Brandcore.io Cascade Paint & Supply Inc., Redding
The Standard
0110
A dimensional fan deck of paint colors carrying the authentic Cascade Paint & Supply logo

Private proposal · Redding, California

Three generations
behind the counter.
The site should show it.

Cascade Paint & Supply is the kind of store a town builds a painting habit around: a family counter, a real color wall, contractors who come back for the advice. The next front door should carry all of that before someone drives to California Street.

  • 011220 California Street · Redding
  • 02(530) 241-5444
  • 03Mon–Fri 7–5 · Saturday hours differ online
Brandcore.io Cascade Paint & Supply A website & growth proposal · 2026 Scroll or use Next

02 / The counter

The advantage isn't the paint.
It's who sells it.

Cascade is family-owned, three generations deep, with four named people behind the counter. The store already does the hard part: color matching at the counter, contractor delivery, industrial coatings, and Graco service that keeps crews moving.

01

Color matching

Wet or dry sample, matched in store at no charge.

02

Contractor desk

Free job-site delivery and pro-grade coatings for working painters.

03

Equipment

Graco airless sales, repair, rentals, repacks, tips and accessories.

04

Industrial

Two-part urethane, elastomeric waterproofing and epoxy.

Brands listed on the current site

Dunn-Edwards · PPG · Graco · Gemini Lacquers · Modern Masters · Zar · Old Masters · Corona · Purdy · Rust-Oleum · Zinsser · TWP · and more

The store is not short on expertise. It’s short on a front door.

The people behind the counter

Casey Crandall, owner of Cascade Paint & Supply
Casey CrandallOwner
Matt Bellomo, manager at Cascade Paint & Supply
Matt BellomoManager
Andrew Wilson, specialist at Cascade Paint & Supply
Andrew WilsonSpecialist
Jake Wood, specialist at Cascade Paint & Supply
Jake WoodSpecialist
The Cascade Paint & Supply storefront at 1220 California Street in Redding
The real front door1220 California StreetPhotographed for the store’s own contact page.
Archive photograph from Cascade Paint & Supply showing three men with a paint brochure
From the store’s archive
3generations 4named staff 13brands listed

03 / The audit

A real store.
A website that stops at the door.

We read the live site on October 30, 2026. The store is not the problem. The path from a search result to a service, an answer, or a phone call is.

Critical01

Services page is empty

The “Our Services” page has no H1, no service copy and no call to action — only the shared header and orange footer.

Source · /our-services · 0 H1 · 0 service words

High02

Resources goes to staff

The “Resources” link resolves to Meet the Staff. The menu promises a resource library; the link delivers a staff page.

Source · /resources resolves to /meet-the-staff · canonical

High03

Two Saturday schedules

The Business Hours block says Saturday 9am–2pm. The footer and the LocalBusiness data say 7:30am–3pm. Two answers on one page.

Source · hours block · footer · application/ld+json

Critical04

The phone link has an extra digit

The Contact Info block shows 530.241.5444 but links to tel:+153024154444: twelve digits where a US number has eleven. The tap dials a number that cannot exist. The footer link is correct.

Source · Contact Info href · / · /contact-us

Medium05

Two versions of the history

The site description data says “over 50 years.” The homepage hero and the staff page say “over 65 years.” Two histories.

Source · JSON-LD description · / · /meet-the-staff

High06

No path from interest to inquiry

Contact lists an address, an office line, a fax number and a map. No contact form, no email address. Each of the 13 brands on Products ends at an outside “Visit Site” link.

Source · /contact-us · /our-products

Also observed Meta description: empty on the homepage and the Services page. 14 product images with empty alt text. A stock Unsplash image on the homepage.

04 / The path

Saturday morning.
Six steps to a phone number.

A homeowner has a paint chip and a Saturday morning. This is the path the current site gives her. Page states are observed; the customer moment is illustrative.

cascadepaint.com/our-services LIVE PAGE
Screenshot of the live Cascade Paint and Supply services page, showing the header and orange footer with no service content between them
0service words
0H1 headings
Actual page at 1440×900, 30 October 2026. Between the header and footer: no service content.

The menu promises “Our Services.” The page delivers the chrome and nothing else.

The store can do the work. The page can’t say so.

The current path

  1. 01
    Search “Cascade Paint Redding”

    Brand homepage.

  2. 02
    Tap “Our Services”

    Blank page. Back to the menu.

    Dead end
  3. 03
    Tap “Resources”

    Staff bios, not resources.

    Wrong page
  4. 04
    Check Saturday hours

    9–2 in the hours block; 7:30–3 in the footer.

    Two answers
  5. 05
    Open Contact

    Address, office line, fax, map. No form, no email.

    Dead end
  6. 06
    Tap the phone number

    The Contact Info link has an extra digit.

    Broken link

The proposed path

  1. 01
    Land on a color-first home

    Services, the real store, today’s hours, one clear next step.

  2. 02
    Choose a lane

    Color match, contractor delivery or Graco service.

  3. 03
    Take the step

    Bring a sample, call the counter or get directions.

Three steps.No dead end, no split answer, no broken dial.

05 / The flagship

A front door built around color.

A working concept, not a screenshot: service tabs, a color desk, a paint estimator, posted store hours and a phone that works. Illustrative palette and UI; the build connects to the counter’s actual systems.

cascadepaint.com CONCEPT
Call
Open now · until 5:00Mon–Fri 7–5 · Sat 9–2

Every color.
The right advice.

Family-owned in Redding for three generations. Bring a wet or dry sample — color matching is free.

Directions
Color matchfree, wet or dry Contractorjob-site delivery EquipmentGraco service
The Dunn-Edwards color wall inside Cascade Paint & Supply
The wall at 1220 California Street.Illustrative concept
Cascade Paint
Open now · until 5:00

Every color.
The right advice.

Free color matching, wet or dry.

Call (530) 241-5444
Mon–Fri 7–5
Sat 9–2
Live concept Click the tabs · change the color · estimate gallons Illustrative palette · Saturday hours to be confirmed by the store · no live inventory or booking

06 / The system

Six moves.
One counter, extended.

Brandcore builds the parts that make the store’s existing expertise findable, usable and repeatable online. The counter stays the hero; the website stops hiding it.

01

A color-first website

A front door organized around matching, brands and real answers — not a template with a logo.

SitemapPage templatesResponsive build
Every page has a next step.
02

Service architecture

Six plain-language lanes: color match, paint and coatings, contractor desk, equipment, industrial, delivery.

Six lanesPage CTAsContact paths
A visitor knows which door to open.
03

Local search foundation

Accurate name, address, hours, service categories and Redding-area pages, built to agree with each other.

Google profileLocal schemaRedding pages
One consistent answer.
04

Contractor portal

A delivery request path, equipment service intake and a direct line to the counter.

Delivery requestEquipment intakeCounter line
Crews get unstuck faster.
05

Content library

Finish guides, surface prep, VOC answers and project checklists, written with your approval.

Finish guidesPrep checklistsVOC answers
Expertise that works after hours.
06

Review + growth rhythm

A simple review request flow and a monthly look at what customers search for.

Review flowMonthly reportSearch review
A habit, not a launch.
What does not change

The family name, the counter, the relationships, the brands you carry. We are not replacing the store. We are making the front door match it.

07 / Proof

We've built this before.
Here is the before.

United Facilities Group (UFG Works), a Northern California facilities company. A Brandcore rebuild: the same business, a clearer first impression.

  • 01Keep the real name and the real people.
  • 02Put the service decision above the fold.
  • 03Give every page one next step.

Brandcore client work · United Facilities Group · No invented metrics, no borrowed testimonial.

United Facilities Group website before the Brandcore rebuild: dense text and buried services United Facilities Group website after the Brandcore rebuild: clear services and a single request path
Before
After

Before · dense paragraphs, buried servicesAfter · clear services, one next step

08 / Roadmap

Three days to a plan.
Seven to a build.
Sixty to a rhythm.

The sequence is deliberate: settle the facts, build the front door, then earn the habit. Launch day is the Monday after written approval and DNS access.

Days 1–3

Foundation

  • Confirm services, hours and the 13-brand list
  • Inventory real photos and permissions
  • Map six service lanes and page templates
  • Set analytics and inquiry events
Owner Brandcore + Cascade
Cascade supplies Brand files, hours, service list, access
Days 4–10

Build

  • Design the color-first system
  • Build home, services, products, staff, contact
  • Wire the color desk and contractor path
  • Mobile, accessibility and QA
Owner Brandcore
Cascade supplies One consolidated feedback pass by day 7
Days 11–60

Launch + rhythm

  • Launch day: Monday after approval
  • Local search and hours cleanup
  • Review request flow
  • Monthly content and one report
Owner Brandcore
Cascade supplies A 30-minute monthly review
Launch dayMonday after written approval and DNS access.
What we need from CascadeBrand files · confirmed hours · service list · photo permissions · DNS access.
Not includedAd spend · third-party software fees · new product photography beyond supplied assets.

Launch is a day. The rhythm is the point.

Calls from the site Direction requests Service-page depth Review-flow starts

09 / Engagement

Three ways to deploy.
One recommended.

No prices are printed here because scope decides the fee. Every option starts with the same 20-minute scope call and a fixed-fee quote in writing.

Front doorThe website, rebuilt.
  • 6 core pages + service detail
  • Color desk and contractor path
  • Mobile, accessibility, analytics
  • Inquiry events + launch QA
  • Content population
  • Handover + training
Best for A clean first move.
Recommended
Counter + searchThe front door, plus the way people find it.
  • Everything in Front Door
  • Local search + hours cleanup
  • Google Business Profile cleanup
  • Review request flow
  • 60 days of content
  • Monthly search report
Best for A serious local search push.
Growth partnerA monthly operating rhythm.
  • Everything in Counter + Search
  • Monthly content and reporting
  • Seasonal campaign support
  • Quarterly strategy review
  • Priority content queue
  • Priority support
Best for A store that wants a partner, not a project.
Our recommendationCounter + Search

The front door plus the search and review rhythm that makes it findable.

The commercialFixed-fee quote after a 20-minute scope call.

No ad spend · no third-party software fees · no invented pricing.

10 / Let’s talk

Let’s put the counter online.
Start with 20 minutes.

Karina Carillo, Client Success and Outreach at Brandcore.io
Your Brandcore partner

Karina Carillo

Client Success & Outreach

I’d rather show you a working color desk than describe one. Pick a Pacific time and I’ll walk you through the concept, the scope and the first 60 days. No pressure, no contract on the call.

karina@brandcore.io Direct · (669) 310-0800 Office · (669) 281-0188

Brandcore.io · San Francisco Bay Area Sales Solutions

What we’ll cover
  • The color desk, live
  • The contractor and equipment paths
  • A fixed-fee scope for the first 60 days

The 20-minute call

Choose a 20-minute window Pacific Time

Illustrative availability · confirmed by reply

Prepared email draftUnsent
To
karina@brandcore.io
Subject
Cascade Paint & Supply — 20-minute walkthrough
When
Choose a date and time
Scope
Counter + Search

This opens a draft in your email app. Nothing is sent or booked until you send it.

Prefer the phone? (669) 310-0800 · Office (669) 281-0188

The store Cascade Paint & Supply

1220 California Street
Redding, CA 96001
(530) 241-5444
Directions

Mon–Fri 7am–5pm
Saturday: confirm with the store

01Scope call

20 minutes. Walk the concept; confirm the smallest useful scope.

02Fixed-fee proposal

Written scope, timeline and fee. No open-ended retainer.

03Build

Kickoff, content, build, QA, launch day.

Three generations of color deserve a front door that opens.