BRANDCORE.IO×FUNHOUSE TATTOO
PRIVATE PROPOSAL
01 / 09

PRIVATE PROPOSAL · PACIFIC BEACH, SAN DIEGO

Two doors.
One crew.

Funhouse Tattoo and Redemption Ink face each other across Garnet Avenue. The work already earns the trip. The front door should make the next step feel just as certain.

A website and booking concept for a 12-artist crew, two shops and 480 reviews.

12 ARTISTS 15 STYLES 4.9 ★ / 480 GOOGLE REVIEWS 2 SHOPS 1998 SINCE
PREPARED FOR FUNHOUSE TATTOO GROUP LUIS GUZMAN · BRANDCORE.IO NOT FOR DISTRIBUTION

01 / THE AUDIT

The work is loud.
The last mile is quiet.

This is not a broken website. It is a strong one with a handoff problem: the gallery earns belief, then the booking path asks for patience.

funhousetattoosd.comCURRENT
The current Funhouse Tattoo homepage: a dark mosaic of tattoo photographs with gold lettering. 16,787 PX TALL 99 IMAGES
Public homepage, 1600 px capture · 30 Oct 2026
  1. 01

    16,787 px of homepage.
    20,263 on a phone.

    At 390×844, that is twenty-four screens before the FAQ.

    SCALE
  2. 02

    99 images on the homepage.
    108 on one artist page.

    Initial load measured 1.8 MB across 76 requests. Not every frame has to arrive at once.

    WEIGHT
  3. 03

    12 artists. 0 filters.

    The artist index is a 12,504 px grid. No filter by style or door.

    DISCOVERY
  4. 04

    A preferred date is not a time.

    Thirteen fields, five photos, a $100 deposit. A text confirms the slot; no availability is shown.

    HANDOFF
  5. 05

    4.9 stars, 0 review nodes.

    480 reviews are visible; the structured data carries no AggregateRating or Review markup.

    PROOF

SOURCE · funhousetattoosd.com, 30 Oct 2026 · measured 1920×1080 + 390×844 · no private analytics.

02 / THE GAP

The decision takes minutes.
The confirmation takes days.

A representative path, built from the observed site structure. Not a customer record. The visitor has already done the hard part: choosing the artist.

TODAY · SIX MOVES

  1. 01
    Find the shop

    Twenty-four screens of gallery on a phone.

  2. 02
    Open an artist

    Up to 108 images on one profile.

  3. 03
    Check the style

    No filter across 12 profiles.

  4. 04
    Start the request

    Thirteen fields, five photos, deposit terms.

  5. 05
    Pick a date

    The form asks; it cannot show an opening.

  6. 06
    Wait for a text

    The shop confirms the chair later.

The current Funhouse mobile homepage at 390 by 844 pixels. 20,263 PX
CURRENT · 390×844
24 screens to the FAQ

WITH THE CONCEPT · THREE MOVES

  1. 01
    Filter the crew

    By style, artist or door.

  2. 02
    See the window

    A clear, illustrative opening.

  3. 03
    Send one request

    Artist, door and time already attached.

No new traffic.
The same proof, made certain.

12 ARTISTS480 REVIEWS2 DOORS

03 / THE FLAGSHIP

The front door,
rebuilt around the chair.

A working concept: filter the crew, see a window, and send one request that already knows the artist, the door and the time.

CONCEPT · ILLUSTRATIVE AVAILABILITY · NO LIVE BOOKINGS

funhousetattoosd.com/artists CONCEPT
Funhouse Tattoo 2 DOORS · GARNET AVE
Seth Reynolds

Seth Reynolds

Owner · Polynesian

Next · Tue 3 NovEither door
Arty

Arty

Traditional · Black & grey

Next · Mon 9 NovDoor on request
Madison Sweet

Madison Sweet

Traditional · Illustrative

Next · Wed 4 NovDoor on request
Leo Cadenazzi

Leo Cadenazzi

Black & grey · Realism

Next · Thu 5 NovDoor on request
Slaine

Slaine

Traditional · Illustrative

Next · Fri 6 NovDoor on request
Roger Solis

Roger Solis

Floral · Watercolor

Next · Sat 7 NovDoor on request

6 of 12 shown · dates are illustrative · door confirmed with the artist

NEXT OPENINGS

Pick a style to filter the crew · all 15 styles connect in the build

01 / ARTIST
Madison SweetTraditional · Illustrative
02 / DAY NOV 2026
03 / START TIME PACIFIC
FUNHOUSE☰
Madison Sweet, Funhouse tattoo artist
NEXT OPENING

Madison Sweet

Traditional · Illustrative

TUE 3WED 4THU 5
Illustrative · no live booking
MOBILE · CONCEPT

TABS AND FILTERS ARE LIVE IN THIS PRESENTATION · REQUEST FLOW PREPARES A DRAFT ONLY · NO PAYMENT, BOOKING OR MESSAGE IS SENT.

04 / THE SYSTEM

Six moves.
One front door.

Not a redesign for its own sake. Each piece removes a specific unknown between the work and the chair.

01

Booking architecture

Availability windows, artist and door routing, and deposit terms before the request. The visitor knows what happens next.

ONE REQUEST · ARTIST + DOOR + TIME
02

Artist discovery

Filter 12 profiles by style and door. Every profile ends in a request that already names the artist.

12 PROFILES · ONE INDEX
03

Local search

Two TattooParlor entities already exist in the markup. Connect them to Pacific Beach pages, maps and both Garnet Avenue doors.

2 SHOPS · 2 VERIFIED ENTITIES
04

Content library

Turn 99 homepage images and 15 style pages into browsable collections: healed work, flash drops, aftercare, artist sheets.

ONE LIBRARY · MANY ENTRIES
05

Reviews

Put the 4.9 and 480 reviews into the visible proof and matching Review / AggregateRating markup. Ask after the heal, not at the chair.

4.9 ★ · 480 PUBLIC REVIEWS
06

Growth partner

A monthly cadence: new work, flash dates, booking friction, local pages. No redesign every time the shop changes a chair.

MONTHLY · NO LOCK-IN

SCOPE · each fix maps to a measured finding above. Review markup must match the visible rating; no search-result placement is promised.

05 / THE PROOF

The proof is already
on the wall.

This is not a demand problem. Funhouse has the reviews, the crew and the two doors. The website only has to stop losing the handoff.

The Funhouse Tattoo storefront window with gold lettering and a lit open sign. EST. 1998 · GARNET AVE

PHOTO · the real Funhouse storefront, published on funhousetattoosd.com · used unchanged.

4.9GOOGLE RATING
AS PUBLISHED
480GOOGLE REVIEWS
AS PUBLISHED
12ARTISTS
ACROSS 2 DOORS
15STYLES
ON THE SITE
“Leo was awesome from the very beginning, helping me design my half sleeve with a few ideas I had. Everyone at the shop was extremely nice no matter time of day.”
JUSTIN · GOOGLE
“Great place overall. Slaine was fantastic. Gave him some simple go-by pictures and he created an awesome work. Place was clean and everyone was friendly.”
KEITH · GOOGLE
“Roger did such a beautiful, custom piece; I cried when it was done I was so happy. I can’t recommend his work more highly.”
ASHLEY · GOOGLE
A painted flash sheet with an owl, skulls and a carnivorous plant.
FLASH FROM THE WALL

One of the sheets already on the site. The content exists; the collection does not.

REVIEWS · excerpts as published by Funhouse, retrieved 30 Oct 2026. Counts and rating were not independently re-verified. No customer was contacted.

THE POINT

The demand is already here.
The handoff is not.

06 / THE ROADMAP

Three days to a decision.
Seven to a door.

A launch plan with named owners and one hard dependency: the shop’s booking policy. No date is promised before that is settled.

DAYS 1–3DECIDE

The shape of the door

  • 20-minute scope call: goals, roster, booking policy.
  • Audit readout and sitemap: home, artists, styles, book, two shops.
  • Photo and content shortlist; owner approvals named.

OWNER FUNHOUSE · roster + policy
BRANDCORE · audit + sitemap

DAYS 4–7BUILD

The front door

  • Design system, homepage, artist index and one profile template.
  • Style index and the request flow: artist, door, time, deposit.
  • Mobile concept and a working calendar prototype.

OWNER BRANDCORE · design + build
FUNHOUSE · 24-hour approvals

DAYS 8–60OPEN

The whole shop

  • All 12 artist profiles, 15 style pages, two shop pages.
  • Review markup, local search, content library, launch QA.
  • 30-day booking review; one monthly tuning cadence.

OWNER BRANDCORE · build + QA
FUNHOUSE · booking inbox

LAUNCH DAY

After owner sign-off and a verified form destination. Bookings stay in the current inbox until the new flow is tested.

FUNHOUSE SUPPLIES

Roster and shop assignments · deposit policy · 6–12 photos per artist · one approver · the booking inbox.

NOT INCLUDED

No invented reviews, prices or availability. No change to the live site until this proposal is authorized.

CRITICAL PATH
01SCOPE CALL20 MIN
02ROSTER + POLICYFUNHOUSE
03BUILD + QABRANDCORE
04OWNER SIGN-OFFFUNHOUSE
05LAUNCHTOGETHER

07 / THE ENGAGEMENT

Three ways to
put it to work.

Scope first, then a fixed-fee quote after a 20-minute call. No price is invented here, and no retainer is required to start.

01

The Front Door

For proving the handoff.

  • Homepage concept and build
  • Artist index + one profile template
  • Booking request flow
  • Mobile pass and launch QA
FIXED-FEE QUOTE AFTER SCOPE
RECOMMENDED 02

The Full Shop

For the whole crew.

  • Everything in The Front Door
  • All 12 artist profiles
  • 15 style pages + two shop pages
  • Review markup + local search
  • 60-day tuning after launch
FIXED-FEE QUOTE AFTER SCOPE
03

The Studio Partner

For keeping it current.

  • Everything in The Full Shop
  • Monthly flash + healed-work drops
  • Booking-funnel review
  • Local page cadence
MONTHLY SCOPE · NO LOCK-IN
THE FIRST 20 MINUTES
01
GOALS

What the front door must fix first.

02
ROSTER + DOORS

Who tattoos, where, and how a request routes.

03
POLICY + DEPOSIT

What the visitor is told before they send.

04
NEXT STEP

Scope, fixed fee, or a clean no.

NO PRICES · no rankings, review gains, booking lift or launch date is promised. A fixed-fee quote follows a 20-minute scope call.

08 / THE CLOSE

Let’s put the next
chair on the calendar.

Luis Guzman, Client Success at Brandcore.io

Luis Guzman

Client Success · Brandcore.io

Bring the roster and the booking policy. I’ll bring the front door and a 20-minute scope. If it is not a fit, you will know in the room.

luis@brandcore.io (669) 310-0700 Office · (669) 281-0188

San Francisco Bay Area Sales Solutions

ADMIT ONE · 20 MINUTES

Pick a window.

All times Pacific. This prepares an email draft; nothing is booked or sent.

DAY
START TIME

No calendar access, no automatic booking, no message is sent from this page.

PREPARED FOR FUNHOUSE TATTOO GROUP · 30 OCT 2026 PRIVATE PROPOSAL · NOT FOR DISTRIBUTION