× Aqua-WorldPET SUPER CENTER
The Standard
01/ 09
Prepared by Amy Alfaro · Brandcore
PRIVATE PROPOSAL · 2026
Brandcore.io × AQUA-WORLD PET SUPER CENTER
WEBSITE + GROWTH PROPOSALPITTSBURGH, PENNSYLVANIA

The store is real. The front door isn't.

Aqua-World has the livestock, the service bench and the custom builds. Its website does not yet put any of them up front.

Site audit · Store concept · 10-day launch

Prepared for Aqua-World · 8,143 Ohio River Blvd, Pittsburgh PA 15202 · 412-732-9100

Brandcore.io × Aqua-World
PET SUPER CENTERFRESHWATER · SALTWATER · CORAL · REPTILES
SCROLL OR PRESS NEXT
PITTSBURGH · PENNSYLVANIA
01 / SITE AUDIT AQUAWORLD PSC.COM REVIEWED 10.31.26 06 FINDINGS

The store is real.
The website is 2016.

We read aquaworldpsc.com the way a new hobbyist would: on a phone, after work, deciding where to buy a first saltwater fish. Six things make that decision harder.

aquaworldpsc.comLIVE CAPTURE
Live aquaworldpsc.com homepage at 1440 pixels, with the mailing-list popup covering the hero 1
Live aquaworldpsc.com homepage at 390 pixels on a phone
LIVE · 390 PX
  1. 01

    A mailing-list pop-up greets the homepage.

    CRITICAL

    On first load in our 1440 capture, a mailing-list pop-up sits over the hero and dims the page. The livestock is behind a subscribe form until a visitor closes it.

    SOURCE · LIVE CAPTURE 1440
  2. 02

    No tap-to-call number on the homepage.

    HIGH

    The store's number, 412-732-9100, is plain text in the homepage contact block. Our capture found no tel: link, so a thumb has to copy and paste it.

    SOURCE · HOMEPAGE CAPTURE · 0 tel: LINKS
  3. 03

    The search snippet misspells the specialty.

    HIGH

    Meta description: "…a unique pet store specilaizing in Freshwater Fish, Saltwater Fish, Coral Reef and, Aquarium Maintenance." It is the sentence a search result can show under the link.

    SOURCE · <meta name="description">
  4. 04

    Hours sit at the bottom of the homepage.

    HIGH

    The contact block lists 11:00 to 7:00, six days, closed Tuesdays. The top of the page never says when the store is open. The holiday-hours link goes to /map.

    SOURCE · HOMEPAGE CONTACT BLOCK + /map
  5. 05

    143 brand names. 107 unique. No categories.

    HIGH

    The products page is a wall of 143 supplier names, 107 unique, with no categories. It lists manufacturers, not the fish, coral and equipment a hobbyist came to find.

    SOURCE · /products TEXT
  6. 06

    The footer says 2016 and links to Google+.

    MEDIUM

    The footer copyright still reads 2016, and it links a Google+ icon for a platform that closed to consumers in 2019. Read together, they suggest the site is not being kept current.

    SOURCE · FOOTER
Evidence captured from live aquaworldpsc.com, desktop 1440 and mobile 390, October 31, 2026. 02 / 09
02 / THE GAP ILLUSTRATIVE · THURSDAY 8:55 PM

You close at seven.
The decision happens after.

Picture someone who just saw a reef tank on their feed and wants one. They have your name, your town and a few minutes before they give up. The website gets one shot at three questions: What do you carry? When are you open? How do I reach a person?

TODAY · SIX STEPS, NO SINGLE PATH
01
Search "aquarium store Pittsburgh."The snippet reads "specilaizing" and shows no hours.
02
Land on the homepage.A mailing-list pop-up sits over the hero.
03
Tap PRODUCTS.143 supplier names, 107 unique. No fish, no coral.
04
Scroll to the contact block.Hours and phone are plain text, with no tel: link.
05
Open "Click Here for Holiday Hours."The link goes to a separate /map page.
06
Email "for a quote," or use the general form.The services page asks visitors to email. The form is a single SEND button.
VS
THE FLAGSHIP · THREE STEPS
01
See what is in the store.Freshwater, saltwater, coral, reptiles — by category, not by supplier.
02
Know the hours and the address.11–7, closed Tuesdays, 8,143 Ohio River Blvd — on every page.
03
Call, or book the service bench.One tap to 412-732-9100, or a service request with the tank size attached.
THE GOALOne clear path from "I want a tank" to your counter.
0tel: links in our homepage capture
1pop-up over the hero on first load
107unique brands in one unfiltered list
2016copyright year still in the footer
Counts come from our 10/31 captures. The 8:55 PM moment is illustrative.03 / 09
03 / THE FLAGSHIP CONCEPT 01 AQUAWORLD PSC.COM

A front door that
looks like the floor.

Not a template with a fish on it. A store-first site built around the three things a hobbyist actually needs: what is alive in the building, what the service bench can do, and how to reach it.

INTERACTIVE CONCEPT — CLICK THE TABS
01
Livestock by category, not by supplier.

Freshwater, saltwater, coral, reptiles and small animals become browsable shelves — with a weekly list the staff keep current, instead of a wall of supplier names.

02
The services you already price, on the page.

Vinyl wrapping from $15/ft, drilling from $35/hole, water tests $1 and $5 per parameter, scratch removal from $35/sq ft. The rates are on the services page; the homepage names the services without them.

03
A tank calculator that answers the first question.

Enter inches, get gallons and litres before asking for a maintenance quote. It is the smallest useful tool an aquarium store can put online.

LIVESTOCK BOARDSERVICE MENUTANK CALCULATORHOURS + DIRECTIONSONE-TAP CALL
CONCEPT DETAIL · WHAT IT DOESThree things, readable at any size.
What's alive this weekCategory shelves · freshwater, saltwater, coral, reptiles, small animals
What the bench chargesSeven real services · published rates · appointment flags
How to reach you412-732-9100 · 11–7, closed Tuesdays · 8,143 Ohio River Blvd

The full desktop concept adds the live livestock board, the seven-service menu and the tank calculator. Livestock availability shown here is illustrative; the build connects to the store's own weekly list.

aquaworldpsc.com
Aqua-WorldPET SUPER CENTER
LivestockServicesHoursVisit
412-732-9100
Discus fish in a planted freshwater display
PITTSBURGH · OHIO RIVER BLVD The aquarium floor, online.

Freshwater, saltwater, coral, reptiles and small animals, plus the service bench that keeps them healthy.

SEE LIVESTOCK BOOK A SERVICE
STORE HOURS6 DAYS
MON11–7
TUECLOSED
WED–SAT11–7
SUN11–7
8143 Ohio River Blvd
THE SERVICE BENCHRATES AS POSTED ON THE SITE
Background vinyl wrappingMore durable than paint · appointment needed
FROM $15/FT
Aquarium hole drillingGlass and acrylic bulkheads · appointment
FROM $35/HOLE
Acrylic scratch removalWet sanding and polish · appointment
FROM $35/SQ FT
FRESHWATERSALTWATERCORALREPTILESSMALL ANIMALS
8143 OHIO RIVER BLVDCLOSED TUESDAYS412-732-9100
Aqua-WorldPET SUPER CENTER
LivestockServicesHoursVisit
412-732-9100
WEEKLY LIST · SAMPLE ROWS, NOT STOCK DATA Browse the shelves.

Five categories and one weekly list. Filter here, then call to confirm what is on the floor today.

FRESHWATERDiscusSymphysodon
SAMPLE
FRESHWATERGerman blue ramMikrogeophagus ramirezi
SAMPLE
SALTWATEROcellaris clownfishAmphiprion ocellaris
SAMPLE
SALTWATERYellow tangZebrasoma flavescens
CONFIRM
CORALZoanthidsFrag plugs
SAMPLE
CORALAcroporaSPS frags
CONFIRM
REPTILESCrested geckoCorrelophus ciliatus
SAMPLE
SMALL ANIMALSGuinea pigSample listing
SAMPLE
WEEKLY LIST · UPDATED BY STAFF412-732-9100
Aqua-WorldPET SUPER CENTER
LivestockServicesHoursVisit
412-732-9100
THE SERVICE BENCH Seven services, one bench.
Aquarium maintenanceCommercial and residentialEMAIL FOR QUOTE
Custom aquariumsEmail to start a buildQUOTE
Background vinyl wrappingMore durable than paintFROM $15/FT
Aquarium hole drillingGlass and acrylic bulkheadsFROM $35/HOLE
Acrylic CNC millingOverflow boxes and lidsQUOTE
Acrylic scratch removalWet sanding and polishFROM $35/SQ FT
Water testingStandard and advanced panels$1–$5/PARAM.
8143 OHIO RIVER BLVDAPPOINTMENTS FOR DRILLING + WRAPPING412-732-9100
Aqua-World
The aquarium floor, online.
HOURSCLOSED TUE
11–7MON · WED–SUN
8143 Ohio River Blvd
Pittsburgh, PA 15202
412-732-9100
FRESHWATERSALTWATERCORAL
Vinyl wrappingfrom $15/ft
Water tests$1 to $5/param.
Hole drillingfrom $35/hole
LIVE CONCEPT · NOT LIVECLICK THE TABS · SCROLL THE FRAME
Design concept for aquaworldpsc.com. Photos come from the store's own site; stock rows are sample data.04 / 09
04 / THE SYSTEM BRANDCORE.IO ONE PARTNER

Not a website.
An aquarium store, online.

Your floor is the product. Brandcore builds the structure around it: the livestock shelves, the service bench, the local search presence, the proof and the monthly rhythm that keeps the list current.

01

Flagship Website

A custom store site built around the floor, not a 2016 template.

  • Custom 7-page build
  • Copy written for hobbyists
GOAL · A CLEAR FIRST SCREEN
02

Livestock Architecture

Five categories, one weekly board, a shelf per species group — replacing a 143-name supplier wall.

  • Five livestock categories
  • Weekly availability board
GOAL · THE SHELVES ANSWER IT
03

Service Requests

Maintenance, drilling, wrapping and custom builds with the tank size and photos attached before you reply.

  • Tank volume + photos attached
  • Appointment flags per service
GOAL · FEWER BACK-AND-FORTH EMAILS
04

Ohio River Search

Google Business Profile, hours that match the door, and pages that answer Pittsburgh aquarium searches.

  • Hours synced to the door
  • Pittsburgh search pages
GOAL · FOUND BY LOCAL HOBBYISTS
05

Care Library

Water chemistry, acclimation, quarantine and tank cycling — the questions your counter answers every day.

  • Cycling, acclimation, quarantine
  • Linked from every species page
GOAL · FEWER REPEAT QUESTIONS
06

Growth Partner

Weekly livestock updates, new service rates, seasonal edits and one direct line to Amy. So the site does not go stale.

  • Weekly board updates
  • Monthly report + direct line
GOAL · A SITE THAT STAYS CURRENT
BUILT ON brandcore.io Strategy · Design · Build · Local growth · One accountable partner NO TEMPLATES. NO HANDOFFS. 05 / 09
05 / THE PROOF YOUR OWN PORTFOLIO /PORTFOLIO

You already do the work.
You just don't show it.

The portfolio page says it shows aquariums "maintained and installed by our service teams." It holds 21 photographs under a short intro, with no captions, no scope, no city and no way to ask for one.

Live aquaworldpsc.com contact block captured at 1440 pixels, with the mailing-list pop-up covering part of the address and hours LIVE SITE CONCEPT
DRAG TO COMPARE · CAPTURED OCT 31 The live homepage, then the concept. Left: our 1440 capture of the homepage contact block, where the pop-up covers part of the address and hours. Right: an illustrative concept, not built and not live.
21photographs on the portfolio page
0captions, scope or city beside them
A reef aquarium on a custom stand, from the Aqua-World portfolio
REEF ON STAND
A clear acrylic tank with drilled openings, from the Aqua-World site
ACRYLIC TANK
An acrylic CNC mill at work, from the Aqua-World services page
CNC MILL
  • All three photos come from the store's own site. We cropped and compressed them; nothing was retouched or added.
  • The page says its service teams install and maintain these tanks. A caption and scope per project turns that into a sales argument.
  • Each project gets its tank volume, timeline and one "request something like this" action.

No performance numbers are claimed here. The portfolio is evidence of craft, not measured results.

Photos from aquaworldpsc.com (portfolio and services pages). The right side of the comparison is an illustrative concept.06 / 09
06 / THE ROADMAP DAY 0 TO DAY 60

Three days of strategy.
Seven days of build.
One new front door.

Your staff stay on the floor and at the bench. We handle the structure, the copy, the livestock board, the calculator, the QA and the launch.

01DAYS 1–3

Align

A 90-minute kickoff. We leave with the livestock taxonomy, the service menu and a launch date.

  • USCategory + species architecture
  • USService menu and copy outline
  • YOUConfirm rates, hours and services
  • YOUPick 12 portfolio installs
OUTPUT · APPROVED BLUEPRINT
DELIVERABLESLivestock taxonomy · Service menu · Photo shortlist
02DAYS 4–10

Build

Design, build, copy and QA. Livestock board, service menu, calculator and click-to-call wired in. Live on Day 10.

  • USCustom design + responsive build
  • USLivestock board + tank calculator
  • USHours, directions, one-tap calling
  • YOUFinal review + launch approval
OUTPUT · LIVE FLAGSHIP
DELIVERABLES7-page site · Livestock board · Service request + calculator
03DAYS 11–60

Grow

The site starts working. We keep the board current, build local visibility and turn installs into proof.

  • USGoogle Business Profile + hours sync
  • USReview requests after service visits
  • USWeekly livestock + monthly service updates
  • YOU15-minute monthly check-in
OUTPUT · COMPOUNDING PRESENCE
DELIVERABLESGoogle profile · Review flow · Monthly report
LAUNCH DAY CHECKLIST
01Hours + closed Tuesdays on every page 02Click-to-call tested on a real phone 03Livestock board live and editable 04Service request with tank size attached
TARGET LAUNCHDAY 10
YOUR TIME REQUIRED2 APPROVALS
YOUR PARTNERAMY ALFARO
No handoffs. No account maze.
Proposed timeline, subject to content readiness and approvals.07 / 09
07 / THE ENGAGEMENT THREE WAYS TO DEPLOY

Pick the level.
We build the rest.

Every engagement starts with the same foundation: a custom flagship, livestock architecture and a working service path. Choose how far you want to take the growth.

LEVEL 01A

The Flagship

For replacing the 2016 site with a front door that matches the floor.

  • Custom 7-page store website
  • Livestock categories + weekly board
  • Service menu with your real rates
  • Tank calculator + click-to-call
  • Hours, directions, contact paths
  • Mobile-first build + SEO foundation
  • Launch in 10 business days
LAUNCH10 BUSINESS DAYS
ONE-TIME BUILDFIXED-FEE QUOTE
RECOMMENDED FOR ONE STORE
LEVEL 02B

The Standard

For showing up in Pittsburgh aquarium search and keeping the board current.

  • Everything in The Flagship
  • Google Business Profile management
  • Pittsburgh + Ohio River corridor pages
  • Review requests after service visits
  • Weekly livestock board updates
  • Monthly service + content updates
  • Monthly performance report
  • Direct line to Amy
LAUNCH10 DAYS + MONTHLY
BUILD + MONTHLY PARTNERFIXED-FEE QUOTE
LEVEL 03C

The Command

For a store that wants custom builds and maintenance routes to grow.

  • Everything in The Standard
  • Custom-build project pages
  • Service lead follow-up sequence
  • Seasonal campaign planning
  • In-store photo + video days
  • Quarterly strategy review
LAUNCH10 DAYS + QUARTERLY
FULL GROWTH PARTNERFIXED-FEE QUOTE
EVERY ENGAGEMENT INCLUDES
Strategy call Copy + photo direction QA on real devices 30 days post-launch support You own domain, content and code
Investment is scoped after a 20-minute walkthrough. All work quoted as a fixed fee.08 / 09
A coral system maintained by Aqua-World
08 / LET'S TALK PITTSBURGH · PENNSYLVANIA

Let's put the store
on the front page.

Twenty minutes. We will walk through the audit, the concept and the launch plan — then you decide if it is worth building.

Amy Alfaro
YOUR DIRECT PARTNER Amy Alfaro Lead Sales & Strategy · Brandcore
amy@brandcore.io (669) 310-0200
8,143 Ohio River Blvd · Pittsburgh, PA 15202 Store (412) 732-9100
YOUR PARTNER'S NOTE

Amy will walk you through the audit, the concept and the launch plan in twenty minutes — no obligation, no pressure. If it is not worth building, she will tell you.

PICK A TIMEDRAFT ONLY

Let's talk.

Thursday at 1 PM or Friday at 2 PM Pacific — or pick any weekday that fits.

OPEN AN UNSENT EMAIL DRAFT

All times Pacific. Choosing a time prepares an email to Amy. Nothing is booked until confirmed.

Brandcore.io×Aqua-World
San Francisco Bay Area Sales Solutions