Labor Day is still on the homepage
“Closed on Monday September 7th for Labor Day” is still live on October 30. The first content message a visitor sees is almost two months old.
Source · homePrivate proposal · Sunol, California
Worth the drive.
Worth the click.
Calaveras Nursery is the family-owned destination the Bay Area has driven to since the early 1970s. This is a plan to make the website feel like the yard: generous, useful, and worth the trip.
- Family ownedSince the early 1970s
- Visit1000 Calaveras Rd, Sunol
- Call(925) 862-2286
- HoursOpen seven days
Prepared byAmy Alfaro · Lead Sales & Strategy, Brandcore
Calaveras Nursery, Inc. · Quality Plant Growers & Brokers · Open to the Public
FAMILY OWNED & OPERATED · SUNOL VALLEY
QUALITY PLANT GROWERS & BROKERS
QUALITY PLANT GROWERS & BROKERS
Next The audit
02 / Site audit · observed 30 Oct 2026
The yard is ready.
The website is still a brochure.
The current site is honest, photo-rich and full of real yard knowledge. But it behaves like a printed flyer: static, image-heavy, and hard to act on from a phone. These are the six things a buyer hits first.
calaverasnursery.com
Live · 30 Oct 2026
No tap-to-call on any desktop page
0 tel: links across the five public pages. The number is plain text, even on the page that says calling is fastest.
Eight discount tiers in one image
The volume schedule is a 714 × 796 graphic. None of it is selectable, searchable or readable at a glance on a phone.
Source · home / volume discountsThe 300-foot warning is buried
“We are not the first nursery you see” appears only on Contact, below the form. Northbound drivers meet the wrong gate first.
Source · /contact-usFive categories. Zero named plants.
Plant Selection is five photo sliders. Availability is a phone call, with no starting point for a planting list.
Source · /bonsai-material.htmlZero H1s. Six images without alt text.
Across five pages there is no h1, no alt text on six images, and Our Story is titled “Calaveras Nursery in Sunol, Ca : Other.”
Screenshots and counts captured from the public site on 30 Oct 2026. No access to the nursery’s analytics, inventory, booking or contact systems was used.
03 / The gap
It is 11:47 PM.
The gate opens at 8.
A homeowner has a planting crew coming in the morning. She searches on her phone, lands on the site, sees a closure notice from September, pinch-zooms a discount table, and hunts for a number that is not a link. The nursery is a drive away and the phone is already in her hand. The site gives her nothing to tap.
Current path · 6 steps
- 1 Search on a phone
- 2 Land on a brochure
- 3 Pinch-zoom the price image
- 4 Hunt for the phone number
- 5 Copy it by hand
- 6 Call — if she is still there
Proposed path · 3 steps
- 1 Search on a phone
- 2 See the yard, hours and arrival note
- 3 Tap Call, Directions or Ask the yard
0tap-to-call links on the desktop site
8discount tiers inside one image
300feet past the first nursery entrance
The gap is not the nursery. It is the last three taps.
Illustrative customer moment, not a customer quote. Observed site facts from calaverasnursery.com, 30 Oct 2026.
04 / The flagship · live concept
A front door that works
like the yard.
One place for the five things a nursery visitor needs: what you grow, what it costs at volume, when you’re open, how to call, and how to find the second gate. Real photos and real terms — no invented inventory.
calaverasnursery.com · concept
Working concept
Plants · Trade · Visit
Open to the public · seven days
The nursery the Valley drives to.
Five decades of landscape plants in Sunol. Bring your list — or just bring your curiosity.
Mon–Fri8 AM – 3 PM
Sat–Sun9 AM – 4 PM
Find us1000 Calaveras Rd
TradeVolume pricing
In the yard
Landscape shrubsFruit treesShade treesSucculentsPerennials
Plant selection
Find your next planting.
Five categories, photographed in the yard. Availability moves with the season.
Photographed in the yard
Landscape shrubs
A changing mix of shrubs, vines and flowering color. Ask the yard what is looking good this week.
Call for current availability Not a live stock list. The nursery confirms what is ready.01Browse a category
02Call for availability
03Drive out and choose
Bring your list.The yard will help you find the right plant.Call (925) 862-2286
Trade desk
Volume pricing, in plain text.
The published schedule, rebuilt as a table a crew can read on a phone.
| Container | 10% off | 20% off |
|---|---|---|
| 1 gallon | 25–49 plants | 50+ plants |
| 5 gallon | 15–29 plants | 30+ plants |
| 15 gallon | 5–9 plants | 10+ plants |
| 24" box | 3–5 plants | 6+ plants |
All plants must be the same container size. Previous purchases do not count toward the quantity.
01Choose a size
02Set the quantity
03Call to confirm
Planning an install?Call the yard and ask for the trade desk.Call (925) 862-2286
Plan your visit
The second nursery.
The second nursery.
300 feet further.
From the north, pass the first nursery and keep going. Our gate is on Calaveras Road, on the 680 corridor.
Open directionsMay close early during inclement weather. Call before a long drive.
Bring your plant list.Photos or measurements help the yard find the right size.
Ask for the trade desk.Landscapers, builders and cities can ask about volume pricing.
01Pass the first nursery
02Drive 300 ft further
03Turn in at our gate
Before a long drive.Call to confirm hours and weather.Call (925) 862-2286
On a phone
Open seven days
Open seven days
The nursery the Valley drives to.
Call the yard
Directions
Not the first nursery you see. Keep going 300 feet.
Mon–Fri 8–3 · Sat–Sun 9–4
Working concept · illustrative layout and states. Photography, hours and discount terms are from calaverasnursery.com; current availability must be confirmed by phone. Not the live site.
05 / The system
Not a brochure.
A working front door.
Six pieces, built around how a nursery actually sells: phone calls, a truck, and a plant list.
Website
A fast, photo-led front door. Home, plants, trade and visit — each built around one action.
Design · build · launchLiving catalog
The five categories, kept current with seasonal notes and yard photography your team can update.
Category pages · yard notesLocal search
Accurate hours, address, photos and directions on Google. No invented reviews or rankings.
Google profile · local pagesTrade desk
Volume pricing as readable text, a quote-list builder, and one-tap calling for crews.
Trade page · quote builderContent library
Reusable, correctly captioned photography from the nursery — not stock plants or fake facilities.
Photo library · copyGrowth partner
One accountable person. Amy stays your contact for changes, reporting and next season’s plan.
Monthly check-in · supportNo fake inventory. No invented reviews. No auto-posted availability. Your team confirms what is in the yard.
06 / Proof
A clearer first impression.
A simpler path to contact.
United Facilities Group came to Brandcore with a crowded, dated site. The rebuild made the first screen do one job: explain the company and make the next step obvious. Different industry, same principle.
Drag the handle, or use the arrow keys, to compare.
One message, not ten.
The first screen says what the company does and who it serves. No carousel of competing claims.
One primary action.
The next step is a quote or a call — not a scavenger hunt through the menu.
Readable on a phone.
Type, spacing and controls were rebuilt for the screen a crew actually carries.
Brandcore client work · before/after captures. No performance metrics claimed.
07 / Roadmap · proposed
Three days to align.
Seven to build.
Sixty to grow.
The clock starts when content and access are in hand. Amy owns the relationship; Brandcore owns the build; the nursery owns the truth about what is in the yard.
3 daysDays 1–3
Align
Content map & scope
- Kickoff with Amy
- Agree pages, calls to action and arrival story
- Collect logo, photos, hours and discount terms
- Choose the seasonal launch window
OutcomeOne approved site map and a complete content list.
Gate · signed site map
Owner · Amy + nursery
7 daysDays 4–10
Build & launch
Custom site, live on your domain
- Design and build the five core pages
- Wire call, directions and quote paths
- Mobile checks and launch with your team
- Set up basic analytics and a change log
OutcomeA live site with the three visitor actions checked on a phone.
Gate · domain access + approval
Owner · Brandcore + nursery approval
60 daysDays 11–70
Grow
Local presence & seasonal rhythm
- Google profile accuracy and fresh yard photos
- First seasonal yard update
- Monthly check-in with Amy
- Review the calls and questions that came in
OutcomeAccurate local presence and a repeatable seasonal rhythm.
Gate · day-70 review
Owner · Brandcore + yard team
Client supplies: logo files and approval · domain/hosting access · photo permission · current hours and discount terms · one decision-maker.
No ranking, traffic or revenue guarantees. Launch depends on access and approvals.
08 / Engagement
Three ways to put it to work.
One recommended.
No invented dollar figures. After a 20-minute scope call, we quote a fixed fee for the chosen scope.
The Front Door
The basics, done properly.
- Five core pages: Home, Plants, Trade, Visit, Contact
- Custom design with real nursery photography
- Tap-to-call, directions and hours
- Mobile build, launch checks and handover
- 30-day post-launch check-in
The Living Yard
The front door, plus a season of content.
- Everything in The Front Door
- Google profile cleanup and local pages
- Seasonal yard notes and a photo library
- Trade quote builder and 60-day support
- A shareable seasonal update page
Growth Partner
A year-round digital partner.
- Everything in The Living Yard
- Quarterly content planning and local search upkeep
- Monthly reporting and priority changes
- Quarterly photo and content plan
- One accountable contact: Amy
Scope and inclusions are confirmed in writing. No prices, rankings or results are promised on this page.
09 / Next
The gate is worth the drive.
Make the website worth the click.
A note from Amy
Amy Alfaro
Lead Sales & Strategy · BrandcoreI’d like to walk you through this concept and leave you with a clear scope, a fixed fee, and a launch date. No pressure, no jargon — just a plan for the front door your nursery deserves.
Brandcore.io · San Francisco Bay Area Sales Solutions
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