Partner web & growth proposal
Prepared for Rick Arellano & the 26th Street millwork team

Curved wood mastery since 1979. A digital showroom built to match.

From 3309 26th Street in the Mission District, Arellano's Wood Windows and Doors has spent more than four decades manufacturing curved sash windows, bent glass, and historical period replications for San Francisco.

  • 3309 26th St · Mission District
  • Curved windows · Bent glass
  • Since 1979 · C-17 #916526
  • Shop (415) 282-8362
Karina CarilloPrepared by Karina Carillo · Brandcore
Arellano's Wood Windows and Doors logo
Arellano's Wood Windows and Doors3309 26th St · San Francisco, CA 94110 · Since 1979
02 · The audit
What the live site actually does

47 years of craft. Six things the website hides.

Observed on arellanoswoodwindows.com on 31 October 2026. Counts are from the live home, about, contact, projects, and links pages — not from a template.

  1. Blocker
    The homepage is titled “Home” — and has no H1.0 meta descriptions across all 5 pages. Search engines get a page with no service name in its title.Source · /home.html <title>
  2. Blocker
    No tap-to-call anywhere.0 tel: links on 5 pages. The shop line and Rick's estimate line are plain text, even on a phone.Source · home + contact
  3. High
    The site is a fixed 1,000px canvas.No viewport meta tag. Phones lay the page out at 980px and scale the whole desktop canvas down — nav and phone numbers become tiny.Source · home viewport
  4. High
    Core services have no pages.Navigation is Home, About, Contact, Projects, Links — 5 items. No Windows, Doors, Bent Glass, or Historic Replication page to rank or explain.Source · main navigation
  5. High
    17 project photographs. 0 captions.Three auto-fading galleries show the work with no project name, scope, or neighborhood to hold onto.Source · /projects.html
  6. Medium
    A holiday notice is still above the fold.“Closed Dec. 24th thru Jan. 4th, 2026” is the largest line on the homepage in late October 2026.Source · /home.html
arellanoswoodwindows.com Live · 1280×900
Live Arellano's homepage at 1280 by 900: a fixed desktop canvas, stale holiday notice, logo, and plain-text phone numbers
The same live homepage on a 390 by 844 phone: the 980px desktop layout is scaled down, making navigation and phone numbers tiny
390×844
Same page. Same problem. The phone renders the 980px desktop layout at roughly 40% scale. The logo is legible; the phone numbers and navigation are not. Live captures · 31 Oct 2026 · no site files were changed.
Arellano's Wood Windows and Doors × Brandcore02 / 09
Arellano's Wood Windows and Doors logo
Arellano's Wood Windows and Doors3309 26th St · San Francisco, CA 94110 · Since 1979
03 · The gap
The 11:47 PM search

A homeowner is ready to call. The site asks them to guess.

A Victorian owner in Noe Valley searches for the one thing you do better than almost anyone: a curved wood window that matches the radius of their bay. Here is the path the current site offers — and the shorter one a focused site can.

Current path · 6 steps
  1. Search lands on a page titled “Home”
  2. Five generic nav items, no services
  3. Projects opens three auto-fading galleries
  4. 17 photographs, no captions or scope
  5. Back to Home to find a number
  6. Read a plain-text number, dial manually
Proposed path · 3 steps
  1. Curved window service page answers the search
  2. Project gallery shows the radius and the finish
  3. One tap calls the shop or Rick's estimate line
5nav items
0service pages
0tap-to-call links
17uncaptioned project photos

The craft is not the gap. The path is.A focused site turns 47 years of work into three clear steps.

11:47
curved wood window san francisco

Illustrative search state

arellanoswoodwindows.com Home

Arellano's Wood Windows. Since 1979. Curved window specialists & bent glass sales.

No service page · No call button
directory listing Arellano's Wood Windows & Doors

3309 26th St, San Francisco · (415) 282-8362

What the owner seesNot your 47 years of craft.

Search result is an illustrative state built from the live page title and snippet. Source · live page titles, 31 Oct 2026.

Arellano's Wood Windows and Doors × Brandcore03 / 09
Arellano's Wood Windows and Doors logo
Arellano's Wood Windows and Doors3309 26th St · San Francisco, CA 94110 · Since 1979
04 · Your new front door
A working website concept

Your work leads. The next step is obvious.

A live HTML concept — not a screenshot. Change the opening type, open the service pages, filter the work, or jump to the shop details.

  • Curved windows & bent glassOne page each, written around the radius, the finish, and the period detail.
  • Your published photographyOrganized by craft — with the 17 images finally captioned and scoped.
  • Clear inquiry routingShop line and Rick's voice-only estimate line, both tappable.
Try the concept

Concept UI · real photographs from your published project gallery. Illustrative states are labeled. Nothing here books or sends anything.

arellanoswoodwindows.com Concept
Arellano's logo Arellano'sWood Windows & Doors
Curved window specialists · since 1979

Crafted for the shape of your home.

Custom wood windows, curved glass and historical replications, made to order in your 26th Street shop.

Manufacture & installation, in house
Curved wood bay window interior from Arellano's published project gallery
Published project photograph
Curved exterior wood window with a radiused frame
Curved windowsTrue-radius sash & bent glass
Arched glass door and transom interior
Period doorsCustom doors, any style and size
17
Published project photographsReady to be captioned and organized by craft.
What are you planning?

True-radius wood sash for bow, bay, and turret windows — engineered to match the opening.

Open curved wood sash window showing the radius and glazing
Curved sash · published photograph
Service page · windows

Curved windows & bent glass.

Manufactured and installed from 26th Street. Built for Victorian and Edwardian bow, bay, and turret openings, with Title 24, Sec. 110.6 guidance in plain language.

Choose the opening

A shallow bow: three or more sash set on a gentle radius, with bent glass to match.

Period wood millwork and doors in a historic San Francisco interior
Period millwork · published photograph
Service page · doors

Doors that belong to the house.

Custom wood doors in any style and size, manufactured in the shop and installed by the same team. Built to preserve period detail without sacrificing modern energy performance.

  • Divided-lite, arched, and panel doors
  • Historic profile matching
  • Finish and hardware coordination
Project library

17 photographs. Finally in context.

Every published gallery becomes a captioned project: the craft, the opening type, and the San Francisco neighborhood where you are willing to share it.

Curved windowsBow, bay, turret · bent glassLive gallery 1 · 5 photographs
Historic replicationPeriod profiles & millworkLive gallery 2 · 6 photographs
Custom doorsArched, divided-lite, panelLive gallery 3 · 6 photographs

Counts are the three live galleries (5 + 6 + 6). They carry no titles today, so these category names are a proposal to confirm with Rick.

Visit the shop

3309 26th Street, San Francisco.

Mission District workshop and showroom. Mon–Fri 8:00 AM–5:00 PM · Sat 8:30 AM–2:00 PM.

Rick's line is voice only — no texting. Shop hours and contacts as published.

3309 26th StSan Francisco, CA 94110

Same live DOM · each mode is the real concept at a different width

Read the concept detail

Home introduces the craft, the 17-image project library, and an opening-type selector. Windows explains curved sash and bent glass with a bow / turret / transom selector. Doors covers period door replication. Projects gives the 17 published photographs a captioned index. Visit carries the real address, hours, shop line, Rick's voice-only estimate line, and email.

The Desktop, Phone, and Expanded controls resize this one live concept so you can see how it behaves at real screen widths — the tabs, gallery, and contacts are the same DOM in every mode. Buttons open the phone dialer; nothing is submitted, booked, or sent from this presentation.

Concept UI · photography from arellanoswoodwindows.com/projects04 / 09
Arellano's Wood Windows and Doors logo
Arellano's Wood Windows and Doors3309 26th St · San Francisco, CA 94110 · Since 1979
05 · The system
What Brandcore actually builds

Six pieces. One workshop-grade web presence.

Not a template with a new logo. A site built around how San Francisco homeowners, architects, and contractors actually find and judge curved-window work.

01

Service architecture

Windows, doors, bent glass, and historic replication each get a page that answers the search — and links back to the work.

Deliverable · 4 service pages
02

Project proof library

Your 17 published photographs organized by craft, with captions, opening types, and scope — instead of three anonymous slideshows.

Deliverable · captioned gallery
03

Inquiry routing

Shop line, Rick's estimate line, and email presented as obvious actions, with the voice-only note kept intact.

Deliverable · tap-to-call paths
04

Local search

Google Business Profile, service-area language, and fresh project updates tuned for Mission District and Bay Area searches.

Deliverable · profile + local pages
05

Title 24 & period guidance

Plain-language help on CA Title 24, Sec. 110.6 and historic accuracy — the questions that stall a custom-window decision.

Deliverable · homeowner guide
06

Growth partnership

Monthly project updates, honest review requests, and one accountable partner for the life of the site.

Deliverable · monthly rhythm
Arellano's Wood Windows and Doors × Brandcore05 / 09
Arellano's Wood Windows and Doors logo
Arellano's Wood Windows and Doors3309 26th St · San Francisco, CA 94110 · Since 1979
06 · Craft in practice
A Brandcore rebuild

We have done this before. Drag the line.

For United Facilities Group, Brandcore took a dated commercial site and rebuilt it around clear service hierarchy and a direct action path. The same standard applies here.

Client
United Facilities Group
Site
ufgworks.com
Brandcore work
Rebuild & launch

Before and after are the client's own published states. No traffic, lead, or revenue claims are made on this page.

United Facilities Group site before the Brandcore rebuild: a dated, text-heavy layout
United Facilities Group site after the Brandcore rebuild: a commanding commercial layout
Before After · Brandcore
ufgworks.com
Source · United Facilities Group (ufgworks.com) · before/after supplied by Brandcore06 / 09
Arellano's Wood Windows and Doors logo
Arellano's Wood Windows and Doors3309 26th St · San Francisco, CA 94110 · Since 1979
07 · Your launch roadmap
Proposed roadmap · timing agreed at kickoff

3-day strategy. 7-day build. 60-day local growth.

A turnkey rollout built around the shop schedule. Your crew stays on the millwork; Karina Carillo and Brandcore handle the site, the copy, and the launch.

01Days 1–3

Strategy & routing

A 1-on-1 kickoff with Karina to set service priorities, the project story, and how inquiries should reach the shop versus Rick.

  • Curved window, bent glass & Title 24 page plan
  • Project photo and caption inventory
  • Shop line vs. estimate line routing
03Days 11–70

Local growth

Strengthen visibility across San Francisco so historic homeowners, architects, and builders find the shop first.

  • Google Business Profile & local pages
  • Honest review requests & project updates
  • Ongoing updates with Karina
Target launchDay 10*
Local growth60 days
What we need from youProject photos, service priorities, one approver, domain access

*Subject to scope and content readiness. Dates are targets agreed at kickoff, not a guarantee.

Arellano's Wood Windows and Doors × Brandcore07 / 09
Arellano's Wood Windows and Doors logo
Arellano's Wood Windows and Doors3309 26th St · San Francisco, CA 94110 · Since 1979
08 · Ways to deploy
Arellano's Wood Windows and Doors × Brandcore08 / 09
Arellano's Wood Windows and Doors logo
Arellano's Wood Windows and Doors3309 26th St · San Francisco, CA 94110 · Since 1979
09 · Let's talk
Direct partner access · Prepared by Karina Carillo

Let's give 47 years of San Francisco millwork the digital flagship it deserves.

Prepared for Rick Arellano and the team at 3309 26th Street. I will stay personally involved from strategy kickoff through launch, so the shop never has to chase a vendor.

Karina Carillo — Brandcore
Your dedicated account manager Karina Carillo Client Success & Outreach · Brandcore

“Since 1979, Arellano's Wood Windows and Doors has built and installed some of San Francisco's finest curved wood windows, bent glass, and period replications from 26th Street. I would love to walk you through this custom concept in a brief 15-minute call.”

BRANDCORE.IO San Francisco Bay Area Sales Solutions
0115-minute walkthrough
02Scope & fixed-fee quote
03Kickoff & build
Pick a time

Let's talk.

Thursday at 1 PM or Friday at 2 PM Pacific, or choose any weekday time that fits Rick's schedule.

Open an unsent email draft All times are Pacific. Choosing a time prepares an email to Karina; nothing is booked until confirmed.