Two phone numbers, one visit
The homepage header shows (323) 909-6600; the contact/footer area shows (323) 920-0220. A shopper has to decide which line is real.
SOURCE · homepage header vs. contact/footer, observed 2026-10-29
Web & Growth Proposal
Life looks better outdoors. Let your website show it.
From dining sets to sunbeds, Backyard Paradise helps Los Angeles make more of the outdoors. Give shoppers a clearer way to explore your collections online and visit your Hollywood Boulevard showroom.
- (323) 909-6600
- 5403 Hollywood Blvd
- Outdoor furniture
- backyardparadisestore.com
Prepared by Amy Alfaro · Brandcore for Backyard Paradise
01 / 07
5403 Hollywood Blvd · Los AngelesBackyard Paradise × Brandcore
Outdoor living on Hollywood Boulevard
Critical
High
Medium
A collection worth exploring. A showroom worth visiting.
Your store already connects online shopping with a Los Angeles showroom. A forensic look at the current site shows three places where that path gets harder than it needs to be — and what we would fix first.
Forensic site audit
backyardparadisestore.com · observed 2026-10-29
Showroom details sit apart from the furniture
The address and store hours live on contact pages, not beside the dining, lounge or sun-and-shade collections shoppers are considering.
SOURCE · collection pages vs. contact page, observed 2026-10-29Discovery starts with a long product list
Shoppers meet inventory before intent. Dining, lounge and sun-and-shade are not offered as clear starting points from the homepage.
SOURCE · homepage product listing, observed 2026-10-29Severity reflects Brandcore’s prioritization, not a measured ranking. Confirm details with your team at kickoff.
Backyard Paradise · Showroom
(323) 909-6600
Backyard Paradise
Outdoor Furniture & Patio Decor
- Showroom
- 5403 Hollywood Blvd
Los Angeles, CA 90027 - Phone
- (323) 909-6600
Product questions - Shop the collection
- Dining & lounge sets
Sectionals & sunbeds - Visit the store
- Mon–Sat · 10 AM–7 PM
Sunday · 10 AM–6 PM
Saturday · 4:12 PM · Los Feliz
Six steps today. Three taps with Brandcore.
A shopper measures a 9 × 12 patio, opens her phone and tries to find the right dining set before the Hollywood Boulevard showroom closes at 7. Watch both paths.
Today6 high-friction steps
- 01Search results scatterMarketplace listings and retailer pages mix together.
- 02Long product list, no fit filterInventory comes before intent — no “seats 8” shortcut.
- 03Two phone numbers, one visit(323) 909-6600 in the header; (323) 920-0220 in the footer.
- 04Hours live apart from the productShe opens the contact page to check the 7 PM close.
- 05Address needs a second tab5403 Hollywood Blvd is not beside the set she is considering.
- 06She hesitates, then leavesToo many small uncertainties before the showroom.
With Brandcore3 direct taps
Tap 1 · Shop by spaceDining tab, filtered by patio size and seats.
Tap 2 · Compare the detailsMaterials, dimensions and seating in one place.
Tap 3 · Visit or call5403 Hollywood Blvd, Mon–Sat 10–7, (323) 909-6600.
Illustrative journey model
6 steps → 3 taps
Same shopper, same patio. A clearer route to the right set and the showroom.
Your collections, brought into focus
A warmer welcome. A clearer way to shop.
A photography-led homepage built around your actual outdoor collection, with direct routes to the pieces shoppers want and the showroom they can visit.
01
Shop by the way people live
Dining, lounging and relaxing become clear starting points instead of a long product list.
02
Put the furniture first
Large product imagery and concise collection names help shoppers picture their own outdoor space.
03
Connect online and in store
Keep the showroom address and a consistent phone number beside the next step.
Backyard Paradise · Live concept
Open now · closes 7:00 PM PT
Build a starting point · finder
Space
212
Priority
Recommended starting point
Charcoal BBQ table
Aluminum table with a bench and two chairs — a practical patio anchor for casual meals.
Illustrative recommendation. Confirm dimensions, stock and delivery with the showroom.
Call the showroom · (323) 909-6600
Core capabilities & specs
What the collection covers, in the store’s own public language.
Teak, glass & rope
From a balcony table to a twelve-person gathering. Public catalog names include the Prestige 12-person and Charcoal BBQ table.
- 12 chairs + table
- Aluminum · bench + two chairs
Aluminum, wicker & woven rope
Deep seating for patios and covered porches. The Verde lounge set and Sorrento conversation set are both public catalog names.
- Verde · two sofas + low table
- Sorrento · black wicker + glass table
Sunbeds, chaises & canopy swings
For the pool deck or the quiet corner. The round grey sunbed and 3-person canopy swing are both public catalog names.
- Round grey sunbed · cushions included
- 3-person canopy swing · shade + lights
Public catalog names from backyardparadisestore.com, observed 2026-10-29. Stock and finishes confirmed by the showroom.
Hours
Mon–Sat · 10 AM–7 PM
Sunday · 10 AM–6 PM
Pacific Time
Service guarantee · proposed
Every product page carries the store’s own warranty, delivery and care terms in plain language — confirmed with your team at kickoff. One main phone number stays visible throughout the journey.
Illustrative concept · not a live quote
(323) 909-6600
Interactive concept · live tabs · public catalog names
A recent Brandcore rebuild
We’ve done this before. Here’s the proof.
For United Facilities Group, Brandcore brought the services and contact path into focus. The same care can help Backyard Paradise present its collections and showroom clearly.
ufgworks.com · Before ↔ After
Case study
Before
After
BeforeDense text competes with the next step
AfterClear services and a visible contact path
Drag the handle — or focus the slider and use the arrow keys
Your Brandcore partner
San Francisco Bay Area Sales Solutions
Let’s bring your outdoor collection into focus online.
Take a 15-minute look at the homepage direction with Amy. We can discuss your priority collections and the path from browsing online to visiting the showroom.
Amy Alfaro
Lead Sales & Strategy · Brandcore
Let’s talk through the collection pages, the showroom experience and what would be most useful for your team.
San Francisco Bay Area Sales Solutions
Pick a time
Let’s talk.
Thursday at 1 PM or Friday at 2 PM Pacific, or pick any weekday time that fits your schedule.
All times are Pacific. Choosing a time prepares an email to Amy; nothing is booked until confirmed.