ADVANTEKBENEFIT ADMINISTRATORS
01 The front door
Self-funded plan administration · Fresno, California
Advantek administers claims for self-funded health plans, with an in-house clinical team and reporting built around each employer group. The website should make that difference clear before the first call.
Prepared for Advantek Benefit Administrators
by Karina Carillo, Brandcore
Move your pointer to inspect the mark stays whole
The substance is already there: self-funded administration, an in-house clinical team, customizable reporting. The live site makes a visitor work to find it, then asks them to guess which door is theirs.
LIVE · 1440×900
LIVE · 390×844
The first heading is an H3 reading “Welcome,” followed by an H3 of body copy. The page never states its subject as a heading.
STRUCTURE LIVE DOMNo meta description was present in the live head. The most valuable search line on the site is the word Home.
SEARCH <HEAD>The mobile render keeps a wide fixed layout. The mark, the hero and the welcome copy are clipped at the right edge.
MOBILE 390×844 RENDERFive top-level navigation items, three portals tucked under “LOG IN,” and no visible employer or broker next step above the fold.
PATH NAVIGATIONNot a taste argument. A measured one.
Not a screenshot. A working homepage concept with employer, member and provider paths, a reporting library and a phone view. Click the navigation.
FOR EMPLOYERS & BROKERS
Self-funded administration with an in-house clinical team, reporting you shape, online enrollment and direct access to the account team.
Claims, eligibility and plan operations, managed by a team that knows self-funding.
A full-time Medical Director and nurses in the building, not a call center script.
Case management, utilization, diabetes and FSA reports, shaped around your groups.
FOR PLAN MEMBERS & FAMILIES
Find the resources for your plan, understand a claim, and reach a person who can help. No guessing which door is yours.
A live person during normal business hours
Advantek's Fresno team answers during normal business hours.
Nurses and a Medical Director work alongside the claims team.
Benefits, claims and next steps, written for families rather than files.
FOR HEALTHCARE PROVIDERS
The three things your office needs, on one page, with a phone and fax that go to the people who can resolve them.
PHONE(559) 228-5454
FAX(559) 228-5460
Every provider task starts from the same three choices.
A live team in Fresno, not an unmonitored inbox.
The details a billing office needs, without a search.
FOR EMPLOYERS & BROKERS
Advantek's proprietary claims software and data team support custom monthly reports. Choose a report family to see the shape of it.
A view of open cases, clinical touchpoints and the groups they belong to, with the date range and data elements chosen by the employer.
MENUMEMBER QUICK PATH
Live person during business hours
Phone detail · readable, not a shrunken browser
United Facilities Group came to Brandcore with the same problem in a different vocabulary: strong work, buried under a crowded first screen. We rebuilt the front door around one promise and one next step.
What carries over to Advantek: the discipline to put the strongest truth on the first screen, then make the next step obvious.
NO INVENTED METRICS · REAL REBUILDYour dedicated partner
Advantek already promises the right care, at the right place, at the right time. The website should say it first, then hand the visitor to a person who can help.
Your single point of contact from the first working session through launch and the 60-day review.
Brandcore.io · San Francisco Bay Area Sales Solutions
Pick a 15-minute walkthrough between 9 a.m. and 5 p.m. Pacific. Karina will confirm by email; nothing is booked here.
Opens a pre-filled email in your mail app. You review and send it; the time is confirmed only when Karina replies. No forms, calls or bookings are made here.