AMA ADVANCED MATERIALS ANALYSISIndependent analytical laboratory
Cover
01 / 09
Brandcore × Website proposal Advanced Materials Analysis, Inc.
Advanced Materials Analysis emblem Advanced Materials Analysis, Inc.Independent analytical laboratory
Independent analytical laboratory · Mountain View, CA

Precision at
every layer.

SIMS depth profiling, XPS surface chemistry, AFM topography and Hall Effect characterization — the technical depth is already here. This proposal gives it a front door worthy of the data.

  • CamecaMagnetic-sector SIMS
  • 6 × 6 – 20 × 20 mmPublished Hall sample range
  • Room temp & 77 KHall Effect characterization
  • Silicon ValleySample pickup
The gap is not the science. It is the path to it. NEXT · 01 / SITE AUDIT
Hector Gonzalez, Brandcore Prepared for Advanced Materials Analysis, Inc. by Hector Gonzalez · Brandcore
SPECIMEN STAGE · AMA-01 Dimensional artifact Authentic AMA emblem · illustrative stage
SIMS · O₂⁺ PRIMARY BEAM Illustrative depth profile · not sample data
Authentic emblem · dimensional specimen concept
01 / SITE AUDIT · AMANALYSIS.COM

Live public pages · verified 30 Oct 2026

The science is 20 years deep.
The website is 2009.

AMA publishes real analytical depth. The public site makes an engineer work to find it — and gives a first-time visitor almost nothing to react to.

amanalysis.com LIVE CAPTURE
The current Advanced Materials Analysis home page: a 2009 blue table layout with a left navigation column, a small logo, and body text with no instrument imagery or sample form. 1 2 3 4
Current home page at 1280 × 900. Source: amanalysis.com.
01
STALEFOOTER

© 2009 on all eight public pages.

A 2026 buyer sees a 2009 copyright before they see a technique.

© 2009 Advanced Materials Analysis, Inc.
02
INVISIBLEMETA

Empty description and keywords.

The home page publishes an empty string for both. Search results get no authored summary.

<meta name="description" content="">
03
THIN/SERVICES.HTML

Four technique names. No specs.

SIMS, XPS, AFM and Hall Effect are listed without sample size, output or application guidance.

SIMS · XPS · AFM · Hall Effect Measurement
04
FRICTION/SIMS.HTML

Useful specs. Buried. No intake form.

The technique pages contain usable facts, but the navigation is an eight-link sidebar and the only action is a mailto link.

8 sidebar links · no enquiry form
05
MOBILEHTML SOURCE

No viewport meta. A 2009 table layout.

Built on Plesk Sitebuilder 4.5.0 in HTML 4.01 Transitional — phones get the desktop table.

HTML 4.01 Transitional · no viewport meta
THE COST

An engineer cannot tell, on one screen, whether AMA handles their material, their technique, or their sample size. The site makes them hunt — or leave.

Evidence: eight public HTML pages fetched from amanalysis.com on 30 Oct 2026. Counts and quoted attributes are from the delivered source, not a redesign mockup.

THE PROPOSAL Make the technique, the sample and the next step visible in one screen.
02 / THE CAPABILITY

Published facts · AMA technique pages

Four techniques.
One chain of evidence.

Lead with what AMA actually measures — technique, sample, output — then let the visitor choose the question they came with.

TECHNIQUE 01 / 04

Dopant & trace-contaminant depth profiles

Cameca double-focusing magnetic sector SIMS. A fine-focused cesium or oxygen primary-ion beam sputters the sample; positive and negative secondary ions are mass analyzed as the profile goes deeper.

Measures
Dopant and impurity depth profiles
Materials
Si, SiC, III–V, II–VI, CuInGaSe, CdTe, metal films
Also
High-precision dose matching for B, P, As
PUBLISHED APPLICATIONS
QuestionTechniqueSampleData

Source: /Sims.html · published by AMA.

PUBLISHED INSTRUMENT SCHEMATICILLUSTRATIVE
AMA's published schematic of a Cameca double-focusing magnetic-sector SIMS instrument, showing the primary ion column, mass spectrometer and detection system. Published SIMS schematic · AMA

Published capabilities from AMA's own technique pages. Graphs and diagrams are illustrative explanations — not customer measurements or instrument output.

03 / THE FLAGSHIP

Working HTML concept · not a screenshot

A front door that
speaks instrument.

Four techniques, real application language and a guided sample enquiry — all in one place. Try the tabs, the technique list and the request flow.

01Service pages02Application matrix03Sample enquiry
LIVE CONCEPT · AMANALYSIS.COM · SCROLL INSIDE
amanalysis.com / concept CONCEPT
Advanced Materials Analysis, Inc.Independent Analytical Laboratory · Mountain View, CA
SIMS · XPS · AFM · HALL EFFECT

See the layer.
Prove the process.

Independent materials characterization for semiconductor, thin-film and advanced-materials teams in Silicon Valley and beyond.

Room temp & 77 K HallSilicon Valley pickupStrict confidentiality
SPECIMEN / DEPTHILLUSTRATIVE
Surface
Oxide
Doped film
Substrate
O₂⁺ beam depth →
DopantsContaminantsInterfaces
01
SIMS

Dopant and trace-contaminant depth profiling in Si, SiC, III–V and thin films.

02
XPS

Chemical bonding, unknown contamination and shallow insulator profiling.

03
AFM

Quantitative 2D/3D topography, RMS roughness and grain distribution.

04
Hall Effect

Resistivity, carrier concentration and mobility at room temp and 77 K.

740 Sierra Vista Ave, Suite D · Mountain View(650) 391-4190Sample pickup across Greater Silicon Valley
MATERIALS IN THE PUBLISHED WORK
SiSiCIII–VII–VICuInGaSeCdTeMetal filmsGaN / InP
SAMPLE PATH
  1. QuestionWhat must the data prove?
  2. TechniqueRoute to SIMS, XPS, AFM or Hall.
  3. LogisticsPickup or ship to Suite D.
READY TO TALK SPECIFICS?Tell us what your sample needs to prove.
Advanced Materials Analysis, Inc. · 740 Sierra Vista Ave, Suite D, Mountain View, CA 94043(650) 391-4190 · info@amanalysis.com

Illustrative HTML concept · content structure based on AMA's published capabilities · not a live client site.

04 / THE SAMPLE PATH

Pickup · shipping · chain of custody

The sample is the customer.
Make the next step obvious.

A Bay Area fab engineer with a suspect wafer does not want a scavenger hunt. The proposed path turns a question into a routed request in three steps.

CURRENT PATH
  1. Find the service pageEight-item sidebar; four technique names.
  2. Guess the right techniqueSpecs are buried inside individual pages.
  3. Write an emailThe only intake action is a mailto link.
PROPOSED PATH
  1. Start with the questionMaterial + measurement + sample.
  2. Get a routed techniqueWhat it measures and what to send.
  3. Choose pickup or shippingOne clear request, no scavenger hunt.
Greater Silicon ValleyAMA will provide pick-up of your samples at your location.
Outside the areaShip to 740 Sierra Vista Ave, Suite D, Mountain View, CA 94043.
Published shipping tipClaim a value under $100 or declare “no commercial value” to avoid delays.
WHAT THE REQUEST MUST CARRY
MaterialTechniqueQuestionSample sizePickup / shippingConfidentiality

Source: AMA /contact.html. Pickup and shipping are published by AMA; routing is a proposal.

AMA'S PUBLISHED COMMITMENTS
High-quality dataFast turnaroundLow costStrict confidentiality
05 / THE PROOF

United Facilities Group · ufgworks.com

We have rebuilt a technical
front door before. Here is the before and after.

United Facilities Group came to Brandcore with a dated site. The rebuild put services, proof and contact actions in the first screen. The same discipline applies to AMA.

ufgworks.com · legacyBEFORE
United Facilities Group website before the Brandcore rebuild: a dated layout with service information below the first screen.
BeforeDated layout; service information sits below the first screen.
ufgworks.com · rebuiltAFTER
United Facilities Group website after the Brandcore rebuild: a clear service hierarchy with prominent quote and call actions.
AfterClear service hierarchy and prominent quote and call actions.
01
Hierarchy

Service categories become the first read, not a paragraph.

02
Action

Quote and call controls are visible in the first screen.

03
Credibility

Real project imagery and proof do the selling.

Case study: ufgworks.com. Images are the actual before/after screens used by Brandcore; no performance metric is claimed.

06 / THE SYSTEM

Brandcore services · scoped to AMA

One partner for the
whole technical front door.

Brandcore builds the website and the system behind it: the pages that answer an engineer's question, the intake that captures the sample, and the local visibility that puts AMA in the room.

01

Technical website architecture

Technique, application and sample pages structured around the questions engineers actually search.

  • Technique, application & sample pages
  • Clear hierarchy on mobile
  • Fast, accessible foundation
The right question lands on the right page.WEBSITE
02

Capability & application library

Spec tables, material compatibility and application notes, kept accurate with AMA review.

  • Specs and material compatibility
  • Application notes mapped to technique
  • AMA review before publishing
Fewer “do you handle this?” emails.CONTENT
03

Sample enquiry & chain of custody

A guided request with material, technique, sample size and pickup or shipping details.

  • Material and technique fields
  • Pickup or shipping selection
  • Confidentiality and custody guidance
A complete request, not a one-line email.INTAKE
04

Silicon Valley local search

AMA's Mountain View lab and pickup coverage made legible to local R&D and fab teams.

  • Mountain View location and pickup coverage
  • Technique and application landing pages
  • Consistent business profile details
Found by the engineers already nearby.LOCAL
05

Technical content & photography

Real instrument imagery and process explainers, produced with AMA's approval — never invented lab results.

  • Real instrument and lab imagery
  • Process explainers for engineers
  • No invented results or certifications
Proof without exaggeration.PROOF
06

Measurement & iteration

Enquiry sources, technique interest and drop-off reviewed in a simple monthly readout.

  • Enquiry source and technique interest
  • Sample-path drop-off review
  • Monthly readout and iteration
Decisions based on actual demand.GROWTH
Engineer's questionTechnique pageApplication proofSample enquiry

The website is the front door. The system is what makes it answer.

WebsiteContentIntakeLocal searchAnalyticsOne coordinated build.
07 / THE ROADMAP

Proposed sequence · subject to scope and approval

Three days to align.
Seven days to build. Sixty to compound.

AMA stays focused on the lab. Hector Gonzalez and Brandcore coordinate the build, with AMA's technical review at each gate.

01DAYS 1–3

Align

Kickoff with Hector, technique and specification review, page map, and the fields the sample enquiry must capture.

  • 1-on-1 strategy session
  • SIMS / XPS / AFM / Hall review
  • Page map & intake fields
GATE 01Page map and claims approved
AMA technical review · Brandcore coordination
03DAYS 11–70

Compound

Strengthen local discovery, add application notes, review enquiry quality and iterate on what engineers actually ask.

  • Silicon Valley local visibility
  • Content cadence
  • Monthly enquiry readout
GATE 03Monthly review and next content cycle
Brandcore growth · AMA input
WHAT AMA SUPPLIES
  • Technique and specification review
  • Approval on claims, imagery and sample guidance
  • A named reviewer for the sample-enquiry fields
  • Hosting or DNS access when the build is ready

Short review cycles keep the technical detail accurate.

WHAT BRANDCORE OWNS
  • Design, HTML/CSS build and responsive checks
  • Page structure, content editing and intake flow
  • Launch coordination and monthly readout
  • One point of contact from kickoff to launch

One coordinated build, not a handoff between vendors.

DECISION GATES
  1. 01Page map approved
  2. 02Content and claims approved
  3. 03Launch signed off

No phase starts without the previous gate.

Proposed launch 10 days after kickoffSubject to content approval & hosting accessNo invented performance targets
08 / LET'S TALK

15-minute walkthrough · no obligation

The data deserves
a front door this precise.

I would welcome a 15-minute walkthrough of this concept. We can compare it with your current site and decide what is worth building first.

Hector Gonzalez, Technical Sales and Automation at Brandcore
Your Brandcore contact
Hector Gonzalez
Technical Sales & Automation · Brandcore

“Your published SIMS, XPS, AFM and Hall Effect capabilities deserve a clear, accessible presentation. I would welcome a 15-minute walkthrough of this concept.”

BrandcoreSan Francisco Bay Area Sales Solutions

A precise front door is not a design luxury. It is how the next sample finds you.

01Walkthrough

15 minutes; compare this concept with the current site.

02Scope

Agree the pages, content and intake fields worth building first.

03Build

Brandcore coordinates design, build and launch checks.

Prepared for Advanced Materials Analysis, Inc. · Mountain View, CAIndependent proposal · no client-site changes were madeFacts sourced from amanalysis.com · 30 Oct 2026