CRITICAL01
Two live counters.
The old site lists 44 product links and still sends shoppers to a second store at abcgroffs.com.
SOURCE · / and /ols/all, 30 OCT 2026
PRIVATE PROPOSAL · 30 OCT 2026
The name
still carries.
A.B.C. Groff has been the answer since 1890. The next front door should answer the same way — one counter, one number, one clear path to the part.
SINCE 1890NEW HOLLAND, PAJOHN DEERENEW HOLLANDNEW IDEASMOKER
Scroll, or press NEXT. The badge is live — move your pointer.
THE BADGE, REBUILTSTEEL · ENAMEL · 1890
01 / FRONT DOOR AUDIT
The shop moved.
The door didn't.
44 live product links, a second store, a blocking popup, and a handoff sentence that stops mid-word.
HIGH02
A popup is the front door.
A full-screen announcement covers the catalog on arrival — hours, the “no retail store” note, and the new-site handoff.
SOURCE · /ols/all, first visit
HIGH03
The handoff is cut off.
The footer sentence ends at “It is t”. The handoff stops mid-word, on every page.
SOURCE · GLOBAL FOOTER, QUOTED VERBATIM
HIGH04
Three numbers. No primary.
717-354-8000 in the header, 717-351-0222 in the footer, 717-333-2475 in the FAQ.
SOURCE · HEADER, FOOTER, /frequent-questions-1
MEDIUM05
A $0.00 test part is live.
“New Holland Skidloader black box test, control unit 9827094” sits in the grid at $0.00.
SOURCE · /ols/all GRID
MEDIUM06
The hours are in the basement.
5:00–8:30 PM and Sat 12:00–3:00 PM live in the popup and footer — not the header.
SOURCE · FOOTER BLOCK, /contact-us
ALSO OBSERVED
The John Deere category page lists New Holland categories in its sidebar and repeats the homepage H1. Both are navigation leaks, not opinions.
Counts are observed from public pages, not estimated. No customer analytics, private data, or review totals were used.
02 / THE GAP
11:47 PM.
The baler is down.
The website is a detour.
The counter is open 5:00–8:30 PM. The part is urgent at 11:47. A farmer with a phone should be able to name the machine, name the part, and send it — without opening a popup, choosing between two stores, or guessing which of three numbers answers.
TODAY7 steps
- Home
- “Get it fixed!”
- All Products
- Dismiss the popup
- Find the part
- Read the footer
- Start again at abcgroffs.com
PROPOSED3 steps
- Name the machine
- Name the part
- Send the request, or call one number
Path steps are observed from the public site. We cannot see the calls that never happen; we can remove the steps that cause them.
5:00–8:30published evening hours
3phone numbers on one site
2live stores, one name
03 / THE FRONT DOOR, REBUILT
One counter.
Every part in reach.
A working concept, built on their real catalog and real photos. Four moves: the counter, the part finder, the machines, the visit.
A.B.C. GROFFAftermarket parts · New Holland, PA
OPEN TONIGHT · 5:00–8:30 PM
THE PARTS COUNTER · SINCE 1890
The part.
The part.
Not the runaround.
Find by machine, part number, or call the counter. Most parts made here in Lancaster County.
Published hours · call to confirm before you drive.
559 OVERLYS GROVE RD
OPEN TONIGHT 5:00–8:30 PM
NO RETAIL STORE · CALL BEFORE YOU DRIVE
SHIPS FROM NEW HOLLAND, PA
Start with the machine
Typical part groups · illustrative
“Since 1890...the name you can trust.”
Most parts made in Lancaster Co., PA.
John Deere · New Holland · New Idea · Smoker
Shop the full catalog at abcgroffs.com — one front door, one checkout.BROWSE ALL PARTS ↗
PART FINDER
Three answers. One request.
Pick the brand, the machine, and the part group. The counter confirms fitment before anything ships.
BRAND
MACHINE
PART GROUP
YOUR SELECTION
John Deere · Round baler · Pickup teeth & tines
The counter confirms fitment and availability before anything ships. No stock or price is claimed by this page.
Concept UI. No stock, price, or availability is claimed. Photos are real A.B.C. Groff part images.
MACHINES
Start with what broke.
Six machine families from the current catalog. Each card shows an example part group, not a stock claim.
Round balerBelts · bearings · pickup teeth
Square balerFeeder forks · chains · knives
Rake / tedderTines · forks · bearings
Grinder mixerHammers · screens · augers
Manure spreaderSlats · chains · sprockets
Corn pickerHusking rolls · disks · chainsParts for older equipment, not the fence row.John Deere · New Holland · New Idea · Smoker
VISIT / CALL
Evening counter. No showroom.
The shop is a working parts operation, not a retail store. Call first and the counter will check the shelf.
THE COUNTER
559 Overlys Grove Road
New Holland, PA 17557
PUBLISHED HOURS
Evenings5:00 – 8:30 PM
Saturday12:00 – 3:00 PM
SundayClosed
Hours as published on the current site. Call to confirm before making the drive.
No retail store. Please call and check for part availability before making the drive.
CONCEPT · illustrative UI, stock and dates · connects to the live catalog
Built from the real catalog, the real shop, and the real hours.
04 / THE SYSTEM
Six moves.
One name.
Not a new identity. A single operating system for the name that already exists — from the 1902 storefront to the part that ships tonight.
One front door
Retire the split. abcgroffinc.com routes to one live catalog; the old store is archived.
The part finder
Brand → machine → part group → request. A farmer can ask in three steps.
Catalog truth
Part numbers, fitment notes, real photos, no $0.00 test rows.
Local answer
Google Business Profile, published hours, aftermarket-parts schema, and a real map.
Reviews that compound
Ask after every order and surface the reviews already on the store.
Growth partner
A monthly parts drop to the signup list, then measure requests and calls.
The name has survived four of these: the barn, the 1893 building, the 1902 store, and the move to aftermarket parts.
COMPANY ARCHIVE · abcgroffinc.com/about-us-105 / BEFORE / AFTER
Same name.
Less friction.
The catalog was never the problem. The path was. Drag the handle: the current front door on the left, the concept on the right.The catalog was never the problem. The path was. The current front door is above; the concept is below.
CURRENT · abcgroffinc.com
CONCEPT · ILLUSTRATIVE↔
2 → 1live stores behind one front door
3 → 1phone numbers, one primary line
7 → 3observed steps to a part request
WHAT THIS IS
A design comparison, not a measured performance result. No revenue, conversion, or ranking claim is made.
Before: public homepage captured 30 Oct 2026 at 1440×900. After: this concept, illustrative, not live.
08 / LET'S TALK
The part is out there.
Let's make it findable.
Since 1890...the name you can trust. The next front door should earn it.