PRIVATE PROPOSAL · OCEANO, CALIFORNIA
The Standard 01/ 09
BRANDCORE.IO × CRC AUTO BODY2026

Good repairs deserve a better first impression.

A website and local presence built around the work CRC already does well: collision and frame repair, insurance guidance, and a clean handoff from first search to finished car.

  • Family-ownedOceano · Five Cities
  • Collision & frame7 services · 1 shop
  • 5.0 · 65 reviewsGoogle widget · live site
Karina Carillo PREPARED BYKarina CarilloBrandcore.io · Client Success & Outreach
MOVE POINTER TO ORBIT
02 / THE AUDIT

The shop is ready. The website is not keeping up.

Five observations from the live site — plus the proof it already has. Captured 30 October 2026. None of them are about the quality of the repair.

LIVE HOME · 1440 CRC Auto Body live homepage at 1440 pixels: logo lockup overlaps the AUTO BODY wordmark and the hero is mostly empty black space
LIVE HOME · 390 CRC Auto Body live homepage at 390 pixels: the wordmark and call to action are clipped by the screen edges
Captured from crcbodyshop.com, 30 October 2026. The 390px capture shows real horizontal overflow.
01FIX FIRST

The address disagrees with itself.

The page title says Ste 7. The footer, locations page and body copy say Ste 2. A driver gets two answers.

SOURCE · TITLE vs. FOOTER · LOCATIONS
02FIX FIRST

A 330-word front door.

The homepage welcome is one unbroken paragraph. Services, hours and the estimate path sit below it.

SOURCE · HOME · WELCOME COPY
03QUICK WIN

The best proof is buried.

The insurance page runs 577 words with no page-level H1 — and contains 11 carriers, State Farm DRP, CCC ONE, PPG Envirobase and ADAS calibration.

SOURCE · /INSURANCE-ASSISTANCE
04WATCH

Two brands on one locations page.

Of three listed locations, two are Custom Craft Auto Body with different phones and domains. Which shop is CRC?

SOURCE · /LOCATIONS
05FIX FIRST

The phone experience breaks.

At 390px the wordmark runs off-screen, both CTAs clip and the nav cuts off. 129 requests, 1.1 MB.

SOURCE · 390PX CAPTURE · COLD LOAD
06ALREADY WORKING

Proof the site already has.

5.0 · 65Google reviews 7 servicesCollision · paint · glass 11 carriersState Farm DRP Real work photosStorefront · frame rack
SOURCE · LIVE GOOGLE WIDGET · SERVICES · INSURANCE
03 / THE GAP

At 11:47 PM, a driver is not reading a mission statement.

They are looking for one thing: a clear next step. Right now that path runs through a long welcome, a separate insurance page, and a phone call or a booking flow that lives somewhere else.

11:47PM

A rear-end collision on Highway 101. The car is drivable; the insurance question is not. They search “auto body shop Oceano” from the passenger seat.

ILLUSTRATIVE SCENARIO · NOT A CUSTOMER QUOTE
A damaged Subaru at CRC Auto Body, showing a crushed rear quarter panel and missing tail light
THE REALITYThis is the kind of damage a driver is looking at while they search. Source photo from CRC’s services page.
TODAY

Six steps to a conversation

06
  1. 01Search
  2. 02Land on a logo hero
  3. 03Scroll the welcome
  4. 04Find the service list
  5. 05Open claims, separately
  6. 06Call or book elsewhere
THE PATH WE BUILD

Three steps to a request

03
  1. 01Land on the repair path
  2. 02See the process, proof and photos
  3. 03Request an estimate or drop-off

Steps counted on the live CRC site, 30 October 2026. The 11:47 PM scenario is illustrative; no customer conversation or consent is claimed.

04 / THE FLAGSHIP

Bring the proof to the front door.

A live HTML concept — not a screenshot. Switch tabs, open a service, choose a drop-off window. The dates are illustrative; the structure is the proposal.

01

One place for the claim path. Five steps, 11 carriers and the DRP status, out of the 577-word page.

02

Proof above the fold. Real work photos and the 5.0 / 65 review proof sit beside the first action.

03

A real mobile version. The phone is not a shrunken browser; it is the same content, reflowed.

crcbodyshop.com CONCEPT · ILLUSTRATIVE UI
CRC AUTO BODY
OCEANO · FIVE CITIES Collision repair.
Clear care.

Claims help, real photos and a drop-off request in one place.

Request an estimate 5.0 65 Google reviews
CollisionPaintClaims

Concept only. Dates, availability and form states are illustrative. No booking, message or payment is submitted. All business facts are from crcbodyshop.com, captured 30 October 2026.

05 / THE SYSTEM

One partner for the site and the follow-through.

Six building blocks, scoped to an auto body shop — not a generic website package.

THE POINT

Not more pages. A shorter path from “my car is damaged” to “CRC has it.”

01BUILD

Proof-led website

A homepage that leads with the work, the reviews and the claim path — not a 330-word welcome.

5-page site · one clear next step
02BUILD

Estimate & drop-off path

A short request flow with the shop’s real hours, after-hours drop-off and one-tap calling.

Request flow · mobile-first
03LOCAL

Local search foundation

Google Business Profile, service-area pages, hours and directions kept consistent everywhere.

One NAP · Oceano + Five Cities
04CONTENT

Claims content

The five-step process, 11 carriers, State Farm DRP and PPG / CCC ONE details in plain language.

One claims page · five steps
05MEDIA

Work library

Real repair photos organized by service, with before/after context. No stock cars, no invented results.

Shoot plan · gallery templates
06MAINTAIN

Growth partner

Monthly updates, review requests and a named Brandcore contact. No set-and-forget launch.

Named partner · monthly cadence

Scope is illustrative of a typical Brandcore engagement; final inclusions are confirmed on the scope call. No performance, ranking or review-count guarantee.

06 / THE PROOF

We have done this before. Here is the evidence.

United Facilities Group came to Brandcore with a dated site and a service story buried in text. This is the same design discipline we would bring to CRC. Not CRC’s work, not CRC’s results.

WHAT CHANGED
  • Clear service hierarchy
  • One visible next step
  • Mobile-first contact path
United Facilities Group website before the Brandcore rebuild: dense text and a dated layout
United Facilities Group website after the Brandcore rebuild: clearer hierarchy and visible contact paths
BEFORE AFTER
UFG WORKS · BRANDCORE REBUILDDrag the handle or use arrow keys · no performance metric is claimed

Before/after screenshots supplied by Brandcore from the United Facilities Group project. Historical UFG content inside the screenshots is not a CRC offer, price or result.

07 / THE ROADMAP

Three days to plan. Seven to build. Sixty to grow.

A proposed schedule, confirmed after kickoff and content review. The launch target is day 10; local growth continues through day 70.

WHAT WE NEED FROM CRC

Logo files · real photos · service list · insurance details · one approval contact. We already have most of it from the live site.

01DAYS 1–3

Strategy & scope

A 1-on-1 kickoff with Karina, your Brandcore partner.

  • Audit findings reviewed with CRC
  • Sitemap, page priorities and content plan
  • Photo, review and claims inventory
  • Measurement plan and launch checklist
OWNERKarina + CRC
02DAYS 4–10

Design & build

The custom website, built around the real shop.

  • Homepage, services, claims and locations
  • Estimate request and drop-off flow
  • Mobile build, local SEO foundation, QA
  • Coordinated launch and handover
OWNERBrandcore build
03DAYS 11–70

Launch & local growth

The site goes live; the local presence gets maintained.

  • Google Business Profile and hours cleanup
  • Review requests and job-photo cadence
  • Service-area content updates
  • Monthly check-in and report
OWNERBrandcore + CRC
LAUNCH TARGETDay 10LOCAL GROWTHThrough day 70WHAT WE DO NOT CLAIMUptime, rankings or a review count
01FOCUSED

The Site

A clean reset with a small footprint.

  • 5-page custom website
  • Estimate request flow
  • Mobile build + QA
  • Local SEO foundation
  • Launch + handover
BEST FORGetting the front door right
RECOMMENDED
02FULL PRESENCE

The Site + Local

CRC’s full Five Cities footprint.

  • Everything in The Site
  • Google Business Profile
  • Review request flow
  • Work gallery + photo plan
  • 60-day local growth
BEST FOROwning the local search moment
03ONGOING

Growth Partner

Keeping the site current after launch.

  • Everything in Site + Local
  • Monthly content updates
  • Review request cadence
  • Monthly report + call
  • Named Brandcore partner
BEST FORA maintained presence, not a launch-and-leave
09 / LET’S TALK

Let’s put the work where drivers can see it.

A 20-minute call is enough to scope the site, the claim path and the first 60 days. I’ll be your Brandcore contact from kickoff through launch.

Karina Carillo, Client Success and Outreach at Brandcore
YOUR DEDICATED PARTNER Karina Carillo Client Success & Outreach · Brandcore.io

“I’d walk you through the same path a driver would take — from the first search to a drop-off request — and show you exactly where CRC wins.”

karina@brandcore.io Direct (669) 310-0800 Office (669) 281-0188
Brandcore.ioBrandcore.io · San Francisco Bay Area Sales Solutions
PICK A TIME

Let’s talk.

Thursday at 1 PM or Friday at 2 PM Pacific, or choose another weekday that fits the shop.

OPEN AN UNSENT EMAIL DRAFT

All times are Pacific. Choosing a time prepares an email to Karina; nothing is booked until she confirms.

PRIVATE PROPOSALNO CALL OR MESSAGE IS SENT FROM THIS PAGE
CRC Auto Body × Brandcore.ioSan Francisco Bay Area Sales Solutions · 2026