’t use.
Only a loose schema.org sketch: the store name is a 1-pixel white brand span on a white table and the phone sits in a contactOption field. Hours are plain text — no LocalBusiness type, no JSON-LD, 0 tel: links.
SOURCE · index.html

Read from the live page and its linked stylesheets, 30–31 Oct 2026. The screenshots are the real site, cropped above the item carousel. Inventory counts are not claimed.

02 / The missing window

8:40 PM.
The store closed at 5:30.

An illustrative evening: someone in Palm Coast has an empty corner and a dresser to sell. Here is the only path the current site offers — and the one it could.

The Consigned Interiors storefront at 4892 Palm Coast Parkway NW, with two signs reading Consigned Interiors and Consign a Treasure, Buy a Treasure.

4892 Palm Coast Pkwy NW. The room is the asset. Hours on the live site: Mon–Fri 10–5:30, Sat 10–5, Sun closed.

Today six steps, then a closed door

1Find the store through a Facebook post.
2Tap the website link.
3Land on a 980px page, zoomed out.
4Scroll one carousel the page warns may already be sold.
5Call a number that is closed for the night.
6Try again tomorrow.

With a window three steps, any hour

1Open this week’s arrivals, with status.
2Open the piece: category, size, condition note.
3Ask, request a hold, or book a pickup.

The store still closes at 5:30. The window does not.

Illustrative scenario only. No customer, message, quote or booking is represented; no search volume is claimed.

03 / The front door

The window, rebuilt.
Working, not a picture.

Arrivals with status, a piece you can open, and a three-step consignment intake instead of a PDF. Try the tabs, filters and pieces.

CONCEPT · sample listings, illustrative only. No prices, stock or availability are claimed.

consignedinteriors.com CONCEPT

Mon–Fri 10–5:30 · Sat 10–5

White sofas and a coffee table styled in the Consigned Interiors showroom.

PALM COAST · SINCE 2007

Furniture with a past.
A room with a future.

Furniture and accessories for Palm Coast homes, since 2007. Pick-up and delivery available.

See this week’s arrivals

JUST INSample listings

Leather recliner and ottoman — Leather recliner

White wicker loveseat and coffee table in the showroom.

JUST IN

White wicker set

Loveseat, coffee table and end table.

Ask about this piece

HomeArrivalsConsign

The same arrivals, one thumb wide.

IN THE CONCEPT

Wooden chest of drawers — tall wooden chest of drawers with ring pulls, shown beside a small table and lamp. A status and a photo on every piece, so a sold item stops wasting a shopper’s evening.

Tabs, filters and the item detail are live in this frame.

Concept only. Listings are illustrative samples built from the store’s own photographs; no live stock, price or availability is claimed. A real build would use the store’s own arrivals.

04 / The system

Six parts.
One store.

The website is not the whole job. It is the part that makes the other five possible: arrivals, consignment, local search, photography and the follow-up after the door closes.

01

Storefront

A mobile-first page that answers the three questions in order: where, when, and what is in the room. Zero fixed-width tables.

GOAL · a site that opens properly at 390px

02

Arrivals

Every piece with a category, a photo and a status. When it sells, it says sold — that is the trust signal, not a slogan.

GOAL · a shopper can check before driving

03

Consignment intake

Photograph, describe, choose a pickup window. The 2019 PDF becomes a stored record instead of the only way in.

GOAL · a seller can start at 8:40 PM

04

Local presence

Google Business, the map pin, hours and directions kept in sync with the site — the same address and the same hours everywhere.

GOAL · one address and one set of hours everywhere

05

Photography system

The store already posts pictures on Facebook. A fixed crop, order and alt-text routine would carry the same pictures to the site without a second job.

GOAL · the room shown online as it is inside

06

Follow-up

Every inquiry, hold and pickup gets an owner and a next action. Nothing waits in an inbox until it is too late to matter.

GOAL · every inquiry has an owner and a next step

Aerial view marking the Consigned Interiors building on Palm Coast Parkway NW. — **4892 Palm Coast Pkwy NW**The address and aerial the live site already shows.

Programme only. No deliverable in this slide is claimed as built; the concept on the previous slide is the sample of the work.

05 / The proof

Same craft.
Another storefront.

Wine Hardware, a specialist showroom in Walnut Creek, California. Brandcore rebuilt it around the product range. Drag the line to see the two live pages.

Wine Hardware maintained WordPress homepage before the rebuild.

Wine Hardware launch preview after the Brandcore rebuild.

EARLIER · 24 OCT 2026 Drag the handle, or use the arrow keys. REBUILD · 26 OCT 2026

WHAT CHANGED

A maintained WordPress homepage became a product-led preview: racking explained by kit, a cellar planner, and an inquiry that carries the configuration.

7.269s 1.660s

Mobile largest-contentful paint, three runs each, 24 Oct 2026.

Brandcore’s published case record. Another client’s site — not Consigned Interiors’ results. Your numbers would be measured separately, after launch.

winehardware.com Launch preview

Both links come from Brandcore’s published case record.

FOR YOUR STORE

Which pieces people open, and which ones they ask about
How many inquiries arrive after hours
Whether a pickup request turns into a scheduled pickup

Measured after launch, from your own traffic. No baseline is assumed here.

06 / The roadmap

Three days.
Seven. Sixty. Proposed.

A proposed schedule a working store can staff. Brandcore owns the build; Consigned Interiors owns the pieces, the photographs and the approvals. Dates move if photos or approvals do.

DAYS 1–3

Open the doors

Structure, categories and the arrival template
Hours, address, phone and map checked once, then everywhere
Photo and copy routine agreed with the person who shoots

BRANDCORE · you approve the categories

DAYS 4–7

The build

Mobile-first storefront and arrivals
Consignment intake with photo and pickup window
First 12 pieces photographed, written and published

BRANDCORE · you supply the pieces in the room

DAYS 8–60

The habit

Weekly arrivals and status hygiene
Local profile and directions kept in step
Monthly review: what was asked for, what sold

BRANDCORE + store · proposed launch target: day 7

Clipping from the Daytona Beach News-Journal: Upscale consignment shop offers options for home decor. — “Upscale consignment shop offers options for home decor.” As seen in the Daytona Beach News-Journal — clipping published on the store’s own site.

WHAT WE NEED FROM YOU

Three things: the photos you already take, the current consignment terms, and one approval pass on the three pages that matter. Nothing else changes about how the store runs.

07 / The engagement

Three ways to
put it in the window.

Scope, not a price list. Each option would be quoted in writing after a 20-minute call — no package invented here, no retainer assumed.

01

The Window

When the site is the only problem.

Mobile-first storefront
Arrivals with status
Consignment intake
Hours, address, map, phone

SCOPE · three core pages, arrivals and the intake flow

RECOMMENDED

02

The Storefront

When the room changes every week.

Everything in The Window
Local presence and directions
Photo and alt-text routine
Inquiry and hold follow-up

SCOPE · five pages, arrivals, local profile and follow-up

03

The Partner

When the store wants a marketing engine.

Everything in The Storefront
Brand and content direction
Paid local campaigns
Monthly measurement review

SCOPE · the storefront, plus a monthly programme

No dollar figures here. A written quote follows a 20-minute scope call, once we know what the store needs.

Scope descriptions only. Nothing on this slide is a quote, a guarantee or a claimed result.

WHAT WE WON’T DO

01Publish a piece that has already sold.
02Promise a ranking, a review count or a measured lift.
03Put a number on this page before the scope call.

THE 20 MINUTES

05minWhat is in the store this week, and which pieces move fastest.
07minThe three pages that matter, and what each one has to do.
08minScope, sequence, and a launch date the store can staff.

08 / Next

The room is full.
Let’s give it a window.

If the direction is right, the next step is a 20-minute call: what is in the store this week, what sells fastest, and which three pages matter most.

Hector Gonzalez

Technical Sales & Automation · Brandcore.io

hector@brandcore.io (669) 310-0900

Office (669) 281-0188 · San Francisco Bay Area Sales Solutions

PREPARE A CALL

Pick a Pacific weekday and time. Nothing is sent from this page.

DAY

TIME

Choose a day and a time.

THE ARGUMENT, ONCE

A shopper who wants to see the room at 8:40 PM has a phone number that is closed for the night. A window gives them something to open.

2007serving Palm Coast
800pxfixed table today
0item pages today

Every figure on these slides is from the store’s own live site or a Brandcore case record. Nothing is projected.

AFTER THE CALL

01A written scope after the call, for you to review.
02You approve the scope and the first twelve pieces.
03A schedule is agreed; the proposed launch target is day seven.

No retainer is assumed at any point in this sequence.

Every treasureneeds a window.

The store is 2026.
The site is 2007.

No phone layout.

A stylesheet for a table that isn’t there.

The description tag is broken.

No catalogue.

Consigning is a 2019 PDF.

Store details a search engine can’t use.

8:40 PM.
The store closed at 5:30.

The window, rebuilt.
Working, not a picture.

Furniture with a past.
A room with a future.

Arrivals

One piece or one room.
Start here.