Brandcore.io × Araujo's Mexican Grill
01 / 09
Private proposal · San Jose · Since 2005

The fire is real.
The website should be too.

Hand-pressed tortillas, USDA Choice steak over mesquite charcoal, and a family business that grew from one taco truck into two San Jose taquerias and a stand inside Levi's Stadium. This is what happens when the digital front door is built with the same care.

  • 3070 Senter Rd
  • 1501 Berryessa Rd
  • Levi's Stadium · Sec. 319
Luis Guzman Prepared for Araujo's Mexican GrillLuis Guzman · Brandcore
SINCE 2005 · HAND-PRESSED TORTILLAS · MESQUITE CHARCOAL NEXT · THE AUDIT
Brandcore.ioAraujo's Mexican Grill
01Site audit
01 · What we found on the live site

The site already works.
The seams are structural.

We read the live site itself, not a screenshot: six public pages, desktop and phone, captured October 31, 2026. The food, photography and story are strong. These are the exact issues that keep a good restaurant experience from becoming a great one online.

  1. 01

    144 H1 headings on the menu page

    Fix first

    Seventy-one unique labels, repeated by the duplicated responsive DOM — including Breakfast Burrito in two sections. Every dish competes as a page headline.

    SOURCE · /menu/ DOM · 31 OCT 2026
  2. 02

    Every page ships its <main> twice

    Structural

    Two <main> landmarks, two <nav> blocks and duplicate H1s on all six pages. The mobile copy stays in the document on desktop.

    SOURCE · HOME, MENU, ABOUT, LOCATIONS, CATERING, CONTACT
  3. 03

    Only one of three listed numbers is tappable

    Fix first

    Senter prints (408) 300-0814 and Berryessa prints 669-500-8226 as plain text. The only tel: destination on /locations/ is the footer line.

    SOURCE · /locations/ · TEL HREF AUDIT
  4. 04

    Levi's “Google Maps” button opens Berryessa

    Fix first

    The Senter pin is unique. Berryessa and Levi's Stadium both resolve to maps.app.goo.gl/nmi4ay… — the same destination.

    SOURCE · /locations/ · HREF MATCH
  5. 05

    Search data describes one of three locations

    Structural

    The Restaurant JSON-LD lists Berryessa only, closing at 22:00. Senter's midnight close and the Levi's stand are absent from the markup.

    SOURCE · APPLICATION/LD+JSON · SIX PAGES
  6. 06

    Six photos weigh 12.2 MB

    Performance

    The six content photos are PNGs between 1.87 and 2.23 MB each. The home page HTML alone is 1.3 MB before images and video.

    SOURCE · CONTENT-LENGTH · 31 OCT 2026
Source · live site · 31 Oct 2026 02 / 09
Brandcore.ioAraujo's Mexican Grill
02The gap
02 · The 11:47 PM search · illustrative

Senter is still open.
The path there isn't.

Picture a late-night diner searching nearby. Senter serves until midnight; Berryessa closed at ten. On the current site, the hours live in prose, two kitchen numbers are plain text, and the map buttons do not always agree. Every extra step is a chance to lose the late-night run.

Current path 6 steps
  1. Search “Araujo's Senter hours”
  2. Land on the home page
  3. Scroll to the locations block
  4. Compare three sets of hours
  5. Copy a phone number by hand
  6. Guess which map pin is right
Proposed path 3 steps
  1. Open the site
  2. Choose the kitchen — or let location do it
  3. Call, order or get directions from one card
3 public numbers 2 not tappable today 1 duplicated map link
Araujo's Mexican Grill on Senter Road at night, with the red and green sign lit
SENTER RDOpen daily until midnight
Source · /locations/ · 31 Oct 2026 03 / 09
Brandcore.ioAraujo's Mexican Grill
03The new front door
03 · Interactive website concept

A front door that knows
which kitchen you mean.

Not a picture of a website. A working concept you can click: switch kitchens, open the menu, check hours, plan a taco bar. Every path ends in a call, a direction or an order — never a paragraph of prose.

  • 01

    Location-aware from the first tap. Senter, Berryessa and Levi's each get the right hours, number and next step.

  • 02

    A menu built as structure. Categories and dishes become real headings and data, not 144 competing H1s.

  • 03

    Catering that asks the right three questions. Guest count, service style, date — then hands off to your existing form.

araujosmexicangrill.com
Araujo's Mexican Grill
Order
SAN JOSE · SINCE 2005 Hand-pressed.
Mesquite-seared.

House-made tortillas and USDA Choice steak over real mesquite charcoal. Pick your kitchen and go.

Call Senter Directions
Open until midnightDaily 9 AM – midnight
Araujo's burritos, street tacos and carne asada platter on a table
Tortillas pressed to order
ARAÚJO'S · SENTER Open until midnight

3070 Senter Road, San Jose

Call this kitchen Order online Daily 9 AM – midnight
LIVE CONCEPT · CLICK THE TABS

Concept only · no order, booking or message is placed

04 / 09
Brandcore.ioAraujo's Mexican Grill
04The system
04 · What Brandcore actually builds

Six systems. One front door.
Built for how San Jose searches.

Not a pile of pages. A small operating system for three kitchens: one source of truth for hours, numbers, menu and directions, with every guest path ending in a real action.

01

Location architecture

One canonical page per kitchen. Senter's midnight close, Berryessa's BART proximity and Levi's game-day window each get their own hours, phone, directions and order link.

Guest outcome: the right kitchen, first tap.
02

Ordering & call paths

Keep the marketplace where it converts, then put a direct call and order button on every location card. No new POS claims until access and fees are confirmed.

Guest outcome: call or order without copying a number.
03

Menu as structure

Categories, dishes, descriptions and prices become structured content with a clean heading hierarchy — editable in one place, readable by search and screen readers.

Guest outcome: the menu reads like the grill.
04

Local search

Each taqueria's Google Business Profile reviewed, plus one Restaurant schema per location with the hours guests actually experience. Fix the Levi's map destination and the Senter late-night gap.

Guest outcome: correct hours and pin, every time.
05

Catering intake

Guest count, date and service style in one guided request, routed to the team that already handles 20 to 3,000 guests. The site prepares the inquiry; a person confirms it.

Guest outcome: a real next step, not a dead end.
06

Content & reviews

Real kitchen and food photography, a simple review prompt after service, and a monthly update rhythm. No invented reviews, no stock people, no fake facilities.

Guest outcome: proof that the room is alive.
Services described, not priced 05 / 09
Brandcore.ioAraujo's Mexican Grill
05Proof
05 · A real Brandcore rebuild

Same discipline.
A Bay Area front door.

United Facilities Group came to Brandcore with a dated site and buried calls to action. Drag the handle to compare the original with the rebuild. No performance numbers are claimed because none were measured for this proposal.

United Facilities Group original website before the Brandcore rebuild
United Facilities Group website after the Brandcore rebuild
BEFORE AFTER
Brandcore client work · United Facilities Group 06 / 09
Brandcore.ioAraujo's Mexican Grill
06Roadmap
06 · Deliberate speed · one account manager

3 days of strategy. 7 days to build.
60 days of follow-through.

A target, not a promise: launch day is day 10 after access and content approval. One account manager stays with the work from kickoff through the 60-day growth window.

Phase 01Days 1–3

Strategy & access

One kickoff turns the menu, locations and catering goals into a build plan.

  • Confirm domain, hosting and menu ownership
  • Collect hours, phones and catering rules per kitchen
  • Agree sitemap, photography and copy owners
Your input: logo files, menu and prices, location data, site access.
Phase 02Days 4–10

Custom build & launch

The site goes live around your real kitchens, tortillas and mesquite grill.

  • Location-first home, menu and catering pages
  • One tap to call, order or get directions
  • Schema, redirects, analytics and launch QA
Launch day: day 10 · your approval gates the release.
Phase 03Days 11–70

60-day market growth

After launch, we watch how guests find kitchens and improve the paths that matter.

  • Google profiles, hours and photo upkeep
  • Review prompt and catering inquiry follow-up
  • Monthly report and a direct line to your manager
No invented targets: report what the data actually shows.
AccountabilityOne dedicated account manager from day one LaunchTarget day 10, after access and content approval Growth60 days of local follow-through, then a decision
Timing confirmed after scope and access 07 / 09
Brandcore.ioAraujo's Mexican Grill
07Engagement
No prices or performance guarantees 08 / 09
Brandcore.ioAraujo's Mexican Grill
08Let's talk
08 · A partner, not a handoff

Your next guest is already
looking for you.

Araujo's did not become a San Jose institution by accident. The next chapter is simpler than it looks: make the three kitchens easy to find, easy to call, and easy to book for catering — without losing the character of the grill.

Luis Guzman, Brandcore Client Success
Client Success · Your Brandcore partner Luis Guzman

I'll walk you through the audit and the concept, then scope the smallest version that fixes the leaks. No pressure and no invented numbers.

luis@brandcore.io Direct (669) 310-0700 Office (669) 281-0188
Brandcore.ioSan Francisco Bay Area Sales Solutions
No pitch pressure · direct relationship

Let's talk.

Pick a weekday time that fits service, or suggest your own. This prepares an unsent email draft — nothing is booked or sent from this page.

Open an email draft All times are Pacific. A request is subject to confirmation; no appointment is booked.
Brandcore.io · San Francisco Bay Area Sales Solutions Contact · luis@brandcore.io · (669) 310-0700
09 / 09