× CALIBODSBODY SCULPTING
The Standard
01/ 09
Prepared by Karina Carillo · Brandcore
PRIVATE PROPOSAL · 2026
Brandcore.io × CALIBODS BODY SCULPTING
WEBSITE + GROWTH PROPOSAL LONG BEACH, CALIFORNIA

Sculpting
confidence. Inspiring the next generation.

CaliBods pairs non-invasive body contouring with an NMSA-accredited, two-day hands-on academy in Long Beach. This proposal gives each audience its own clear path — and gives the brand one front door worthy of ten years of craft.

Site audit · Flagship concept · 10-day launch
  • 4089 Long Beach Blvd · Long Beach
  • (657) 423-6688
  • NMSA Accredited Academy
  • $299 pre-register · $899 tuition
THE MARK, IN THREE DIMENSIONSCALIBODS · EST. 2016
Karina Carillo Prepared by Karina Carillo · Brandcore for CaliBods
NEXT TO ADVANCE
33.77° N · LONG BEACH
01 / SITE AUDIT CALIBODS.COM REVIEWED 10.31.26

The work is credible.
The front door makes people work for it.

We read calibods.com as a treatment client, then as a future student. Both find the same warm studio story — then have to assemble the next step themselves.

05observable issues
in one pass
calibods.com LIVE SITE
Live calibods.com homepage with a small logo, navigation, a magenta CaliBods name block over a treatment photo, and a single Get Certified button 01 02
LIVE CAPTURE · 1440 PX 29 Oct 2026 · re-checked 31 Oct 2026
01 · One first action. The first hero frame offers “Get Certified.”
02 · The studio story is below the fold. Treatments and prices come later.
  1. 01

    The hero asks for one audience only.

    CRITICAL

    The first hero frame offers one action: “Get Certified.” “Book Treatment” appears only in a later hero message, so a treatment client’s first screen speaks to students.

    SOURCE · HOMEPAGE HERO
  2. 02

    The course page has no class dates.

    HIGH

    Four course cards end at “Learn More.” The only date instruction is “visit our book now page” — one more hop.

    SOURCE · /COURSES
  3. 03

    The offer is split across three pages.

    HIGH

    $299 pre-registration and $899 tuition sit on the homepage; treatment prices and Sezzle live on separate pages.

    SOURCE · 3 PAGES
  4. 04

    The proof sits below the pitch.

    MEDIUM

    “The leader” and “the most trusted” sit above the NMSA accreditation and the 2016 founder story that earn them.

    SOURCE · HOMEPAGE
  5. 05

    The footer still says 2023.

    MEDIUM

    The copyright is three years behind on the live pages — a quiet trust leak for a school selling a current curriculum.

    SOURCE · FOOTER
Source: calibods.com · 29–31 Oct 2026 · page-level observations only. 02 / 09
02 / THE FOUNDATION LONG BEACH EST. 2016

Ten years of hands-on craft.
One accredited path.

Founded in 2016 by Venessa Juarez Hotaling — Certified Massage Therapist, lead instructor and creator of a trademarked curriculum — CaliBods is both a Long Beach treatment studio and an NMSA-accredited training academy.

01

A two-day, hands-on academy.

Day 1 covers modality science, body mapping, protocols and consultation. Day 2 is live-model practice. Students keep lifetime enrollment and business coaching.

02

A clear, non-invasive treatment menu.

RF skin tightening, ultrasound cavitation, Colombian wood therapy, vacuum therapy and the signature Sculpt, Drain & Flush service.

03

Cali-Peach retail and payment options.

The studio’s own oils, gels and sculpting essentials, with Sezzle four-part installments and direct payment plans for courses and treatments.

A CaliBods academy graduate holding her certificate beside her instructor beneath a neon sign reading The World Is Yours ACADEMY GRADUATE · SOURCE PHOTO
LONG BEACH STUDIO & ACADEMYEST. 2016
CaliBods Body SculptingNon-invasive contouring studio & certification academy
Studio
4089 Long Beach Blvd
Long Beach, CA 90807
Direct
(657) 423-6688
info@calibods.com
Hours
Mon–Fri 9 AM–5 PM
Sat 10 AM–1 PM
Accreditation
NMSA Accredited
Venessa Juarez Hotaling, CMT
Accreditation, curriculum and studio details as published by CaliBods · no independent credential audit implied. 03 / 09
03 / THE FLAGSHIP CONCEPT 01 CALIBODS.COM

One front door.
Two unmistakable paths.

A working HTML/CSS concept — not a screenshot. Switch the tabs, open a date, and see how a treatment client and a future student each get an answer without leaving the page.

INTERACTIVE CONCEPT — CLICK THE TABS · EXPAND TO READ
01
Studio and school, both visible.

A split hero with “Book a treatment” and “Explore the academy,” and the phone number always in reach.

02
A calendar that shows the next step.

Illustrative studio and academy dates open a selected-date detail panel instead of sending people to another “Book Now” page.

03
Proof where the decision happens.

NMSA accreditation, the two-day structure, $299 pre-registration, $899 tuition and Sezzle sit beside the enrollment action.

STUDIO BOOKINGACADEMY ENROLLMENTCALI-PEACHMOBILE FIRST
CONCEPT DETAILReadable at every size.
Two paths, one front door.

A treatment client sees “Book a treatment” and the studio phone number. A future student sees “Explore the academy,” the two-day structure and tuition — without hunting through the site.

  • Next studio and academy dates, in one calendar
  • NMSA accreditation and founder proof on the page
  • Illustrative dates; the real build connects to booking

The desktop concept is interactive; this readable card mirrors it on tablet and phone. Dates shown in the concept are illustrative.

calibods.com
CALIBODSLONG BEACH · EST. 2016
HomeTreatmentsAcademyCali-Peach
(657) 423-6688
A CaliBods practitioner performing a non-invasive treatment in the Long Beach studio
NON-INVASIVE BODY SCULPTING · LONG BEACH FEEL CONFIDENT.
BUILD YOUR CRAFT.

Treatments for the body you live in. A two-day academy for the career you want next.

BOOK A TREATMENTEXPLORE THE ACADEMY
NEXT UPILLUSTRATIVE
13NOV
2026
Academy · Day 1Classroom + body mappingAsk about this date
ON THE CALENDARTREATMENTS + ACADEMYOPEN CALENDAR
13NOVAcademy · Day 1Classroom · mapping · protocolsACADEMYASK ABOUT IT
14NOVAcademy · Day 2Live-model practice · all dayACADEMYASK ABOUT IT
18NOVStudio consultationsRF · cavitation · wood therapySTUDIOREQUEST
20NOVSculpt, Drain & FlushSignature studio sessionSTUDIOREQUEST
NMSA ACCREDITEDEST. 2016$299 PRE-REGISTER · $899 TUITION(657) 423-6688
CALIBODSLONG BEACH · EST. 2016
HomeTreatmentsAcademyCali-Peach
(657) 423-6688
STUDIO · NON-INVASIVE CONTOURING Treatments that meet you where you are.

Every session starts with a consultation, then a plan built around your goals — not a package you have to guess at.

RF
RF Skin Tightening

Radiofrequency for skin that feels firmer and smoother.

UC
Ultrasound Cavitation

A non-invasive option for stubborn areas and cellulite.

WT
Colombian Wood Therapy

Hands-on contouring and lymphatic-focused bodywork.

VT
Vacuum Therapy

Suction-based bodywork for circulation and contour.

NMSA ACCREDITED TRAINING ACADEMYLONG BEACH STUDIOSEZZLE 4-PAY AVAILABLE
CALIBODSLONG BEACH · EST. 2016
HomeTreatmentsAcademyCali-Peach
(657) 423-6688
NMSA ACCREDITED · TWO-DAY TRAINING Two days. A craft you can keep.

Classroom science and body mapping on Day 1. Live-model practice on Day 2. Lifetime enrollment and business coaching after.

NMSA accreditation seal published by CaliBods
DAY 01
Science, mapping, protocol.

Modalities, body mapping, client positioning, consultations and machine specifications.

  • Modalities & machines
  • Body mapping
  • Consultation & positioning
CLASSROOM · BODY MAPPING
DAY 02
Hands on live models.

Real-life application and all-day practice, with lifetime access to business coaching.

  • Live-model application
  • Hands-on practice
  • Business coaching
LIVE MODELS · ALL DAY
LIFETIMEEnrollment & coaching
ACCREDITEDNMSA provider
PAYMENTSezzle 4-pay
PRE-REGISTER$299·FULL TUITION$899
Sezzle 4-pay availableSplit payments over four installments. Direct plans discussed individually.
ASK ABOUT THE NEXT CLASS
CALIBODSLONG BEACH · EST. 2016
HomeTreatmentsAcademyCalendar
(657) 423-6688
NOVEMBER · 2026What’s next at CaliBods.ILLUSTRATIVE DATES FOR THIS CONCEPT
ALLSTUDIOACADEMY
SUNMONTUEWEDTHUFRISAT
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13Academy
14Academy
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18Studio
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20Studio
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Design concept for calibods.com. Original CaliBods photography and source-backed facts. Dates are illustrative. 04 / 09
04 / THE SYSTEM BRANDCORE.IO ONE PARTNER

Not just a website.
A client-and-student system.

Your site is the front door. Brandcore builds the rest: the two-path architecture, the local search presence, the proof, and the monthly rhythm that keeps dates and offers current.

01

Flagship Website

A fast custom site that looks like the studio and the academy you actually are — not a template with a logo dropped in.

CREDIBILITY IN THREE SECONDS
02

Two-Path Architecture

Treatment and academy journeys, each with one obvious next action — and a calendar that does not hide the date.

ONE OBVIOUS NEXT ACTION
03

Long Beach Search

Google Business Profile, treatment and academy pages, local schema and directions for the 90807 studio.

FOUND BY THE RIGHT SEARCH
04

Content Library

Treatment explanations, academy prerequisites, payment-plan answers and aftercare FAQs — written for real questions.

ANSWERS BEFORE THE CALL
05

Reviews & Proof

Honest review invitations and real student outcomes, placed where a prospective client or student is deciding.

PROOF WHERE IT IS NEEDED
06

Growth Partner

Monthly date, price and content updates with one direct line to Karina. Nothing goes stale.

A SITE THAT STAYS CURRENT
BUILT ON brandcore.io Strategy · Design · Build · Local growth · One accountable partner NO TEMPLATES. NO HANDOFFS. 05 / 09
05 / THE PROOF CASE STUDY UFGWORKS.COM

We’ve done this before.
Here’s the proof.

United Facilities Group came to Brandcore with a dense legacy front door and a buried quote path. We rebuilt it around clear service hierarchy and one visible next step. Drag the handle.

UNITED FACILITIES GROUP
  • Dense service copy a clear, commanding hierarchy
  • Buried contact path a visible “Request a quote” action
  • Desktop-era layout a clearer, more current front door

An existing supplied Brandcore work example. No performance metric is claimed, and it is not a CaliBods result.

ufgworks.comSUPPLIED WORK
United Facilities Group website before the Brandcore rebuild
United Facilities Group website after the Brandcore rebuild
BEFORE AFTER
BEFORE Dated layout, buried action AFTER Clear hierarchy, visible quote path
Case study: United Facilities Group · ufgworks.com · supplied Brandcore work example. 06 / 09
06 / THE ROADMAP DAY 0 DAY 70

Three days of strategy.
Seven days of build.
One front door that stays current.

Your team stays in the studio and the classroom. We handle the structure, the copy, the design, the build, the QA and the launch.

01DAYS 1–3

Align

A focused kickoff with Karina. We leave with the two paths, the content plan and the launch date.

  • USTwo-path architecture and page map
  • USCopy outline and photo direction
  • USLocal search plan
  • YOUCurrent class dates and treatment pricing to confirm
  • YOUOne approval on direction
OUTPUT · APPROVED BLUEPRINT
02DAYS 4–10

Build

Design, copy, build and QA. The two-path site and the calendar concept go live on Day 10.

  • USCustom responsive design and build
  • USTreatments, Academy, Cali-Peach and Calendar
  • USBooking, inquiry and call actions
  • USSEO foundation and analytics
  • YOUFinal review and launch approval
OUTPUT · LIVE FLAGSHIP
03DAYS 11–70

Grow

The site starts working. We keep the calendar, prices and proof current and build local visibility.

  • USGoogle Business Profile and Long Beach pages
  • USHonest review invitations
  • USMonthly date and content updates
  • USMonthly report and direct line to Karina
  • YOU15-minute monthly check-in
OUTPUT · COMPOUNDING PRESENCE
TARGET LAUNCHDAY 10
YOUR TIME REQUIRED2 APPROVALS
YOUR PARTNERKARINA CARILLO
No handoffs. No account maze.
Proposed timeline, subject to content readiness and approvals. No launch date is promised before scope is agreed. 07 / 09
07 / THE ENGAGEMENT THREE WAYS TO DEPLOY

Pick the level.
We’ll build the rest.

Every engagement starts with the same foundation: a custom flagship, two-path architecture and a calendar that turns interest into a next step. Choose how far to take the growth.

LEVEL 01A

The Flagship

For replacing the current site with a front door that finally gives both audiences a path.

  • Custom CaliBods website
  • Studio and Academy architecture
  • Treatments, Cali-Peach and Academy pages
  • Calendar concept and booking actions
  • Mobile-first build and SEO foundation
  • Launch target: 10 business days
ONE-TIME BUILDFIXED-FEE QUOTE
RECOMMENDED FOR CALIBODS
LEVEL 02B

The Standard

For owning the Long Beach search and keeping dates, prices and proof current without lifting a finger.

  • Everything in The Flagship
  • Google Business Profile management
  • Long Beach treatment and academy pages
  • Honest review invitations
  • Monthly calendar and content updates
  • Monthly report and direct line to Karina
BUILD + MONTHLY PARTNERFIXED-FEE QUOTE
LEVEL 03C

The Partner

For a studio and academy ready to grow beyond word of mouth and fill both calendars.

  • Everything in The Standard
  • Treatment and academy campaign pages
  • Email and follow-up support
  • Quarterly campaign planning
  • Photo and content days
  • Quarterly strategy review
FULL GROWTH PARTNERFIXED-FEE QUOTE
One scope call. One fixed quote. You approve every date and price before it publishes. One direct line to Karina.
Investment is scoped after a 20-minute walkthrough. All work quoted as a fixed fee; no price is claimed on this page. 08 / 09
08 / LET’S TALK LONG BEACH CALIFORNIA

Let’s make the next search
end at your door.

Twenty minutes. We’ll walk through the audit, the concept and the launch plan — then you decide if it’s worth building.

Karina Carillo, Brandcore Client Success and Outreach
YOUR DIRECT PARTNER Karina Carillo Client Success & Outreach · Brandcore

I prepared this proposal after my October 28 outreach. I’d be glad to walk you through the two-path concept in 15 minutes.

karina@brandcore.io Direct (669) 310-0800 Office (669) 281-0188
4089 Long Beach Blvd · Long Beach, CA 90807 (657) 423-6688
PICK A TIMEOPEN

Let’s talk.

Thursday at 1 PM or Friday at 2 PM Pacific — or pick any weekday that fits.

OPEN AN UNSENT EMAIL DRAFT

All times Pacific. Choosing a time prepares an email to Karina. Nothing is booked until confirmed.

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