WEB & GROWTH PROPOSAL · DOWNTOWN SAN JOSE

Scratch-made
on South First.

The kitchen already earns the visit. This is a plan to make the website earn the order — with the menu, pickup, catering and the Cali-Moco in plain sight.

Room: 78 S. First St, San Jose
Kitchen: Mon–Thu 10:30–9 · Fri–Sat 10:30–11 · Sun closed
Signatures: Cali-Moco · Quesa-Birria · Agave flights

Prepared for Angelou’s Mexican Grill by Luis Guzman · Client Success

MOVE POINTER · THE MARK IS A PHYSICAL OBJECT

01 / SITE AUDITOCT 31, 2026

A great restaurant
with a quiet front door.

Measured from angelousmexicangrill.com on October 31, 2026. Six findings, each with the exact source.

Critical01

Share previews are blank

Five Open Graph fields on the homepage contain the literal word “null”.

SOURCE · OG META

High02

Fifteen H1 headings

The homepage carries 15 H1s. The first one is a street address, not a proposition.

SOURCE · HOMEPAGE

Critical03

No structured data

Zero application/ld+json blocks across five pages: no restaurant, menu or hours markup for Google.

SOURCE · 5 PAGES

High04

Empty page descriptions

Food Menu, Drink Menu, Specials and About each ship an empty meta description.

SOURCE · META DESC

High05

Ordering splits three ways

Clover, DoorDash and gift cards on giftup.app; catering, parties and jobs on tmt.spotapps.co.

SOURCE · NAV LINKS

High06

16.6 MB before the food

43 linked stylesheets, scripts and the cover MP4. The autoplay hero video alone is 16.0 MB.

SOURCE · 43 FILES

The live Angelou’s homepage: a close-up video of a drink, eight navigation links, and no headline or order button — **The first screen today.** A 16 MB autoplay drink video, eight nav links, no headline, no menu and no order button.

02 / THE GUESTFRIDAY, 7:42 PM

One phone.
Six steps to your table.

A group on South First deciding where to eat. This is the ordinary route the current site asks them to take: the path any guest can see for themselves.

Today six steps

1Search “mexican food downtown san jose”
2Land on a video with no headline
3Find “Menu” among eight links
4Open the food menu page
5Scan 139 prices for the Cali-Moco
6Jump to Clover or DoorDash

Proposed three steps

1Land on the dish and the next step
2See the menu and a pickup window together
3Order direct or call — still on your brand

Every step removed is a guest who does not have to guess.

The first screen offers no menu, no hours and no order button — only a video and a nav.

Angelou’s Mexican Grill storefront with its sign, patio and open door on South First Street — **78 South 1st Street.** The room people already walk into. The website should feel like the same place.

Counts from the live site, October 31, 2026. No analytics or sales figures are claimed.

03 / THE FLAGSHIPWORKING CONCEPT

The new front door.
Menu, pickup and catering in one place.

Not a picture. Switch the tabs, filter the menu, choose a pickup window, price a catering order. Items, prices and hours come from your current site; pickup windows are illustrative.

angelousmexicangrill.com CONCEPT

Angelou’s Mexican Grill

(408) 971-2287

78 S. FIRST ST · SAN JOSE OPEN TODAY

Scratch-made Mexican,
in the heart of downtown.

Cali-Moco, birria, agave flights. Order pickup for the office or put the patio to work for a party.

Direct from the kitchen · Clover and DoorDash

Quesa-Birria being dipped into consommé at Angelou’s

Quesa-Birria · $14.95

Cali-Moco$15.25Fries, egg, guac, choice of meat

Quesa-Birria Tacos$14.95Three tacos with birria dip

Frida Flight$21.00Mezcal, hibiscus, agave, lime

Today10:30 AM – 11:00 PMKitchen closed Sunday

78 S. First St · San Jose (408) 971-2287 Today · 10:30 AM – 11:00 PM

MOBILE · SAME MENU

OPEN

78 S. FIRST ST

Scratch-made
on South First.

Order pickup

Cali-Moco$15.25

Quesa-Birria Tacos$14.95

Frida Flight$21.00

78 S. First St · San Jose
Open today · 10:30 AM – 11:00 PM

MenuOrderVisit

The same menu, hours and order path — sized for a phone, not pinched from the desktop.

Concept only. Links point to Angelou’s existing Clover, DoorDash and phone line. No order is placed here.

04 / THE SYSTEMWHAT BRANDCORE BUILDS

Six systems,
one restaurant.

Each layer is useful on its own. Together they keep the menu, the map and the follow-up telling the same story.

01

Website & menu architecture

A five-page site with the menu as a first-class page — categories, prices, allergens and one order button. Built so a special can change without a developer.

Menu page · Categories · Dish detail

Guests reach a dish in two taps.

02

Direct ordering links

Clover and DoorDash kept, presented once, with pickup expectations set before the jump. No third-party detour hidden behind a dropdown.

Clover · DoorDash · Call

Fewer wrong turns, more finished orders.

03

Local search & maps

Restaurant schema, hours, address and menu markup, plus Google Business Profile details kept current through the year.

Schema · Hours · Profile

The right hours in the right place.

04

Photo & content library

Your dishes, your room and your people, shot once and organised for menu, maps and social — not a stock library.

One shoot · Dish crops · Room

One shoot, many placements.

05

Reviews & reputation

A simple ask after the visit, routed to the platform you already use and answered by your team. We set the habit; you keep the voice.

Ask · Reply · Report

A habit, not a campaign.

06

Growth partner

Monthly menu updates, specials, event pushes and a named contact who knows the account — so the site keeps pace with the kitchen.

Monthly · Events · Contact

The site keeps up with the kitchen.

“The menu is the product. Everything else exists to get a guest to it.”

BRANDCORE DESIGN RULE · EVERY PAGE

05 / THE WORKUFG WORKS

The proof is the work.
Before and after, same business.

A Brandcore website example. The change is hierarchy and contact placement, not a new identity. No performance numbers are claimed.

The UFG Works website after the Brandcore rebuild with a clear headline, quote and call actions

Before

Dense layout, buried calls to action, a generic template.

After

One headline, a quote action and a phone number above the fold.

Mobile

Navigation rebuilt around the two actions that matter.

Identity

Carried through both versions unchanged.

Source: Brandcore project files · UFG Works. Real captures, no reconstruction.

06 / THE ROADMAP3 · 7 · 60 DAYS

Three days of decisions.
Seven days of build.

A proposed schedule, agreed with your team before anything starts. Launch target: ten days after kickoff.

DAY 1Kickoff
DAY 3Scope signed
DAY 10Site live
DAY 70Growth rhythm

PHASE 01DAYS 1–3

Strategy & menu architecture

Kickoff with Luis; confirm hours, order links and prices
Agree the page map and the one action per page
Choose the photos and the dishes that lead

OwnerBrandcore + Angelou’s team

OutSigned scope and content list

PHASE 02DAYS 4–10

Design, build, launch

Custom responsive design and build
Menu, schema, hours, ordering links
QA across phones; coordinated launch

OwnerBrandcore

OutLive site on your domain

PHASE 03DAYS 11–70

Local growth

Google Business Profile cleanup and photo updates
A review ask your team can keep up with
Monthly menu and specials updates

OwnerBrandcore + your team

OutA 60-day rhythm, not a launch and vanish

From you menu and prices, hours, order links, photo permission, Google profile access From us one named partner and a fixed scope

Launch day, checked

Domain and HTTPS live
Menu, prices and hours verified
Clover, DoorDash and call links tested
Google profile updated

07 / ENGAGEMENTTHREE WAYS

Three ways to deploy.
One recommended.

Scope is fixed before work starts. Fees are quoted after a 20-minute scope call — no invented packages, no surprise line items.

01The Reset

The website is the whole problem.

Five-page custom site
Menu architecture and prices
Ordering links and phone action
Mobile QA and launch

Best when the current site is the only blocker.

RECOMMENDED

02The Flagship

The whole front door working.

Everything in The Reset
Restaurant schema and profile cleanup
One photo library from one shoot
Review ask flow for your team
60-day menu and specials rhythm

Best for a restaurant that wants search, menu and follow-up aligned.

03The Partner

Keep it current, month after month.

Everything in The Flagship
Monthly menu and event updates
Quarterly photo refresh
Named contact and monthly check-in

Best when the kitchen changes faster than the site.

Every engagement one named partner Scope fixed before work starts Accounts stay in your name Handover documentation and access

01
20-minute call
Review the audit, the concept and the menu.
02
Written scope
Pages, dates and a fixed fee before work starts.
03
Kickoff
Content and access, then the build begins.

Fixed-fee quote after a 20-minute scope call. Nothing is priced until the scope is written down.

08 / NEXTA SHORT CALL

Let’s put the Cali-Moco
where people can see it.

A short call is enough to agree the useful changes, the order of work and a scope your team can live with.

YOUR DEDICATED PARTNER

Luis Guzman

Client Success · Brandcore

“I can walk you through the concept, the menu structure and the ordering links, then tell you honestly what is worth doing first. You’ll have one Brandcore contact from the first call to launch.”

EMAILluis@brandcore.io DIRECT(669) 310-0700 OFFICE(669) 281-0188

Brandcore.io · San Francisco Bay Area Sales Solutions

CHOOSE A TIMEPACIFIC

Prepare the email.

Pick a weekday between 9 AM and 5 PM. We prepare an unsent draft in your mail app — nothing is booked.

Date Time

Choose a date and time to prepare an email.

EMAIL LUIS TO REQUEST THIS TIME

Requested times are subject to confirmation. No appointment is booked.

THE FIRST CALL · 20 MINUTES

01
What you already have
Menu, hours, order links and photos.
02
The menu and order path
What a guest sees first, and where they go.
03
Scope, sequence and timing
What starts now and what can wait.

Scratch-made
on South First.