Partner Web & Growth Proposal

California Electric Supply Santa Barbara & Goleta · Est. 1957 233 S. Milpas St & 6464 Hollister Ave cessb.com

Prepared for Dan Byers & the CES team

Since 1957 on South Milpas. Your digital counter, built for the South Coast.

Bring your Santa Barbara counter, Goleta warehouse and Connected Home Experience Center together online. Give contractors and homeowners a clear path to Text-2-Order, project quotations and your CED shopping portal—with the local expertise you’ve built since 1957.

(805) 962-9114
Text-2-Order: (805) 307-7602
233 S. Milpas St & Goleta
Est. 1957 · $1M+ Local Inventory

Prepared by Amy Alfaro · Brandcore for California Electric Supplyamy@brandcore.io · Direct (669) 310-0200 · Office (669) 281-0188 Press Next or scroll 01 / 10

02 / 10 · The Foundation

Serving Santa Barbara Since 1957

$1M+ in local stock. Twice-daily delivery. 400+ combined years of team experience.

Backed by the nationwide buying power of Consolidated Electrical Distributors (CED) with local Santa Barbara leadership under Dan Byers, CES serves electrical contractors, commercial builders, and homeowners across two South Coast locations.

01

Santa Barbara Counter & Goleta Warehouse ($1M+ Stock)

Over $1M in local inventory across 233 S. Milpas St and 6464 Hollister Ave, Ste 9 ($250k of it in Goleta), with twice-daily local deliveries to jobsites and shops.

02

Quotes & Project Management

Residential and commercial quotations from an in-house team, led by Matt Mannerberg and Jack Dally, with project management for larger jobs.

03

750 sq ft Connected Home Experience Center

A Goleta showroom covering connected lighting, sound, comfort and safety.

03 / 10 · The Audit

cessb.com · live homepage Live audit

Live pageCaptured from cessb.com on October 29, 2026 · annotated, not retouched

What already works

The 1957 story, the $1M+ local inventory claim and the real counter team are credible. We keep them and fix the handoff.

Live-site audit · Santa Barbara & Goleta

The trust is real. The handoff is not.

A contractor on Milpas or a homeowner in Goleta should not have to hunt for the counter, the quote desk or the showroom. The live homepage makes them work for it.

01

Broken emblem, legacy asset host

The live navigation shows a broken logo (the alt text “CESSB” appears in its place), and the page still carries image URLs from a legacy staging host. The first impression is a missing mark.
02

Ordering is a small utility line

Text-2-Order sits in the top strip while the CED Client Shopping Portal is a plain nav link. Neither is the primary action a crew needs on a phone.
03

Goleta is not in the first view

In the captured homepage, the 6464 Hollister Ave warehouse and the 750 sq ft Connected Home Experience Center are not visible above the fold. The first screen reads like one counter, not two South Coast destinations.

04 / 10 · The Customer Journey

04 / The Customer Journey · Built for Contractors & Homeowners

Order, quote and visit, made effortless.

Whether an electrician is texting an order from a jobsite, an estimator is pricing a project, or a homeowner is choosing fixtures, the website points every visitor to the right counter in seconds.

01 Order · Text-2-Order & Counter

Text-2-Order · (805) 307-7602 Counter · (805) 962-9114 CED Client Portal · cessb.portalced.com

Instant Counter & Text-2-Order

Put Text-2-Order, the counter line and the CED portal up front so crews can order in one tap.

What we buildOne-tap Text-2-Order (805) 307-7602 & cessb.portalced.com

02 Quote · Commercial & Residential

Project name Add plans, schedules or a bid package Send to quotations@cessb.com

Commercial Quotations & Submittals

Give contractors a clear route to quotations@cessb.com for pricing, with room for fixture schedules, specs and bid packages.

What we buildA simple quote request form & clear product information

03 Experience · Two Locations & Smart Home

Santa Barbara Counter233 S. Milpas St Goleta Connected Home Center6464 Hollister Ave, Ste 9 Mon–Fri 7:00 AM – 4:00 PM

Two Locations & Connected Home Center

Guide visitors to both addresses, including the 750 sq ft Connected Home Experience Center for live lighting, sound and comfort demos.

What we buildBoth addresses plus the Connected Home showroom

05 / 10 · Your New Website

Connected Home Experience Center showroom in Goleta

Now viewing · Connected Home

One tap to the Goleta showroom: the 750 sq ft Connected Home Experience Center gets its own hero, its category list and a visit path with the address on the same screen.

233 S. Milpas St & 6464 Hollister Ave, Ste 9 Text-2-Order (805) 307-7602 · (805) 962-9114

05 / Your New Website · Built for South Coast Contractors

A Custom Digital Counter Built for California Electric Supply.

Designed for Dan Byers and the CES team: your official emblem up front, both Santa Barbara and Goleta locations, and a clear path to order or quote from any phone.

01

One-Tap Text-2-Order & Portal Access

Big buttons for Text-2-Order (805) 307-7602, the main counter (805) 962-9114 and your CED client portal (cessb.portalced.com) for fast jobsite reorders.

02

Project Quote Requests

A simple request path to Matt Mannerberg and Jack Dally (quotations@cessb.com) so estimators can send fixture schedules, specifications and bid packages.

03

Connected Home Showroom

Spotlights your 750 sq ft Goleta Connected Home Experience Center, with clear product categories and manufacturer information approved by your team.

06 / 10 · Brandcore Services

06 / Brandcore Services · What we build

Six services. One working counter online.

Brandcore builds websites and growth systems for established local businesses. For California Electric Supply, each service below is scoped with your team at kickoff, not sold as a template.

Website

Website & ordering path

One homepage that routes contractors and homeowners to Text-2-Order, the counter, the quote desk and both locations.

Quotes

Quote & submittal intake

A clear request path to quotations@cessb.com, with room for fixture schedules, specs and bid packages.

Local search

Local search & listings

Google Business Profile and local listing updates for the Santa Barbara counter and the Goleta warehouse.

Content

Product & project content

Team-approved product categories and project services, written so your staff can keep them current.

Reviews

Reviews & referrals

A simple review-request path for completed jobs and counter visits, set up with your team.

Partner

Growth partner

One accountable contact, a shared plan and a review cadence agreed at kickoff.

07 / 10 · Craft in Practice

07 / Craft in Practice · A Brandcore Rebuild

How we elevate established California trade leaders.

For United Facilities Group (ufgworks.com), Brandcore transformed a legacy web presence into a commanding commercial flagship. We bring the same approach to California Electric Supply on South Milpas and Hollister Avenue.

United Facilities Group website before the Brandcore rebuild — DragBefore: legacy layout with core capabilities buried in dense text. After: commercial hierarchy with quote and call paths. Top of page shown.

United Facilities Group website after the Brandcore rebuild — DragBefore: legacy layout with core capabilities buried in dense text. After: commercial hierarchy with quote and call paths. Top of page shown.

What this means for California Electric Supply (cessb.com)

The concept puts $1M+ local inventory, twice-daily delivery and 400+ combined years of staff experience up front—with 1-tap Text-2-Order at (805) 307-7602 and a direct quotation path.

$1M+ Local StockSanta Barbara & Goleta
Twice-Daily DeliveryJobsite & Shop Runs
400+ Combined YearsStaff experience · Est. 1957

08 / 10 · Your Launch Roadmap

08 / Your Launch Roadmap · Proposed Timeline

3-Day Strategy. 7-Day Custom Build. 60-Day Local Growth.

A proposed rollout built around your 7:00 AM – 4:00 PM counter schedule. Dan Byers, Matt Mannerberg, Jack Dally, and your Santa Barbara and Goleta teams stay focused on counter sales and jobsite deliveries; Amy Alfaro guides the rollout, with scope and content agreed at kickoff.

01 Days 1–3 · Phase 01

Strategy & Counter Alignment

A focused kickoff with Amy and Dan to align counter ordering, Text-2-Order and commercial quotes across both South Coast locations.

1-on-1 strategy session with Amy & Dan
Both locations and hours confirmed
Quote workflow with Matt & Jack

02 Days 4–10 · Phase 02

Custom Build & Launch

We build and launch cessb.com around both locations, your project services and the CED client portal.

1-tap Text-2-Order & main counter
Quote requests & CED portal links
750 sq ft Goleta Connected Home showcase

03 Days 11–70 · Phase 03

60-Day Local Growth

We strengthen local visibility across Santa Barbara and Goleta so contractors and homeowners find both counters.

Google Business Profile updates
Review requests & local listings
Ongoing updates & direct access to Amy

09 / 10 · Engagement

09 / Engagement · Three ways to launch

Start where your team is. Grow at your pace.

Each level is scoped on a 20-minute call with Amy Alfaro. Pricing is a fixed-fee quote after that call, so no dollar figure appears in this proposal.

01 Level 1 · Launch

Website & ordering path

The homepage, Text-2-Order and portal launchpad, quote request route and both locations, built on your team's content.

Homepage built on your content
Text-2-Order & counter one tap away
Quote request path, both locations

02 Level 2 · Recommended

Growth: launch plus local search

Everything in Launch, plus the local visibility work that helps contractors and homeowners find both counters.

Everything in Launch
Google Business Profile for both locations
Review requests and monthly content updates

03 Level 3 · Partner

Partner: a standing plan

Growth plus a standing plan for the Connected Home Center, the quote desk and the product content your team keeps current.

Everything in Growth
Quarterly planning with Dan Byers and team
Connected Home and product content program

10 / 10 · Let’s Talk

Direct partner access · Prepared by Amy Alfaro · Brandcore

Let’s make South Milpas & Hollister Ave shine on every screen.

We crafted this custom concept for Dan Byers and the California Electric Supply team. Amy Alfaro proposes to stay involved from strategy kickoff through launch, so your crew never has to chase a vendor.

Your dedicated Brandcore partner

Amy Alfaro

Lead Sales & Strategy · Brandcore

Your local expertise deserves a clear online welcome. This proposal brings Text-2-Order, commercial quotations and both South Coast locations together, so customers can reach the right team with confidence.

amy@brandcore.io Direct (669) 310-0200 Office (669) 281-0188

Brandcore.io · San Francisco Bay Area Sales Solutions

Pick a time · Ready when you are, Dan & team

Let’s talk.

Thursday at 1 PM or Friday at 2 PM Pacific, or pick any weekday time that fits your counter schedule.

Preferred date (Pacific)

Preferred time (Pacific)

Open an unsent email draft

Contact Amy Alfaro: amy@brandcore.io | Direct: (669) 310-0200 | Office: (669) 281-0188

All times are Pacific. Choosing a time prepares an email to Amy; nothing is booked until confirmed.

Since 1957 on South Milpas. Your digital counter, built for the South Coast.

$1M+ in local stock. Twice-daily delivery. 400+ combined years of team experience.

Santa Barbara Counter & Goleta Warehouse ($1M+ Stock)

Quotes & Project Management

750 sq ft Connected Home Experience Center

The trust is real. The handoff is not.

Broken emblem, legacy asset host

Ordering is a small utility line

Goleta is not in the first view

Order, quote and visit, made effortless.

Instant Counter & Text-2-Order

Commercial Quotations & Submittals

Two Locations & Connected Home Center

A Custom Digital Counter Built for California Electric Supply.

One-Tap Text-2-Order & Portal Access

Project Quote Requests

Connected Home Showroom

Six services. One working counter online.

Website & ordering path

Quote & submittal intake

Local search & listings

Product & project content

Reviews & referrals

Growth partner

How we elevate established California trade leaders.

3-Day Strategy. 7-Day Custom Build. 60-Day Local Growth.

Strategy & Counter Alignment

Custom Build & Launch

60-Day Local Growth

Start where your team is. Grow at your pace.

Website & ordering path

Growth: launch plus local search

Partner: a standing plan

Let’s make South Milpas & Hollister Ave shine on every screen.

Let’s talk.