Bi-Lo Supply Plumbing & Heating BI-LO SUPPLY
BI-LO SUPPLYThe Standard
01/ 09
Prepared by Luis Guzman · Brandcore
SCROLL FOR MORE PRIVATE PROPOSAL · 2026
Brandcore.io Bi-Lo Supply Plumbing & Heating
WEBSITE + GROWTH PROPOSALSTATE COLLEGE, PA

Built forthe trade.

A digital counter for Central Pennsylvania's plumbing and heating supply house. Eight locations, sixty-eight specialties, one front door that works before 7.

Site audit · Working concept
Since 1968
BI-LO SUPPLYPLUMBING & HEATING
SCROLL TO ADVANCE
SAN FRANCISCO BAY AREA SALES SOLUTIONS
01 / SITE AUDITBILOSUPPLY.COM REVIEWED 10.31.26

The parts are right.
The front door is a template.

We reviewed the State College page the way a contractor would — on a phone, before the counter opens. Six things send the next call somewhere else.

06findings
from one live review
Live Bi-Lo Supply State College page at 390 pixels: broken logo, blank map area and clipped headline 123
LIVE CAPTURE · 390 PX · 10.31.26
768px page. 378px of overflow; the map and headline run off screen.
Broken logo. The rating badge renders alt text, not the mark.
Live Bi-Lo Supply homepage review panel: an empty red block Homepage review panel. No review content in the red block.
  1. 01

    A 768px page in a 390px screen.

    CRITICAL

    The location page keeps a 768px layout at 390px. The map, headline and directions button run off the right edge.

    SCROLLWIDTH 768 · 390 VIEWPORT
  2. 02

    The rating badge loads a broken logo.

    HIGH

    A header image slot renders as a broken-image icon and alt text, beside the 4.3 rating.

    390PX CAPTURE · NATURALWIDTH 0
  3. 03

    The location footer collapses into overlaps.

    CRITICAL

    Four columns are forced into one row. “Hummels Wharf” runs into “Mansfield”; “Montgomery” runs into “Montoursville.”

    390PX FULL PAGE
  4. 04

    Your best proof is an empty red box.

    HIGH

    The homepage's “satisfied customers” panel has no review content. The reviews live one click away on /reviews.

    HOMEPAGE · REVIEWS PANEL
  5. 05

    68 specialties. Zero search.

    HIGH

    The About page lists 68 specialties in one long list. Across the captured pages there are 0 search fields.

    /ABOUT · 0 SEARCH INPUTS
  6. 06

    The header calls the corporate line.

    HIGH

    On the 390px State College page, the header phone is Corporate Office, (570) 368-2401. The counter line, (814) 234-2922, is not in the header.

    390PX HEADER · CORPORATE OFFICE

The pattern: the site answers a map, not a contractor.

Evidence captured from live bilosupply.com, desktop + 390px, October 31, 2026. No review or client data was altered.02 / 09
02 / THE GAPTHE 6:40 AM COUNTER RUN

At 6:40 AM,
the website is still
a map.

An illustrative contractor moment, built from the site's actual path. The part is urgent. The path is six steps.

Facts observed on bilosupply.com · 10.31.26
CURRENT PATH6 steps
  1. 01Search “plumbing supply State College”
  2. 02Land on a Hibu location page
  3. 03Read a map
  4. 04Scroll past a blank map
  5. 05Find the phone number
  6. 06Wait for 7:00
PROPOSED PATH3 steps
  1. 01
    Pick the category.Plumbing, heating, pipes, valves.
  2. 02
    Find the part.Search 68 specialties by name.
  3. 03
    Call or go.Hours, phone and directions in one place.

No blank map. No long list. No wait for 7.

Six steps or three. The difference is whether the next call happens before 7.

OBSERVED FRICTION
68specialties in one long list
0search fields on the pages we captured
8location pages with one layout
63ratings, with no review block on home
Illustrative service moment; no customer behavior is claimed. Photo published on bilosupply.com.03 / 09
03 / THE FLAGSHIPLIVE CONCEPT · BILOSUPPLY.COM

A counter that
works before 7.

A working concept for the State College showroom: search the line card, switch branches, check today's hours, and build a counter list — without calling to ask where to start.

  • 01
    68 specialties, searchable.Real names from the public About page. No stock or prices shown.
  • 02
    8 branches, one switch.Hours, phone and directions change with the branch.
  • 03
    A counter list that stays on the device.Nothing is sent, booked or ordered.
CONCEPT · ILLUSTRATIVE UI
REAL BRANCH FACTS
bilosupply.com/state-college-pa CONCEPT
Bi-Lo SupplySTATE COLLEGE
Open today until 5:00 PM(814) 234-2922
COUNTER LIST · 0
SINCE 1968 · CENTRAL PA

The counter for Central PA.

Plumbing, heating, pipes, valves and fittings. Eight branches. One place to start.

Call the counter
AT THE COUNTEROpen today until 5:00 PM1299 N Atherton St · Mon–Fri 7–5
Bathroom supplied with plumbing fixtures, published on bilosupply.comPUBLISHED ON BILOSUPPLY.COM
4.3
63 ratings · bilosupply.com/reviews

“Great staff! Super knowledgeable. Chris and Wyatt will take the time you need…” — M Z, public review

1299 N Atherton StState College, PA 16801
SAT 8–12
THE LINE CARD

Find the part.

68 specialties
8 of 68 · names from /aboutCOUNTER LIST · 0 · NOTHING SENT
EIGHT BRANCHES

Find your counter.

CENTRAL PA
SELECTED BRANCH

State College

1299 North Atherton Street
State College, PA 16801

Open today
PHONE(814) 234-2922
HOURSMon–Fri 7–5 · Sat 8–12
SATURDAY8:00 AM–12:00 PM
Call the counterDirections

Hours and addresses from the public branch pages. Call ahead for today's counter.

Bi-Lo SupplySTATE COLLEGE
OPEN TODAY UNTIL 5:00

The counter for Central PA.

Search the line card or call the counter.

PlumbingHeatingPipes
(814) 234-2922
4.3 rating · 63 ratings8 branches
PHONE CONCEPT

What's inside: counter, searchable catalog, branch switcher. The full concept opens at readable size on this screen.

Concept only. Real branch facts from bilosupply.com; photography published by Bi-Lo Supply. No inventory, pricing or booking claim.04 / 09
04 / THE SYSTEMWHAT BRANDCORE BUILDS

Not a brochure.
A supply counter online.

Six pieces, one system. The website is the front door; the line card, branch facts and follow-up are the counter behind it.

  1. 01

    Branch pages that sell the neighborhood.

    8 pages with local hours, phone, directions and a clear path to the counter.

    8 PAGES
  2. 02

    A searchable line card.

    68 specialties, grouped by trade, searchable by name. A downloadable line card can stay; it just isn't the only door.

    68 ITEMS
  3. 03

    Local search by branch.

    8 city pages with consistent name, address, phone and hours; one canonical location for each.

    LOCAL
  4. 04

    Counter content, not stock rooms.

    Your people, your brands, your product photography — shot once, used across the site.

    REAL
  5. 05

    Reviews that work.

    A moderated feed and the 4.3 / 63 rating surfaced on home, where a buyer decides.

    TRUST
  6. 06

    A growth partner.

    Monthly content, local search, reporting and one accountable owner for the work.

    OWNER

The first release is not the whole platform. It is the counter a contractor can use on day one.

Proposed system for Bi-Lo Supply. No service is claimed as delivered for this prospect.05 / 09
05 / THE PROOFADJACENT CASE · TORUS CNC

A product story
that moves faster.

Torus CNC, a Sterling, Illinois machine builder. Brandcore rebuilt the storefront around the machine, the maker and the choice. In Brandcore's lab set, mobile main-content paint is 2.89 s, against 8.87 s on the earlier store.

Torus CNC earlier storefront: dark page with a search field and a Shop Now button
Torus CNC current Brandcore website: Built for Makers hero with the machine
BEFORE · EARLIER STOREAFTER · 2026 BRANDCORE
REAL CAPTURES · brandcore.io/case-studies/toruscnc

The lesson for Bi-Lo: a branch page is not a brochure. It is a product page for a place.

Real website captures and retained lab results from Brandcore's public Torus CNC case study. No Bi-Lo performance is claimed.06 / 09
06 / THE ROADMAPFIRST 60 DAYS

Three days of capture.
Seven days of build.
Sixty days of proof.

A proposed sequence, not a promise. The build clock starts after the line card, branch facts and photo plan are approved.

  1. DAYS 1–3

    Capture

    The raw material for a useful counter.

    • Line card CSV/PDF
    • 8 branch facts
    • Brand logos
    • Photo plan
    • Analytics access
    BI-LO + BRANDCORE
  2. DAYS 4–10

    Build

    The front door and the search behind it.

    • 8 branch pages
    • 68-specialty catalog
    • Search + filters
    • Review module
    • Mobile-first build
    BRANDCORE
  3. DAYS 11–14

    Launch

    The handoff that makes it real.

    • QA + accessibility
    • Redirects
    • Tracking
    • Staff review
    • Launch
    BOTH
  4. DAYS 15–60

    Prove

    The first honest read on what changed.

    • Monthly report
    • Content drops
    • Review requests
    • Local search
    • Quarterly review
    BRANDCORE
WHAT WE TRACK
01Calls to the counter
02Direction taps
03Catalog searches
04Review requests

Launch day is 14 working days after content lock. No date is promised.

WHAT BI-LO SUPPLIESLine card (CSV/PDF)Branch hoursBrand logosReal photosAnalytics accessOne approver

At day 60, the front door should answer the three questions a counter does: What do you carry? Where are you? Can I call?

Proposed timeline, subject to content readiness and approvals. No launch date is promised.07 / 09
07 / THE ENGAGEMENTTHREE WAYS TO DEPLOY

Three ways to
put the counter online.

Scope is specific. Investment is a fixed-fee quote after a 20-minute walkthrough — no dollar figure is invented here.

01FOCUSED

Counter

One flagship location.

  • State College page
  • 3 product categories
  • Hours, call, directions
  • Review strip
  • Mobile-first build
Best for a single-showroom test.
02RECOMMENDED

Regional

Eight branches, one system.

  • Everything in Counter
  • 8 branch pages
  • 68-specialty catalog + search
  • Line-card migration
  • Local search foundation
  • Review system
Best fit for the current footprint.
03PLATFORM

Platform

Catalog + follow-up.

  • Everything in Regional
  • Part-number search
  • Quote / account request
  • CRM follow-up
  • Content cadence
  • Monthly reporting
Best for a multi-branch sales system.
SCOPE
CounterOne flagship
RegionalRecommended
PlatformCatalog + follow-up
Branch pages
State College
8 branches
8 branches
Product categories
3 categories
3 + catalog
3 + catalog
Search
Category links
68-specialty search
Part-number search
Reviews
Strip on home
Moderated system
Moderated system
Local search
—
Foundation
Branch local
Quote / account request
—
—
Included
CRM follow-up
—
—
Included
Content cadence
—
Monthly
Monthly
Reporting
Launch
Quarterly
Monthly
Every level: one approver, launch QA, analytics, and a written scope before work begins.FIXED FEE AFTER A 20-MINUTE SCOPE CALL
THE FIRST MOVE20-minute scope callWritten scopeBuild

Recommended: Regional. It covers the eight branches without overbuilding the catalog on day one.

No dollar figures are shown. Scope and fee are confirmed in writing after a walkthrough. Platform items are scope options, not delivered features.08 / 09
08 / LET'S TALKSAN FRANCISCO BAY AREA SALES SOLUTIONS

Let's make the
next call
the easy one.

Luis can walk the State College counter with you, show the concept on your phone, and scope the first 14 days. Bring the line card and the parts you get asked for most.

Luis Guzman, Client Success at Brandcore
YOUR BRANDCORE CONTACTLuis GuzmanClient Success
(669) 310-0700luis@brandcore.io
San Francisco Bay Area Sales Solutions
BRANDCORE.IO × BI-LO SUPPLY PRIVATE PROPOSAL · 2026
20-MINUTE WALKTHROUGH

Pick a window.

Pacific time. Nothing is booked; this prepares an unsent draft in your email app.

QUICK PICK
TOluis@brandcore.ioSUBJECTBi-Lo Supply × Brandcore — 20-minute walkthroughBODY

Choose a date and time to prepare the draft.

Prepare email draft Or call (669) 310-0700

No message is sent from this page. The draft opens in your own email app; you choose whether to send.

WHAT HAPPENS NEXT
0120-minute call
02Written scope
03Fixed fee